About the Role

mabl is looking for a data-driven, execution-oriented Demand Generation Manager to own and optimize our inbound demand generation strategy. You will be the primary partner for our inside sales teams, ensuring that every hand-raiser, webinar attendee, and event lead is captured, nurtured, and converted into high-quality pipeline—building and maintaining the high-velocity side of our revenue engine. You’ll support our outbound marketing efforts through a range of tactics, including field events, email, direct mail, tradeshows, webinars, and more.

What You’ll Do

• Optimize the Inbound Funnel: Partner regularly with sales to monitor lead quality, improve follow-up, and gather feedback on campaign effectiveness.
• Execute High-Impact Programs: Own the end-to-end logistics for mabl-hosted events, 3rd-party tradeshows, from venue sourcing to post-show attribution.
• Digital Program Management: Lead the execution of our webinar program and digital events. You’ll build the campaigns in Marketo, coordinate with speakers, and own the promotion strategy.
• Nurture & Database Health: Manage and optimize mabl’s automated email nurture streams. You’ll ensure we are sending the right message to the right person at the right time based on their behavior.
• Performance Reporting: Collaborate with RevOps to socialize ROI for every event and digital program. You’ll use data to decide which programs to scale and which to cut.
• Experimentation: Run A/B tests on landing pages, ad copy, and email subject lines to constantly move the needle on conversion rates.

You Could Be a Great Fit If:

• You have 2+ years of hands-on experience in Demand Gen or Field Marketing (ideally in B2B SaaS).
• You are comfortable "under the hood" of marketing automation. You know how to build a program, track a lead, and pull a report, ideally within Salesforce and Marketo.
• You enjoy partnering with sales. You understand their world and are passionate about giving them the tools and leads they need to hit their quota.
• You can manage a 3rd-party trade show booth, a webinar launch, and an email nurture update simultaneously without breaking a sweat.
• You don't just report numbers; you look for the "why" behind the data.
• You work well in a self-driven environment with many team members being remote from your location

Some travel is required to support in-person events and tradeshows.

Salary will be based on experience. Base salary starting at $90k plus bonus and stock options.

Why we need you:

As mabl focuses on scaling its go-to-market strategy, we are looking for a highly motivated Regional Account Executive to initiate and to help build out our inside sales organization. This is a rare opportunity to work closely with the founding team and to influence the sales process, culture, and ultimately the DNA of our team. This is a full sales cycle role where you will have full control of the sales process all the way from the initial customer outreach to ultimately closing the deal. Your work will directly impact mabl's business, customers and culture.

What you'll do:

• Source prospects, develop opportunities and sell mabl's Test Automation Platform to new accounts through outbound call and email campaigns
• Consistently achieve individual & team monthly, quarterly, and annual sales quotas
• Develop skills necessary for successful lead generation and demo completion
• Educate customers on the product through conversations, demos, and presentations
• Uncover business needs, technical requirements, and the buyers purchasing process
• Proactively promote mabl and stay on top of mabl’s core functionality, product offerings, competitors and overall market knowledge
• Document activities accurately in Salesforce
• Possibility of travel to trade shows and key accounts to develop new business

About you:

• Minimum 2-5+ years of direct selling experience with a fairly complex SaaS product selling to EB’s/Decision Makers, technical buyers, including QA engineers, developers or IT operations 
• Demonstrated ability in creating and closing transactions 25k+ 
• Knowledge of technical audience in CI/CD, Testing, or Development markets, i.e.  technical buyers, including QA engineers, developers or IT operations 
• Demonstrated ability to scope and qualify POCs
• Experience in creating multi touch campaigns and sequences, using email, phone, LinkedIn, text, whatsapp,etc.  
• Specific experience in the last 2 years of direct prospecting to create opportunities, and experience closing those AE created opportunities
• Ability to collect data inputs for ROI model and ability to deliver and discuss ROI results with prospects
• Business presence and acumen to communicate and establish credibility with Economic Buyers who could be CFO/ CEO/ President
• Skill to establish technical wins and validation with technical buyers, including QA engineers, developers or IT operations 
• Experience selling to IT/ Executive Leadership in various sizes and types of companies
• Examples of being extremely coachable with a mindset and desire to learn, grow, and expand Sales career
• High technical acumen to understand and articulate the value of the product is required, ideally in SaaS, cloud computing or enterprise IT
• Experience in with Identifying, Building, and Testing Champions and Coaches;  MEDDIC/MEDDPIC also applicable
• Proven track record of exceeding monthly, quarterly and yearly pipeline & sales quotas
• Ability to unlearn and relearn market and environment details and ability to learn and execute a new sales process, with specific stages and exit criteria

$100k+ base salary plus commission and stock options.

Why We Need You:

As a Sales Enablement and Partnerships Manager, you’ll be responsible for standardizing how we onboard and ramp new hires, while providing our sales teams with the tools, resources, skills, and knowledge necessary to decrease ramp times and improve overall effectiveness demonstrating differentiated value to our customers. You will also manage our Senior Partner Manager. This role is a critical element working alongside leadership to build out a world-class onboarding and enablement experience. 

We know there’s no such thing as a “perfect" candidate - We encourage you to apply even if you don’t meet 100% of the requirements. We believe in fostering an environment where there is a diversity of perspectives, in hopes that we can all thrive.

What You’ll Do:

• Manage a Senior Partner Manager and aid in running the partnerships program at mabl, stepping in to meet with partners and customers.  This includes
• Soliciting and engaging with new potential partners
• Training partners
• Partner forecasting and pipeline progression
• Partner Services scoping and delivery
• Lead onboarding end-to-end to include strategy, content design, content build, testing, launch, delivery, and reporting for the onboarding and continuous learning training needs
• Conduct specific Enablement sessions for 
• Sales
• Customer Success
• Presales
• Identify training, developmental, and support needs by conducting analysis and evaluating performance data
• Develop and motivate team members to achieve their highest potential, and act as a mentor for all sales team members
• Cross-functional collaboration to identify, develop, and improve onboarding and continued learning content
• Problem-solving and scaling of the enablement program as the company grows
• Understand and effectively teach Champion-based selling methodology
• Infusing the onboarding and overall enablement program with new material as new partnerships, product offerings, and GTM strategy expands to be sure the content is always relevant and up-to-date
• Track enablement metrics and utilize the data-driven insights to adapt the program as necessary while also staying informed on cutting-edge tools and technology that may be leveraged to improve ramp-time and new hire productivity

What You’ll Bring to the Table

• The successful candidate will have a background in training, along with a background in sales and/or customer-centric account management
• Experience in selling with and through partners, and building and operating a partner program
• Experience training or teaching others, preferably within a remote environment
• Experience managing a program or initiative
• Experience developing new sales onboarding programs, role-plays, online learning, etc.
• Attention to detail and able to effectively manage small moving parts
• Energetic and personable
• Collaboration skills and ability to proactively engage cross-functionally.  This includes:
• Marketing
• Product Management and Product Marketing
• Customer Success
• Sales
• Strong interpersonal skills, ability to convey and relate ideas and solution to others
• Ability to learn and adapt in a fast-paced environment