Director of Campaign Marketing

Location: Remote (CA or NY preferred)

Status: Full-time, Exempt

THE COMPANY:
At PAX Labs, we strive to enhance people’s lives through exceptional cannabis experiences.
Our curated set of pure full-flavor pods and award-winning devices makes enjoying
cannabis simple and safe. For more than a decade, we have created next-generation
devices that deliver enduring quality and wellness benefits through innovations in design
and technology, and remain trusted by millions of consumers nationwide. Our standards
allow for the safest vaporization of cannabis on the market. We are passionate about
increasing well-being and joy through the power of cannabis, and we are committed to
advancing opportunity through supporting social justice, access, and equity in the
industry.
We are incredibly excited about the tremendous growth of the cannabis industry, inspired
every day by how cannabis can change lives, and fortunate for our leading position in the
space. Our culture is focused on putting the consumer first, making an impact together,
and also having fun along the way!

SUMMARY
The Director of Campaign Marketing serves as the primary architect of PAX's go-to-market
campaign strategy — owning the full lifecycle from ideation through execution and
performance analysis. This leader translates brand and business objectives into culturally
resonant, data-driven campaigns that drive awareness, acquisition, and loyalty across
existing and emerging channels. This role reports to the VP of Marketing.

RESPONSIBILITIES

• Lead campaign ideation, planning, and execution for new product launches,
  seasonal releases, limited-time offers, and brand collaborations — ensuring all
  activity is aligned with commercial and partner objectives.
• Develop clear campaign briefs that define business objectives, target audiences,
  messaging hierarchy, and channel requirements
• Maintain a rolling 12-month campaign roadmap that helps the organization plan
  and resource effectively
• Champion big, culturally resonant ideas built for multi-channel extension across
  OOH, social, digital, retail, and experiential in support of e-commerce, wholesale,
  and retail channels
• Own end-to-end execution — coordinating across product, creative, channel,
  media, and legal to deliver on time and on budget
• Manage campaign timelines, budgets, and trafficking across paid, owned, and
  earned channels
• Act as the connective tissue between product, marketing, and commercial teams to
  ensure coherence across all touchpoints
• Conduct post-campaign analysis and translate findings into actionable
  improvements for future cycles
• Lead and develop a team of campaign marketers, fostering accountability, creative
  rigor, and continuous learning
• Leverage and grow a network of agency partners across creative, media, and
  influencer disciplines
• Please note that this job description is not designed to cover or contain a comprehensive
  listing of activities, duties, or responsibilities that are required of the employee for this job.
• Duties, responsibilities, and activities may change at any time with or without notice.

QUALIFICATIONS

•  15+ years of marketing experience with a demonstrated focus on campaign
  strategy and execution, ideally in a fast-moving consumer brand or agency
  Environment
• Proven track record of developing and launching integrated campaigns across
  digital, social, OOH, and retail channels
• Strong creative instincts paired with analytical discipline — comfortable evaluating
  ideas by both cultural resonance and performance potential
• Deep fluency in paid and owned digital channels, including social, programmatic,
  and content
• Experience managing campaign budgets, agency relationships, and cross-functional stakeholders
• New product launch experience required 
• Passion for and curiosity about the cannabis industry
• People leadership experience with a track record of developing direct reports
• Bachelor's degree required; MBA a plus

COMPENSATION

In addition to the benefits above, the salary for this role is $180,000-$200,000, plus the
opportunity to participate in the company equity and bonus programs. This represents
what we believe, in good faith, this role will pay. The final pay will depend on many factors,
including years and depth of experience, level, and location of the employee.

PAX VALUES
Put Consumers First:

• We are here to enhance their lives. We put their needs first in
  everything we do. We work together to deliver unique solutions for their benefit.
  Build a Community 
• We are active and beneficial builders of a global community. We
  collaborate together to support sustainability, well-being, and social equity efforts—both
  internally and externally—to establish cannabis as a force for good.
• Innovate with Passion - We are passionate about enhancing the cannabis experience by
  making it positive, accessible, and intuitive. We set the standards, innovate for consumers, and find the yes as a team.
• Be the Solution and Collaborate - We work as a team to achieve winning outcomes,
  knowing we each individually are the solution, but can only succeed together.
• Lead with Humility and Transparency - We stay open and humble in everything we do.
• We value learning from each other, and cultivate transparency in our culture and
  Products.
• We will ensure that individuals with disabilities are provided reasonable accommodation
  to participate in the job application or interview process, to perform the essential job
  functions, and to receive other benefits and privileges of employment. Please contact us
  to request accommodation.

THE COMPANY

At PAX, we’re on a mission to enhance people’s lives through exceptional consumer experiences—honoring the plant through pioneering innovation, science-backed quality, and award-winning design. For nearly two decades, PAX has delivered high performance products crafted for precision, purity, and consistency that are trusted by millions worldwide.

Our culture is built on putting people at the center of everything we do, making an impact together, and having fun along the way. We believe exceptional products, a thriving employee experience, and strong operational rhythms go hand-in-hand. PAX has been recognized for its brand, culture and products by The New York Times’ Wirecutter, TIME, Fast Company, GQ, Gear Patrol, mg Magazine, High Times, and many more. PAX is certified Plastic Negative across all product lines by rePurpose Global, ensuring that twice as much plastic is removed from nature as is used in its products.

ROLE & RESPONSIBILITIES

We are seeking a highly organized and creatively driven Trade Marketing Associate to support the execution of trade-facing programs across multiple states. This role will work closely with Sales and Creative to develop and deliver best-in-class trade marketing assets that drive visibility and sell-through at retail locations nationwide.

The ideal candidate brings strong graphic design experience, thrives in a fast-paced environment, and is passionate about executing high-quality trade marketing initiatives. Cannabis experience is preferred but not required.

As the Trade Marketing Associate, you will:

Trade Marketing Execution & Support

• Assist in executing trade marketing programs, product launches, promotions, and retailer initiatives across CA, CO, MA, NY, and additional markets.
• Support the development of promotional graphics, retail sell-in decks, and in-store activation materials to build out in store presence in retailers. 
• Manage timelines, asset delivery, and internal coordination for state-specific needs.

Graphic Design & Creative Production

• Design trade-facing assets, including POS materials, print collateral, retailer promo graphics, social/digital banners, sell sheets, and educational materials.
• Prepare production-ready files and manage versioning for multiple markets with varying compliance needs.
• Ensure all assets are brand-accurate, visually cohesive, and compliant with state regulations.

Cross-Functional Collaboration

• Work directly with Sales teams to understand account needs and deliver timely, high-quality assets.
• Partner with the Creative and Legal team on project briefs, feedback, quality control and approvals.
• Coordinate on POS inventory, shipping, and activation logistics.

Project & Asset Management

• Maintain KPI  trackers, shared folders, and documentation for all trade marketing initiatives, ensuring assets are organized and accessible.
• Manage incoming creative requests, assist with prioritization, and ensure deadlines are met.
• Support reporting efforts through retailer recaps, activation summaries, and sell-through documentation.

Activation & Event Support

• Assist with planning, preparation, and execution of retail activations, pop-ups, trade shows, and vendor days.
• Help organize swag, POS kits, and onsite materials as needed.

QUALIFICATIONS

• 1–3+ years of experience in trade marketing, brand marketing or retail marketing.
• Advanced graphic design proficiency with Adobe Creative Suite (Illustrator, Photoshop, InDesign). ASANA experience is a plus.
• Experience creating promotional graphics and preparing files for print production and distribution.
• Highly organized with exceptional project management and attention to detail.
• Collaborative, communicative, and comfortable working cross-functionally with the Sales and Creative team.
• Ability to manage multiple deadlines in a fast-paced environment.
• Cannabis industry experience strongly preferred (retail, CPG, or regulated consumer goods experience also beneficial).

PAX LABS PERKS & BENEFITS

• Competitive compensation, equity & bi-annual performance reviews
• Fully funded comprehensive medical, dental, and vision coverage
• 401K plan
• Generous PTO policy 
• Paid Parental Leave
• Monthly wellness reimbursement
• Cell Phone reimbursement
• Employee Purchase Program for discounted PAX devices
• Weekly catered lunch, endless snacks and beverages
• Dog Friendly HQ in the Mission District of San Francisco
• Employee Assistance Program including access to online legal support

COMPENSATION

In addition to the benefits above, the salary for this role is $70,000-$90,000 + equity. This represents what we believe, in good faith, this role will pay. The final pay will depend on many factors, including years and depth of experience, level, and location of the employee. 

PAX VALUES

• Put Consumers First - We are here to enhance their lives. We put their needs first in everything we do. We work together to deliver unique solutions for their benefit.
• Build a Community - We are active and beneficial builders of a global community. We collaborate together to support sustainability, well-being and social equity efforts—both internally and externally—to establish cannabis as a force for good.
• Innovate with Passion - We are passionate about enhancing the cannabis experience by making it positive, accessible and intuitive. We set the standards, innovate for consumers and find the yes as a team. 
• Be the Solution and Collaborate - We work as a team to achieve winning outcomes, knowing we each individually are the solution, but can only succeed together.
• Lead with Humility and Transparency - We stay open and humble in everything we do. We value learning from each other, and cultivate transparency in our culture and products.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

THE COMPANY

At PAX, we’re on a mission to enhance people’s lives through exceptional consumer experiences—honoring the plant through pioneering innovation, science-backed quality, and award-winning design. For nearly two decades, PAX has delivered high performance products crafted for precision, purity, and consistency that are trusted by millions worldwide. Our culture is built on putting people at the center of everything we do, making an impact together, and having fun along the way. We believe exceptional products, a thriving employee experience, and strong operational rhythms go hand-in-hand. PAX has been recognized for its brand, culture and products by The New York Times’ Wirecutter, TIME, Fast Company, GQ, Gear Patrol, mg Magazine, High Times, and many more. PAX is certified Plastic Negative across all product lines by rePurpose Global, ensuring that twice as much plastic is removed from nature as is used in its products.

ROLE AND RESPONSIBILITIES    (Hybrid or Remote)

At PAX, brand and design is a core tenet for the product and brand experience. Reporting to the VP of Marketing the Global Head of Creative will drive and elevate the next chapter of the PAX brand. This senior role is responsible for shaping and executing breakthrough creative that overperforms across every consumer touchpoint—global product introduction campaigns, disruptive thought leadership advertising, industry and consumer events, cultural collaborations as well as omni-channel e-commerce and retail merchandising experiences. 

This is a highly strategic and hands-on leadership role for a creative who can both conceive bold brand ideas and also bring them to life with craft and precision regardless of place and format. 

The ideal candidate blends agency-honed concepting with brand-centric execution, and knows how to build work that drives cultural relevance and commercial results within highly regulated frameworks.

WHAT YOU'LL DO

Lead Creative Vision

• Own the creative expression of the PAX brand across all channels and formats.
• Translate brand strategy into distinctive, culturally relevant platforms and campaigns using non-traditional storytelling to navigate advertising restrictions.
• Ensure creative excellence across advertising, digital, social, retail, product launches, packaging, and experiential activations.

Concept and Launch Breakthrough Campaigns

• Develop big ideas that build brand heat and drive product demand.
• Lead the creative development of integrated campaigns spanning digital, retail, partnerships, and cultural moments.
• Bring concepts to life across storytelling, motion, environments, packaging, and product.

Shape the PAX Brand World

• Continue evolving the visual and creative identity of PAX for a divers audience ranging from wellness-seekers to cannabis connoisseurs.
• Oversee design and storytelling across product launches, packaging, merchandising, retail displays, and brand environments.
• Partner with product and industrial design teams to ensure brand and product feel seamlessly connected.

Lead the Creative Team

• Lead, mentor, and grow a high-performing multi-disciplinary internal creative design team.
• Create a culture of ambitious thinking, craft, and creative accountability.
• Establish efficient processes that enable breakthrough work and high-quality production while managing complex compliance requirements.

Partner Across the Organization

• Collaborate closely with marketing, product, insights, and leadership teams to bring brand and product strategies to life.
• Ensure creative work is grounded in consumer insights and business objectives.

Manage External Creative Partners

• Select and lead strong relationships with external agencies and production partners
• Expand network of creative collaborators across culture, fashion, design, and entertainment.

WHAT WE LOOK FOR IN YOU

• 15+ years of creative experience across leading agencies and/or premium consumer brands
• Proven ability to concept and execute breakthrough integrated campaigns in “dark market” or regulated environments (e.g., cannabis, alcohol, or luxury tech.)
• Experience building and evolving premium consumer brands
• Strong portfolio demonstrating campaign concepting, brand storytelling, and design craft
• Deep experience across packaging, product, advertising, digital, retail, and experiential
• Ability to operate both strategically and hands-on
• Strong creative instincts and ability leading multidisciplinary creative teams
• Clear understanding of consumer insights and brand strategy
• Experience collaborating with product and marketing teams in a fast-moving consumer or technology environment
• Role can be hybrid or remote in CA or NY

COMPENSATION

In addition to the benefits above, the salary for this role is $200,000-$240,000, plus the opportunity to participate in the company equity and bonus programs. This represents what we believe, in good faith, this role will pay. The final pay will depend on many factors, including years and depth of experience, level, and location of the employee. 

PAX VALUES

• Put Consumers First: We are here to enhance their lives. We put their needs first in everything we do. We work together to deliver unique solutions for their benefit.
• Build a Community: We are active and beneficial builders of a global community. We collaborate together to support sustainability, well-being and social equity efforts—both internally and externally—to establish cannabis as a force for good.
• Innovate with Passion: We are passionate about enhancing the cannabis experience by making it positive, accessible and intuitive. We set the standards, innovate for consumers and find the yes as a team. 
• Be the Solution and Collaborate: We work as a team to achieve winning outcomes, knowing we each individually are the solution, but can only succeed together.
• Lead with Humility and Transparency: We stay open and humble in everything we do. We value learning from each other, and cultivate transparency in our culture and products.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

THE COMPANY

At PAX, we’re on a mission to enhance people’s lives through exceptional consumer experiences—honoring the plant through pioneering innovation, science-backed quality, and award-winning design. For nearly two decades, PAX has delivered high performance products crafted for precision, purity, and consistency that are trusted by millions worldwide. Our culture is built on putting people at the center of everything we do, making an impact together, and having fun along the way. We believe exceptional products, a thriving employee experience, and strong operational rhythms go hand-in-hand. PAX has been recognized for its brand, culture and products by The New York Times’ Wirecutter, TIME, Fast Company, GQ, Gear Patrol, mg Magazine, High Times, and many more. PAX is certified Plastic Negative across all product lines by rePurpose Global, ensuring that twice as much plastic is removed from nature as is used in its products.

ROLE AND RESPONSIBILITIES    (Hybrid or Remote)

At PAX, brand and design is a core tenet for the product and brand experience. Reporting to the VP of Marketing the Global Head of Creative will drive and elevate the next chapter of the PAX brand. This senior role is responsible for shaping and executing breakthrough creative that overperforms across every consumer touchpoint—global product introduction campaigns, disruptive thought leadership advertising, industry and consumer events, cultural collaborations as well as omni-channel e-commerce and retail merchandising experiences. 

This is a highly strategic and hands-on leadership role for a creative who can both conceive bold brand ideas and also bring them to life with craft and precision regardless of place and format. 

The ideal candidate blends agency-honed concepting with brand-centric execution, and knows how to build work that drives cultural relevance and commercial results within highly regulated frameworks.

WHAT YOU'LL DO

Lead Creative Vision

• Own the creative expression of the PAX brand across all channels and formats.
• Translate brand strategy into distinctive, culturally relevant platforms and campaigns using non-traditional storytelling to navigate advertising restrictions.
• Ensure creative excellence across advertising, digital, social, retail, product launches, packaging, and experiential activations.

Concept and Launch Breakthrough Campaigns

• Develop big ideas that build brand heat and drive product demand.
• Lead the creative development of integrated campaigns spanning digital, retail, partnerships, and cultural moments.
• Bring concepts to life across storytelling, motion, environments, packaging, and product.

Shape the PAX Brand World

• Continue evolving the visual and creative identity of PAX for a divers audience ranging from wellness-seekers to cannabis connoisseurs.
• Oversee design and storytelling across product launches, packaging, merchandising, retail displays, and brand environments.
• Partner with product and industrial design teams to ensure brand and product feel seamlessly connected.

Lead the Creative Team

• Lead, mentor, and grow a high-performing multi-disciplinary internal creative design team.
• Create a culture of ambitious thinking, craft, and creative accountability.
• Establish efficient processes that enable breakthrough work and high-quality production while managing complex compliance requirements.

Partner Across the Organization

• Collaborate closely with marketing, product, insights, and leadership teams to bring brand and product strategies to life.
• Ensure creative work is grounded in consumer insights and business objectives.

Manage External Creative Partners

• Select and lead strong relationships with external agencies and production partners
• Expand network of creative collaborators across culture, fashion, design, and entertainment.

WHAT WE LOOK FOR IN YOU

• 15+ years of creative experience across leading agencies and/or premium consumer brands
• Proven ability to concept and execute breakthrough integrated campaigns in “dark market” or regulated environments (e.g., cannabis, alcohol, or luxury tech.)
• Experience building and evolving premium consumer brands
• Strong portfolio demonstrating campaign concepting, brand storytelling, and design craft
• Deep experience across packaging, product, advertising, digital, retail, and experiential
• Ability to operate both strategically and hands-on
• Strong creative instincts and ability leading multidisciplinary creative teams
• Clear understanding of consumer insights and brand strategy
• Experience collaborating with product and marketing teams in a fast-moving consumer or technology environment
• Role can be hybrid or remote in CA or NY

COMPENSATION

In addition to the benefits above, the salary for this role is $200,000-$240,000, plus the opportunity to participate in the company equity and bonus programs. This represents what we believe, in good faith, this role will pay. The final pay will depend on many factors, including years and depth of experience, level, and location of the employee. 

PAX VALUES

• Put Consumers First: We are here to enhance their lives. We put their needs first in everything we do. We work together to deliver unique solutions for their benefit.
• Build a Community: We are active and beneficial builders of a global community. We collaborate together to support sustainability, well-being and social equity efforts—both internally and externally—to establish cannabis as a force for good.
• Innovate with Passion: We are passionate about enhancing the cannabis experience by making it positive, accessible and intuitive. We set the standards, innovate for consumers and find the yes as a team. 
• Be the Solution and Collaborate: We work as a team to achieve winning outcomes, knowing we each individually are the solution, but can only succeed together.
• Lead with Humility and Transparency: We stay open and humble in everything we do. We value learning from each other, and cultivate transparency in our culture and products.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.