Job Summary

We’re looking for a motivated and analytical Conversational Marketing Specialist to join our dynamic digital marketing team. In this role, you will be responsible for managing and optimizing our website's AI assistant to enhance user engagement and drive conversions. You will also be in charge of creating and presenting performance reports to key stakeholders, providing actionable insights to guide our conversational marketing strategy.

Key Responsibilities

AI Assistant Management

• Train, maintain, and improve our website's AI assistant to ensure a personalized and effective user experience. 
• Develop and maintain a content governance strategy for the AI assistant, ensuring all information is accurate, up to date, and on brand. 
• Collaborate with design and development teams to manage the look and feel of the AI assistant, ensuring it aligns with our brand identity.

Performance Reporting

• Create and distribute regular performance reports on our conversational marketing efforts for internal stakeholders.
• Analyze key metrics to identify trends, challenges, and opportunities for optimization. 
• Translate data into actionable insights and strategic recommendations to improve performance.

Strategy & Optimization

• Continuously monitor and analyze the performance of the AI assistant and other conversational marketing channels. 
• Propose and implement A/B tests and other experiments to optimize for key performance indicators (KPIs) such as engagement rates, lead generation, and customer satisfaction.

What You Will Bring 

• 2-4 years of experience in digital marketing, with a focus on analytics or content management.
• Proven experience in creating and presenting performance reports to stakeholders.
• Strong analytical skills and proficiency with web analytics tools (e.g., Google Analytics).
• Excellent written and verbal communication skills.
• A keen eye for detail and a passion for creating exceptional user experiences.
• Direct experience managing and training AI-powered chatbots or virtual assistants is a bonus.
• Experience with A/B testing and other optimization techniques is a bonus.

#LI - Hybrid

#P24080_3414456

About the Role

We are seeking a strategic and highly experienced Product Manager, Digital Content Supply Chain to own the product vision, delivery, and day-to-day execution for our global content lifecycle roadmap. You will own the strategic roadmap for our global content lifecycle, transitioning the organization to a modern "Vibe Marketing" model by defining and implementing a self-service content production and management platform centered on the Adobe Platform. You will also be responsible for creating a single source of truth for content and leveraging innovative AI capabilities to dramatically improve efficiency for our global marketing teams utilizing our Digital Asset Manager (DAM).

Key Responsibilities

Product Strategy & Vision

• Content Platform Ownership: Define and champion the product strategy and roadmap for our foundational content platform, specifically Adobe Experience Manager (AEM) Assets (Digital Asset Management - DAM) and its integrations within the end-to-end content lifecycle.
• Self-Service Model: Lead the design and implementation of a robust self-service model that empowers global marketers to efficiently find, use, produce, and manage digital content assets from a single source of truth.
• Vibe Marketing Alignment: Ensure the content platform strategy actively supports and accelerates the organization's move toward Vibe Marketing, focusing on speed, agility, and high-quality localized content delivery.

Delivery Leadership & Team Enablement

• POD Leadership: Function as the product owner for a dedicated cross-functional and agile POD, leading the backlog and priorities for key functional roles:
• Service Design and User Experience
• Content Architecture and Taxonomy
• DAM Librarians and Governance
• Training & Support for the self-service model
• Backlog & Execution: Own the feature definition, prioritization, and delivery backlog, translating strategic goals into actionable user stories and technical requirements for development teams.

Innovation & AI Integration

• AI for Content Management: Identify, evaluate, and productize AI capabilities and machine learning features (e.g., auto-tagging, content repurposing, metadata generation, localization assistance) to integrate directly into the self-service content production and management workflows, driving significant productivity gains for Marketers.
• Integration Ownership: Drive the strategy and requirements for integrating AEM Assets with upstream systems (e.g., creative tools, project management) and downstream consumption channels (e.g., web CMS, email, social platforms).

Required Qualifications & Experience

• 5+ years of experience as a Product Manager, specializing in Content Management Systems (CMS), Digital Asset Management (DAM), or foundational marketing technology platforms.
• Strong, hands-on expertise with Adobe Experience Manager (AEM), specifically AEM Assets is mandatory.
• Operational Excellence: Proven experience as a POC for team workload management and high proficiency in Asana or similar PM tools.
• Demonstrated success in defining and delivering complex product features, especially those related to workflow automation, governance, and self-service enablement.
• Proven ability to lead cross-functional teams (Service Design, Engineering, Operations, Content) in an Agile environment without direct reporting authority.
• Familiarity with the technical landscape and application of AI/Machine Learning in the context of content production, enrichment, or localization.
• Exceptional communication skills, with the ability to articulate complex technical strategies to business stakeholders and senior leadership.

#LI - Hybrid

P24086_3333054