Overview of the Role...

Own the creative system behind how Pelago acquires members: Pelago is hiring a Creative Director, Growth to own the full creative arc of our member acquisition funnel - from campaign concept through shipped execution. Reporting to the Head of Growth, this is a true player-coach role where design is your primary craft and campaign concepting is what elevates it into strategy.

You will define what Pelago’s growth surface looks, sounds, and feels like -  and hold yourself accountable for whether it converts. This is a high-ownership, high-autonomy role where the brief comes from the data, and the creative strategy comes from you.

This is a hybrid role with a high-collaboration rhythm (3 days/week in our NYC office).

In this role you will…

Set the creative direction

• Own the campaign concepting process end-to-end, from identifying the insight (why this message, for this person, at this moment?) to translating it into a coherent campaign across email, direct mail, SMS, and the landing page.
• Evolve Pelago's growth creative voice: the visual language, messaging principles, and channel-specific standards that make our acquisition surface coherent and differentiated. You're inheriting a working foundation, not a blank page, not a finished system, and raising the bar from there.
• Develop testable creative hypotheses: not “let’s try a new email,” but “here’s the insight, here’s the message we haven’t tested, here’s why I think it converts.”

Execute the work

• Own the messaging platform for every campaign: the insight, the angle, the hierarchy of claims across channels. The Senior Content Manager owns copy execution within that direction. You hold the quality bar and can pick up the pen yourself when the stakes are high enough to warrant it.
• You are the designer. Emails, landing page modules, direct mail layouts, campaign visuals: you build these yourself. The expectation is craft, not direction.
• Work hands-on with AI tools across copy ideation, design iteration, and A/B variant production. Not aspirational interest; active practice in your workflow today.

Run creative experimentation

• Run creative experimentation as a discipline alongside the Growth PM, Growth Ops, and Growth Engineer. Every test starts with a hypothesis you can defend, and every result should change the creative strategy underneath, not just the individual asset.
• Treat a flat conversion rate as a brief, not a verdict. If something isn’t working, you generate hypotheses before you’re asked to and test them in order of conviction.

Lead across the organization

• Translate business goals and funnel data into creative strategy that non-creative stakeholders can understand, question, and trust. You can present a creative rationale to leadership without relying on aesthetic language.
• Partner with Growth Marketing, Client Marketing, Content, and Product to ensure creative is integrated with campaign strategy and channel performance data, not delivered as a finished output after strategy has already been set.
• Build scalable creative infrastructure: messaging frameworks, copy templates, and visual component libraries that reduce recurring production time and give the team a foundation to move faster.
• Manage the operational side of the creative function: agency and freelancer relationships when needed, project prioritization across competing requests, and creative budget. You own the throughput of the creative process, not just the quality of the output.
• Build the creative capability of the team: At the Director level that starts with the Senior Content Manager, but the expectation is you raise the creative bar across everyone you work with, not just your direct reports.

The background we are looking for…

• 6+ years of creative experience, including at least 2 years in a lead or director role setting creative direction
• Experience managing or directing a creative or content function, with direct reports preferred
• Strong hands-on design execution across email, landing pages, direct mail, and digital campaigns
• A portfolio demonstrating both strategic campaign thinking and high-quality execution
• Data-driven creative instincts, with experience measuring performance and optimizing for conversion
• Experience using AI tools within a creative workflow
• Experience in B2C, B2B2C, health tech, benefits, or subscription environments preferred
• Strong communication skills, with the ability to present and defend creative strategy to non-creative stakeholders

What you’ll love about us… 

We have a whole host of perks for our people! From life essentials to nice-to-haves, there are more than a few good reasons to love working with us. We strive to ensure Pelago employees have equitable access to healthcare, wellbeing, time away, and then some.

• Generous and meaningful equity package 
• Full Medical, Dental, & Vision coverage 
• 401k Plan
• Unlimited PTO Policy, 10 paid holidays, & company wide “Me Time” Days
• Paid maternity, paternity & new parent leave
• Flexible working environment
• Annual Learning and Development stipend to support continued learning and career development
• Wellness Reimbursement Program 
• Access to Reproductive & Family Planning Care 
• Substance Use Support for employees and family members 

At this time, we are unable to offer visa sponsorship for this position. 

Overview of the Role: 

We're hiring a Growth Marketing Manager to own execution across our lifecycle and acquisition programs — from first touch through conversion and engagement.

You'll be a core member of a small, high-performing growth team — owning your lanes fully and moving fast. This is a hands-on role where you're building and launching to keep campaigns running accurately and at scale. You'll own acquisition channels end-to-end, contribute to our experimentation engine, and provide strategic insights as you get into our systems, data, and member journey. 

The right person comes in sharp, moves fast, and finds the gaps before anyone points them out.

This is a hybrid role with a high-collaboration rhythm (3 days/week in our NYC office).

In this role you will:

• Execute acquisition and lifecycle campaigns end-to-end, owning segmentation, targeting, QA, launch, and post-campaign analysis across email, direct mail, and paid channels. You're in the work, not above it.
• Build, manage, and optimize campaigns in Iterable, with direct ownership of audience logic, journey architecture, and template QA. Operational accuracy is non-negotiable.
• Pull your own data and build your own analysis. You're comfortable writing queries, building dashboards, and translating cohort trends into decisions. You surface anomalies before anyone asks.
• Contribute to Pelago's experimentation program, developing hypotheses, executing tests with operational precision, and applying learnings to future campaigns.
• Challenge existing programs when the data points elsewhere. If something has run the same way for six months without evidence it's working, you're the one asking why and proposing what to test next.
• Partner with Data and Growth Ops to maintain data integrity, audience accuracy, and analytical rigor across the member funnel, from eligible life to registered member to engaged user.
• Bring AI-native thinking to your work, using AI tools to improve speed, copy quality, segmentation, and analysis today, and bringing those ideas to the team.

The background we are looking for:

• 3-5 years of growth or lifecycle marketing experience with direct ownership of campaign execution, not just briefing others.
• Fluent in Iterable: you've built journeys, managed segments, QA'd sends, and diagnosed deliverability issues yourself.
• Strong analytical instincts: comfortable writing queries, pulling cohort data, building dashboards, and turning numbers into decisions.
• High operational discipline: you catch errors before they go live, manage multiple campaigns in parallel, and hold the quality bar without being managed to it.
• A genuine bias toward challenging assumptions: you don't maintain programs on autopilot. You question, test, and improve.
• AI-native: you use AI tools daily to do your job better, and you have a point of view on where they move the needle and where they don't.
• Experience in health tech, B2B2C, subscription, or benefits preferred. Pelago operates at the intersection of employer clients and individual members, and candidates who've navigated that translation layer ramp faster.
• Preferred: Paid media experience across search, social, or programmatic channels.
• Preferred: Familiarity with direct mail as a performance channel: audience pulls, vendor coordination, and response tracking; Familiarity with TCPA compliance considerations for SMS.
• Preferred: Exposure to structured experimentation frameworks: you understand how to execute a clean test, document results, and draw the right conclusions from imperfect data.

What you’ll love about us:

We have a whole host of perks for our people! From life essentials to nice-to-haves, there are more than a few good reasons to love working with us. We strive to ensure Pelago employees have equitable access to healthcare, wellbeing, time away, and then some.

• Generous and meaningful equity package
• Full Medical, Dental, & Vision coverage 
• 401k Plan
• Unlimited PTO Policy, 10 paid holidays, & company wide “Me Time” Days
• Paid maternity, paternity & new parent leave
• Flexible working environment
• Annual Learning and Development stipend to support continued learning and career development
• Wellness Reimbursement Program 
• Access to Reproductive & Family Planning Care 
• Substance Use Support for employees and family members 

At this time, we are unable to offer visa sponsorship for this position. 

Please note that Pelago is dedicated to providing accommodations to candidates upon request. If you need accommodations at any point throughout the interview process, please reach out to your recruiter.