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Product Marketing Manager, Research- 14 month FTC
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Product Marketing Manager, Research
14 month FTC
Prolific
At Prolific, our marketplace is rooted in academia, and that commitment runs deep. Alongside our work to accelerate the future of AI, we’re continuing to redefine how the world conducts research in industry and academic contexts.
What started as a research-driven idea has evolved into the world’s most trusted infrastructure for human data. Today, tens of thousands of researchers from enterprises and top universities across the globe rely on Prolific to power their work, from peer-reviewed studies to the next generation of technological breakthroughs.
We're doubling down on our mission to serve the research community, deepening relationships, building smarter tools, and making high-quality human data more accessible than ever.
The role
We’re looking for a Senior Product Marketing Manager for our Research vertical to own feature releases, define packaging and positioning, and drive revenue expansion by equipping our teams with the tools they need to unlock new opportunities.
You will be a key partner to the VP of Research, working in lockstep with dedicated product and commercial teams to drive initiatives that enable Prolific to expand and win new research audiences across academia, industry, and partnerships.
It’s an exciting time to join Prolific in this vertical. With a strong product launch pipeline and new market expansion, this is a role with meaningful scope. You won’t just be holding the fort, but actively driving growth.
This is a fixed-term contract maternity cover role. To ensure strong handover with the existing Senior PMM, we’d like this role to start before the maternity leave begins in early July, cover a 12 month period of maternity leave, and ensure proper handover when they return.
What you’ll be doing in the role
- Lead new product and feature launches for the Research vertical, collaborating with product, marketing, sales and customer success to drive consistent positioning and messaging, internal readiness, external rollout, and adoption with target audiences.
- Drive market research, segmentation, ICP creation, positioning and messaging to target new audience expansion opportunities, and lead validation of fit with new audience segments.
- Develop and continuously improve sales enablement processes and materials to help commercial teams with new business and expansion opportunities.
- Conduct and synthesise market, competitive, and customer research to inform product strategy, roadmaps and go-to-market decisions.
- Collaborate with product marketing across business verticals to ensure strong alignment and storytelling across customer segments.
What you’ll bring to the role
- 4+ years of experience in product marketing, with demonstrated experience in being the responsible product marketer for a business unit or product line.
- Experience in product marketing for marketplace or platform businesses, with a proven ability to translate complex products into positioning that lands with different buyer types across product-led and sales-led motions.
- Excellent writing, synthesis and presentation skills, taking complex inputs and producing clear, compelling narratives.
- Excellent collaborative skills with experience partnering across product, sales and customer success.
- Strong commercial and data-driven mindset with a track record of impacting revenue and championing customer insights.
- Strong self-starter, highly adaptable and comfortable working in a fast-paced scale-up environment.
- Ability to work effectively in a remote environment, across UK and US timezones
Why Prolific is a great place to work
We've built a unique platform that connects researchers and companies with a global pool of participants, enabling the collection of high-quality, ethically sourced human behavioral data and feedback. This data is the cornerstone of developing more accurate, nuanced, and aligned AI systems.
We believe that the next leap in AI capabilities won't come solely from scaling existing models but from integrating diverse human perspectives and behaviors into AI development. By providing this crucial human data infrastructure, Prolific is positioning itself at the forefront of the next wave of AI innovation—one that reflects the breadth and the best of humanity.
Working for us will place you at the forefront of AI innovation, providing access to our unique human data platform and opportunities for groundbreaking research. Join us to enjoy a competitive salary, benefits, and remote working within our impactful, mission-driven culture.
Links to more information on Prolific
Privacy Statement
By submitting your application, you agree that Prolific may collect your personal data for recruiting and global organization planning. Prolific's Candidate Privacy Notice explains what personal information Prolific may process, where Prolific may process your personal information, its purposes for processing your personal information, and the rights you can exercise over Prolific use of your personal information.
Ready to apply?
Apply to Prolific
Performance Marketer - Paid Media
Immediate start, 3-5 month contract, 3 days a week
Location: London, UK
Prolific
Prolific is not just another player in the AI space—we are the architects of the human data infrastructure that's reshaping the landscape of AI development. In a world where foundational AI technologies are increasingly commoditized, it's the quality and diversity of human-generated data that truly differentiates products and models.
The role
We’re looking for an immediately available, experienced Paid Media / Performance Marketing Freelancer in the UK ONLY to help us scale and optimize our paid media initiatives across Prolific for Research. This role will own hands-on execution across multiple paid channels while providing clear performance insights and recommendations.
This is an execution-heavy role with strategic input—ideal for someone who enjoys building, testing, optimizing, and reporting on campaigns end-to-end.
What you’ll bring to the role
- Proven experience managing paid media campaigns for B2B products (SaaS, marketplaces, or platforms preferred)
- Strong hands-on experience with: LinkedIn, Influ2, Hubspot, Meta and other relevant channels
- Familiarity with marketing automation and CRM tools
- Experience with content syndication and lead-gen focused paid campaigns
- Strong analytical skills and confidence working with performance data and reporting tools
- Comfortable owning campaigns end-to-end without heavy oversight
- Experience running experiments and structured testing roadmaps
- Ability to clearly explain performance, insights, and recommendations to non-specialists
- Experience working as a freelancer or contractor with fast-moving teams
What you’ll be doing in the role
- Set up, manage, and optimise paid media campaigns across multiple channels, including: Paid search, LinkedIn Ads, Influ2, Meta, other paid social or advertising placements as relevant, content syndication partners and platforms
- Develop and refine audience targeting strategies (B2B, research, academic, AI and commercial segments)
- Manage campaign structure, bidding strategies, budgets, and creative testing
- Collaborate with internal stakeholders on messaging, positioning, and landing page optimisation
- Monitor performance daily and optimise for key metrics (CPL, CAC, conversion rates, ROI)
- Produce clear, actionable performance reporting (weekly/monthly)
- Conduct channel analysis to identify scale opportunities, inefficiencies, and new tests
- Recommend new paid channels, formats, or placements based on performance insights
- Ensure tracking, attribution, and measurement are set up correctly
Why Prolific is a great place to work
We've built a unique platform that connects researchers and companies with a global pool of participants, enabling the collection of high-quality, ethically sourced human behavioral data and feedback. This data is the cornerstone of developing more accurate, nuanced, and aligned AI systems.
We believe that the next leap in AI capabilities won't come solely from scaling existing models but from integrating diverse human perspectives and behaviors into AI development. By providing this crucial human data infrastructure, Prolific is positioning itself at the forefront of the next wave of AI innovation—one that reflects the breadth and the best of humanity.
Working for us will place you at the forefront of AI innovation, providing access to our unique human data platform and opportunities for groundbreaking research. Join us to enjoy a competitive salary, benefits, and remote working within our impactful, mission-driven culture.
Links to more information on Prolific
Privacy Statement
By submitting your application, you agree that Prolific may collect your personal data for recruiting and global organization planning. Prolific's Candidate Privacy Notice explains what personal information Prolific may process, where Prolific may process your personal information, its purposes for processing your personal information, and the rights you can exercise over Prolific use of your personal information.
Ready to apply?
Apply to Prolific
Head of Product Marketing
US East Coast
Prolific
Prolific is not just another player in the AI space – we are the architects of the human data infrastructure that's reshaping the landscape of AI development. In a world where foundational AI technologies are increasingly commoditized, it's the quality and diversity of human-generated data that truly differentiates products and models.
The role
We're looking for a Head of Product Marketing to run product marketing as a discipline at Prolific. You'll own how we position, message, and launch our products and participant capabilities to AI and Research customers - packaging platform, participant supply, and services into coherent solutions that land across very different buying contexts.
This is a player-coach role. You'll manage a team of three PMMs – each embedded in different parts of the business – while staying operational on the highest-stakes positioning and launches. You'll be the connective tissue between Product, Sales, and the vertical marketing teams, ensuring we speak with one voice about what Prolific does and why it matters.
You'll need to operate across very different buying contexts: technical AI teams evaluating data integration pipelines, academics navigating data quality and funding questions, and enterprise buyers building business cases. If you're energised by growing a PMM function in a world of complexity, this will be a good fit.
What you’ll be doing in the role
- Lead and develop a team of 3 PMMs, setting direction, removing blockers, and building their craft across positioning, launches, and sales enablement
- Own Prolific's product positioning and messaging architecture – the foundational narratives that vertical teams and sales build on
- Build and run the product launch framework: the process, the templates, the cross-functional coordination that makes launches predictable and effective
- Own solutions packaging and go-to-market strategy for combination of platform, participants and services
- Partner with Product leadership to shape roadmap priorities based on market signal and competitive positioning
- Work directly with Sales leadership to understand what's landing in deals, what's not, and translate that into better narratives and sales enablement materials
- Conduct and synthesise market, competitive, and customer research to inform product strategy and go-to-market decisions
- Set the standard for PMM craft at Prolific – how we write, how we launch, how we measure impact
What you’ll bring to the role
- 7+ years in product or solutions marketing, with at least 2 years leading or managing PMMs
- Experience building PMM as a function – not just executing within an established playbook
- Proven ability to translate complex, technical products into positioning that lands with different buyer types
- Strong stakeholder management across Product, Sales, and executive teams – you know how to influence without authority and build trust with technical and commercial leaders
- Track record of shipping launches that moved business metrics, not just "got out the door"
- Excellent writing and synthesis skills – you can take messy inputs and produce clear, compelling outputs
- Experience in product marketing or solutions marketing for complex B2B products, marketplaces, or platform businesses - ideally with multi-stakeholder buyer journeys
Why Prolific is a great place to work
We've built a unique platform that connects researchers and companies with a global pool of participants, enabling the collection of high-quality, ethically sourced human behavioral data and feedback. This data is the cornerstone of developing more accurate, nuanced, and aligned AI systems.
We believe that the next leap in AI capabilities won't come solely from scaling existing models but from integrating diverse human perspectives and behaviors into AI development. By providing this crucial human data infrastructure, Prolific is positioning itself at the forefront of the next wave of AI innovation—one that reflects the breadth and the best of humanity. Working for us will place you at the forefront of AI innovation, providing access to our unique human data platform and opportunities for groundbreaking research.
Join us to enjoy a competitive salary, benefits, and remote working within our impactful, mission-driven culture. At Prolific, our compensation packages for eligible roles include base salary, equity, and benefits. Many roles also include the opportunity to earn a cash variable element, such as a bonus or commission. Each job posting shows a salary range that reflects the minimum and maximum target for new hires, based on the role’s location as well as your skills, experience, and relevant education or training. You can check the job posting’s subtitle to see where the position is based. Your recruiter will also be happy to share the specific salary range for your preferred location during the hiring process.
For pay transparency, the base salary range for this full-time role in New York is $180,000 - $230,000 per annum.
Links to more information on Prolific
Privacy Statement
By submitting your application, you agree that Prolific may collect your personal data for recruiting and global organization planning. Prolific's Candidate Privacy Notice explains what personal information Prolific may process, where Prolific may process your personal information, its purposes for processing your personal information, and the rights you can exercise over Prolific use of your personal information.
Ready to apply?
Apply to Prolific
Head of Product Marketing
Prolific
Prolific is not just another player in the AI space – we are the architects of the human data infrastructure that's reshaping the landscape of AI development. In a world where foundational AI technologies are increasingly commoditized, it's the quality and diversity of human-generated data that truly differentiates products and models.
The role
We're looking for a Head of Product Marketing to run product marketing as a discipline at Prolific. You'll own how we position, message, and launch our products and participant capabilities to AI and Research customers - packaging platform, participant supply, and services into coherent solutions that land across very different buying contexts.
This is a player-coach role. You'll manage a team of three PMMs – each embedded in different parts of the business – while staying operational on the highest-stakes positioning and launches. You'll be the connective tissue between Product, Sales, and the vertical marketing teams, ensuring we speak with one voice about what Prolific does and why it matters.
You'll need to operate across very different buying contexts: technical AI teams evaluating data integration pipelines, academics navigating data quality and funding questions, and enterprise buyers building business cases. If you're energised by growing a PMM function in a world of complexity, this will be a good fit.
What you’ll be doing in the role
- Lead and develop a team of 3 PMMs, setting direction, removing blockers, and building their craft across positioning, launches, and sales enablement
- Own Prolific's product positioning and messaging architecture – the foundational narratives that vertical teams and sales build on
- Build and run the product launch framework: the process, the templates, the cross-functional coordination that makes launches predictable and effective
- Own solutions packaging and go-to-market strategy for combination of platform, participants and services
- Partner with Product leadership to shape roadmap priorities based on market signal and competitive positioning
- Work directly with Sales leadership to understand what's landing in deals, what's not, and translate that into better narratives and sales enablement materials
- Conduct and synthesise market, competitive, and customer research to inform product strategy and go-to-market decisions
- Set the standard for PMM craft at Prolific – how we write, how we launch, how we measure impact
What you’ll bring to the role
- 7+ years in product or solutions marketing, with at least 2 years leading or managing PMMs
- Experience building PMM as a function – not just executing within an established playbook
- Proven ability to translate complex, technical products into positioning that lands with different buyer types
- Strong stakeholder management across Product, Sales, and executive teams – you know how to influence without authority and build trust with technical and commercial leaders
- Track record of shipping launches that moved business metrics, not just "got out the door"
- Excellent writing and synthesis skills – you can take messy inputs and produce clear, compelling outputs
- Experience in product marketing or solutions marketing for complex B2B products, marketplaces, or platform businesses - ideally with multi-stakeholder buyer journeys
Why Prolific is a great place to work
We've built a unique platform that connects researchers and companies with a global pool of participants, enabling the collection of high-quality, ethically sourced human behavioral data and feedback. This data is the cornerstone of developing more accurate, nuanced, and aligned AI systems.
We believe that the next leap in AI capabilities won't come solely from scaling existing models but from integrating diverse human perspectives and behaviors into AI development. By providing this crucial human data infrastructure, Prolific is positioning itself at the forefront of the next wave of AI innovation—one that reflects the breadth and the best of humanity.
Working for us will place you at the forefront of AI innovation, providing access to our unique human data platform and opportunities for groundbreaking research. Join us to enjoy a competitive salary, benefits, and remote working within our impactful, mission-driven culture.
Links to more information on Prolific
Privacy Statement
By submitting your application, you agree that Prolific may collect your personal data for recruiting and global organization planning. Prolific's Candidate Privacy Notice explains what personal information Prolific may process, where Prolific may process your personal information, its purposes for processing your personal information, and the rights you can exercise over Prolific use of your personal information.
Ready to apply?
Apply to Prolific