Who You Are

You bring hands-on experience from within a Retail Media Network (RMN), with a clear understanding of how retailers commercialize media offerings and sell to brands. You also have exposure to in-store / physical retail environments and understand how retail media connects to merchandising, store execution, and shopper behavior. You are confident operating in retail media environments and can translate that experience into structured, client-facing strategy work.

This is a client-facing, execution-focused strategy role responsible for owning key workstreams and contributing to integrated retail transformation initiatives across RMN, brand, GTM, and operating models.

What You Will Do

Retail & RMN Strategic Support

• Support discovery sessions, stakeholder interviews, and synthesis.
• Translate client inputs into structured analyses and opportunity frameworks.
• Develop clear articulation of how RMNs must serve brand objectives (sales lift, share growth, ROI, measurement transparency).
• Ground recommendations in commercial and financial logic, informed by real-world RMN operations.

Integrated Retail Workstream Ownership

• Own defined workstreams across:
• Retail Media strategy
• Brand-to-retail alignment
• Retail GTM modernization
• In-housing and operating model assessments
• Build supporting analyses, financial models, and executive-ready materials.
• Contribute to roadmap development and value modeling.

Retail Media & Commercial Expertise

• Demonstrate understanding of:
• How retail media networks are structured, priced, and sold to advertisers
• Retailer revenue models and margin considerations tied to media
• Measurement expectations (incrementality, attribution, closed-loop reporting)
• Investment decision frameworks used by brand and shopper teams
• Ensure RMN strategies reflect real-world retailer and advertiser expectations.

Client & Commercial Support

• Support workshop preparation and executive presentations.
• Contribute to proposal development and research for new business.
• Assist in codifying frameworks and reusable retail media assets.

Retail IP & Thought Leadership

• Contribute to POVs and webinar content.
• Support in the elevation of firm positioning in retail marketing strategy.

What You Bring

• 6–10 years in retail media, strategy consulting, commercial strategy, or related roles.

Required:

• Experience working within a Retail Media Network (retailer-side), with exposure to how media offerings are commercialized and sold to brands.
• Experience on the sell-side of retail media (e.g., RMN sales, account management, partnerships, or commercial strategy).
• Hands-on experience in retail media execution and/or strategy, not limited to activation.
• Strong understanding of grocery and/or mass retail media networks.
• Exposure to in-store retail dynamics (e.g., merchandising, store operations, shopper marketing execution) alongside retail media.

Preferred:

• Experience with major RMNs such as Walmart Connect, Target Roundel, Kroger Precision
• Marketing, or similar grocery and mass retail networks.
• Experience working with multiple RMNs or across retailer ecosystems.
• CPG or agency experience as complementary background.

Additional Capabilities:

• Strong analytical and data and insights synthesizing skills; comfortable building structured analyses and light financial models.
• Understanding of brand + performance marketing intersection.
• Ability to communicate clearly in executive-ready materials.
• Collaborative and comfortable operating in ambiguity with guidance.

#usremote

Who You Are

A commercially minded marketer who can elevate Overline’s brand and directly fuel pipeline growth. You’ll lead our content engine and drive the marketing programs that support revenue growth - from thought leadership programs to ABM initiatives, events, activations, and sales enablement. 

You’ll work with internal experts to turn insight into commercially powerful content, manage production through internal and external teams, and activate everything across the channels that matter. Your work will help open doors, accelerate conversations, and demonstrate measurable impact. 

This is an individual contributor role, but far from an isolated one - you’ll collaborate closely with the GM, Fractional CMO, SME leaders, the revenue team, and a bench of designers, writers, PR partners, and freelancers to deliver work that drives results. Ideally, the successful candidate will have experience of working with global clients across various regions (US, EMEA, APAC, LATAM). 

What You Will Do

• Work closely with the Overline leadership team to understand their growth ambitions, current market and competitive position, brand proposition and differentiators, and co-create an appropriate marketing strategy to meet those goals 
• Translating the marketing strategy into actionable marketing plans and delivering on those plans using available resources (internal and external partners):
  • Management of outsourced partner for TFAR production and social media amplification assets, and working with internal teams to recruit the podcast guests 
  • Managing PR conversations both direct with journalists and via Goodway PR agency 
  • Managing the yearly events calendar including budgets, and team allocation for attendance 
  • Managing thought leadership/publishing calendar in conjunction with the leadership team, including playbooks and whitepapers ensuring consistent, high-quality output 
  • Manage content production through internal and external writers, designers, and partners to deliver high-impact, insight-led outputs that drive engagement, support commercial goals, and demonstrate clear ROI 
  • Management of our website (updates to content, SEO and lead tracking) 
  • Management of our social accounts including creation and trafficking of social assets to support our outbound engagement of ICPs across LinkedIn, YouTube and our Podcast channels 
• Working with the GM to build and manage the yearly marketing budget, tracking spend throughout the year and reporting on this to senior leadership 
• Measurement and reporting on the effectiveness of our marketing strategy and plans, with qtrly reviews with the leadership team on key metrics and growth impact against plans 
• Oversee the development of marketing collateral, brand guidelines (including all creative assets), and sale enablement materials including presentations and pitch materials, case studies and one-pagers. 
• Support ABM efforts with tailored content, messaging, and engagement materials for priority accounts 
• Assist the GM and new business development team with managing key industry partnerships such as ISBA, WFA and ANA 
• Continually seeking out ways to improve the effectiveness of our marketing strategy and brand positioning 
• Key tent pole events planning and management in conjunction with external partners, the BD and practice team leads

What You Bring

• 10+ years of experience in marketing, with global multi market exposure 
• A bachelor's degree in marketing or a related field 
• Strong understanding of full marketing lifecycle and branding principles 
• Fluency in modern marketing principles including the use of AI tools and agents and an understanding of key industry vendors/partners 
• Strong strategic thinking and problem-solving skills 
• Excellent communication and presentation skills 
• Proven ability to manage content production projects and event activations, influence stakeholders, and deliver to deadlines. 
• Experienced managing internal and external writers, designers, PR partners, and freelancers 
• Ability to build and maintain strong relationships with clients and partners – ideally maintaining a network in the PR and marketing journalism space 
• A track record of driving growth and meeting or exceeding business goals 
• Ability to analyze data and make informed decisions 
• Strong project management skills and ability to work with cross-functional teams 
• Excellent communication and presentation skills 
• Collaborative, commercially minded, and outcomes-driven 
• Proven track record in sales enablement, ABM, and event marketing 
• Fluency in English, with knowledge of other languages a plus 

#usremote

What you will do:

Overline is looking for a Senior Project Manager to be a part of how we establish best in class consultancy engagements for the worlds largest organizations. We deliver successful complex consulting and transformation projects on a global scale that require a solid grasp and application of product development approaches, AGILE practices and technical delivery.

As a seasoned project manager, with a desired background from a consultancy, marketing/ media agency, product and technology or marketing brand side, you will be able to bring your knowledge and experience to enable the working environment and identify, communicate, escalate and help define the approaches of a project while coordinating teams.

This means a proactive and focused approach on managing our project foundations, while looking ahead to understand impact of actions, decisions and managing the successful resolution or escalation to the business.

Required Capabilities:

• Ability to maintain high levels of accuracy, momentum and output.
• Ability to create and work in a structured paced environment.
• Outstanding organizational skills.
• Experienced in challenging how work is delivered.
• Engaging directly with clients and rallying internal and client-side teams to ensure clear planning and channels of communication are maintained.
• A minimum of 5 years senior project management experience.
• Hold a qualification in AGILE, Scum or Prince2.
• Experience in managing Time and Materials budgets of £500k+
• To be an absolute process nerd.
• Working within large programmes of work (within any of the following: technology, marketing, transformation & change management)
• Excellent presentation & communication skills, able to tailor to your audience.

Desirable Qualities:

• Experience in coaching Agile and delivery practices to teams.
• Experienced with multiple delivery techniques, including Product Dev, DevOps principles and application of these principles within teams and projects.
• The use of Jira and Confluence or similar.
• Experienced working with data teams.
• A good knowledge of MarTech technology and applications.

Responsibilities:

• The effective management and coordination of multiple projects or workstreams within a programme of work.
• The creation of efficient and well managed project environments from project initiation to close and analysis.
• Work closely with clients, teams, and other project managers to plan and identify detailed requirements, facilitate prioritization and defining the definition of done.
• Development of comprehensive timing plans or TimeBox plans for clients and team.
• Forecasting team allocation and booking of resource and helping resolve and identify future conflicts.
• The coordination and planning of clients and teams across geographies.
• Project & RAID log management and ownership.
• Capture, evaluate, and overcome project risks, and produce reports for management and key stakeholders.
• Identify and mitigate change impact  - Support project teams in solution, resolution and escalation matters.
• Setting up and improving communication channels within a project.
• Capturing and distributed notes, actions & decisions.
• Development and ownership of client status documents and project health related reports.
• Providing clear financial forecasts, reports and utilization of teams.
• Manage budgets for projects, be responsible for reporting on project health and final reconciliation to business leads.
• Coach teams in best practice for Agile, scrum, logging and planning
• Building structure and rhythm within projects to ensure teams connect.
• Ensuring the process is followed and evolved in an interactive and collaborative manner, tailoring for project and team where appropriate.
• Travel to client site or location internationally on occasion.

Overline is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways.  We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.