Role Summary

KINESSO is currently seeking a highly motivated, detail-oriented Senior Data Engineer to fill an immediate need. This individual will work with the technical team and internal clients to understand and analyze requirements to build and support data initiatives. The candidate will have experience designing and developing highly scalable data solutions with a strong understanding of the Data Engineering operating environments. This role requires an individual who has a passion for technology and media and is looking to apply this to further their experience in real-world business scenarios.

Key Responsibilities

• Guide and drive discussions, support decision-making in processes and solutions, and mentor in discussions.
• Oversee and deliver complex core practice tasks and guide others effectively.
• Develop and advocate for new best practices and optimize existing processes.
• Take ownership of documentation for assigned areas, ensuring completeness, consistency, and clarity.
• Champion compliance and standards, drive adherence, and resolve issues.
• Drive and support team collaboration by coordinating efforts and fostering strong team dynamics.
• Work closely with technical leads to ensure alignment on goals and technical solutions.
• Mentor and develop mid-level and junior engineers, providing technical guidance.

Requirements

• Bachelor’s degree in computer science
• 5-7 years of progressive software engineering experience
• 5+ years of experience with Python, JavaScript and SQL
• 5+ years of experience with AWS cloud ecosystem
• 5+ years of experience with any MPP database technology
• 3+ years of experience with big data processing frameworks
• Experience with agile methodologies is highly desirable
• Experience in the modern data stack is highly desirable:
  • Warehouse/Lakehouse: Snowflake, Databricks, AWS Redshift
  • Orchestration/Pipelines: Airflow, Dagster, Kestra
  • Transformation/Modelling: DBT, Star Schema, Data Vault
  • Observability/Analytics: DataDog, Tableau, AWS QuickSight
  • CI/CD: Jenkins, GitHub, Terraform, Docker, Kubernetes
• Exposure to AI/ML concepts
• Proficient in managing time, prioritizing tasks, and meeting deadlines
• Drive team collaboration, align team goals, and maintain a positive team dynamic
• Excel in hybrid working environments, fostering team collaboration across diverse settings
• Strong communicator, adept at influencing decisions, and mentoring
• Experienced in data privacy, security, and compliance standards
• Able to stay ahead of the curve with new and emerging technologies
• Experience in ad tech is a strong plus

Personal Attributes

• Proficient in English as a first language – both verbal & written
• Excellent communication skills with the ability to effectively interact with non-technical users.
• The ability to consistently deliver solid, successful solutions in short development cycles.
• A strong spirit of innovation, self-starter, independent, and with the ability to come up with solutions to meet business problems.
• Result driven, high enthusiasm and can work well with others.
• Strong desire to learn new things and pass knowledge acquired onto others.
• Able to manage own hours and work with a remote team environment.

About Us 

Kinesso, the Marketing Engine of IPG, is focused on creating data-driven solutions through enhanced or newly created products and services, maximizing the impact of traditional and addressable media. Kinesso’s core principle is to drive smarter business decisions and better outcomes for clients using our suite of data and technology services. 

Powered by Acxiom, IPG’s foundational data and technology layer, the company will provide comprehensive data-driven marketing capabilities to clients, as well as act as a trusted data management partner to brands. 

Designed for flexibility and speed, Kinesso’ offerings are structured to improve media and marketing performance with an emphasis on accuracy, agility and effectiveness. Our open architecture approach is powered with the right combination of creative and data, activated with flexibility and measured with precision. 

Ready to be part of something bold, fast-moving, and future-facing?
At Mediabrands, we’re always on the lookout for passionate, curious, and driven individuals who want to create impact in the world of media, data, tech, and creativity. Even if there isn’t a role open just yet, we’d love to hear from you!

Whether you’re a strategist, storyteller, analyst, creator, or something in between — drop us your CV. Tell us what makes you tick, and we’ll keep you in mind for upcoming opportunities that match your energy and ambition.

This isn’t a job ad. This is an open door.
Because the future of Mediabrands might just have you in it.

About the role

As the Performance Marketing Manager at IPG Mediabrands, you’ll play a key role in developing, managing, and executing strategic performance marketing campaigns across a diverse portfolio of clients. This role requires a dynamic leader who is hands-on with campaign execution, passionate about data, and skilled in translating business goals into impactful media outcomes.

Key Responsibilities

Strategy & Campaign Leadership

• Define and lead performance marketing strategies across key channels: SEM, social media, display, content discovery, mobile, and more.

• Collaborate closely with media planners to ensure alignment of performance strategies with overall campaign objectives.

• Tailor solutions based on client needs—both stated and unstated—and support seamless integration with agency teams.

• Set and manage acquisition and growth KPIs across performance channels.

• Continuously evaluate and adjust campaign strategies based on real-time performance data and KPIs.

• Champion the use of multi-touch attribution models to understand the full customer journey and optimize conversion pathways.

• Develop brand plans and lead Quarterly Business Reviews (QBRs), tracking key campaign metrics and performance.

• Drive test-and-learn initiatives including A/B and multivariate testing to inform optimization and innovation.

Market & Product Insights

• Understand client businesses and internal product offerings in-depth.

• Monitor competitor activity to identify gaps and new opportunities.

• Leverage audience insights to improve targeting, segmentation, and engagement across platforms.

• Identify and explore emerging formats, platforms, and technologies to push campaign innovation.

Analytics & Reporting

• Promote a data-driven culture by embedding analytical thinking across the team.

• Translate data into actionable insights that enhance marketing effectiveness and business outcomes.

Client Servicing

• Act as a day-to-day performance marketing lead for clients, working closely with internal media planning and performance teams.

• Guide the team to proactively identify client challenges and offer innovative, performance-driven solutions.

Leadership & Team Development

• Oversee the performance marketing team, ensuring clarity of direction, timely delivery, and workload management.

• Keep the team informed and upskilled in the evolving digital ecosystem—tools, platforms, formats, and best practices.

• Support the Head of Performance in identifying and capturing organic growth opportunities.

• Inspire, coach, and motivate team members to bring fresh thinking and elevate client outcomes.

Tools & Platforms

Proficiency in the following platforms is essential:

• Google Ads & Google Analytics

• Facebook Ads Manager & Facebook Business Manager

• Google Tag Manager

• Shopee & Lazada Ads Platforms

Requirements

• Bachelor's degree in Marketing, Advertising, or a related field.

• Minimum 5 years of experience leading a performance marketing team.

• Strong command of English—both written and verbal.

• Excellent communication, client engagement, and stakeholder management skills.

• Deep understanding of digital platforms, analytics, and performance optimization.

At IPG Mediabrands, we don’t just drive performance—we build meaningful connections between brands and people. If you’re ready to lead bold ideas and deliver real results, we’d love to hear from you.