THE ROLE 

You'll be the strategic engine behind Dove's social presence, turning audience understanding, cultural signals, and platform data into briefs, frameworks, and recommendations that guide the creative team to produce stand-out work. Working across always-on content, campaign activations, creator partnerships, and reactive cultural moments, you'll ensure Dove's social output is strategically coherent and creatively ambitious. 

We're looking for someone who can think at brand level and act at platform level, someone equally comfortable articulating a long-term content strategy as they are writing a sharp brief for a trending moment on TikTok. Success means social work that is rooted in real insight, aligned with Dove's brand purpose, and demonstrably effective in driving engagement, conversation, and brand affinity. 

WHAT YOU'LL DO 

• Lead social-first strategy for Dove, developing content strategies, campaign platforms, and always-on frameworks that connect brand purpose to audience behaviour on social
• Mine consumer, cultural, and category insight to identify opportunities for Dove to show up meaningfully in social conversations and cultural moments
• Translate platform data, social listening, and audience research into actionable creative briefs that give the team a clear strategic springboard
• Develop audience and community strategies that deepen Dove's connection with diverse audiences across markets and platforms
• Partner with the creative team to shape ideas from brief through to execution, providing strategic input that sharpens and elevates the work
• Collaborate with social media managers to align strategic recommendations with publishing plans, platform priorities, and performance learnings
• Inform creator and influencer strategy, identifying partnership opportunities that are authentic to Dove's brand and relevant to target audiences
• Present strategic thinking and campaign recommendations to the Dove brand team with clarity, confidence, and a strong point of view
• Analyse social performance data and campaign results to refine strategy over time, building a continuous learning loop between insight, creative, and outcomes
• Stay ahead of social platform evolution, emerging audience behaviours, cultural trends, and competitive activity in beauty and personal care
• Mentor and develop junior strategists within the studio, building strategic capability and fostering a culture of curiosity and rigour
• Shape strategic processes and tools for the studio, including briefing templates, insight frameworks, and reporting approaches suited to social-speed workflows

WHAT YOU BRING 

• 8+ years of strategy experience, with a significant focus on social-first or digital-first work for consumer brands
• Deep understanding of social platforms (TikTok, Instagram, YouTube, and emerging channels), including how audiences behave, how content is discovered, and what drives engagement
• A track record of developing strategies that led to effective, measurable social campaigns or content programmes
• Experience in beauty, personal care, wellness, or FMCG, with a strong grasp of category dynamics, consumer motivations, and cultural context
• Proven ability to turn research, data, and cultural observation into sharp, actionable briefs and strategic frameworks
• Experience working with or briefing content creators and influencer partnerships as part of a social content strategy
• Confidence presenting strategic recommendations to senior brand stakeholders, with the ability to simplify complexity and build conviction
• Strong analytical skills, with experience using social listening tools, platform analytics, and audience research to inform strategy
• A collaborative working style, with experience partnering closely with creative, production, and media teams
• Experience mentoring or developing other strategists
• Professional proficiency in English; additional languages are a plus

Gen AI and Agentic Thinking: 

• Proficiency with Gen AI tools (such as ChatGPT, Claude, Perplexity, research assistants) to enhance insight generation, trend analysis, audience research, and strategic development
• Agentic mindset: ability to deconstruct complex strategic challenges, map out the most effective approach, and execute with rigour and adaptability
• Experience using AI to accelerate research, identify patterns in data, and stress-test strategic hypotheses
• Understanding of AI capabilities and limitations, with strong critical evaluation of AI-generated insights and a commitment to human judgement and contextual nuance
• Ability to guide teams in using AI tools responsibly and effectively within the strategic process

Qualifications: 

• Formal Degree is required
• Professional English level spoken and writing.
• Live in Mexico City or Metropolitan area

NICE TO HAVE 

• Experience working on Dove or Unilever brands
• Multi-market or global brand strategy experience, with an understanding of adapting social strategy across regions and audiences
• Experience in a social-specialist, in-house, or embedded agency environment
• Familiarity with social commerce, community management strategy, or earned media approaches
• Experience with brand purpose, inclusion, or social impact strategy
• Knowledge of the evolving regulatory and ethical landscape in beauty marketing.
  
  
  #OLATAM #ReqID16994

#OLATAM #REQID16994

THE ROLE 

You'll be the person the studio turns to when they need to understand what the data is telling them and what to do about it. From weekly content performance to campaign post-mortems, audience deep-dives to competitive benchmarking, you'll deliver best-in-class social performance insight that delivers robust and actionable learnings for social teams and practices. 

This isn't a role that sits in a silo producing dashboards. You'll be embedded in the creative and strategic process, ensuring data informs briefs, shapes content decisions, and proves the value of the studio's work. We're looking for someone who combines analytical rigour with strong communication skills, someone who can spot the story in the data and tell it in a way that moves people to act. Success means insight that visibly improves the work: content that performs better, strategies that are sharper, and a client team that trusts data to guide decisions. 

WHAT YOU'LL DO 

Performance Analysis and Reporting 

• Deliver regular social insight reporting, build measurement frameworks and social benchmarking, informing social strategies and future recommendations
• Carry out analysis and audits of Dove's social channels to understand effectiveness and identify platform, content, and audience insight recommendations
• Bring together social data from different sources to build meaningful and actionable output like audience segments, content pillars, and format effectiveness that inform what experiences and content we serve
• Track and report on campaign performance across organic, paid, influencer, and UGC content, connecting activity to measurable outcomes in engagement, reach, brand sentiment, and consideration

Insight and Strategy 

• Use social listening tools to track brand reputation, audiences, and content, as well as brand reputation and crisis management, to identify emerging cultural trends, opportunities, and threats
• Translate performance data and audience insight into clear, actionable recommendations that directly inform content strategy, creative briefs, and publishing decisions
• Conduct competitive and category analysis within beauty and personal care, identifying where Dove is outperforming and where there are gaps to close
• Partner with strategists and social media managers to ensure data is embedded in the planning process, not just the review process

Measurement Innovation 

• Identify new, innovative ways to measure effective social activity, including but not limited to custom metrics, measurement approaches, and AI-driven or agentic automated reporting solutions
• Embed best practice measurement, reporting, and insight generation at the heart of all the studio's work
• Develop tailored measurement approaches for different content types, creator partnerships, and campaign formats, ensuring the studio can clearly demonstrate the value of its output

Tools, Platforms, and Partnerships 

• Act as the champion for insight tools and associated products and services across the studio
• Own and develop relationships with key suppliers within the tech stack to maximise usage and effectiveness
• Manage and optimise the studio's use of social analytics, listening, and reporting platforms, ensuring the team has access to the right data at the right time

Stakeholder Communication and Culture 

• Act as an evangelist on how to best measure and act on insight, internally as well as with client partners
• Present performance insights and strategic recommendations to the Dove brand team and senior studio stakeholders, distilling complex data into clear, compelling narratives
• Foster a culture of learning and expertise within social measurement by proactively organising learning sessions, training, and sharing industry updates. Embrace and be at the forefront of developments in social platforms, measurement, and metrics

WHAT YOU BRING 

• 5+ years of experience in social analytics, data analysis, or digital performance measurement, with a strong focus on social media for consumer brands
• Expert knowledge of social metrics across organic, paid, and influencer activations, with the ability to build an integrated view of social performance
• Expert using social management platforms such as Brandwatch, Meltwater, Talkwalker, Dash, and Sprinklr, as well as native social platform analytics
• Strong ability to build analytical solutions that aggregate and mine data from numerous sources to create richer insights
• Excellent communication and data storytelling skills, with the ability to distil complex ideas for non-technical audiences
• A strategic thinker with an innovative approach to data, pushing the boundaries of how data can be used to decode social effectiveness
• Strong critical-thinking and problem-solving skills with a keen eye for detail
• Experience working with paid social data and associated performance metrics
• Proactive ability to identify client and project needs and build tailored solutions accordingly
• Confident and proficient in presenting to senior client and internal stakeholders
• Experience in beauty, personal care, wellness, or FMCG is a strong plus
• An active interest in the evolution of social media and how these developments impact performance for brands
• Collaborative team player, open minded
• Professional proficiency in English; additional languages are a plus

Gen AI and Agentic Thinking: 

• Proficiency with Gen AI tools (such as ChatGPT, Claude, Perplexity) to support data analysis, trend identification, report generation, and insight synthesis
• Agentic mindset: ability to break down complex analytical challenges, identify the most effective approach, and deliver systematic, actionable outputs
• Experience developing or exploring AI-driven and automated reporting solutions that improve the speed and depth of social insight
• Understanding of AI capabilities and limitations, with strong human oversight and critical evaluation of AI-generated analysis
• Ability to guide the wider team in using data and AI tools effectively and responsibly

Qualifications: 

• Formal Degree is required
• Professional English level spoken and writing.
• Live in Mexico City or Metropolitan area

NICE TO HAVE 

• Experience working on Dove or Unilever brands
• Experience in an in-house agency, embedded studio, or social-specialist environment
• Proficiency with data visualisation tools (such as Looker Studio, Tableau, or Power BI)
• Experience with influencer performance measurement and creator content analytics
• Familiarity with social commerce metrics and conversion tracking
• Experience building automated dashboards or reporting workflows
• Knowledge of brand tracking, sentiment analysis, or audience research methodologies beyond social platforms
  
  
  #OLATAM #ReqID16991

#OLATAM #REQID16991