Ogilvy UK
Our vision is to inspire brands and people to impact the world. To create big ideas that make a significant contribution to the planet, society, and the bottom line. We believe in today’s world this is the best way for our clients to achieve sustainable growth.
We achieve this by breaking down the barriers that restrict talent and ideas.
Which is why our teams work fluidly across five capabilities: Advertising, Consulting, Experience, PR and Health. This allows us to not only operate but innovate at the intersection of capabilities and talent. We believe impact and magic lies at this intersection.
Ogilvy scales this by seamlessly connecting and accessing the deep cultural expertise of 132 offices in 83 countries.
The result is multifaceted ideas for our clients that drive impact and are born from the intersection of platform x culture x technology.
We call this Borderless Creativity.
ABOUT OGILVY SOCIAL.LAB
Ogilvy Social.Lab (OSL) is a full-service advertising agency headquartered in Brussels’ WPP Campus. As part of the international Ogilvy network, our operations span four continents with over 15 nationalities on the 130-strong team working in our offices – our mindset is borderless.
We proudly collaborate with prominent international and regional clients, including Absolut, Mondelez, Ford, IKEA, Vans, EU and Belgian institutions, fuelling their success internationally.
Entrepreneurship pulses through our veins, embodying our name with a "lab” mentality. We constantly innovate and experiment, staying in sync with the ever-evolving digital media landscape we specialise in.
ROLE
As a Senior Social Intelligence & Data Strategist, you play a critical role in transforming data into strategic value. You contribute to the design and delivery of digital, social, and search intelligence that informs creative, strategic, and business decision-making for major global brands. You bring a deep understanding of today's digital behaviors and cultural dynamics, and are confident applying a range of intelligence tools to produce high-quality, insight-driven work.
This is a high-impact role for a data-savvy analyst who thrives in a fast-paced, creative environment and is eager to push the boundaries of how culture shapes modern advertising.
RESPONSIBILITIES
Intelligence & Analysis
- Analyse social and digital data across a range of tools, including social listening platforms (e.g. Synthesio), competitive analysis tools (e.g. RivalIQ), audience analysis tools (e.g. Profiler, Global Web Index), and trends and search tools (e.g. Semrush, OSL proprietary tools).
- Design and implement intelligence approaches and frameworks tailored to client needs.
- Support strategic planning by delivering rich, actionable insights based on what consumers, communities, and creators are saying, sharing, and searching online.
Quality & Delivery
- Lead the creation of high-quality reports, audits, and presentations that guide campaign strategy and creative thinking.
- Ensure outputs are consistently rigorous, clearly structured, and insight-led.
- Translate complex datasets into compelling, accessible narratives for a range of audiences.
Collaboration & Client Engagement
- Represent the data intelligence function in client meetings, workshops, and pitches, translating complexity into clarity.
- Contribute to new business initiatives, supporting scoping, pitching, and proposal development.
Growth & Innovation
- Contribute to the development of new, commercially viable data products and methodologies.
- Support and guide junior analysts, fostering a culture of learning and continuous improvement.
- Stay ahead of platform developments and internet culture to bring fresh thinking into the team
PROFILE
- 6+ years of experience in digital, social, or search data analytics, insights, or strategy roles.
- Deep understanding of both qualitative and quantitative research methodologies.
- Strong track record in designing and implementing digital/social intelligence approaches.
- Advanced proficiency in intelligence and monitoring platforms.
- Expert knowledge of the social media landscape, internet culture, and platform-specific trends.
- Proven ability to transform complex datasets into meaningful, strategic insights.
- Excellent reporting and storytelling skills - visually and verbally.
- Strong interpersonal and client communication skills; confident presenting to senior stakeholders.
- Passion for innovation, digital trends, and continuous improvement.
- Proactive, collaborative, and comfortable working in an integrated team environment.
Must-Haves
- Experience conducting always-on social listening and campaign-based insights generation.
- Strong cultural trend tracking capabilities for real-time and strategic planning use.
- Solid understanding of performance metrics across both paid and organic social.
- Ability to conceptualize and implement custom methodologies.
- Advanced reporting and data visualization skills.
Nice-to-Haves
- Experience with dashboarding, data collection automation, and advanced data visualization tools.
- Familiarity with Sprinklr.
- Knowledge of broader customer and user research methodologies.
OFFER
- Full-time opportunity in an ever-growing, trendsetting advertising agency based in the WPP Campus. On-site is preferred, but we are open to remote candidates who can work on CET on a case by case basis.
- Work alongside a team of diverse and people-focused individuals, on impactful projects and with an array of local, regional, and global clients.
- We are committed to keeping our environmental footprint low and ensuring that our work is ethical.
- We thrive on transparency - our words and promises produce actions.
- Attractive package and benefits
- Strong flexibility plan
- Continuous training opportunities
- As an Ogilvy Social.Lab employee, you will be provided with continuous opportunities to grow through training and career conversations while doing strong work that works.
Our ambition is to attract the very best diverse talent to Ogilvy, and to be the employer of choice in the UK. We want everyone to feel welcome when they join us, and once they’re here, for them to want to stay with us, grow their career, and to feel they belong with us.
We are an equal opportunity employer and we’re committed to creating an inclusive, welcoming environment for everyone who wants to work at Ogilvy. For us, diversity, equity and inclusion is integrated into everything that we do. We believe that for creativity to flourish, everything about how we work must have diversity at its core. Your race, colour, ethnic, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability, have no bearing on our hiring decisions, but we encourage everyone to feel free to express their true selves in an environment we are consistently striving to make as inclusive as possible.
We aim to facilitate an accessible and positive application experience for all candidates. If you require any adjustments from us to support you through the process or expect to require any adjustments to working conditions to be able to best perform in the role, please let us know. We are happy to consider all reasonable adjustments.
If you live with a disability and you would like to take advantage of our offer of a guaranteed interview under the Disability Confident Scheme, please ensure you fill out our voluntary Equal Opportunities Questionnaire when applying.
Ready to apply?
Apply to Ogilvy UK
ABOUT OGILVY SOCIAL.LAB
Ogilvy Social.Lab (OSL) is a full-service advertising agency headquartered in Brussels’ WPP Campus. As part of the international Ogilvy network, our operations span four continents with over 15 nationalities on the 130-strong team working in our offices – our mindset is borderless.
We proudly collaborate with prominent international and regional clients, including Absolut, Mondelez, Ford, IKEA, Vans, EU and Belgian institutions, fuelling their success internationally.
Entrepreneurship pulses through our veins, embodying our name with a "lab” mentality. We constantly innovate and experiment, staying in sync with the ever-evolving digital media landscape we specialize in.
ROLE
As Social Intelligence Team Lead, you are responsible for the day to day running of the social intelligence capability - overseeing a team of analysts while ensuring the consistent delivery of high-quality, insight-driven work across all projects. You will collaborate closely with the Strategy Operations Manager and Strategy Partner: Social & Intelligence.
You balance team leadership with hands-on expertise, contributing directly to key projects while elevating the standard of work across the team. You play a central role in shaping how social and digital intelligence informs strategy, creativity, and business decisions for major global brands.
You also oversee the effective use and evolution of the team’s worldclass intelligence toolstack, ensuring smooth operations and strong partnerships with platform providers.
This role is suited to someone who combines strong analytical thinking with a passion for developing people, improving ways of working, and driving excellence in output.
RESPONSIBILITIES
Team Leadership & Development
- Manage, mentor, and develop a team of social intelligence analysts
- Set clear expectations, workflows, and priorities across projects
- Provide regular feedback and coaching to support individual growth
- Support a collaborative, curious, and high-performing team culture
Quality & Delivery
- Ensure consistent quality across all social intelligence outputs
- Review and refine key deliverables to maintain high standards
- Lead the delivery of complex or high-impact projects when needed
- Translate data into clear, actionable insights and compelling narratives
Intelligence & Strategy
- Design and implement social and digital intelligence approaches tailored to client needs
- Analyse data from a range of tools (e.g., social listening, audience, search, and competitive platforms)
- Support strategic planning with insight-led recommendations
- Represent the intelligence function in client meetings, workshops, and pitches
Tooling & Operations
- Oversee the team’s intelligence toolstack and ensure effective usage
- Act as a point of contact for platform partners
- Support troubleshooting and resolve data or tooling issues
- Identify opportunities to improve efficiency, workflows, and capabilities
Growth & Innovation
- Contribute to new business development, including scoping and proposals
- Identify opportunities to enhance methodologies, products, or services
- Stay ahead of industry trends and bring new thinking into the team
PROFILE
- 6-10+ years of experience in digital, social intelligence, or search data analytics, insights, or strategy roles.
- Proven experience managing or mentoring analysts or small teams
- Strong ability to set standards, review work, and ensure quality at scale
- Experience owning workflows, processes, or capability areas
- Comfortable balancing hands-on delivery with team leadership responsibilities
- Deep understanding of both qualitative and quantitative research methodologies.
- Proven track record in designing and implementing digital/social intelligence approaches.
- Advanced proficiency in intelligence and monitoring platforms.
- Expert knowledge of the social media landscape, internet culture, and platform-specific trends.
- Proven ability to transform complex datasets into meaningful, strategic insights.
- Excellent reporting and storytelling skills-visually and verbally.
- Strong interpersonal and client communication skills; confident in presenting to senior stakeholders.
- Passion for innovation, digital trends, and continuous improvement.
- Proactive, collaborative, and comfortable working in an integrated team environment.
Must-Haves
- Experience leading or coaching others in social intelligence or analytics roles
- Demonstrated ability to deliver high-quality work while managing multiple projects/people
- Strong problem-solving skills across both insight generation and tooling/platform challenges
- Experience conducting always-on social listening and campaign-based insights generation.
- Strong cultural trend tracking capabilities for real-time and strategic planning use.
- Solid understanding of performance metrics across both paid and organic social.
- Ability to conceptualize and implement custom methodologies.
- Advanced reporting and data visualization skills.
Nice-to-Haves
- Experience with dashboarding, data collection automation, and advanced data visualization tools.
- Knowledge of broader customer and user research methodologies
OFFER
- Full-time opportunity in an ever-growing, trendsetting advertising agency based in the WPP Campus. On-site is preferred, but we are open to remote candidates who can work on CET on a case by case basis.
- Work alongside a team of diverse and people-focused individuals, on impactful projects and with an array of local, regional, and global clients.
- We are committed to keeping our environmental footprint low and ensuring that our work is ethical.
- We thrive on transparency - our words and promises produce actions.
- Attractive package and benefits
- Strong flexibility plan
- Continuous training opportunities
- As an Ogilvy Social.Lab employee, you will be provided with continuous opportunities to grow through training and career conversations while doing strong work that works.
Our ambition is to attract the very best diverse talent to Ogilvy, and to be the employer of choice in the UK. We want everyone to feel welcome when they join us, and once they’re here, for them to want to stay with us, grow their career, and to feel they belong with us.
We are an equal opportunity employer and we’re committed to creating an inclusive, welcoming environment for everyone who wants to work at Ogilvy. For us, diversity, equity and inclusion is integrated into everything that we do. We believe that for creativity to flourish, everything about how we work must have diversity at its core. Your race, colour, ethnic, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability, have no bearing on our hiring decisions, but we encourage everyone to feel free to express their true selves in an environment we are consistently striving to make as inclusive as possible.
We aim to facilitate an accessible and positive application experience for all candidates. If you require any adjustments from us to support you through the process or expect to require any adjustments to working conditions to be able to best perform in the role, please let us know. We are happy to consider all reasonable adjustments.
If you live with a disability and you would like to take advantage of our offer of a guaranteed interview under the Disability Confident Scheme, please ensure you fill out our voluntary Equal Opportunities Questionnaire when applying.
Ready to apply?
Apply to Ogilvy UK
Influence Strategy Director
Large FMCG Drinks Portfolio
Department: Influence
Location: London
Contract type: Fixed-Term (12 months)
Full Time/Part time: Full Time
Reporting into: Head Of Influence Strategy
About Ogilvy:
Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. The agency specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fueled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsbury’s, Lloyds Banking Group, Madri, Unilever and Mondelēz International.
Ogilvy’s influencer marketing practice is the largest globally and the agency also hosts the world’s biggest festival of behavioural science and creativity, Nudgestock – which is now in its 12th year. James Murphy is the CEO of Ogilvy Group UK, which includes Ogilvy UK and New Commercial Arts (NCA), a boutique creative agency he co-founded in 2020, recently acquired by WPP.
The role:
We are seeking a visionary and authoritative Influence Strategy Director to own and elevate the strategic direction for some of our largest, most prestigious clients. You are an established industry leader with proven experience operating at a Strategy Director level within an influencer agency or leading influencer strategy in-house.
As a core part of the creative strategy leadership team, you will craft consumer and corporate strategies rooted in culture that earn the right to be seen and talked about. You will act as a strategic partner to our most senior clients, helping them navigate the complex intersection of paid, earned, and owned influence.
Beyond client ownership, you will be a growth driver for the agency, playing a pivotal role in significant new business pitches and helping to secure new client wins. You will act as a collaborator with Account and Creative leads to ensure the positive direction of all client activity.
Furthermore, as a leader within the department, you will help to design ways of working, empower team autonomy, and take a hands-on approach to mentoring and line managing our talented junior and mid-level strategists.
In our world, no day, nor brief, is the same. We need someone who is comfortable with agility and fast pace, champions cross-discipline collaboration, and brings an encyclopaedic knowledge of the influencer landscape to solve our clients' toughest business problems.
The Skillset
We are looking for an influence expert who can confidently own the room, pioneer new strategic models, and drive award-winning creative output.
Defining the problem: Masterminding strategic direction and cross-discipline integration.
- Challenges foundational assumptions and leads across disciplines so the entire picture makes sense.
- Helps senior clients formulate better briefs, tasks, and define the true nature of their business problems.
- Acts as an integral part of the senior client team; the definitive "go-to consultant" for influence strategy.
Insight Creation: Finding, filtering, and rethinking data to inspire categories.
- Expert at identifying the right tensions and cultural truths; distils complex information into simple, motivating insights for influence strategy.
- Pioneers new research techniques with clients, getting to insights that shape entire businesses and categories.
- Able to brief, guide, and champion bespoke research methodologies when required.
Setting the Path: Giving inspiration, clarity & confidence.
- Shapes and sells innovative influencer strategies that address complex brand and business KPIs.
- Partners with Business Directors and Client Partners to proactively grow the scope and impact of influencer work across our biggest clients.
- Acts as a collaborator with Account and Creative leads to ensure positive, ambitious direction of client activity.
Ideation: Helping creative & other disciplines come up with better ideas, faster.
- Acts as an idea originator outside of main briefs, proactively seeking to develop new ideas and proactive models.
- Originates proactive influencer briefs that inspire clients and the agency on the boundless potential of influence.
- Articulates how an influence idea can impact all elements of a client's business, rather than just communications.
Prototyping and Storytelling: Defining, communicating & selling the idea.
- Pioneers new ways of framing and selling an idea, consistently using compelling narratives and soundbites.
- Develops highly persuasive, memorable decks that frame complex strategies simply and powerfully for C-suite and Board-level stakeholders.
- Commands the room during major new business pitches, using narrative and visuals to win over senior stakeholders and secure new client wins.
Manifesting the Work: Crafting the experience journey and delivery detail.
- Influences senior clients into experimenting with new influencer channels, formats, content, and technology.
- Develops comprehensive influencer roadmaps that dictate how an idea can evolve over three to five years.
- Ensures smooth integration of earned-first ideas across paid and owned ecosystems.
Measurement and Effectiveness: Proving value and setting industry standards.
- Showcases recognised expertise linked to proving the value of influencer ideas to major organizations.
- Sets up projects for integrated evaluation from the start, differentiating between helpful and unhelpful data.
- Authors case studies, contributes to effectiveness reports, and sets new benchmarks for influencer effectiveness.
Team Leadership & Development: Cultivating a high-performing strategy team.
- Line manages, mentors, and develops a team of junior and mid-level strategists, championing a culture of continuous learning.
- Designs ways of working that support effective resource management, ensuring fair distribution of workload during peak periods or complex campaigns.
- Acts as the ultimate escalation point for complex issues, coaching the team in decisive problem-solving and proactive pre-planning.
- Empowers team autonomy while remaining responsible for overall team performance and maintaining transparent communication with agency leadership.
How we help you Thrive:
- 25 days annual leave + 1 Volunteer Day
- Bupa Healthcare
- Enhanced Maternity, Adoption and Shared Parental Leave
- We have a Flexible Working Model with core working hours: 10am – 4pm
- A 1.5:1 Matching Pension Structure
- Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year
- Season Ticket Loan and Cycle to Work Scheme
- Life Assurance
Our ambition is to attract the very best diverse talent to Ogilvy, and to be the employer of choice in the UK. We want everyone to feel welcome when they join us, and once they’re here, for them to want to stay with us, grow their career, and to feel they belong with us.
We are an equal opportunity employer and we’re committed to creating an inclusive, welcoming environment for everyone who wants to work at Ogilvy. For us, diversity, equity and inclusion is integrated into everything that we do. We believe that for creativity to flourish, everything about how we work must have diversity at its core. Your race, colour, ethnic, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability, have no bearing on our hiring decisions, but we encourage everyone to feel free to express their true selves in an environment we are consistently striving to make as inclusive as possible.
We aim to facilitate an accessible and positive application experience for all candidates. If you require any adjustments from us to support you through the process or expect to require any adjustments to working conditions to be able to best perform in the role, please let us know. We are happy to consider all reasonable adjustments.
If you live with a disability and you would like to take advantage of our offer of a guaranteed interview under the Disability Confident Scheme, please ensure you fill out our voluntary Equal Opportunities Questionnaire when applying.
Ready to apply?
Apply to Ogilvy UK