Parento is redefining paid parental leave in the U.S. We partner with employers and benefits brokers to deliver the first fully integrated parental leave insurance and support program. We’re hiring a top-performer to build and grow our presence across the West Coast and Mountain regions. This is a high-impact, revenue-generating role focused on developing broker relationships, creating pipeline, and closing new business. You’ll work directly with brokers, consultants, and PEO partners to bring a differentiated, mission-driven benefit to market - and play a key role in scaling a fast-growing, VC-backed company.

What You’ll Do

• Build and manage relationships with benefits brokers, consultants, and PEO partners
• Generate pipeline through broker partnerships and outbound efforts
• Own deals from initial introduction through close
• Expand Parento’s presence across key brokerage networks in the West & Mountain regions
• Partner with internal teams to refine messaging, positioning, and go-to-market strategy
• Track activity and performance metrics to continuously improve results

What We’re Looking For

• 3+ years of experience in employee benefits, insurance, PEO or HR-related sales
• Existing relationships with brokers, preferred
• Proven ability to generate pipeline and close new business
• Comfortable operating in a fast-paced, startup environment
• Strong communication, organization, and problem-solving skills
• Self-starter with a high level of ownership and accountability
• Data-driven and results-oriented

Location

• Remote, preferably based in the West Coast or Mountain region

Compensation & Benefits

• All-remote, flexible work
• Equity package
• Paid parental and family leave
• Opportunity to help expand access to paid parental leave across the U.S.
• Fast-moving, low-bureaucracy environment with real ownership

Why Parento

We’re building a category-defining company at the intersection of insurance, benefits, and social impact. This is a rare opportunity to sell a truly differentiated product with strong broker interest — and make a meaningful impact on working families.

About Parento

Parento is the first provider for paid parental leave, distributing the first and only paid parental leave insurance and parental support program. Our holistic program enables companies to offer paid maternity and paternity leave to all employees.

Designed to support working parents while alleviating HR’s workload, Parento’s white glove leave concierge handles the complexities of leave management, payroll calculations, compliance, and claims, while providing emotional and parent coaching for employees. Our proprietary program boasts a 95% return-to-work rate and guides employees through the process before, during, and after leave to ensure a seamless re-onboarding.

Position Overview

The Sales Development Representative (SDR) position is responsible for generating qualified sales pipeline through outbound prospecting and lead qualification. This role focuses on identifying and engaging prospective customers and booking high-quality discovery meetings for Sales Consultants. Success in this role requires strong communication skills, comfort with high-volume outreach and the ability to stay organized and resilient in a target-driven environment.

This is a great opportunity for someone hungry and looking to grow within a sales organisation, whilst helping expand access to paid parental leave and support for working families.

Key Responsibilities

• Prospecting: Researching target accounts and identifying key decision-makers with defined ideal customer profiles (ICPs).
• Outreach: Conducting high-volume outbound calls, emails, and LinkedIn messages to engage prospective customers.
• Lead Qualification: Identifying prospect pain points and assessing fit for the product/service.
• Meeting Booking: Scheduling discovery calls and demos for Sales Consultants, ensuring accurate handoff and context.
• Pipeline Generation: Consistently meet or exceed monthly targets for meetings booked and qualified pipeline created.
• CRM Management: Logging activities and maintaining accurate records in HubSpot.
• Collaboration: Working closely with marketing and Sales Consultants to align messaging, provide feedback on lead quality and refine outreach strategies. 

Requirements

• Communication: Excellent verbal, written, and active listening skills with the ability to engage senior stakeholders.
• Tech Savvy: Proficiency with CRM (HubSpot), sales engagement tools and LinkedIn for prospecting.
• Resilience: Handling rejection and staying motivated and maintaining momentum in a high-activity role.
• Organization: Strong time management to meet targets.
• Business Acumen: Understanding sales cycles and market needs.
• Mindset: Self-starter, tenacious, goal-oriented, and eager to learn.
• Track Record: Proven ability to hit targets and exceed goals.
• Growth Potential: A desire to advance within a sales organization
• Experience: 1-3 years in sales, customer service, or business development.
• Education: Bachelor's degree or higher 
• Property & Casualty Insurance License preferred but not required

Parento is the first provider for paid parental leave, distributing the first and only paid parental leave insurance and support program. Our holistic program enables companies to offer paid maternity and paternity leave to all employees.

We're a VC-backed startup looking for an experienced individual to activate and build out our broker sales channel on the west coast and mountain regions. Experience with and existing rolodex of benefits brokers is required. This position plays a key role in advancing our mission of expanding access to paid parental leave by deepening and expanding our relationships with benefits brokers, advisors, consultants, and PEOs, specifically national partners. This role will work closely with the CEO to establish the sales strategy & process, training, and onboarding of new brokers and then managing those relationships. You'll seek out new opportunities, develop leads, win new business, and set metrics.

We're looking for someone with experience in the HR and benefits landscape with a Rolodex of benefits brokers, deep relationships, and experience building sales teams. However, this is a startup, so no job is too big or too little for you, you do whatever it takes.

Responsibilities

• Build agent and broker relationships, and be creative in activating the channel and identifying partnership opportunities
• Seek opportunities to cultivate brokerage markets
• Manage broker relationships and serve as a key contact
• Create and execute a marketing plan to increase new and renewal business
• Execute against our sales strategy
• Execute a broker engagement strategy

Desired Skills

• Past brokerage or insurance sales experience in the HR or benefits space, required
• Well-established relationships
• Desire to build a business, not just a book of business
• Self-starter and motivated to achieve
• Strong organizational skills and attention to detail
• Possess good problem-solving skills
• Ability to work independently
• Strong communication skills
• Data-driven

Benefits of Working at Parento

• Equity package
• Paid parental & family leave
• Work for a company focused on changing society for the better
• No bureaucratic holdups here