Job description

Founding GTM Engineer

About Proton

Proton is building the AI infrastructure for wholesale distribution, embedded in the workflows that move nearly every physical product on the planet. Distribution is a $9 trillion industry, and the software that runs it has been stuck in the past for decades — most tools create more work than they eliminate. We unify CRM, PIM, eCommerce AI, and Order & Quote Entry AI into one platform with one data layer and one AI brain, so reps spend their time deepening customer relationships, not entering data.

We hire people with high agency and high urgency. At Proton, everyone is a builder who owns problems end to end and ships AI-native software faster than anyone else in the category.

The median Proton customer reports 3x profit return per dollar spent, an extra day of sales per rep per month, and “the best ROI of any tech investment in 30 years.” Hundreds of leading distributors — from family-owned shops to publicly-traded enterprises across industrial, HVAC, and electrical — run on Proton. We’re backed by Felicis Ventures (Twitch, Shopify, Opendoor) and Battery Ventures.

If you want to build the systems that shape how trillions of dollars of physical goods move through the economy, Proton is the place to do it.

The role:

Revenue Operations is the engine room of Proton’s go-to-market. We’re hiring our first GTM Engineer to design, build, and scale the systems that power it: the data, workflows, dashboards, and AI-native infrastructure that make every BDR, AE, and CSM faster every quarter.

This is a senior IC role. You’ll write the workflows, build the dashboards, and ship the systems yourself, partnering closely with Marketing, Business Development, Sales, CS, and Finance. Today, much of this work runs through an external agency. You’ll absorb that scope, exceed it, and go far beyond — into clean data architecture, forecasting, deal desk, comp, and AI-native ops that compound over time.

What you’ll do:

• Build AI agents from scratch that autonomously run GTM workflows: lead enrichment and scoring, outbound campaign generation, pipeline hygiene, signal monitoring, forecast updates, comp queries, deal desk triage
• Own the HubSpot stack end-to-end: data models, automations, reporting. You read every release note and ship the workflow by Friday
• Build outbound automation, enrichment pipelines, signal-driven plays, and lead scoring in Clay. Ship clean systems without over-engineering
• Own CRM hygiene end-to-end: dedupe, validation rules, field governance, ownership integrity, so dashboards, forecasts, and outbound plays sit on data reps actually trust.
• Instrument the lead → opportunity → closed-won funnel and own pipeline health, forecasting hygiene, and segment-level performance
• Build new-business and net revenue retention forecast models the executive team trusts in board prep, with documented and defensible assumptions
• Design territory, coverage, and governance: accurate segmentation, clean ownership transitions, documented operating rhythms
• Stay on the cutting edge of agentic AI: model capabilities, tool-use patterns, multi-agent orchestration, MCP, evals, and bring what you learn into production fast
• Build reusable agent infrastructure and documentation so the GTM team can operate and trust what you’ve built
• Take projects from 0→1: prototyping, deployment, monitoring, iteration

You’ll thrive if:

• You’ve built revenue systems from scratch — not just maintained someone else’s
• You’re a HubSpot expert at the architecture and admin level; you probably have opinions about associations
• Clay is muscle memory; you can describe Clay tables you’re proud of and why
• You have a deep passion for AI: you keep up with the latest releases, experiment constantly, have fully integrated AI into your workflows, and vibe code on the weekend
• You have production experience with Claude or comparable models (automation, enrichment, dashboards, agentic workflows, MCP servers)
• You’ve got strong data intuition and clear executive communication: you know what matters, what’s noise, and how to translate one into the other
• You bias toward ownership, urgency, and shipping in ambiguity

Fair warning:

• This role is not for someone who prefers an established playbook. It’s a true builder role.
• And if AI and Clay are something you’ve been meaning to get around to, we’re not the place to figure it out. You should be experimenting and building already.

Benefits:

• 160k salary, quarterly performance bonuses, and meaningful equity
• Company-sponsored 401(k) program
• Health, dental, and vision insurance
• Unlimited PTO (and we mean it—we want you to take time off)
• Professional development (get that book, take that course, attend that conference)
• Encouragement to explore and adopt new AI tools that make your work faster and smarter
• Incredible training and career growth opportunities
• A friendly, inclusive, human-first team culture with a strong mix of hustle, productivity, and fun

About Us:

The wholesale distribution industry is ready for a revolution, and Proton is leading the charge. The world relies on distributors to sell nearly every physical product, but despite its massive contribution to the global economy, this industry has been left behind in terms of technology. Proton is changing that. With AI-powered sales software, we’re breaking through the complexity of selling millions of products and making it easier for distributors to anticipate customer needs. Our mission is to bring the distribution industry into the modern age and the results speak for themselves. Distributors using Proton see 10x ROI, faster new hire ramp-up, and happier sales teams.

In 2022, we raised a $20M Series A backed by Felicis Ventures (investors in Twitch, Shopify, Opendoor, and many others) and Battery Ventures. This year, we’re laser-focused on driving customer growth. If you’re excited about the opportunity to wear multiple hats, and continuously learn and experiment, now’s the time to join the Proton team.

The Role:

Why you should apply:

Proton is at an inflection point. We started as a CRM for distributors, and now we’re expanding into a multi-product platform. More products to take to market. More problems to solve. More opportunity for a product marketer to make a real impact. We’re looking for a strategic product marketer who knows how to turn product into pipeline. You’ll own go-to-market for new capabilities, sharpen our positioning in a competitive space, and arm Sales with stories that win.You’ll report to our Head of Marketing and work closely with Product, Sales, and our CEO. From day one, you’ll be executing on the core pillars of product marketing—positioning, messaging, enablement, and launches.We move fast, bias hard toward action, and stay close to the customer. If you want real ownership and the chance to directly shape how a startup makes the leap from product to platform, this is the role. 

Comp: $160k-$200k

Note: We care more about drive than a perfect résumé. Maybe you’re running content, sitting in customer success, or doing something else entirely — and you’ve been itching to break into product marketing. If you’re hungry to learn, curious about customers, and not afraid to hustle, apply anyway.

What you’ll own and run with:

• Positioning & messaging: Develop sharp, no-nonsense messaging that explains what Proton does, why it matters, and how we’re different.
• Product launches: Work with Product to ensure every feature and add-on we release—ranging from major launches to minor enhancements—has a clear plan for success.
• Enablement: Create talk tracks, collateral, and resources that help Sales confidently explain and sell what we offer.
• Customer insights: Get inside the minds of our buyers. Talk to customers, shadow users, and listen to discovery calls to understand their challenges, needs, and how they describe their problems. Use these insights to refine messaging and inform our marketing strategy.
• Competitive intelligence: Track market shifts and competitor activity to inform messaging and differentiation.
• Collaborate across teams: Be the go-to expert on our customers—key personas, their pain points, and what makes them tick. Partner with Product, CX, and Sales to make sure everyone is aligned and equipped to deliver on Proton’s potential.
• AI leverage: Figure out how AI can make you better at your job—whether it’s scaling customer insights, accelerating launches, or uncovering competitive angles.

Who you are:

• 3–5 years of product marketing experience in B2B SaaS
• You thrive in the unknown. Ambiguity doesn’t stress you out—it motivates you.
• A knack for building go-to-market strategies that make new product features and releases resonate with customers.
• Bias for action—you dive in, figure things out, and make progress, even when it’s your first time tackling something.
• The ability to write clear, concise product copy and craft stories that connect features to real customer problems and outcomes.
• Strong communication skills—you can take something complex and explain it simply, without oversimplifying.
• A head for numbers—you know how to track what’s working, optimize what’s not, and use data to drive decisions.
• You’re organized and can juggle multiple projects without dropping the ball.

Benefits:

• Competitive salary, quarterly performance bonuses, and meaningful equity
• Company-sponsored 401(k) program
• Health, dental, and vision insurance
• Unlimited PTO (and we mean it—we want you to take time off)
• Professional development (get that book, take that course, attend that conference)
• Encouragement to explore and adopt new AI tools that make your work faster and smarter
• Incredible training and career growth opportunities
• A friendly, inclusive, human-first team culture with a strong mix of hustle, productivity, and fun