About Misfits Market

Misfits Market is a mission-driven, high-growth startup dedicated to reducing food waste and making shopping for sustainable, high-quality groceries easier and more affordable. We deliver organic produce, high-quality meats and seafood, plant-based proteins, dairy, bakery, wine, and other grocery items to nearly every zip code in 48 states at up to 30 percent off traditional grocery store prices. In 2022, Misfits Market acquired sustainable e-grocer Imperfect Foods and now leverages its in-house transportation network to deliver directly to consumers with one of the most carbon-efficient grocery delivery models on the market. By tackling inefficiencies in the food system, our passionate and motivated team of problem solvers helps save an average of 500,000 pounds of food per week from waste or lesser outcomes, with an all-time savings of 190+ million pounds of food.

As Misfits we support our customers and mission by embracing our core values of

Prioritizing our Customers                             

Doing more with less

Thinking Differently         

Respecting one another                             

Moving deliberately and quickly                   

Taking initiative and delivering 

Job Overview

As the Director of Grocery Category Management, you hold a senior leadership position responsible for overseeing the strategy, development, and performance of multiple grocery categories. This role requires a deep understanding of market dynamics, consumer behavior, and strategic business management to drive profitability, growth, and competitive advantage for Misfits Market. You will set the vision and direction for your business unit, ensuring alignment with organizational priorities and mission-driven goals.

Key Responsibilities

Strategic Planning & Direction

• Long-Term Strategy: Lead the creation and execution of long-term grocery category strategies that align with the company’s overall business goals.
• Goal Setting: Set clear objectives for category growth, profitability, and market share while considering customer needs, market trends, and competitor actions.
• Visionary Leadership: Define category vision and direction, ensuring all initiatives are integrated with broader organizational priorities.

Cross-functional Collaboration

• Enterprise Alignment: Partner with senior leadership in Brand, Marketing, Inventory Planning, and Operations to ensure category strategies are integrated across the business.
• Private Label Strategy: Collaborate with the Private Label team to define strategies between Private Label and Branded products that can be cascaded to the entire Merchandising team.
• Marketing & Strategy Planning: Lead communication with the Marketing team for campaigns and product launches. Work closely with Merch Strategy Planning on pricing strategies and profitability goals.
• Product & Engineering: Partner with Product and Engineering to develop and oversee workflow improvements that enhance internal efficiency and the overall customer experience.

Vendor Management

• Relationship Excellence: In this role, you will support the cultivation of strong vendor relationships and mentor Category Managers in relationship management, providing hands-on support and mentorship as needed.
• Oversight: Review supplier performance and guide direct reports on vendor selection and long-term agreements.
• Negotiation Authority: Sign off on high-impact negotiations regarding costing, margin, and inventory position, ensuring vendors are aligned with company growth goals.

Data Analysis & Industry Trends

• Strategic Insights: Utilize internal and 3rd-party data to shape strategic decisions, optimize performance, and stay ahead of emerging trends (consumer behavior, new technologies, economic conditions).
• Market Analysis: Influence and set the total Merchandising strategy. Implement processes for Category Managers to conduct regular market analysis on the competitive landscape and consumer preferences.
• Knowledge Sharing: Build relationships and manage contracts with 3rd-party data providers to drive information sharing across the company.

People Management

• Team Building: Responsible for building a cohesive, high-performing team. Balance strategic leadership with a willingness to be hands-on—especially as processes, tools, and structures continue to evolve.
• Strategic Prioritization: Guide the team in navigating ambiguity and shifting business objectives through rigorous prioritization and the implementation of industry best practices.
• Mentorship: Set clear expectations, offer support, and foster a positive work culture that encourages professional growth and accountability.

Core Values & Competencies

• Misfits Prioritize Our Customer (Business Acumen): You possess a transformation level of influence over the business unit. You are sought out as a thought partner for challenging cross-functional tensions and gaining sponsorship for vision and resourcing needs.
• Misfits Respect One Another (Communication): Regarded as a top influencer and collaborator, you are a thought partner to peers and senior leaders. You build bridges across teams and are respected for your impact on business results.
• Misfits Do More With Less (Project Management): You make appropriate trade-offs and contingency plans to ensure progress. You advocate for defensible resource requirements (budget and headcount) using data and specifics.
• Misfits Take Initiative & Deliver (Resilience): You factor in diverse perspectives from other functional leaders to translate vision into breakthrough, bold-but-realistic strategies.
• Misfits Move Quickly and Deliberately (Digital Fluency): You invite diverse perspectives to arrive at widely supported decisions and translate vision into viable 6- and 12-month roadmaps.
• Misfits Think Differently (Innovation): You are future-oriented, mapping out visions that include new opportunities and areas for improvement. You set aside resources for exploration and apply innovation in effective, business-building ways.

Qualifications & Technical Knowledge

• Experience: 5–7 years of experience in Grocery Category Management. (Overall food, ecomm, and digital experience preferred).
• Leadership Experience: 2+ years of managing 2+ direct reports is required.
• Education: Bachelor’s Degree required.
• Technical Expertise:
• Deep understanding of merchandising and marketing principles tied to ecommerce.
• Expertise in KPI inputs, macro/micro trends, and product technical specifications (nutritional standards, materials, etc.).
• Knowledge of industry standards and certifications (Organic, Fair Trade, safety regulations).
• Technical expertise in quality control standards (shelf life, packaging durability, food safety).

Benefits

• Salary  $155k - $185k
• Unlimited PTO
• Monthly Stipend to spend on Misfits Market
• Multiple health, dental, and vision plan options 
• Life Insurance
• 401k plan

About Misfits Market:

Misfits Market is a mission-driven, high-growth startup dedicated to reducing food waste and making shopping for sustainable, high-quality groceries easier and more affordable. We deliver organic produce, high-quality meats and seafood, plant-based proteins, dairy, bakery, wine, and other grocery items to nearly every zip code in 48 states at up to 30 percent off traditional grocery store prices. In 2022, Misfits Market acquired sustainable e-grocer Imperfect Foods and now leverages its in-house transportation network to deliver directly to consumers with one of the most carbon-efficient grocery delivery models on the market. By tackling inefficiencies in the food system, our passionate and motivated team of problem solvers helps save an average of 500,000 pounds of food per week from waste or lesser outcomes, with an all-time savings of 190+ million pounds of food.

As Misfits we support our customers and mission by embracing our core values of

Prioritizing our Customers                             

Doing more with less

Thinking Differently         

Respecting one another                             

Moving deliberately and quickly                   

Taking initiative and delivering 

About the Role:

We’re looking for a Senior Marketing Manager (Paid Social) to join the Misfits Market Growth Marketing team and manage our paid social program. This position will play a key role in our customer acquisition efforts and will be responsible for strategy, management, optimization, and reporting of our paid social program. Qualified candidates are expected to have extensive experience in the Meta advertising platform, knowledge of digital advertising best practices, and exceptional creative development skills. Successful candidates will be self-starters capable of using critical thinking and analytical skills to identify opportunities to improve performance. 

This role reports to the Sr Director of Growth Marketing and works alongside a paid search marketing manager and offline channels marketing manager.

Responsibilities:

• Own the strategy and execution of customer acquisition campaigns on paid social media channels including Meta (Facebook & Instagram), TikTok, and Pinterest
• Drive paid social’s creative strategy including ideation, brief writing, post-launch performance analysis, and iteration
• Collaborate with brand team members including videographers, copywriters, designers to develop creative
• Collaborate with produce and grocery category managers to identify creative storytelling opportunities within the Misfits Market product catalog
• Perform and communicate performance updates and creative insights
• Perform A/B testing to find insights and optimizations
• Stay up-to-date on social media marketing, competitor, and grocery industry trends to identify opportunities and optimizations

Requirements:

• 4+ years of experience managing paid social media marketing campaigns
• Full mastery of Meta Ads platform, including ad management, reporting, and conversion tracking
• Experience with growth / performance marketing objectives including new customer acquisition and/or sales
• Experience managing creative development
• Strong communication skills, including the ability to express quantitative data & insights clearly and concisely

Details of Position & Benefits:

• Salary range $125k - $140k
• Full-time exempt position
• 100% Remote Work
• Salary and employee stock options commensurate with experience
• Unlimited PTO
• Multiple health, dental, and vision plan options
• Life Insurance
• 401K plan
• Misfits Market Employee Discount

Please see here for Misfits Market's Job Applicant Privacy Notice.

About Misfits Market:

Misfits Market is a mission-driven, high-growth startup dedicated to reducing food waste and making shopping for sustainable, high-quality groceries easier and more affordable. We deliver organic produce, high-quality meats and seafood, plant-based proteins, dairy, bakery, wine, and other grocery items to nearly every zip code in 48 states at up to 30 percent off traditional grocery store prices. In 2022, Misfits Market acquired sustainable e-grocer Imperfect Foods and now leverages its in-house transportation network to deliver directly to consumers with one of the most carbon-efficient grocery delivery models on the market. By tackling inefficiencies in the food system, our passionate and motivated team of problem solvers helps save an average of 500,000 pounds of food per week from waste or lesser outcomes, with an all-time savings of 190+ million pounds of food.

As Misfits we support our customers and mission by embracing our core values of

Prioritizing our Customers                             

Doing more with less

Thinking Differently         

Respecting one another                             

Moving deliberately and quickly                   

Taking initiative and delivering 

About the Role:

We’re seeking a Senior Art Director with a strong track record of strategic brand stewardship and hands-on creative leadership. You will own and evolve our visual identity, lead a small internal studio (designer, video producer, and contract photographer) and supervise an external agency for private-label packaging. This role blends strategic vision with execution across digital/physical touchpoints, including paid and organic social, email design systems, motion graphics, landing pages, photography, and packaging. You’ll partner cross-functional teams to define and elevate a cohesive brand vision, foster team growth, and ensure consistent delivery at scale. Weekly presence in our Bushwick photo studio is expected, with a focus on mentorship and scalable processes in a fast-paced startup environment.

Responsibilities:

• People Leadership and Career Development
  
  
• Directly manage a creative team, overseeing performance, growth, and workloads.
• Coach for career development, provide ongoing feedback, set objectives, and create development plans aligned with company goals.
• Foster a collaborative, inclusive creative culture; mentor direct reports and product design team members (dotted line relationship) and elevate overall design craft and storytelling.
  
  
• Brand Stewardship and Creative Leadership
  
  
• Own and evolve the visual identity system: brand guidelines, typography, color, grids, imagery, iconography, and motion language; ensure brand consistency across all channels.
• Lead and supervise external creative production partners (including agencies freelancers for TV, OOH and other activations) for private-label packaging, including briefs, milestones, QA, and final approvals.
• Translate brand strategy into compelling concepts and executions that drive business outcomes.
  
  
• Creative Direction and Oversight
  
  
• Set strategic direction for digital campaigns (organic and paid), email design systems, landing pages, and motion assets; align with Product, Marketing, Merchandising, and overall business goals and collaborate closely with UX designers on the Product team.
• Review, critique, and approve concepts and deliverables across formats; uphold a high standard of polish and consistency.
  
  
• Packaging Leadership (Scaled Emphasis)
  
  
• Oversee private-label packaging projects as part of a broader brand program; collaborate with external partners and internal teams to ensure packaging aligns with brand narrative and production requirements.
• Ensure package design balances quality shelf impact with the creative needs of a digital first business.
  
  
• Visual Design and Execution
  
  
• Create and curate high-quality visual assets across digital campaigns, social, storefront, internal comms, and photography.
• Plan and direct photo shoots, including shot lists, prop sourcing, and on-set direction; tell compelling brand stories through imagery.
  
  
• Digital and Interactive Design
  
  
• Lead design for email systems, landing pages, and motion graphics; collaborate with Product on performance considerations for landing pages (conversion, accessibility, responsive design).
• Maintain consistent design language across motion assets and interactive experiences.
  
  
• Collaboration and Leadership
  
  
• Partner with the Content Director and other brand marketing team members to develop integrated campaigns and maintain unified branding.
• Lead design reviews, provide actionable feedback, and mentor the design and video team; foster a proactive, collaborative environment.
  
  
• Production and Process
  
  
• Define and optimize workflows, timelines, and quality controls for internal work and external agencies.
• Maintain asset libraries, version control, and documentation of brand standards.

Skills & Qualifications:

• 8-10 years of experience in visual design/creative leadership, with direct-to-consumer brand experience (agency or in-house) and packaging-focused work.
• A standout portfolio demonstrating leadership-level visual design across digital, email, motion, and editorial formats, with a proven track record of elevating brand systems.
• Deep expertise in typography, layout, grids, color theory, and visual storytelling.
• Proven experience designing for paid and organic social, email design systems, landing pages, out-of-home, and motion graphics; interest or experience with packaging regulations, print production, and private label branding is a plus. 
• Experience planning and directing photo/food shoots.
• Proficiency in Adobe Creative Suite and Figma; After Effects or equivalent motion design skills strongly preferred.
• Substantial experience leading and managing external agencies/freelancers, with excellent briefing, milestone management, and QA.
• Excellent collaboration and communication skills; capable of leading cross-functional initiatives and providing/receiving constructive feedback.
• Ability to manage multiple, complex projects with tight timelines in a fast-paced startup environment.
• Motion design fluency (basic to advanced) for social and product storytelling and TV experience is a plus.
• Knowledge of design systems and scalable component libraries for web and email.

What We Offer:

• High-impact role shaping the brand’s visual identity and production quality across digital surfaces, print and OOH, and packaging, with a clear path to broader leadership.
• Collaborative, purpose-driven culture with opportunities to influence product and brand strategy.
• Competitive compensation, benefits, and room to grow into senior leadership responsibilities.

Details of Position & Benefits:

• Salary range: $140k-$150k
• Full-time exempt position
• Salary and employee stock options commensurate with experience
• Unlimited PTO
• Multiple health, dental, and vision plan options
• Life Insurance
• 401K plan

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