ABOUT MAESA

#MaesaMagic  

The next gen beauty company, Maesa is transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. Maesa believes beauty ignites inspiration, creativity, imagination, and connection, sparking new ideas and possibilities, and meeting unmet consumer needs. Through best-in-class design, formulation, brand creation and marketing capabilities, Maesa delivers new, better and different products with an unsurpassed speed to market. Maesa works with a variety of retailers to create and launch brands across beauty and wellness categories. The current portfolio includes Kristin Ess, Hairitage by Mindy McKnight, Fine'ry, Being Frenshe, and Niches & Nooks among other brands. For more information, visit www.maesa.com.

About The Role   - Manager, Blue Sky & Innovation, Kristin Ess

We are looking for a passionate Haircare product developer with proven experience in beauty/CPG to join our Blue Sky & Product Development team to support the strategy & development of new products for Kristin Ess. It offers a unique opportunity for someone wanting to leave their mark in the industry through innovation & product development. The ideal candidate is a trend savvy hair product lover that can help steer the innovation pipeline. This candidate is social savvy, obsessed with beauty products, and brings a mix of creativity and love for data. This role will report into the Senior Brand Manager, and work closely with cross-functional teams including R&D, Regulatory,  Operations and the Go to Market brand team. This role is for someone who thrives in an entrepreneurial environment with the ability to work both independently as well as collaboratively with key cross-functional stakeholders and leaders.

The role is based in NYC, and you will be expected in the office 3 days a week, at minimum per Company policy.

Responsibilities  

Innovation Strategy:  

• Support creation, development & execution of innovation strategy + products for haircare and hot tools innovation, ensuring alignment with brand objectives
• Support all aspects of product development lifecycle from concept to counter 
• Utilize data-driven insights to identify opportunities for product innovation and market differentiation
• Identify white space opportunity & translate into meaningful NPD concepts

Product Development:  

• Product expert on formula, ingredients, benefits, usage & relevance to portfolio 
• Present product concepts & development stages to leadership team, retail partners & brand marketing counterparts  
• Support creation of compelling product concepts, applying sharp copywriting skills to articulate unique selling propositions & brand narrative
• Collaborate with cross-functional team and processes, ensuring project stays on-time and hits GM targets
• Lead distribution of formula samples from lab partners and track and consolidate feedback in collaboration with R&D
• Collaborate with regulatory and R&D to land consumer & clinical claims
• Partner with design to ensure aesthetics align with brand identity & resonates with consumers 
• Support team in coordinating product samples for photoshoots, retailers, and marketing needs

Market Research: 

• Track ongoing category trends, competitive intelligence and market analysis; lead internal presentations
• Collect & organize necessary product documentation to support Go To Market needs  
• Ensure internal documents have most updated & accurate product information  
• Leverage data analysis to inform product development decisions, ensuring that each product aligns with market demands and preferences  

Cross-Functional Collaboration: 

• Foster a collaborative environment by working closely with cross-functional teams & key stakeholders, including Go To Market brand team, Project Management, Packaging, R&D, Regulatory, Sales, Operations & Buyers to ensure seamless execution of product launches

Qualifications

• Bachelor's degree in a relevant field of study (business, marketing, product development, etc.)
• Min 3 years of experience in product development or similar for haircare
• Data savvy: proficient in data-driven decision-making and utilizing data analytics tools (IRI, Nielsen…)  
• Strong technical skills including Microsoft Excel, Word and PowerPoint
• Flexibility & resilience to work collaboratively in a dynamic, fast-paced environment
• Ability to manage multiple projects with varying launch dates simultaneously, all while meeting project deadlines on-time
• Exceptional project management and organizational skills with acute attention to detail
• Excellent oral & written communication
• Creative thinker with a passion for driving innovation and staying ahead of market trends in the beauty industry
• Curious and comfortable asking questions
• Social media aware  
• Collaborative team player & aspiring team leader  
• Self-starter with can-do positive attitude and a roll-up-your-sleeves approach

The expected compensation range for this position is $95-105k. Maesa also offers a variety of benefits to eligible employees. Employees can choose to enroll in health insurance coverage, wellness programs, life and disability insurance, and retirement savings plans. Through generous paid time off, a hybrid office setup, and paid leave options, Maesa encourages wellness and balance among employees.

Our Commitment to You 

At Maesa, we live by our values of collaboration, curiosity, game-changing, creativity, and discipline.  We believe our people and partners are a creative force that catalyzes the possibilities in beauty to break through traditional limits and discover the “new” without restriction. We prioritize creating and fostering a welcoming environment for employees, partners, ideas, approaches, and endeavors — all through a spirit of warmth and inclusivity. As set forth in Maesa’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.  

#LI-Hybrid  

#MaesaMagic   

The next gen beauty company, Maesa is transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. Maesa believes beauty ignites inspiration, creativity, imagination, and connection, sparking new ideas and possibilities, and meeting unmet consumer needs. Through best-in-class design, formulation, brand creation and marketing capabilities, Maesa delivers new, better and different products with an unsurpassed speed to market. Maesa works with a variety of retailers to create and launch brands across beauty and wellness categories. The current portfolio includes Kristin Ess, Hairitage by Mindy McKnight, Fine'ry, Being Frenshe, and Niches & Nooks among other brands. For more information, visit www.maesa.com.

POSITION OVERVIEW 

Fine’ry is a modern lifestyle brand rooted in fragrance, with recent expansion into personal care and men’s categories. We are looking for a skilled and passionate Senior Brand Manager (Approx. 6-month contract) for Fine’ry with proven experience in brand marketing across fragrance, beauty, personal care, or consumer goods to help build, scale, and evolve Fine’ry as a cohesive lifestyle brand.

This is a high‑impact role focused on bringing Fine’ry to life through best‑in‑class visual merchandising, brand storytelling, and flawless, detail‑driven execution across retail, digital, and experiential touchpoints. This peson will lead go‑to‑market for new launches and seasonal programs across multiple categories, with a strong point of view on how Fine’ry shows up as a cohesive lifestyle brand across fragrance, personal care, and men’s. You’ll be at the forefront of shaping and scaling Fine’ry through strategy, storytelling, and full 360° execution across all consumer touchpoints.

Additionally, they should be culturally fluent and trend‑aware, with the ability to translate what’s happening now into relevant, shoppable, retail‑ready brand moments.

The role is based in NYC and you will be expected in office 3 days a week, at minimum per Company policy. 

KEY RESPONSIBILITIES 

• GTM Strategy: Set vision and define success for Fine’ry as a fragrance-led lifestyle brand.  Help define, lead, and execute GTM strategy and annual brand marketing plans. This includes business objectives, consumer and channel strategies, and translation of strategies to the consumer through the marketing mix. Translate brand strategy into clear retail, visual merchandising, and storytelling frameworks that scale across doors.
• Project Management Execution & Briefing: End‑to‑end execution of brand initiatives across fragrance and personal care, from ideation through launch. Own and manage multiple brand projects, including but not limited to: in-store visual merchandising (fixtures, displays, shelf sets, etc), campaigns, promotions, seasonal moments and innovation launches to deliver on-time with executional excellence.  Serve as the day‑to‑day executional lead, ensuring timelines, details, and deliverables are met with precision. Develop clear, inspiring briefs that translate brand strategy into actionable creative direction, with a strong emphasis on visual storytelling and shopper experience. Partner closely with Sales and retail partners to ensure brand vision. Plan and flawlessly execute launch 360 marketing programs - including, but not limited to: assortment, launch toolkits, retailer pitches, competitive deep dives, and support of digital/e-commerce and website.
• Creative, Content & Brand Storytelling: Become the brand storyteller and visual editor for Fine’ry across fragrance, men’s and personal care. Ensuring every touchpoint—from shelf to content—feels intentional, culturally relevant, and unmistakably Fine’ry. Write clear briefs and bring a sharp eye to all creative, with strong instincts for aesthetics, copy, composition, and detail in creative and presentations. Build brand equity with an ecosystem of creative content and seamless connections through commerce. Oversee brand experience to seamlessly integrate across the consumer journey.  Define data-based audiences, and partner cross-functionally to deliver marketing communications objectives.
• Budget Management & Leading through P/L: Own and manage marketing budget, ensuring strong organizational skills, with an ROI mindset on marketing investments and strong year-end budget delivery.  Knowledge of P/L and cost management is an asset.
• Business Results and Opportunity Assessment: Analyze market and business to identify opportunities for growth, refine strategies and ensure objectives are met. Exercise critical thinking to set high performance standards, measure success, and adjust plans to deliver against growth agenda. Lead post-launch analyses and business reviews with support from teams and cross-functional partners.
• Skills & Capability Development: Coach and develop Associate.  Develop business objectives, performance, personal development, and training plans.  Provide coaching, feedback, and guidance.
• Cross Functional Management: Partner with internal teams and external agencies to ensure all product/seasonal activations are planned/executed on schedule and budget.  Lead cross‑functional collaboration across Integrated Marketing, Sales, Creative, Innovations, Ops, and agencies to deliver seamless execution across categories. Balance multiple workstreams and priorities while maintaining brand cohesion and executional excellence.
• Champion the Brand: Drive alignment strategy with senior management and key commercial stakeholders at all levels.  Responsible for consulting with cross-functional partners and driving alignment across the organization.  Participate in key sales and marketing presentations.

Qualifications and Requirements 

• 6+ years of brand marketing experience in CPG, beauty, personal care or fragrance; Fortune 500 experience preferred, startups and midsize also welcome
• Proven track record of launching new products, implementing go-to-market strategies and building brands
• Strong project management skills, ability to manage multiple categories and projects simultaneously under tight deadlines
• Highly organized, detail-obsessed, and comfortable owning complex execution
• Strong visual merchandising experience, with the ability to critically evaluate, improve, and elevate shelf presence.
• Deep understanding of omnichannel marketing, including merchandising and in-store retail, e-commerce, and digital. Trade marketing working with retailers (i.e. Target, Walmart, Amazon, etc)
• Deep interest in and knowledge of fragrance and beauty trends. Cultural-forward and trend savvy
• Data-driven. Strong analytical skills with the ability to interpret data and translate it into action. Knowledge of IRI/Nielsen is a plus.
• Impeccable communication and storytelling skills—both written and verbal. Must be comfortable creating presentations and presenting in key stakeholder/ retail meetings.
• Creative thinker with a sharp eye for creative, aesthetics, and copywriting. Ability to translate to omni-channel storytelling.
• Strong interpersonal skills, ability to communicate with all levels, partner well with cross-functional team, agencies and retail partners
• Thrive in an entrepreneurial, fast-paced environment. Open to change and ambiguity
• Problem solver with a proactive approach to projects. A self-starter who consistently thinks ahead, shows initiative and drive, finds solutions and follows through.
• Team player with a strong work ethic. Flexibility and willingness to take on additional responsibilities when needed.
• Positive and professional with an entrepreneurial mindset.
• Proficient in Microsoft Office (Outlook, PowerPoint, Excel, Word, Teams, etc)

What We Offer   

$50/hour. Exact compensation may vary based on skills, experience, and location. 

Maesa offers a variety of benefits to eligible employees. Employees can choose to enroll in health insurance coverage, wellness programs, life and disability insurance, and retirement savings plans. Through generous paid time off, a hybrid office setup, and paid leave options, Maesa encourages wellness and balance among employees.   

Our Commitment to You   

At Maesa, we live by our values of collaboration, curiosity, game-changing, creativity, and discipline.  We believe our people and partners are a creative force that catalyzes the possibilities in beauty to break through traditional limits and discover the “new” without restriction. We prioritize creating and fostering a welcoming environment for employees, partners, ideas, approaches, and endeavors — all through a spirit of warmth and inclusivity. As set forth in Maesa’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.   

Our EVP

Maesa is the next-gen beauty company, where bold ideas become beautiful brands. We ignite the dreamer and doer in each of us. We move at the speed of culture to push boundaries and redefine possibilities unleashing #maesamagic everyday. By fostering a start-up spirit, we equip everyone to lead with accountability & execute with excellence. We champion each voice and empower every journey, creating an environment where we celebrate diversity of thinking, calculated risk taking, and cutting-edge innovation. Growth is personal, intentional, and limitless.

#LI-Hybrid