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About Onnit:
Onnit is an Austin, Texas based health and wellness company that sells dietary supplements direct to consumers and through retail distribution. As a trusted and serious supplement brand, we provide high-quality products with clinically studied ingredients designed to unlock a deeper mind-body connection and enhance both mental and physical performance. Unlike other supplement brands, Onnit enables strength from within, empowering individuals to operate at their peak every day. Backed by medical professionals, industry experts, and a loyal community, we are staying true to our mission of total human optimization.
We are part of the Wellbeing Collective, an exciting Global Business Unit within Unilever built with a start-up mindset. Our mission, with our science-backed and disruptive portfolio, is to improve the health and well-being of millions of consumers and continue leading in the Health and Wellness space.
If you are interested in joining a culture that strives for Curiosity, Discipline, Approachability, Commitment, and Ownership Mindset then we invite you to join our mission to optimize human potential!
JOB SUMMARY
The Director of Retail Sales Strategy represents Onnit within the Unilever Wellbeing Collective and is accountable for strengthening ONNIT’s sales planning discipline across all classes of trade. We need someone who will be a leader of leaders who will see beyond the horizon to find opportunities and anticipate challenges. This role plays a critical role in developing and building the strategic growth for the Onnit brand, including the go-to-market strategy for long-term growth and profitability. This role requires a highly strategic, data driven and collaborative leader with deep experience in omni-channel sales within high growth CPG environments.
KEY RESPONSIBILTIES
Annual & Long Range Sales Planning
• Build the annual sales plan in partnership with Sales, Finance, Marketing, and Supply Chain
• Translate ONNIT’s goals into channel, customer, and product level targets
• Develop long range demand and revenue forecasts to support strategic planning
Forecasting & Demand Planning
• Own the S&OP forecast process, including cadence, accuracy tracking, and scenario modeling
• Partner with Demand Planning/Supply Chain to ensure inventory availability and minimize out of stocks
• Identify risks and opportunities versus plan and communicate them proactively
Sales Performance Management
• Track performance against plan at customer and product levels while meeting revenue & profit targets
• Build dashboards, scorecards, and KPIs that give Sales leaders actionable insights
• Analyze trends to identify growth opportunities or performance gaps
Go to Market & Commercial Strategy Support
• Support pricing and promotional strategy in order to mitigate channel conflict while simultaneously meeting topline and profitability objectives including but not limited to PPA, display and merchandising strategy, and SKU rationalization
• Partner with internal teams in the development of innovation and actively contribute to the commercialization process through assessing size of prize and collaborating with finance to determine costing model
• Provide data driven recommendations to optimize mix, margin, and customer profitability
• Execute shopper marketing initiatives at key retailers
Cross Functional Alignment & Communication
• Act as the connective tissue between Sales, Finance, Marketing, and Supply Chain
• Translate strategy into clear, actionable plans for field teams
• Ensure consistent communication of goals, expectations, and performance
Category Insights & Analytics
• Lead analysis and provide insights from customer-specific and syndicated data.
• Lead development of selling stories on innovation with customers
• Build models to support scenario planning, pricing decisions, and resource allocation
• Provide insights that shape commercial strategy and investment decisions
Candidates are not required to reside in Austin, Texas but must be willing to travel as needed to support business operations.
QUALIFICATIONS
• 10+ years of experience in CPG Sales with people leadership experience and proven track record of success working in sales planning, customer development, category management, and trade planning.
• An inclusive leader with strong communication skills, a passion for team development and a high degree of comfort in giving and receiving actionable feedback.
• Ability to influence cross-functionally and build capabilities for the entire organization – with a passion for problem-solving, collaboration, digging into the details, and rolling up sleeves to make things happen.
• Proven ability to work with all levels of leadership + functions across key customers to build best-in-class partnerships
• Entrepreneurial spirit, tenacity, dependability, integrity, and innovative sensibility
• Personally and professionally motivated to deliver results and get things done
• Robust analytical skills with experience in driving the P&L and successfully leading cross-functional teams through challenging business environments.
• Expert storyteller with the ability to translate data into insights and distill disparate learnings into cohesive plans to drive the business – capitalizing on opportunities and mitigating threats.
• Sharp organizational skills and the ability to multi-task and thrive in a dynamic, deadline-driven environment.
• Superior presentation and communication skills (written and verbal).
Onnit takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. This position is bonus eligible and employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance, retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays. Any coverages for health insurance will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
EOE race/color/religion/sex/sexual orientation/gender identity/national origin/disability/veteran status
Ready to apply?
Apply to Onnit Labs, Inc.
Share this job
About Onnit:
Onnit is an Austin, Texas based health and wellness company that sells dietary supplements direct to consumers and through retail distribution. As a trusted and serious supplement brand, we provide high-quality products with clinically studied ingredients designed to unlock a deeper mind-body connection and enhance both mental and physical performance. Unlike other supplement brands, Onnit enables strength from within, empowering individuals to operate at their peak every day. Backed by medical professionals, industry experts, and a loyal community, we are staying true to our mission of total human optimization.
We are part of the Wellbeing Collective, an exciting Global Business Unit within Unilever built with a start-up mindset. Our mission, with our science-backed and disruptive portfolio, is to improve the health and well-being of millions of consumers and continue leading in the Health and Wellness space.
If you are interested in joining a culture that strives for Curiosity, Discipline, Approachability, Commitment, and Ownership Mindset then we invite you to join our mission to optimize human potential!
The Director, Paid Performance owns paid media end to end. Google first, Meta second, with eventual oversight of every channel where we put a dollar in front of a customer. Strategy, in-platform execution, agency oversight, and the unit economics that decide what we keep spending on. Hands-on in the accounts now, transitioning to agency oversight once the foundation is rebuilt.
Onnit takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. This position is bonus eligible and employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance, retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays. Any coverages for health insurance will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
EOE race/color/religion/sex/sexual orientation/gender identity/national origin/disability/veteran status
Ready to apply?
Apply to Onnit Labs, Inc.
Share this job
About Onnit:
Onnit is an Austin, Texas based health and wellness company that sells dietary supplements direct to consumers and through retail distribution. As a trusted and serious supplement brand, we provide high-quality products with clinically studied ingredients designed to unlock a deeper mind-body connection and enhance both mental and physical performance. Unlike other supplement brands, Onnit enables strength from within, empowering individuals to operate at their peak every day. Backed by medical professionals, industry experts, and a loyal community, we are staying true to our mission of total human optimization.
We are part of the Wellbeing Collective, an exciting Global Business Unit within Unilever built with a start-up mindset. Our mission, with our science-backed and disruptive portfolio, is to improve the health and well-being of millions of consumers and continue leading in the Health and Wellness space.
If you are interested in joining a culture that strives for Curiosity, Discipline, Approachability, Commitment, and Ownership Mindset then we invite you to join our mission to optimize human potential!
Overview
The Director of Amazon owns the Amazon channel as a revenue and conversion engine, with full accountability for driving profitable growth across the business. This role is responsible for developing and executing strategies that increase revenue, improve contribution margin, and enhance customer engagement across the Amazon ecosystem.
This role operates with a GM mindset, owning the Amazon P&L and leading cross-functional efforts across performance marketing, creative, and operations to maximize total channel performance. The Director of Amazon is accountable for how effectively traffic converts into revenue and plays a critical role in scaling the channel efficiently.
Key Responsibilities
Business Leadership & Strategy
•Own Amazon P&L, including revenue, contribution margin, and forecasting
•Develop and execute growth strategies across acquisition, conversion, and retention
•Define and deliver annual and quarterly plans aligned with broader business goals
PDP & Conversion Optimization
•Own end-to-end performance of product detail pages across the Amazon catalog
•Lead PDP optimization strategy across images, copy, A+ content, and brand store
•Establish and manage a structured testing roadmap to improve conversion rates
Pricing, Promotion & Demand Strategy
•Own pricing strategy and promotional calendar across all SKUs
•Optimize Subscribe & Save, bundling, and cross-sell strategies
•Balance revenue growth, margin, and brand positioning in all decisions
Catalog & Merchandising
•Own catalog structure, assortment strategy, and variation architecture
•Improve discoverability and merchandising across the digital shelf
•Identify opportunities for assortment expansion and optimization
Inventory & Demand Alignment
•Partner with supply chain and demand planning to align inventory with demand
•Ensure in-stock rates and inventory efficiency across key SKUs
•Align promotions and growth initiatives with inventory availability
Performance & Paid Media Alignment
•Partner with Performance Marketing to align spend with conversion performance
•Ensure PDP quality and conversion readiness before scaling media investment
•Use performance insights to guide prioritization and optimization
Marketplace Operations
•Oversee listing health, suppressions, and backend catalog accuracy
•Ensure operational excellence across the Amazon channel
•Manage execution of catalog updates and issue resolution
Cross-Functional Leadership
•Collaborate with Performance Marketing, Creative, Supply Chain, and Finance
•Drive alignment across teams to improve total channel performance
•Lead external partners (including retail media agency) where applicable
Success Metrics
•Revenue growth with improved contribution margin
•Increased conversion rates across key SKUs
•Reduced reliance on discounting
•Improved efficiency of paid media (blended ROAS / TACOS)
•Strong in-stock rates and inventory performance
•Increased organic revenue contribution
Qualifications
•8–10+ years of ecommerce or digital marketing experience, with strong Amazon expertise
•Deep experience with Amazon Seller Central and marketplace best practices
•Strong understanding of P&L management and performance-driven growth
•Experience leading cross-functional teams and external partners
•Proven track record of driving revenue growth and operational improvements
•Analytical mindset with ability to translate data into action
Candidates are not required to reside in Austin, Texas but must be willing to travel as needed to support business operations.
EOE race/color/religion/sex/sexual orientation/gender identity/national origin/disability/veteran status
Ready to apply?
Apply to Onnit Labs, Inc.
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