At Poka, we’re transforming how frontline teams operate, learn, and solve problems.

Our connected worker platform is purpose-built for manufacturing, empowering frontline workers to share knowledge, collaborate in real-time, and drive continuous improvement. Think of it as the missing digital link, bringing the human interface into the stack of the Smart Factory, generating the right data and insights that drive entirely new scales of process improvements.

We’re proud to support global leaders like Nestlé, Bosch, Mars, and Danone on their digital transformation journeys. And as part of the IFS family, our global reach and impact continue to grow.

Help us scale our impact across North America.

We’re looking for a Regional Marketing Manager, NA - a strategic and hands-on marketing leader who can build regional momentum, drive pipeline growth, and elevate Poka’s brand across the North American market. You’ll play a pivotal role in shaping how we reach and engage manufacturing and industrial leaders, working closely with our global marketing team in US and Canada and a growing regional commercial organization.

What you’ll be doing

• Lead and execute regional marketing strategy: Define and implement Poka’s North American marketing strategy in alignment with global GTM priorities.
  
  
• Leverage AI tools to enhance marketing execution: from accelerating content creation and localization to improving campaign targeting, insights, and operational efficiency.
  
  
• Drive demand and account-based marketing (ABM): Lead multi-channel campaigns to generate net new qualified pipeline; design and manage ABM programs targeting enterprise and strategic accounts with tight alignment to the NA Sales organization ensuring marketing is a direct accelerant to revenue.
  
  
• Champion content and brand localization: Partner with global teams to adapt messaging, create localized content, and build regional thought leadership and customer case studies.
  
  
• Orchestrate regional events: Plan, promote, and execute North American trade shows, executive roundtables, and webinars — with a focus on engagement quality and measurable ROI.
  
  
• Leverage marketing technology: Use CRM, MAP, analytics, SEO/SEM, and paid media tools to optimize campaigns and measure attribution.
  
  
• Be the regional expert: Bring insight into North American manufacturing markets, cultures, and buyer behaviors to inform strategy and improve market penetration.
  
  
• Own metrics and budget: Set and track performance KPIs (CPL, CAC, pipeline contribution) and manage regional marketing budgets effectively.
  
  

What you bring

• 8+ years of B2B marketing experience, ideally in enterprise SaaS or industrial technology.
  
  
• Proven success driving net new pipeline in enterprise B2B markets — experience selling into large manufacturing or industrial organizations, with customer marketing exposure to understand the full account lifecycle.
  
  
• Comfort using modern AI tools to support research, content development, analytics, and day-to-day marketing workflows.
  
  
• Demonstrated ability to design and execute demand generation and ABM strategies that create measurable pipeline impact.
  
  
• Experience managing and scaling regional teams or agency partners.
  
  
• Strong grasp of digital marketing tools and analytics (HubSpot, Salesforce, Google Analytics, SEO/SEM, paid media platforms).
  
  
• Excellent communication and storytelling skills, with an eye for high-quality content and brand consistency.
  
  
• A data-driven mindset and comfort managing budgets, KPIs, and reporting.
  
  
• Fluency in English required; French speaking a plus.

Why Poka

You’ll join a globally minded, people-first company that’s redefining what’s possible for frontline manufacturing workers. We’re agile, collaborative, and growing fast - backed by IFS and trusted by some of the world’s most respected brands. You’ll have the opportunity to shape Poka’s presence and make a direct impact on the future of smart manufacturing.

Shape the narrative of the connected worker movement

We’re looking for a strategic, hands-on Content Marketing Strategist to elevate Poka’s voice in the market and accelerate our next stage of growth. This role goes beyond writing - you’ll define how we tell our story across formats, channels, and regions, ensuring our content drives measurable business impact.

If you’re excited about building a modern content engine - including a stronger video presence and using data and AI to continuously improve performance, this role is for you.

The role

As Content Marketing Strategist, you’ll own and evolve Poka’s global content strategy across the full buyer journey from awareness to decision. You’ll work closely with the VP Marketing, Director Demand Generation and cross-functional teams to ensure our messaging is clear, differentiated, and performance-driven.

You’ll also take the lead in formalizing and accelerating our video strategy, bringing structure, consistency, and measurable impact to this critical channel.

This is a high-visibility role with direct influence on pipeline, brand perception, and market positioning.

What you’ll be doing

• Define and execute a comprehensive content strategy aligned with business priorities, product initiatives, and regional growth goals.
• Build and manage a dynamic editorial calendar mapped to personas and stages of the buyer journey.
• Develop and lead Poka’s video content strategy, including thought leadership, customer stories, product storytelling, and campaign support—ensuring video becomes a scalable, high-impact channel.
• Produce high-value content assets (e.g., whitepapers, guides, case studies, landing pages, blogs, video scripts, infographics) that support demand generation, SEO, and brand awareness.
• Write and edit blogs, web copy, email campaigns, speaking abstracts, and sales enablement materials to support integrated marketing programs.
• Leverage the latest AI-powered tools to enhance content research, creation, optimization, personalization, and performance analysis—while maintaining strong editorial standards and brand integrity.
• Collaborate with Product, Sales, Customer Success, and Leadership to translate subject matter expertise into compelling external narratives.
• Build repeatable workflows to maximize the reach and lifecycle of each content asset across web, social, email, paid, PR, and events.
• Partner closely with performance marketing to ensure content supports campaign goals and pipeline contribution.
• Define, track, and report on content KPIs (engagement, SEO performance, conversion, influenced pipeline, etc.), using insights to continuously refine strategy and improve effectiveness.
• Manage internal contributors and external writers, designers, video partners, and agencies to ensure consistent quality and delivery.

What you bring

• 5+ years of experience in content marketing, product marketing, PR, or corporate communications - ideally in B2B SaaS.
• Proven experience developing multi-format content strategies, including video.
• A strong editorial mindset and deep understanding of persona-driven, value-based messaging across the buyer journey.
• Exceptional English writing and editing skills - you can make complex industrial and technical topics clear and compelling.
• Strong analytical skills and experience measuring content effectiveness, tracking KPIs, and translating data into strategic improvements.
• Experience using modern AI tools to enhance productivity, content performance, and distribution strategy.
• A balance of creativity and structure, you can think big, but you also build systems that scale.
  
  
• Comfort working in a fast-paced, evolving global environment and managing multiple priorities.
• B2B SaaS experience required; manufacturing, industrial tech, or digital transformation experience is a strong plus.
• Bilingual (French) is an asset.

Why Poka?

This is a high-visibility role with real influence. You’ll help define a growing category in manufacturing technology, shape the voice of a scaling global company, and build modern, AI-enabled content operations from the ground up.

If you’re excited about turning complex industry challenges into content that drives real business impact - we’d love to connect.