AI Systems Engineer
Reporting to: Lead AI & Platform Engineer
Company: Kulfi Collective
Location: Mumbai (Hybrid)

About the role

Kulfi Collective operates at the intersection of creativity and technology, working with global brands like Spotify, Meta AI, Duolingo, and more. We’re not experimenting with AI - we’re already running agentic systems used daily by teams and clients. 

Now we’re looking for a first-principles engineer to help scale what we’ve built:

• Backend systems powering AI agents
• Workflow orchestration
• Data connectors and database architecture
• Infrastructure that holds it all together

As part of the tech team, you’ll build AI-powered products and workflows focussed on transforming creative and marketing processes. You’ll develop innovative digital products and AI-driven market intelligence and automation platforms.

You’ll write code alongside AI coding assistants as a primary development tool and build systems designed for other AI agents to consume.

A day in the life of an AI Systems Engineer 

• Build agent workflows that handle failure, retries, and real-world messiness
• Design data connectors that let agents safely discover and query brand intelligence.
• Write clean, self-explanatory schemas and data migrations (readable by humans and machines)
• Instrument everything: LLM calls and agent runs, structured traces, eval harnesses, cost and latency budgets
• Maintain and improve CI/CD pipelines, containerised deployments, and observability across managed and self-hosted infrastructure
• Work within enforced-quality frameworks: automated development and infra workflows. The machines enforce the standards. You build things
• Use AI coding assistants (e.g. Cursor, Claude Code, Codex) daily as primary development tools, not supplements
• Mentor junior engineers and help establish coding and documentation best practices
• Raise the bar on code + thinking

What are we looking for:

• 2–3 years of experience building backend systems that have actually gone live
• Strong Python/TypeScript skills (async, type hints, modern tooling)
• You write code that is clear, structured, and interpretable, by humans and AI
• Database fluency: schema design, migrations, query optimisation
• Infrastructure comfort: Docker, containers, CI/CD, debugging production systems
• Sharp eye for detail: you catch inconsistent column names, misleading error messages, and subtle bugs during review
• AI assistant fluency: hands-on experience building with tools like Claude Code, Cursor, etc., with clear judgment on when to trust outputs vs rely on core engineering thinking
• Bonus if you've worked on: Agent systems / workflow orchestration, building agents (including browser agents), data architectures for programmatic use, observability (structured logs, tracing, metrics), and self-hosted or custom infra setups

Why join us?

• Direct learnings from a lean engineering team that has designed and built agentic systems
• Access to a mature governance framework and methodology that lets a small team ship with disproportionate output
• Hands-on experience building agent-first infrastructure where AI is the operating model, not a feature
• Work on projects that blend creativity, culture, and code, impacting the biggest brands in India and globally
• The domain is learnable. We'll teach it. You bring the craft

What are we looking for:
Sr. Account Lead - Influencer Marketing
Reporting to: Account Director
Location: Mumbai

About the role

Kulfi Collective is looking for a Senior Account Lead to drive strategy and execution for a high-impact, tech-first brand operating at the intersection of culture, creators, and digital communities.
This role requires strong account leadership, deep understanding of India’s creator ecosystem, and the ability to manage large-scale influencer mandates while delivering measurable business impact.

A day in the life of a Sr. Account Lead - Influencer Marketing

• Build and manage strong relationships with internal and external stakeholders to drive retention, cross-selling, upselling, and overall account growth.
• Lead multiple social and influencer workstreams, ensuring seamless execution across campaigns.
• Develop and execute scalable, creator-led marketing strategies aligned to clear goals, KPIs, and success metrics.
• Translate briefs into insight-led, performance-driven plans and monthly social programming aligned to brand calendars.
• Oversee end-to-end campaign delivery, ensuring timelines, budgets, and account P&L are effectively managed.
• Identify, evaluate, onboard, and nurture relevant creator talent for long-term partnerships.
• Negotiate influencer contracts, including deliverables, usage rights, and commercial terms; act as the primary escalation point for creator-related matters.
• Monitor, review, and optimize creator performance and partnership outcomes to maximize impact.
• Track digital trends, platform shifts, and evolving creator ecosystems to inform strategy.
• Partner cross-functionally (account management, creative, strategy) to unlock monetization and growth opportunities.
• Maintain accurate dashboards and trackers for talent performance, revenue, and growth metrics.
• Analyze data using Excel and reporting tools to identify trends, gaps, efficiencies, and new opportunities.
• Present clear, data-backed insights and strategic recommendations to senior leadership.

Qualities and skill sets we would like for you to showcase

• 4–6 years of experience in social media and influencer marketing
• Proven experience working with youth-centric or digital-first brands
• Experience managing high-volume, large-scale influencer mandates
• Strong understanding of India’s digital content and creator landscape
• Excellent written and verbal communication skills
• Strong presentation and stakeholder management skills
• Ability to multitask, prioritize, and operate in a fast-paced environment

What are we looking for
Creative Director - Social Media
Reporting to: Senior Creative director
Company: Kulfi Collective
Location: Mumbai

About the role

At Kulfi Collective, we are on a mission to make the world (wide web) a brighter place, one incredible story at a time. We are seeking a Creative Director to join our team of badass creatives and help us produce content that is kickass.
As a champion of Creativity at Kulfi Collective, you'll be the fearless leader of our creative projects, steering the ship towards greatness with your boundless creator energy and genius-level ideas. You'll be responsible for bringing your vision to life, from ideation to execution, while making sure everything we produce is on point and on brand.

A day in the life of a Creative Director

• Creative Leadership: Lead the social vision for an entertainment brand working closely with strategy, editorial, design and production teams to bring ideas to life.
• Trendspotting & Internet Culture: Stay ahead of pop culture and social trends, especially in the Gen Z space, and translate them into relevant content for the brand.
• Social-First Thinking: Act as a cultural insider with deep understanding of social media 
• Platform Expertise: Build native content ideas for platforms like Instagram, X, YouTube Shorts, Snap and emerging social apps.
• Visual Direction: Collaborate with design teams to define the look, feel and tone of the brand's social creatives. Referencing top notch of visuals is key
• Campaign Amplification: Support large brand campaigns with complementary social-first storytelling and reactive creative thinking.
• Develop monthly/weekly social media calendars and oversee the end-to-end management of campaigns.
• Write compelling copy and scripts tailored to social-first storytelling.
• Oversee Online Reputation Management (ORM)

What We’re Looking For:

• 5–8 years (depending on how cool a human) of experience in social-first creative roles (agency or brand side).
• Must have ran social media retainers before, with high volume SOV
• Proven expertise in creating content that resonates with Indian Gen Z audiences.
• Experience with entertainment/pop culture accounts is highly preferred.
• Ability to think both high-concept (big ideas) and daily-detail (content calendars, quick-turn ideas).
• Strong understanding of design references, meme culture, creator language and audience behavior on social media.
• Excellent creative writing and storytelling skills.
• Ability to work closely with clients, present confidently and guide junior team members.