About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app,Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 95.8 million monthly active users (MAU), as of December 31, 2025, across more than 180 countries.  

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family). We are proud to share that Ad Age named Life360 one of the Top 25 Hottest Brands of 2025. 

Life360 has more than 500 (and growing!) remote-first employees and has recently announced the acquisition of Nativo, an advertising technology company specializing in native advertising.  For more information, please visit life360.com.

Candidates must be located in the New York area

Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. 

We are AI Native 

We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your Recruiter will provide clear guidance as you move through the interview process.
Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy.

About The Team

Life360 Ads is actively recruiting for a driven and client-focused Principal Client Partner (account executive/sales) to support our revenue growth by cultivating strong relationships with clients and agencies. This role is essential in helping the newly integrated Life360 ads featuring Nativo advertising team evangelize the power of family connectedness while providing strategic, customized solutions that meet client objectives.

As an individual contributor, you will be responsible for achieving revenue goals through the development and execution of go-to-market strategies, managing a pipeline of opportunities, and translating client needs into high-impact content marketing programs using Nativo’s platform.

What You’ll Do

• Consistently meet or exceed quarterly and annual revenue quotas through proactive outreach and consultative selling
• Identify new business opportunities with media buying agencies and direct clients
• Serve as a trusted advisor to clients, understanding their marketing goals and crafting tailored native/content marketing programs that leverage the full capabilities of Nativo’s platform
• Build and manage a strong sales pipeline by generating a high volume of client engagement, including outreach, calls, meetings, presentations, and proposals
• Lead strategic conversations and ideation with clients and agencies to create impactful, results-driven campaigns
• Respond to RFPs and collaborate with internal stakeholders to deliver compelling proposals and media plans
• Travel as needed to meet with clients, attend industry events, and deepen relationships
• Represent Life360 at industry events and conferences, promoting our differentiated value in the marketplace

What You’ll Bring

• 7+ years of digital media or advertising sales experience, ideally with a focus on strategic selling, programmatic media, CTV, Video, and more
• Proven ability to sell to both brands and agencies with a mix of managed and programmatic deals
• Familiarity with brand storytelling, audience targeting, optimization strategies, and digital advertising technologies
• Strong ability to prospect, manage a full sales cycle, and build long-term client relationships
• Excellent communication, negotiation, and presentation skills
• High level of comfort working independently in a fast-paced environment
• Proficient in MS Office, Google Workspace & Salesforce

As an early member of the newly integrated advertising team from Life360 and Nativo, you will have the ability to shape how our platform evolves to address the outcomes advertisers are seeking. You will also be a passionate advocate for improving everyday family life and the role that brands can play to reduce friction and deliver value. You must possess an entrepreneurial, client-centric mindset that will foster market responsiveness as agency and client needs shift. Your responsibilities will include driving the growth of existing business, identifying and cultivating new opportunities, meeting and exceeding quotas, as well as ensuring smooth cross-team collaboration to deliver client outcomes.

Your responsibilities will include driving the growth of existing business with the help of our broader team, identifying and cultivating new opportunities, while managing quotas and budgets. We are seeking a highly qualified candidate with a demonstrated track record of success in driving revenue in the agency channel, with a strong ability to establish and maintain strategic relationships with key accounts.

The US-based salary range for this position is $147,500- $195,000 plus eligibility for a sales bonus. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on job-related knowledge, skills, and experience. The compensation package will also include quarterly bonuses based on target achievement, equity and a wide range of medical, dental, vision, financial, and other benefits.

Our Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
• Flexible PTO, 13 company wide days off throughout the year
• Winter and Summer Week-long Synchronized Company Shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products

Life360 Values

Our company’s mission-driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference

• Be a Good Person - We have a team of high integrity people you can trust. 
• Be Direct With Respect - We communicate directly, even when it’s hard.
• Members Before Metrics - We focus on building an exceptional experience for families. 
• High Intensity, High Impact - We do whatever it takes to get the job done. 

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app,Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 95.8 million monthly active users (MAU), as of December 31, 2025, across more than 180 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family). We are proud to share that Ad Age named Life360 one of the Top 25 Hottest Brands of 2025. 

Life360 has more than 500 (and growing!) remote-first employees and has recently announced the acquisition of Nativo, an advertising technology company specializing in native advertising.  For more information, please visit life360.com.

Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. 

We are AI Native 

We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your Recruiter will provide clear guidance as you move through the interview process.
Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy.

About The Team

We are seeking a Principal Client Partner – National Vertical Specialist to serve a dual and critical role on our Large Customer Sales team: as an individual contributor hunting and closing new enterprise business within focused verticals, and as a strategic overlay partner to our national direct sales teams — helping them identify, develop, and close in-app advertising opportunities across Entertainment & Media, Technology, and Retail & QSR.

This role sits at the intersection of deep vertical expertise, enterprise brand sales, and national sales enablement. You will carry your own book of business while acting as the go-to subject matter expert for sellers nationwide, supporting them with vertical-specific pitch strategy, client engagement, and deal execution. Your mission is to understand the core business challenges facing brands in your verticals, design and sell innovative in-app advertising solutions that leverage Life360's unique first-party visitation data, and enable your colleagues across the country to do the same.

You will architect contextually relevant ad experiences and in-app sponsorships that reach families at the moments that matter most — driving revenue growth and establishing Life360 as an essential partner for brands seeking to connect digital engagement with real-world behavior.

What You'll Do

As an Individual Contributor:

• Own the Full Sales Cycle: Proactively hunt for new business with enterprise brands across Entertainment & Media, Technology, and Retail & QSR; manage the complete sales pipeline and close deals with marketing decision-makers at leading companies.
• Drive Revenue Growth: Develop and execute a strategic plan to consistently meet and exceed quarterly and annual revenue targets across your own book of business.
• Build Strategic Partnerships: Cultivate and maintain strong, influential relationships with key stakeholders at enterprise brands, including CMOs, VPs of Marketing, and media/performance marketing leaders.
• Serve as a Trusted Consultant: Deliver compelling, insight-led sales presentations that articulate how Life360's first-party location data and in-app advertising experiences solve real business challenges — from driving foot traffic to understanding family purchase behavior.
• Master of Negotiation: Lead contract negotiations with a focus on creating long-term, mutually beneficial partnerships that deliver measurable ROI.

As a National Overlay Partner:

• Enable In-App Revenue Nationally: Partner with direct sales teams across the country to identify in-app advertising opportunities within their existing client relationships and active pipelines, providing strategic guidance and hands-on support to drive incremental vertical revenue.
• Be the Vertical & In-App Expert: Serve as the subject matter expert on Life360's in-app advertising solutions, sponsorship packages, and contextual ad experiences within Entertainment & Media, Technology, and Retail & QSR — equipping sellers nationwide with the knowledge, materials, and confidence to bring these opportunities forward.
• Support Joint Client Engagement: Join sellers in client meetings and presentations when in-app or vertical-specific solutions are central to the pitch, helping translate Life360's capabilities into compelling business value.
• Collaborate Cross-Functionally: Work closely with Ad Operations, Marketing, Product, and Measurement teams to ensure seamless campaign delivery across both direct and overlay-sourced business.

Across Both Functions:

• • Be the Voice of the Customer: Represent client needs and vertical market feedback internally to help shape product, packaging, and go-to-market strategy.
  • Stay Ahead of the Curve: Maintain a deep understanding of industry trends, the competitive landscape, location-based advertising innovation, and the evolving needs of brands in your verticals.

The US-based salary range for this position is $ 118,000 - $ 195,000 plus a sales target bonus. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on job-related knowledge, skills, and experience. The compensation package will also include quarterly bonuses based on target achievement, equity and a wide range of medical, dental, vision, financial, and other benefits.

What We're Looking For

• Bachelor's degree or equivalent practical experience.
• 6+ years of experience in a digital media sales role, with demonstrated success in both hunting new enterprise business and working collaboratively within or alongside broader sales organizations.
• Deep expertise and an established network within Entertainment & Media, Technology, and/or Retail & QSR verticals at the national level.
• Experience in an overlay, specialist, or solutions sales capacity — supporting national or direct sales teams on complex or category-specific deals — is strongly preferred.
• Demonstrated experience and success selling directly to brands and marketing decision-makers.
• A proven track record of consistently exceeding sales goals and a strong history of personal and professional achievement.
• An established network of brand contacts at enterprise companies, particularly among marketing and media leaders across your focus verticals.
• Expertise in the digital advertising ecosystem, including mobile advertising, first-party data solutions, location-based marketing, and measurement/attribution.
• Experience selling contextual advertising, in-app sponsorships, or custom branded experiences.
• Exceptional communication, presentation, and interpersonal skills, with the ability to translate complex data capabilities into clear business value — both for external clients and internal sales partners.
• Strong collaborative instincts and the ability to influence and enable peers without direct authority.

Our Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
• Flexible PTO, 13 company wide days off throughout the year
• Winter and Summer Week-long Synchronized Company Shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products

Life360 Values

Our company’s mission-driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference

• Be a Good Person - We have a team of high integrity people you can trust. 
• Be Direct With Respect - We communicate directly, even when it’s hard.
• Members Before Metrics - We focus on building an exceptional experience for families. 
• High Intensity, High Impact - We do whatever it takes to get the job done. 

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app, Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 95.8 million monthly active users (MAU), as of December 31, 2025, across more than 180 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.

We are AI Native

We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your Recruiter will provide clear guidance as you move through the interview process.

Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy.

About the Job

This role will serve as the leader responsible for programmatic sales, building the GTM strategy and motion for how Life360 activates its unique audience and inventory through direct programmatic demand. You will shape go-to-market strategy, deepen partnerships with brands, in-house teams, agency trading desks, and account teams within the DSPs, and develop innovative programmatic solutions that drive measurable outcomes for advertisers.

The Head of Programmatic Sales (Director level) will also lead and mentor a high performing team responsible for growing this critical business line.

The US-based salary range for this position varies by location tier. For Tier 1 locations, the range is $171,000–$221,000; for Tier 2 locations $123,000–$199,000 and Tier 3 locations, $109,500 to $177,000, in each case plus a sales target bonus. We take into consideration an individual’s background and experience in determining final salary — therefore, base pay offered may vary considerably depending on job-related knowledge, skills, and experience. The compensation package will also include equity and a wide range of medical, dental, vision, financial, and other benefits.

What You’ll Do

Programmatic Vision & Strategy

• Develop scalable approaches across private marketplace, curated supply, and programmatic guaranteed
• Identify new revenue opportunities across emerging channels including data-enabled programmatic, retail media partnerships, and advanced targeting solutions
• Partner with executive leadership to align programmatic strategy with Life360’s broader advertising growth goals

Revenue Growth

• Own programmatic revenue performance
• Establish pricing frameworks, inventory packaging, and demand strategies that drive sustainable growth
• Identify new demand sources and expand relationships with DSPs, agency trading desks, and strategic buyers
• Leverage data insights to continuously optimize performance and monetization efficiency
• Serve as an overlay with the direct sales team as well as own your own quota

Leadership & Team Development

• Build, mentor, and scale a high performing programmatic sales team
• Foster a culture of accountability, innovation, and collaboration across the Ads OG
• Develop clear career pathways and leadership development opportunities within the programmatic organization

Partnerships & Industry Leadership

• Serve as the executive point of contact for key programmatic agency partners
• Represent Life360 Ads in strategic industry conversations, conferences, and partner engagements
• Build partnerships that unlock new capabilities including identity, measurement, curation, and data activation

Cross-Functional Collaboration

• Partner with Product and Engineering to influence the programmatic product roadmap and platform integrations
• Collaborate with Sales leadership to develop compelling programmatic solutions and go-to-market strategies
• Work with Data Science and Analytics teams to translate insights into scalable programmatic offerings
• Align closely with Privacy and Trust teams to ensure responsible and transparent advertising practices

Data, Measurement & Innovation

• Establish programmatic performance frameworks and KPIs across demand channels
• Build reporting and insights that inform strategic decisions and client solutions
• Identify emerging trends in programmatic technology, identity, and privacy to keep Life360 Ads ahead of the market
• Champion innovation in automation, targeting, and data activation

What You’ll Bring

• 12+ years of experience in programmatic advertising or adtech, with significant leadership experience
• Deep expertise across the programmatic ecosystem including DSPs, SSPs, private marketplaces, programmatic guaranteed, and data-driven advertising
• Proven track record of scaling programmatic revenue and building high performing teams
• Strong strategic mindset with the ability to translate complex market dynamics into actionable business plans
• Experience partnering cross-functionally with Sales, Product, Engineering, Data Science, and Operations
• Excellent executive communication skills with credibility among senior stakeholders and industry partners
• Strong analytical orientation with experience leveraging data to inform yield strategy and monetization models
• Passion for innovation in digital advertising and the future of responsible data-driven marketing

Our Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
• Flexible PTO, 13 company wide days off throughout the year
• Winter and Summer Week-long Synchronized Company Shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products

Life360 Values

Our company’s mission-driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference.

• Be a Good Person — We have a team of high integrity people you can trust.
• Be Direct With Respect — We communicate directly, even when it’s hard.
• Members Before Metrics — We focus on building an exceptional experience for families.
• High Intensity, High Impact — We do whatever it takes to get the job done.

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.