Would you like to be on the front line of making customer-centric marketing, loyalty, AI, and CRM strategies measurable for some of the world’s strongest brands? 

With a large and growing client portfolio, we are looking for a proactive and business-savvy Strategy Consultant within Value Engineering who wants to make their mark in data-driven value articulation, business cases, measurement frameworks, and financial modelling. 

Have we caught your attention? Then keep reading. 

What will your day look like?

As our new Strategy Consultant within Value & Promotional Engineering, you will work alongside our Strategy Consulting team, helping clients understand both the potential and the realized ROI of their investments in digital marketing, loyalty, AI, and CRM. 

Your work will inform executive-level decision-making and support large-scale transformation programs at some of the world’s leading companies. You will work across multiple clients and projects simultaneously while collaborating closely with the broader VML MAP organization. 

More specifically, your responsibilities will include: 

• Developing business cases, measurement frameworks, financial models, and KPI reporting 
• Spearheading the creation of new and improved assets, tools, and methodologies that advance the discipline 
• Working with client stakeholders to define the value architecture and business goals, and to analyze baseline data and performance insights to build data-driven commercial strategies 
• Crafting and delivering compelling presentations, roadmaps, and recommendations for executive stakeholders 
• Leading workshops to identify business value and strategic insights in collaboration with client stakeholders 
• Promoting the adoption of value engineering approaches internally and externally among clients and prospects 
• Supporting client teams and commercial growth initiatives, including account development and new business 

Who are you going to work with?

At VML MAP, you will become part of a dynamic and international environment with strong opportunities for both personal and professional development. 

You will collaborate closely with specialists across the wider VML MAP organization - including experts in technology, data, creative, and client leadership - across our global offices. 

You will also work directly with client stakeholders across multiple functions, including marketing, sales, digital, and technology. Our global client base spans industries such as FMCG, retail, fashion, automotive, and financial services. In addition, you will be working with our clients, both management and specialists,  across many of their functions including marketing, sales, digital, and technology. Our global clients span across multiple industries including FMCG, retailers, fashion, automotive, and financial services. 

What do you bring to the table?

As a person, you are an outgoing and collaborative team player with strong interpersonal skills and a self-starter mindset. You enjoy solving complex business challenges in a structured and analytical way, with a strong attention to detail. You are comfortable collecting and analysing both qualitative and quantitative data and translating it into clear insights and recommendations supported by a compelling storyline. 

In addition, you have: 

• 4-5 years of experience from a strategy consulting firm or an in-house corporate strategy function (candidates with strong relevant capabilities are encouraged to apply) 
• Strong analytical, financial, and problem-solving skills 
• A relevant master’s degree, preferably in business administration, strategy, marketing, finance, or a related field 
• Experience working in complex stakeholder environments at a global level 
• The ability to move seamlessly between strategic perspective and detailed analysis 
• The ability to work both independently and as part of a team 
• Advanced proficiency in PowerPoint and Excel 
• Excellent written and verbal communication skills 
• Strong business case and financial modelling capabilities 
  
• Experience in financial modeling for loyalty programs is strongly preferred, including the estimation of cost and impact of various loyalty currencies and value propositions.

As many of our clients and colleagues operate across time zones, flexibility and willingness to travel are important. 

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

#LI-EMEA

Would you like to be on the frontline in helping some of the world’s strongest brands make customer-centric marketing, loyalty, and CRM strategies more measurable? With a large and growing portfolio of clients, we are looking for a proactive and business-savvy Associate Consultant within Value Engineering who is eager to make their mark within data-driven value articulation, value cases, and measurement frameworks! If you're a self-starter with a passion for data and a desire to learn and grow, this is the role for you!

What will your day look like?

As our new Associate Consultant within the Value Engineering team, you will work alongside our Strategy Consulting team of 15+ people in helping clients understand the potential and how to realize the ROI of their investments in digital marketing, loyalty and CRM. Your work will create recommendations for executive management and support large-scale transformation within some of the biggest companies in the world. You will be working with different clients and projects simultaneously while collaborating with the broader VML MAP organization. 

More specifically, your tasks will include: 

• Assisting in the development of value cases, measurement frameworks, benchmarks, and KPI reports. 

• Contributing to the creation of fresh and enhanced assets, tools, and materials, supporting the advancement of the field. 

• Supporting the crafting and delivery of compelling presentations, roadmaps, and guidance tailored for executive-level business audiences. 

• Assisting in facilitating workshops focused on discovering business value and strategic insights in collaboration with client stakeholders. 

• Supporting the promotion of a value engineering approach both within the organization and externally, among clients and potential prospects. 

• Supporting our client and growth team with account growth and new business development. 

Who are you going to work with?

At the VML MAP headquarters in Copenhagen, you will become part of a dynamic and international environment where you will get plenty of opportunity to develop your personal and professional skills. 

Your work will depend on collaboration with the wider VML MAP teams, which means you will get to collaborate closely with experts from our technology, data, creative, and client teams from our offices globally. 

In addition, you will be working with our clients, both management and specialists, across many of their functions including marketing, sales, digital and technology. Our global clients span across multiple industries including FMCG, retailers, fashion, automotive, and financial services. 

What do you bring to the table?

As a person, you are an outgoing, sociable team player with strong interpersonal skills and a self-starter, can-do mentality. You find energy in solving complex challenges in a structured manner with a strong grasp of detail. You possess a strong ability to collect and analyze qualitative and quantitative data, drawing sound insights and recommendations supported by a clear and concise storyline. 

In addition, you have: 

• 1+ years of experience in a relevant field such as consulting, business analysis, marketing analytics, finance, or a strong internship background. 

• Strong analytical and problem-solving abilities. 

• A relevant bachelor's or master's degree; preferably in business administration, strategy, marketing, finance, or similar. 

• A prominent level of proficiency in the use of PowerPoint and Excel, with a strong ability to craft compelling narratives through presentations. 

• Familiarity with business case modelling or financial analysis is a strong plus. 

• An eagerness to learn and adapt to complex environments with many stakeholders on a global level. 

• An interest in understanding both the big picture and underlying details. 

• Comfortable working independently and as part of a team. 

• Excellent communication skills, including strong writing and presentation abilities. 

Many of our clients and colleagues are in other time zones, so it is important for us that you are willing to travel and have a flexible mindset. 

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

#LI-EMEA

Would you like to be on the frontline in helping some of the world’s strongest brands make customer-centric marketing, loyalty, and CRM strategies more measurable? With a large and growing portfolio of clients, we are looking for a proactive and business-savvy Associate Consultant within Value Engineering who is eager to make their mark within data-driven value articulation, value cases, and measurement frameworks! If you're a self-starter with a passion for data and a desire to learn and grow, this is the role for you!

What will your day look like?

As our new Associate Consultant within the Value Engineering team, you will work alongside our Strategy Consulting team of 15+ people in helping clients understand the potential and how to realize the ROI of their investments in digital marketing, loyalty and CRM. Your work will create recommendations for executive management and support large-scale transformation within some of the biggest companies in the world. You will be working with different clients and projects simultaneously while collaborating with the broader VML MAP organization. 

More specifically, your tasks will include: 

• Assisting in the development of value cases, measurement frameworks, benchmarks, and KPI reports. 

• Contributing to the creation of fresh and enhanced assets, tools, and materials, supporting the advancement of the field. 

• Supporting the crafting and delivery of compelling presentations, roadmaps, and guidance tailored for executive-level business audiences. 

• Assisting in facilitating workshops focused on discovering business value and strategic insights in collaboration with client stakeholders. 

• Supporting the promotion of a value engineering approach both within the organization and externally, among clients and potential prospects. 

• Supporting our client and growth team with account growth and new business development. 

Who are you going to work with?

At the VML MAP headquarters in Copenhagen, you will become part of a dynamic and international environment where you will get plenty of opportunity to develop your personal and professional skills. 

Your work will depend on collaboration with the wider VML MAP teams, which means you will get to collaborate closely with experts from our technology, data, creative, and client teams from our offices globally. 

In addition, you will be working with our clients, both management and specialists, across many of their functions including marketing, sales, digital and technology. Our global clients span across multiple industries including FMCG, retailers, fashion, automotive, and financial services. 

What do you bring to the table?

As a person, you are an outgoing, sociable team player with strong interpersonal skills and a self-starter, can-do mentality. You find energy in solving complex challenges in a structured manner with a strong grasp of detail. You possess a strong ability to collect and analyze qualitative and quantitative data, drawing sound insights and recommendations supported by a clear and concise storyline. 

In addition, you have: 

• 1+ years of experience in a relevant field such as consulting, business analysis, marketing analytics, finance, or a strong internship background. 

• Strong analytical and problem-solving abilities. 

• A relevant bachelor's or master's degree; preferably in business administration, strategy, marketing, finance, or similar. 

• A prominent level of proficiency in the use of PowerPoint and Excel, with a strong ability to craft compelling narratives through presentations. 

• Familiarity with business case modelling or financial analysis is a strong plus. 

• An eagerness to learn and adapt to complex environments with many stakeholders on a global level. 

• An interest in understanding both the big picture and underlying details. 

• Comfortable working independently and as part of a team. 

• Excellent communication skills, including strong writing and presentation abilities. 

Many of our clients and colleagues are in other time zones, so it is important for us that you are willing to travel and have a flexible mindset. 

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

#LI-EMEA

We are seeking an experienced and visionary Senior Experience Strategist to lead the development and execution of groundbreaking omni-channel strategies that drive unparalleled engagement, foster deep loyalty, and maximize lifetime value for our top-tier clients. If you possess a proven track record of strategic leadership at the intersection of customer experience, data, and complex digital ecosystems, and thrive on making a transformative impact within a dynamic agency environment, this is an unparalleled opportunity. 

What will your day look like?

As a Senior Experience Strategist, you will: 

• Drive Strategic Customer Relationships by defining the overarching vision and strategic frameworks for enhancing complex customer interactions across diverse touchpoints. 

• Architect and Lead Innovative CRM Strategies, applying advanced principles of brand strategy, intricate journey mapping, and sophisticated audience segmentation. You will guide the integration of these strategies across critical digital ecosystems, including email, mobile apps, social media, and emerging platforms, ensuring cohesive and impactful customer experiences. 

• Lead and Influence Cross-Functional Teams, serving as the strategic bridge between CX, performance marketing, creative, media, and data teams. You will drive optimization of end-to-end customer engagement, from acquisition to post-sale, ensuring strategic alignment and seamless execution across all disciplines. 

• Oversee and Synthesize Advanced Research & Analysis, directing qualitative and quantitative research methodologies. You will facilitate and lead strategic workshops, extracting profound insights and translating complex data into impactful, executable strategies, detailed personas, and comprehensive customer journey blueprints that inform strategic decisions. 

• Champion Data-Driven Strategic Planning, leveraging sophisticated CRM platforms (e.g., Salesforce, Adobe Experience Cloud) and advanced analytics dashboards to drive strategic insights, inform critical decision-making, and architect robust measurement frameworks that prove ROI. 

• Own and Drive Strategic Deliverables, leading the development of integrated channel plans, complex ecosystem development, and significant new business pitches. You will be instrumental in crafting compelling brand narratives and elevating our thought leadership within the industry, positioning VML MAP as a strategic partner. 

Who are you going to work with?

You will be in our dynamic Experience Strategy team at VML MAP. Your role demands strategic mentorship, guiding cross-functional collaboration with creative, media, data, CX, and performance marketing specialists to ensure unparalleled strategic alignment and deliver revolutionary work. You will cultivate deep, trusted relationships with senior-level clients, leveraging sophisticated data-driven insights to influence their strategic decisions and drive significant business impact. Our culture values connection, belonging, and the power of differences, fostering an environment where you can thrive.  

What do you bring to the table?

• Experience: 7+ years of progressive experience in CRM, customer experience strategy, or strategic planning roles, with a significant portion gained within a fast-paced, leading agency environment. Demonstrated success in developing and implementing large-scale, complex omni-channel strategies for major brands. 

• Digital Marketing Mastery: Deep, comprehensive expertise in digital marketing channels, integrated customer engagement strategies, and emerging technologies, with a proven ability to leverage them for strategic advantage. 

• Advanced Technical & Data Proficiency: Expert-level proficiency and strategic oversight of leading CRM platforms (e.g., Salesforce Marketing Cloud, Adobe Experience Cloud, Braze), advanced analytics tools (e.g., Google Analytics 4, Adobe Analytics), and sophisticated segmentation and personalization methodologies. Ability to translate technical capabilities into strategic business outcomes. 

• Executive Communication & Strategic Storytelling: Exceptional executive-level communication, presentation, and negotiation skills. Proven ability to craft highly compelling, data-backed strategic narratives that inspire, influence, and secure buy-in from senior clients and internal stakeholders. 

• Visionary Strategic Thinking: A highly developed capacity for macro-level strategic thinking, seamlessly connecting CRM, brand strategy, and the end-to-end customer experience into a cohesive and innovative vision. Ability to anticipate future trends and drive proactive strategic shifts. 

• Leadership in Collaboration: A proven leader and mentor who thrives in complex, cross-functional team environments. Ability to effectively guide, influence, and align diverse teams and senior stakeholders towards a unified strategic vision and execution. 

• Strategic Program Management & Organization: Exceptional organizational and strategic project/program management skills. Proactive in overseeing complex initiatives, managing multiple high-priority deliverables with meticulous precision, and driving strategic outcomes. 

• Inquisitive Leadership & Impact Orientation: An insatiable curiosity and relentless drive to push the boundaries of customer experience strategy. Eager to continuously grow expertise, foster a culture of innovation, and make a profound, measurable impact on client business and industry thought leadership. 

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

#LI-NAMER

Are you a proven strategic leader with a passion for transforming customer relationships and a deep specialization in Loyalty strategy? Do you excel at building high-performing teams, cultivating executive client partnerships, and driving significant business growth? If you possess an exceptional track record in top-tier consulting and are ready to lead complex engagements, mentor talent, and shape the future of customer strategy, then you might be the Strategy Consulting Director we’re looking for! 

As our client portfolio continues its rapid expansion, specializing in the development of consumer-centric strategies that effectively integrate creativity and data to cultivate valuable relationships between consumers and brands, we are seeking an experienced and accomplished Strategy Consulting Director to join and lead our highly engaged, skilled, and expanding Customer & Business Strategy Consulting team. This role will serve as a senior leader and Subject Matter Expert in Loyalty, guiding both client and internal teams. 

What will your day look like?

As a Director, you will operate at the intersection of strategic vision, client leadership, and team development, often overseeing multiple engagements simultaneously. Your responsibilities will encompass: 

• Serving as the primary strategic client lead for key accounts, owning executive relationships, understanding their long-term vision, and proactively identifying opportunities for value creation, acting as a trusted advisor to C-suite executives, and providing thought leadership and strategic guidance on complex customer challenges, with a particular emphasis on loyalty, CX, and CRM. 

• Driving business development efforts, including identifying new opportunities, leading proposal development, and securing new engagements and account growth within your portfolio. 

• Leading the overall design and delivery of large-scale, complex strategy engagements, ensuring successful outcomes, client satisfaction, and adherence to budget and timelines. 

• Providing senior strategic oversight and quality assurance for all deliverables, ensuring insights are actionable, recommendations are robust, and presentations are impactful and executive-ready, leveraging your deep expertise in Loyalty strategy to shape innovative loyalty program design, customer retention initiatives, personalization frameworks, and value proposition enhancement. 

• Driving the integration of CX, CRM, and data analytics capabilities into comprehensive customer strategies. 

• Leading, managing, and mentoring multi-disciplinary delivery teams, fostering a culture of excellence, collaboration, and continuous improvement, overseeing the professional development and performance management of consultants at various levels, providing constructive feedback, coaching, and career guidance. 

• Actively contributing to recruiting, training, and retaining top-tier consulting talent. 

• Developing and evolving our proprietary offerings and methodologies in Loyalty, CX, and CRM, positioning the firm as a market leader, and contributing significantly to firm-wide intellectual capital, publishing white papers, speaking at industry events, and enhancing our brand reputation, while also acting as a role model for our values and culture. 

Who are you going to work with?

You will join a senior leadership team of highly skilled and influential consultants, taking a pivotal role in shaping our strategic direction and market presence. You will collaborate extensively with leaders across our global technology, data science, creative, and client teams, forging partnerships that drive integrated solutions. As a transformation partner for some of the most admired brands in the world, you will leverage your expertise to make a profound impact on their business and our firm’s success. 

What do you bring to the table?

As a Director, you are an inspiring and results-oriented leader with exceptional executive presence and a proven ability to operate at the highest levels of client engagement. You possess a visionary outlook, coupled with the strategic acumen to translate complex business challenges into clear, actionable, and impactful strategies. You are adept at navigating ambiguity, influencing diverse stakeholders, and driving measurable outcomes. In addition to possessing superior analytical and problem-solving abilities, a track record of effective team leadership, and a commitment to firm building, you have: 

• A relevant Bachelor's degree (or equivalent practical experience); advanced degree preferred but not required. 

• 8+ years of progressive strategy or management consulting experience from a top-tier consulting firm or Big 4 environment

• Deep, proven expertise as a Senior Subject Matter Expert (SME) in Loyalty strategy, including program design, technology integration, customer retention, and personalization at scale. 

• Extensive experience leading large-scale CX and CRM transformation initiatives, with a comprehensive understanding of platforms (e.g., Salesforce, Adobe Experience Cloud, Braze) and their strategic application. 

• A demonstrated track record of successfully leading multiple complex engagements, managing client expectations, and consistently exceeding delivery objectives. 

• Proven ability to lead, develop, and mentor high-performing consulting teams, fostering individual growth and collective success. 

• Exceptional client relationship management skills, with a history of building and sustaining trusted advisor relationships with C-suite and executive-level clients. 

• Strong business development acumen, with a track record of identifying new opportunities, scoping projects, and contributing to significant revenue growth. 

• Outstanding executive-level communication (written, verbal, presentation) and negotiation skills, capable of influencing critical decisions. 

• Advanced proficiency in strategic frameworks, analytical tools, and executive presentation platforms. 

• A willingness and flexibility to undertake significant domestic and international travel to meet client and project demands. 

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

#LI-EMEA

Would you like to lead high-impact Customer Experience (CX) and CRM strategies for our global top-tier clients, driving significant business transformation and unlocking new levels of customer value? Are you a highly motivated, business-savvy professional ready to leverage your extensive strategy consulting experience to tackle complex challenges at the intersection of customer strategy, technology, and operations? Then you might be just the Strategy Consulting Manager we’re looking for! 

As our client portfolio continues its rapid expansion, specializing in the development of consumer-centric strategies that effectively integrate creativity and data to cultivate valuable relationships between consumers and brands, we are seeking and experienced Strategy Consulting Manager to join our highly engaged, skilled, and expanding Customer & Business Strategy Consulting team. This role will have a particular emphasis on CX design and CRM transformation. 

What will your day look like?

You will primarily engage with client leadership teams, often leading workstreams and engagements independently within the CX and CRM domain. Your assignments will focus on shaping strategic direction, including: 

• Leading strategic work sessions with senior client stakeholders, facilitating critical decision-making processes around customer journey design, CRM capabilities, and CX innovation. 

• Driving the development of robust business cases, strategic recommendations, and actionable roadmaps for CX enhancement and CRM platform optimization/implementation, ensuring alignment with client objectives and market realities. 

• Orchestrating comprehensive customer research, journey mapping, and experience design activities, translating insights into tangible strategies for personalization, loyalty, and improved customer engagement. 

• Conducting current state assessments of client CRM capabilities and MarTech stacks, identifying gaps and opportunities for improvement to drive customer lifetime value. 

• Defining future-state CRM vision and requirements, contributing to technology selection (e.g., Salesforce, Adobe, Microsoft Dynamics, SAP CX) and implementation strategy. 

• Owning the delivery of strategic frameworks and solutions, from initial concept to implementation planning, ensuring impact and value creation across the customer lifecycle. 

• Cultivating and managing deep relationships with client executives, acting as a trusted advisor and thought partner on all matters related to customer strategy, experience, and CRM. 

• Proactively identifying and developing new business opportunities within the CX/CRM space, contributing significantly to our firm's growth and thought leadership. 

• Providing guidance and mentorship to project team members, fostering a high-performance culture and ensuring the quality of deliverables without direct line management responsibilities. 

• Shaping and evolving our proprietary CX/CRM offerings and methodologies, contributing directly to the firm’s intellectual capital and competitive edge. 

Who are you going to work with?

You will join a team of highly skilled consultants and become part of a dynamic and international environment where you will have ample opportunity to further develop your personal and professional leadership skills. Your role will involve significant collaboration with cross-functional experts and professionals from our technology, data science, creative, and client teams across our global offices. We are a leader within our field and are a transformation partner for some of the most admired brands in the world. 

What do you bring to the table?

You possess a self-starter and can-do mentality, thriving in complex environments while maintaining a structured approach and meticulous attention to strategic detail. You demonstrate a superior ability to collect, analyze, and synthesize diverse qualitative and quantitative data, establishing profound insights and crafting compelling, executive-ready narratives. 

With your advanced reasoning skills, you can interpret extensive and ambiguous information, navigating multiple abstract and concrete variables to form robust strategies. You excel at building and managing high-level stakeholder relationships, and in addition, you have: 

• A relevant master's degree; preferably within Business, Economics, Marketing, or a related quantitative field. 

• 5+ years of progressive strategy or management consulting experience from a top-tier consulting firm or Big 4 environment, with a significant focus on Customer Experience (CX) and Customer Relationship Management (CRM) initiatives. 

• Proven expertise in developing and implementing CX strategies (e.g., customer journey mapping, segmentation, personalization, loyalty programs) and CRM strategies (e.g., platform selection, roadmap definition, capability assessment, MarTech integration). 

• Deep understanding of leading CRM platforms (e.g., Salesforce, Adobe Experience Cloud, and Braze) and their strategic application. 

• Demonstrated ability to lead complex projects and workstreams independently, taking full ownership of deliverables and client outcomes in CX/CRM transformation. 

• Exceptional executive-level writing, presentation, and interpersonal communication skills, with a proven ability to influence senior stakeholders on customer-centric topics. 

• High proficiency in advanced analytical tools, Excel, and PowerPoint for executive communication, particularly for presenting CX insights and CRM value propositions. 

• Superior analytical and complex problem-solving abilities, capable of dissecting customer and technology challenges and formulating innovative solutions. 

• A willingness to travel internationally as required to meet client and project demands. 

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

#LI-EMEA

Are you passionate about defining world-class costumer experiences in the world of Marketing Automation, Personalization, Loyalty, and CRM? Do you have a strategic mindset, and do you enjoy crafting impactful experience strategies for global clients? Then you might be the Senior Experience Strategist that we are looking for! 

What will your day look like? 

As a Senior Experience Strategist, you will act as an advocate for the end-customers with the goal of consistently ensuring a cohesive, customer-first approach to marketing automation, personalization, loyalty and CRM and to the wider connected customer experiences at scale. Your goal will be to humanize the relationship between brands and consumers, leveraging the power of data and technology to make every moment matter. 

Your role will be highly client-facing, requiring you to build strong relationships with key stakeholders both internally and externally to push innovative thinking and deliver best-in-class solutions for our clients.  

More specifically, your tasks will include:   

• Identifying gaps and opportunities throughout the customer journey and define how to fill/leverage them.  

• Representing and implementing VML MAP’s proven frameworks and methodologies, setting the strategic direction for outstanding data–driven connected customer experiences for our clients and their customers.  

• Actively contributing to engagements with brands with a customer-centric approach, prioritizing experience strategy at the heart of every touch point.   

• Consulting both internally and externally as well as defining engaging omni-channel customer journeys, connecting relevant consumer moments through data, tech, content and insights.   

• Facilitating seamless collaboration our capabilities to meet project deadlines and ensure industry-leading quality and client satisfaction.    

Who are you going to work with? 

At the VML MAP headquarters in Copenhagen, you will become part of a dynamic and international environment where you will get plenty of opportunity to develop your personal and professional skills. 
Your work will depend on collaboration with the wider VML MAP capabilities, which means you will get to collaborate closely with experts in technology, data, design, business consulting and client services from our offices globally. 

In addition, you will be working with our clients, both management and specialists, across many of their functions including marketing, sales, digital and technology. Our global clients span across multiple industries including FMCG, retailers, fashion, automotive, financial services. 

What do you bring to the table? 

As a person, you are an outgoing, sociable team player with strong interpersonal skills and with a self-starter and can-do mentality. You find energy in thinking-out-of-the box and solving complex challenges in a structured manner with a strong grasp of detail. You possess a strong ability to draw sound insights from data and switching between tech-first and human-first perspectives to translate business objectives into clear strategic recommendations. Finally, turning your strategies into tactical and scalable omnichannel communications through strong and concise storytelling is key to succeeding in the role.  

Additionally, you have a global perspective and flair for cross-cultural collaboration, ensuring seamless alignment between our different offices.  

Ideally, you have:  

• A relevant degree within the fields of marketing, advertising, communications and/or digital consulting.  

• Experience with leveraging tech and data to enable customer-centric design and personalization at scale.  

• Knowledge of the capabilities, opportunities, and limitations of marketing automation platforms such as Adobe Marketing Cloud, Salesforce Marketing Cloud, Braze or similar platforms. 

• Excellent communication skills, both oral, written and in visual presentations.   

• Strong collaboration skills. Experience working cross-culturally between the U.S. and Europe is a strong advantage.  

• Experience working effectively in flat organizational structures, where collaboration and flexibility take precedence over set procedures and hierarchy.    

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

#LI-EMEA

Would you like to lead high-impact customer loyalty and retention strategies for our global top-tier clients and drive significant business transformation by cultivating lasting relationships and maximizing customer lifetime value? Are you a highly motivated, business-savvy professional ready to leverage your extensive strategy consulting experience to tackle complex challenges related to building enduring customer engagement and advocacy? Then you might be just the Strategy Consulting Manager we’re looking for! 

As our client portfolio continues its rapid expansion, specializing in the development of consumer-centric strategies that effectively integrate creativity and data to cultivate valuable and loyal relationships between consumers and brands, fostering long-term retention and maximizing customer lifetime value, we are seeking an experienced Strategy Consulting Manager to join our highly engaged, skilled, and expanding Customer & Business Strategy Consulting team. 

What will your day look like?

You will primarily engage with client leadership teams, often leading workstreams and engagements independently. Your assignments will focus on shaping strategic direction, including: 

• Leading strategic work sessions with senior client stakeholders, facilitating critical decision-making processes to enhance customer loyalty, retention, and advocacy. 

• Driving the development of robust business cases, strategic recommendations, and actionable roadmaps, ensuring alignment with client objectives and market realities, with a strong focus on increasing customer lifetime value and reducing churn. 

• Orchestrating comprehensive market research and data analysis, including customer segmentation, behavior analysis, loyalty program effectiveness, and Voice of Customer (VoC) insights, translating complex findings into clear, insightful, and executive-level recommendations for loyalty-driven growth. 

• Designing, implementing, and optimizing comprehensive loyalty programs, customer relationship management (CRM) strategies, and personalized engagement initiatives across the customer lifecycle. 

• Owning the delivery of strategic frameworks and solutions, from initial concept to implementation planning, ensuring impact and value creation through enhanced customer engagement and retention initiatives. 

• Cultivating and managing deep relationships with client executives, acting as a trusted advisor and thought partner on all aspects of customer loyalty, relationship management, and customer experience (CX). 

• Proactively identifying and developing new business opportunities, contributing significantly to our firm's growth and thought leadership in the loyalty and customer retention space. 

• Providing guidance and mentorship to project team members, fostering a high-performance culture and ensuring the quality of deliverables for loyalty-focused engagements. 

• Shaping and evolving our proprietary offerings and methodologies, contributing directly to MAP’s intellectual capital and competitive edge, particularly in customer loyalty strategy, program design, and measurement. 

Who are you going to work with?

You will join a team of highly skilled consultants and become part of a dynamic and international environment where you will have ample opportunity to further develop your personal and professional leadership skills. Your role will involve significant collaboration with cross-functional experts and professionals from our technology, data, creative, and client teams across our global offices. We are a leader within our field and are a transformation partner for some of the most admired brands in the world, helping them build stronger, more loyal relationships with their customers. 

What do you bring to the table?

As a person, you are a natural leader and a strategic thinker. You possess a self-starter and can-do mentality, thriving in complex environments while maintaining a structured approach and meticulous attention to strategic detail. You demonstrate a superior ability to collect, analyze, and synthesize diverse qualitative and quantitative data, particularly customer behavioral data, loyalty metrics, and customer sentiment, establishing profound insights and crafting compelling, executive-ready narratives. 

With your advanced reasoning skills, you can interpret extensive and ambiguous information, navigating multiple abstract and concrete variables to form robust strategies that foster customer devotion. You excel at building and managing high-level stakeholder relationships, and in addition, you have: 

• 5+ years of progressive strategy or management consulting experience from a top-tier consulting firm or Big 4 environment. 

• Proven expertise in crafting and implementing customer, commercial, sales, marketing, or service strategies, coupled with a deep understanding of relevant business and technology transformations. Specifically, demonstrated success in developing and executing customer loyalty strategies, retention programs, and customer experience initiatives focused on increasing CLTV. 

• Strong understanding of loyalty program mechanics, customer segmentation, personalization at scale, and the strategic role of data in driving loyal customer relationships. 

• Familiarity with CRM platforms (Braze/SF/Adobe), Customer Data Platforms (CDPs), marketing automation tools, and analytics platforms commonly used in loyalty management. 

• Demonstrated ability to lead complex projects and workstreams independently, taking full ownership of deliverables and client outcomes. 

• Exceptional executive-level writing, presentation, and interpersonal communication skills, with a proven ability to influence senior stakeholders. 

• High proficiency in advanced analytical tools, Excel, and PowerPoint for executive communication. 

• Superior analytical and complex problem-solving abilities, capable of dissecting challenges and formulating innovative solutions to build, measure, and sustain customer loyalty. 

• A willingness to travel internationally as required to meet client and project demands. 

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

#LI-EMEA

Would you like to be on the front line of making customer-centric marketing, loyalty, AI, and CRM strategies measurable for some of the world’s strongest brands? 

With a large and growing client portfolio, we are looking for a proactive and business-savvy Strategy Consultant within Value Engineering who wants to make their mark in data-driven value articulation, business cases, measurement frameworks, and financial modelling. 

Have we caught your attention? Then keep reading. 

What will your day look like?

As our new Strategy Consultant within Value & Promotional Engineering, you will work alongside our Strategy Consulting team, helping clients understand both the potential and the realized ROI of their investments in digital marketing, loyalty, AI, and CRM. 

Your work will inform executive-level decision-making and support large-scale transformation programs at some of the world’s leading companies. You will work across multiple clients and projects simultaneously while collaborating closely with the broader VML MAP organization. 

More specifically, your responsibilities will include: 

• Developing business cases, measurement frameworks, financial models, and KPI reporting 
• Spearheading the creation of new and improved assets, tools, and methodologies that advance the discipline 
• Working with client stakeholders to define the value architecture and business goals, and to analyze baseline data and performance insights to build data-driven commercial strategies 
• Crafting and delivering compelling presentations, roadmaps, and recommendations for executive stakeholders 
• Leading workshops to identify business value and strategic insights in collaboration with client stakeholders 
• Promoting the adoption of value engineering approaches internally and externally among clients and prospects 
• Supporting client teams and commercial growth initiatives, including account development and new business 

Who are you going to work with?

At VML MAP, you will become part of a dynamic and international environment with strong opportunities for both personal and professional development. 

You will collaborate closely with specialists across the wider VML MAP organization - including experts in technology, data, creative, and client leadership - across our global offices. 

You will also work directly with client stakeholders across multiple functions, including marketing, sales, digital, and technology. Our global client base spans industries such as FMCG, retail, fashion, automotive, and financial services. In addition, you will be working with our clients, both management and specialists,  across many of their functions including marketing, sales, digital, and technology. Our global clients span across multiple industries including FMCG, retailers, fashion, automotive, and financial services. 

What do you bring to the table?

As a person, you are an outgoing and collaborative team player with strong interpersonal skills and a self-starter mindset. You enjoy solving complex business challenges in a structured and analytical way, with a strong attention to detail. You are comfortable collecting and analysing both qualitative and quantitative data and translating it into clear insights and recommendations supported by a compelling storyline. 

In addition, you have: 

• 4-5 years of experience from a strategy consulting firm or an in-house corporate strategy function (candidates with strong relevant capabilities are encouraged to apply) 
• Strong analytical, financial, and problem-solving skills 
• A relevant master’s degree, preferably in business administration, strategy, marketing, finance, or a related field 
• Experience working in complex stakeholder environments at a global level 
• The ability to move seamlessly between strategic perspective and detailed analysis 
• The ability to work both independently and as part of a team 
• Advanced proficiency in PowerPoint and Excel 
• Excellent written and verbal communication skills 
• Strong business case and financial modelling capabilities 
  
• Experience in financial modeling for loyalty programs is strongly preferred, including the estimation of cost and impact of various loyalty currencies and value propositions.

As many of our clients and colleagues operate across time zones, flexibility and willingness to travel are important. 

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

#LI-EMEA

Are you an inspirational leader driven by a passion for transforming customer experiences and marketing strategies? Join our Customer & Business Strategy team to not only spearhead the design and delivery of innovative solutions for global brands but also to build, motivate, and empower high-performing teams. This is an opportunity to leave a lasting impact, both on our clients and on the incredible talent you will lead. 

What will your day look like?

As a Senior Strategy Consulting Director, you will lead with vision and empathy, fostering an environment where innovation thrives and talent excels. 

Client Delivery  

• Inspire and Lead Client Engagements: Galvanize cross-functional teams to lead multiple complex client engagements, fostering a culture of excellence to ensure profound strategic impact, robust profitability, and unparalleled client satisfaction. 

• Strategic & Inspirational Partnership: Act as a strategic business partner to clients and their teams, providing visionary thought leadership across customer experience and marketing transformation, while inspiring confidence and driving collaborative success. 

• Empowerment & Stakeholder Mastery: Expertly navigate and manage complex stakeholder relationships across global, matrixed environments within VML / WPP, empowering your teams to achieve seamless collaboration and delivery. 

• Excellence in Delivery: Champion the highest quality of deliverables, instilling a commitment to measurable business value and inspiring teams to exceed expectations. 

Capability Development  

• Cultivate and Elevate the Capability: Provide visionary leadership in shaping and evolving the Customer & Business Strategy team’s core offerings, with a relentless focus on CX strategy, CRM, loyalty, and digital innovation, ensuring the team remains at the forefront of the industry. 

• Foster Innovation & Growth: Inspire and drive innovation in delivery methodologies, including the adoption of AI and agentic operating model design, empowering your team to explore new frontiers and deliver cutting-edge solutions. 

• Nurture & Develop Talent: A primary focus on being an inspirational mentor and dedicated coach to our consulting talent. You will actively guide career growth, conduct impactful performance reviews, facilitate meaningful goal setting, and champion continuous learning and skill development within your team. 

• Shape Our Culture: Play a pivotal role in contributing to the strategic direction, fostering an inclusive, high-performance, and supportive culture within the practice, where every team member feels valued and empowered to excel. 

Business Development  

• Lead & Inspire Business Growth: Take decisive leadership in major new business pursuits, inspiring your team to collaboratively convert opportunities into profitable and impactful engagements. 

• Strategic Client Expansion: Develop and execute visionary client relationship strategies, empowering your team to proactively grow VML MAP’s footprint and deepen client partnerships. 

• Orchestrate Partnerships: Proactively identify, cultivate, and manage strategic partnerships across technology and service ecosystems, leveraging your team's collective strengths. 

• Drive Team Success: Inspire the team to achieve ambitious revenue targets and strategically expand the client portfolio, fostering a shared sense of ownership and success. 

Who are you going to work with?

You will be a pivotal and inspirational leader within our dynamic Customer & Business Strategy capability, reporting to the Capability Lead. In this highly collaborative role, you'll not only guide global brands, client teams, and internal stakeholders across VML / WPP through complex customer experience and marketing transformations, but you'll also serve as a foundational mentor. Your leadership will be instrumental in nurturing and developing our consulting talent, shaping our cutting-edge offerings, and continuously driving a culture of innovation and excellence. 

What do you bring to the table?

• Proven Leadership & Consulting Experience: Extensive and proven experience in a Big 4 consultancy, leading strategy firm, or top-tier marketing agency, with a track record of building and nurturing high-performing teams. 

• Transformational Impact: Demonstrated success in leading, inspiring, and delivering complex customer experience and marketing transformation programs through effective team leadership. 

• Platform Acumen: Familiarity with leading platforms such as Salesforce, Adobe Experience Cloud, Braze, Google Marketing Platform, and the vision to guide teams in their optimal utilization. 

• Strategic Commercial Insight: Exceptional commercial acumen, with the ability to inspire teams to link strategic initiatives directly to measurable business value. 

• Inspirational Leadership & Communication: Outstanding communication, visionary leadership, and exemplary stakeholder management skills, with a proven ability to coach, mentor, and motivate teams to achieve collective success. 

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

#LI-EMEA