THE ROLE 

You'll be one of the key creatives behind Dove's social content, producing work that makes the brand one of the most engaging and trusted voices in beauty online. This isn't about polished ad campaigns adapted for social. It's about content that feels native to each platform, content that resonates because it reflects real people, real moments, and real conversations about beauty, confidence, and self-esteem. 

Working at the intersection of brand purpose and social culture, you'll create content that sits naturally alongside the creators, conversations, and trends your audience already follows. You understand that the most effective brand content doesn't feel like brand content at all. It feels honest, relevant, and worth sharing. 

We're looking for someone who is culturally plugged in, creatively resourceful, and comfortable producing content end to end. Someone who can spot a content opportunity, concept it quickly, produce it with care, and deliver it while it's still relevant. Success means content that people genuinely want to engage with, that strengthens Dove's brand affinity, and that drives saves, shares, comments, and conversation. 

WHAT YOU'LL DO 

• Concept, shoot, edit, and produce social-first content for Dove across TikTok, Instagram Reels, YouTube Shorts, Stories, static, and emerging formats
• Develop content ideas that translate Dove's brand purpose and product messaging into authentic, platform-native moments that audiences relate to and want to share
• Create lo-fi, high-impact content using a mix of smartphone, DSLR, and simple lighting and production setups, prioritising authenticity over polish
• Storyboard and present content concepts, clearly articulating the creative idea and platform rationale
• Stay current with social trends, viral formats, platform features, creator culture, and emerging content styles, flagging relevant opportunities to the team and translating them into content ideas for Dove
• Produce reactive and real-time content that connects Dove to cultural moments and trending conversations while staying true to the brand's voice and values
• Edit and adapt content across formats and platforms, reimagining a single shoot or asset in multiple ways to maximise reach and relevance (using Premiere Pro, CapCut, and native platform editing tools)
• Collaborate with social media managers to align content with publishing calendars, campaign timelines, and community engagement priorities
• Support shoots and content production involving content creators, influencers, and real people, ensuring the process is inclusive, respectful, and reflective of Dove's commitment to representing real beauty
• Experiment with new formats, techniques, and creative approaches, sharing what works and what doesn't with the wider team
• Use Gen AI tools to support content creation, from ideation and visual references to editing and copy exploration
• Ensure all content meets platform specifications, brand guidelines, accessibility standards, and compliance requirements

WHAT YOU BRING 

• A portfolio demonstrating 2-4 years of social content creation, with examples of platform-native work that generated genuine audience engagement (shares, saves, comments, conversation)
• Technical confidence across the content creation process: concepting, shooting, editing, and publishing, with comfort moving between smartphone and DSLR setups
• Solid editing skills in Premiere Pro, Canva, CapCut, or equivalent, with the ability to adapt content across formats and platforms
• Fluency in social platforms (TikTok, Instagram, YouTube, and emerging channels), including an understanding of what performs, why, and how content is discovered and shared
• A feel for cultural relevance, with the ability to spot trending moments, formats, and conversations and turn them into content ideas quickly
• Experience creating content for consumer brands, with an understanding of how to communicate product or brand messages in a way that feels genuine and relatable rather than forced
• The ability to work at social speed, managing your time and priorities to deliver quality content on tight turnarounds
• A collaborative, proactive attitude, with a willingness to pitch in across different types of content and production needs
• An interest in inclusive content creation, including authentic representation in casting, imagery, and storytelling
• Professional proficiency in English; additional languages are a plus

Gen AI and Agentic Thinking: 

• Basic proficiency with Gen AI tools (such as ChatGPT, Midjourney, Adobe Firefly, DALL-E) to support ideation, mood boarding, visual exploration, and content iteration
• An agentic approach to your work: ability to self-organise, break down creative tasks, find efficient solutions, and deliver independently
• Willingness to experiment with AI tools as part of the content creation process, understanding when they add value and when human creativity and judgement are needed
• Understanding of AI limitations, with an eye for outputs that feel authentic versus generic

Qualifications:

• Professional Degree is needed
• Professional English level on speaking and writting
• Live in Mexico City or Metropolitan area 

NICE TO HAVE 

• Experience working on beauty, personal care, wellness, or lifestyle brands
• Experience in an in-house agency, embedded studio, or social-specialist content team
• Motion graphics or animation skills (After Effects or similar)
• Photography skills and experience with still content for social
• Experience creating content that addresses topics such as body confidence, self-esteem, or inclusivity
• Familiarity with social analytics and how performance data informs creative decisions
• Experience with accessibility in content creation (captions, alt text, inclusive design)
• Experience working with or alongside content creators and influencers.
  
  
  #OLATAM #ReqID16988

Req ID: #OLATAM #REQID16988

THE ROLE 

You'll be the person who connects Dove with the creators who bring its brand to life in the most authentic, relatable way across social. This is a multi-faceted role that blends influencer strategy, relationship management, creative thinking, and project management. You'll develop and manage the creator community end to end, shaping how Dove partners with influencers and content creators to drive reach, engagement, and genuine advocacy. 

Dove's relationship with creators is different from most beauty brands. The people who represent Dove need to genuinely reflect the diversity, honesty, and purpose the brand stands for. We're looking for someone who understands that influencer marketing for Dove isn't about reach alone. It's about finding and partnering with creators whose audiences trust them, whose content feels real, and whose values align with Dove's commitment to inclusive beauty and self-esteem. 

Success means a thriving, well-managed creator community that delivers consistent, high-quality content, a programme that scales across markets, and influencer partnerships that feel as authentic to audiences as they do to the creators themselves. 

WHAT YOU'LL DO 

Creator Identification and Recruitment 

• Identify, contact, and recruit creators on an ongoing basis, building a diverse community of influencers who authentically represent Dove's brand values and resonate with target audiences across platforms
• Evaluate potential creator partners based on audience relevance, content quality, engagement authenticity, brand alignment, and representation of diverse beauty
• Maintain and manage a structured creator database, tracking tiers, content output, performance, and relationship status

Community Management and Engagement 

• Develop and manage Dove's creator engagement programme, building genuine, long-term relationships with influencers rather than transactional, campaign-by-campaign partnerships
• Manage ongoing communication and dialogue with the creator community, ensuring creators feel valued, informed, and connected to Dove's brand purpose
• Create and distribute regular community communications, such as newsletters, updates, and exclusive content
• Organise and support creator events, focus groups, and community moments that deepen relationships and generate insight
• Ideate and produce creative product mailers and gifting activations that surprise and engage creators in ways that feel personal and on-brand

Campaign and Content Activation 

• Brief and manage creators for campaign activations, always-on content, product launches, and cultural moments, ensuring deliverables are on time, on brand, and aligned with platform best practices
• Develop creative briefs for influencer content that give creators clear direction while leaving room for authentic, platform-native expression
• Coordinate with the creative and social teams to ensure influencer content is integrated into broader content calendars and campaign plans
• Track and record all creator content, ensuring proper usage rights, approvals, and compliance with advertising and disclosure regulations

Performance and Reporting 

• Report on influencer campaign performance, community growth, engagement metrics, and programme impact, using data to refine strategy and demonstrate value
• Monitor creator content quality and audience response, identifying what's working and feeding learnings back into briefs and strategy
• Track programme operations including newsletter engagement, event participation, and community health metrics

Programme Development and Scaling 

• Shape and refine the creator programme's processes, tools, and ways of working, building a model that is efficient, scalable, and replicable
• Support the expansion of Dove's creator programme into additional markets, adapting the approach for different regions, platforms, and audiences
• Contribute to the wider studio's influencer strategy, sharing best practices and insights that raise the standard across the team

Client Partnership 

• Partner with the Dove brand team on influencer strategy, presenting programme updates, campaign results, and recommendations with clarity and confidence
• Manage client feedback and approvals within the influencer workflow, keeping stakeholders informed and the process running smoothly

WHAT YOU BRING 

• 3-5 years of experience in influencer marketing or creator management, with a focus on consumer brands, ideally in beauty, personal care, wellness, or FMCG
• A proven track record of identifying, recruiting, briefing, and managing influencers and content creators across TikTok, Instagram, YouTube, and emerging platforms
• Experience building and maintaining ongoing creator communities or ambassador programmes, not just one-off campaign activations
• Strong project management skills, with the ability to manage multiple creator relationships, campaigns, and workstreams simultaneously without dropping detail
• An understanding of influencer contracts, usage rights, disclosure regulations, and compliance requirements
• Creative thinking, with the ability to develop engaging briefs, gifting concepts, event ideas, and community activations that strengthen creator relationships
• Confidence presenting to and partnering with brand clients, with clear and structured communication skills
• Experience using influencer management platforms and tools (such as CreatorIQ, Traackr, Grin, or similar) and social listening or analytics tools
• Strong analytical skills, with the ability to report on campaign performance, interpret engagement data, and translate findings into actionable recommendations
• An authentic interest in creator culture and social platforms, with an understanding of what makes influencer content feel genuine versus forced
• An appreciation for inclusive representation, with experience or a strong interest in working with diverse creators who reflect a broad range of backgrounds, identities, body types, and experiences
• Highly organised, with a proactive, solutions-focused approach to managing complexity
• Professional proficiency in English; additional languages are a plus, particularly if relevant to multi-market expansion

Gen AI and Agentic Thinking: 

• Working proficiency with Gen AI tools (such as ChatGPT, Claude, Perplexity) to support creator research, brief development, reporting, and programme communications
• Agentic mindset: ability to self-direct, prioritise across competing workstreams, identify opportunities, and find efficient solutions independently
• Willingness to experiment with AI tools to improve influencer identification, content analysis, trend monitoring, and workflow efficiency
• Understanding of AI capabilities and limitations, with a commitment to human judgement in relationship management, creative evaluation, and brand alignment decisions

Qualifications: 

• Formal Degree is required
• Professional English level spoken and writing.
• Live in Mexico City or Metropolitan area

NICE TO HAVE 

• Experience working on Dove or Unilever brands
• Experience in an in-house agency, embedded studio, or social-specialist environment
• Multi-market influencer programme experience, with an understanding of adapting creator strategies across regions and cultures
• Experience with influencer-led content production, including on-set coordination and creator direction
• A background in social media management or content creation alongside influencer management
• Experience working with creators on purpose-led or social impact campaigns
• Familiarity with social commerce and affiliate-driven influencer models
  
  
  
  #OLATAM #ReqID16990

#OLATAM #REQID16990