What's the opportunity? 

We’re hiring an Editor/Videographer to help shape how the world sees Fin, Intercom’s AI Customer Agent. As video becomes central to Intercom’s Mindshare strategy, this role will play a key part in scaling the quality and velocity of the stories we publish across Advocacy, Product Marketing, Product, and Events.

You’ll bring Fin to life through modern product and customer marketing stories, demos, explainers, event coverage, social clips and demand gen content. You’ll collaborate with cross-functional partners to turn complex ideas into simple, human, visual stories that resonate with the audiences shaping the future of AI-powered customer experience.

This is an opportunity to join as the team grows and contribute meaningful craft to a content engine that shapes how the industry understands Fin, the next generation of AI Customer Agents, and the change they represent.

Intercom’s video team sits at the heart of our Mindshare efforts. We create clear, compelling stories that explain how Fin works and show the impact it delivers for customers. Our mission is to help people understand the value of AI Customer Agents through straightforward, relatable, high-quality content.

As an Editor/Videographer, you will work across edits, studio, and location shoots. You will collaborate closely with the rest of the Content team, Product, Product Marketing and Events teams to support product launches, customer storytelling, and major industry moments. You will join a high-velocity environment where clarity matters more than complexity and where experimentation with new formats is encouraged.

What will I be doing? 

• Capture, edit and creatively craft customer stories, demos, explainers, event footage, social clips and demand gen content, delivering clarity, quality, and strong narrative flow
• Set up multi-camera studio shoots including camera operation, teleprompter, lighting, and audio to capture clean, reliable footage
• Film interviews and capture B-roll on location in client offices and at events, adapting quickly to different environments and setups
• Deliver polished edits in multiple aspect ratios (16:9, 1:1, 9:16), optimised for each platform’s requirements
• Repurpose longer video and non-video content into engaging video assets, using strong editorial judgment to identify the most compelling moments
• Ensure edits reflect Intercom’s visual style and brand standards, utilising and adhering to a visual system created by our Intercom Creative Studio team
• Apply platform-native and audience informed storytelling principles (hooks, pacing, structure, early clarity)
• Experiment with new formats and AI-assisted workflows to help evolve our storytelling and contribute to a culture of continuous creative improvement

What skills do I need? 

• Excellent editing skills with a strong sense of pacing, structure, narrative clarity, and social-first storytelling
• Proficiency in Adobe Premiere Pro, with openness to leveraging new editing tools such as Descript where they add value
• Confident camera operation using mirrorless or DSLR cameras in both studio and on-location environments
• A refined creative sensibility with strong visual taste and an instinct for what makes a moment engaging
• Strong sense of rhythm and musicality, able to select music that enhances tone, emotion, and narrative flow
• Solid audio recording ability including mic setup and monitoring
• Ability to perform audio post-production work in Adobe Audition or similar
• Basic After Effects skills for updating templates and incorporating motion into edits
• Highly organised with strong file-management discipline including clean project structures, version control, and reliable backups
• Proficient using Frame.io for video review and feedback
• Able to self-manage day-to-day work while collaborating closely with the wider video team
• Confident collaborating with cross-functional partners across Advocacy, Product Marketing, Product, and Events
• An avid curiosity for new technologies, particularly judicious use of AI in the creative process

Bonus skills & attributes 

• Experience running live-stream productions using an ATEM switcher workflow or similar
• Basic colour grading in Premiere or DaVinci Resolve
• Working knowledge of Riverside or similar for remote and async recordings

Benefits 

We are a well-treated bunch, with awesome benefits! If there’s something important to you that’s not on this list, talk to us! 

• Competitive salary and equity in a fast-growing start-up
• We serve lunch every weekday, plus a variety of snack foods and a fully stocked kitchen
• Regular compensation reviews - we reward great work!
• Pension scheme & match up to 4%
• Peace of mind with life assurance, as well as comprehensive health and dental insurance for you and your dependents
• Flexible paid time off policy
• Paid maternity leave, as well as 6 weeks paternity leave for fathers, to let you spend valuable time with your loved ones
• If you’re cycling, we’ve got you covered on the Cycle-to-Work Scheme. With secure bike storage too 
• MacBooks are our standard, but we also offer Windows for certain roles when needed.

#LI-Hybrid

What's the opportunity? 

We’re looking for a Senior Events Producer to lead the delivery of Intercom’s most important brand events across Europe and North America. You’ll join a small team of experienced producers with a high bar for quality. You’ll shape memorable experiences that highlight Fin’s product depth and leadership in AI.

In this role, you’ll own the full arc of event execution, ensuring every event is creatively ambitious, technically strong, and flawlessly delivered. You’ll also work closely with go-to-market teams to ensure events deliver clear commercial impact.

What will I be doing? 

• Own the planning, production, and onsite delivery of Intercom’s brand events, from pop ups and product announcements to hosted experiences
• Lead production from concept through execution, covering venue planning, vendor sourcing, budgeting, technical planning, and run of show
• Deliver hybrid events that combine in person experiences with broadcast and digital distribution
• Work cross functionally with Product Marketing, Content, Communications, R&D, and Field teams to shape and deliver compelling live moments
• Manage production vendors and partners, ensuring high quality execution
• Set and uphold a high bar for production quality across all events
• Oversee key event logistics such as registration, ticketing, attendee experience, and livestream delivery
• Track and report on event performance and key metrics
• Support the production of flagship programs such as Pioneer
• Build repeatable production systems and playbooks to scale events across programs
• Manage timelines, budgets, and delivery across multiple concurrent events
• Travel up to 30 percent to lead onsite execution

What skills do I need? 

• 6+ years producing complex live events, brand activations, or flagship conferences
• Strong live event production expertise across AV, staging, lighting, run of show, and onsite operations
• Experience producing hybrid events that combine in person experiences with broadcast or livestream components
• Proven ability to manage external production vendors and complex event logistics
• Experience running cross functional projects and coordinating multiple internal teams
• Experience managing event registration, ticketing, and livestream tools
• Strong operational skills with the ability to manage budgets, timelines and multiple events simultaneously
• Comfortable working with senior stakeholders and high profile event speakers
• Strong judgment and a clear sense of brand quality, craft and commercial impact
• Highly organized, calm under pressure, and meticulous about execution

Bonus skills & attributes 

• Experience producing flagship and large scale brand events
• Experience working in B2B or technology companies
• Experience working with or marketing AI products
• Proficiency in event software platforms (e.g. ticketing, streaming, engagement tools)
• Experience using AI tools to improve planning, production, and content workflows
• Multilingual (French, German)

Benefits 

We are a well-treated bunch, with awesome benefits! If there’s something important to you that’s not on this list, talk to us! 

• Competitive salary and meaningful equity
• Comprehensive medical, dental, and vision coverage
• Regular compensation reviews - great work is rewarded!
• Unlimited access to Claude Code and best-in-class AI tools; experimentation & building is encouraged & celebrated.
• Flexible paid time off policy
• Paid Parental Leave Program
• 401k plan & match
• In-office bicycle storage
• Fun events for employees, friends, and family!

*Proof of eligibility to work in the United States is required.

The base salary range for candidates within the San Francisco Bay Area is $143,000 - 177,000 Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. The base pay range is subject to change and may be modified in the future. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).  

#LI-Hybrid

What's the opportunity? 

Lead a high-performing Customer Campaigns & Lifecycle Marketing team. This team manages all customer marketing communications, with a goal of driving more adoption and usage of Fin—our AI agent, and mature usage of Intercom—our helpdesk product. As lead, you're accountable for overall team performance. You’re responsible for the delivery of an excellent customer experience for current customers, you’re the gatekeeper of our customer messaging, across in-product channels and email.

You’ll lead customer communications for product launches, events and product changes.
This role spans across the customer lifecycle: Conversion, Activation/Onboarding, Usage, Maturity, Expansion, Churn mitigation. And you’ll also be responsible for implementing and overseeing the platforms/tooling stack we choose to use. 

You’ll work with multiple senior stakeholders across the Growth, Product Marketing, Demand Generation, Sales and Customer Support teams.

What will I be doing? 

• Leading a team of 3-4 highly autonomous individual contributors, focused on different projects, different company initiatives/objectives and supporting different internal teams. 
• Implementing a significant customer marketing campaign tool overhaul to improve the capabilities of the Customer Campaigns & Lifecycle Marketing team in the AI era.
• You’ll foster a team culture that is focused on Intercom values. You’ll be an AI native marketer and quickly be delivering 2x output, leading by example.
• Building relationships with senior stakeholders across key business areas: Growth, Product Marketing, Demand Generation, Sales and Customer Support teams – to ensure Customer Campaigns & Lifecycle Marketing are aligned and delivering to the company objectives and to the standard expected. 
• You’ll be accountable for the quality of everything the team delivers - copy, design, data, targeting etc. You’ll frequently be delivering direct feedback and will hold an extremely high-bar for excellence. 
• You will be responsible for overall team results and performance. Ensuring there is sufficient and robust measurement, that learnings are shared and acted upon – and reporting out to key stakeholders on project results and future team plans. 
• You will ensure the efficiency of the team and be confident that you're investing in the right things. You’ll manage team roadmap/planning and project prioritization. 
• You’ll be extremely proactive and also deliver projects yourself. You will spot opportunities and problems before they impact the business. You approach your work with a growth mindset, you seek a challenge, drive your own roadmap of work and don’t wait to be asked to do something. 
• You view things from a business performance perspective, applying a growth or revenue lens to the work you and the team are prioritizing.

What skills do I need? 

• 7+ years experience in customer marketing/campaigns experience, working across Conversion, Activation/Onboarding, Adoption and Expansion.
• An AI-first approach to marketing: proficient in AI tooling, including Claude Code experience. You can demonstrate significant usage to build strategy, develop and deploy campaigns and to measure performance, with clear evidence of speed and quality gains in doing so. 
• 3+ years experience of leading a team, and mentoring team members. 
• Experience in the B2B SaaS, tech or AI industry. 
• You are extremely proactive and need little guidance from leadership. 
• Very strong stakeholder management, with a track record of successful partnerships with Product/R&D, Sales, Customer Success and other Marketing teams on initiatives that drive revenue and growth.
• Knowledge of the Intercom platform and Marketo. You’ve also implemented new Marketing Automation tools, working with Ops and external teams to get projects delivered. Experience with multiple marketing automation/email platforms is a bonus.
• You’re a team player and you live the Intercom values. This is key for any leadership role at Intercom. You’re laser focused on Success, your bar for quality is extremely high and you are known for your speed of execution and impatience to get things done. 
• You thrive in ambiguous situations. Creativity and problem solving is your forte. 
• You have strong quantitative orientation, you are not intimidated by spreadsheets or working with analytics, RAD or Finance teams.

Benefits 

We are a well-treated bunch, with awesome benefits! If there’s something important to you that’s not on this list, talk to us! 

• Competitive salary and equity in a fast-growing start-up
• We serve lunch every weekday, plus a variety of snack foods and a fully stocked kitchen
• Regular compensation reviews - we reward great work!
• Unlimited access to Claude Code and best-in-class AI tools; experimentation & building is encouraged & celebrated.
• Pension scheme & match up to 4%
• Peace of mind with life assurance, as well as comprehensive health and dental insurance for you and your dependents
• Flexible paid time off policy
• Paid maternity leave, as well as 6 weeks paternity leave for fathers, to let you spend valuable time with your loved ones
• If you’re cycling, we’ve got you covered on the Cycle-to-Work Scheme. With secure bike storage too 
• MacBooks are our standard, but we also offer Windows for certain roles when needed

#LI-Hybrid

What's the opportunity? 

You'll own the narratives that shape how Intercom wins in market: the stories the field uses in customer conversations, the narratives that power our campaigns, and the competitive strategy that helps us take and defend ground. This is a senior IC role. You drive impact through the quality of your thinking and your ability to move sales, enablement, and campaigns to execute with confidence.

What will I be doing? 

Field and campaign narratives

• Own the narratives the field uses in market: purpose-built for how buyers evaluate and buy, not a watered-down message doc
• Co-create campaign approaches with Integrated Marketing and Campaigns: you own the messaging and narrative, they own channel strategy and execution
• Partner with Sales Enablement to raise the bar on how the field sells our product and platform, from launch narrative through to role-specific assets and training
• Identify gaps in field knowledge and confidence through data, call reviews, and rep conversations, and find ways to close them

Sales plays and commercial growth

• Work with GTM strategy and commercial teams to identify growth opportunities : cross-sell, upsell, new places to sell existing products : and co-define play strategy grounded in white space analysis and buyer insight
• Own the messaging for each play; work with GTM Programs, Campaigns, and Enablement to develop the content and assets that bring it to life
• Test whether messaging is working - through field feedback, conversion signals, and rep confidence - and iterate quickly

Solutions and persona messaging

• Build solutions-level messaging that goes beyond individual products to articulate the broader value of Intercom when capabilities work together
• Own how we navigate multiple buyer personas - ensuring each has a narrative that speaks to their priorities without fragmenting the overall message
• Create frameworks that give reps a sharper way into multi-stakeholder deals, flexing across personas without losing the platform story

White space and competitive strategy

• • Continuously identify where we're winning and where there's untapped opportunity - build the positioning, narrative, and campaigns to shape those opportunities 
  • Work with Research and GTM teams to run a sustainable competitive intelligence program - tracking moves, updating positioning, and keeping the field current without creating noise
  • Operationalise competitive strategy so the field can act on it: battle cards, competitive plays, and objection handling
  • Synthesise win/loss data, customer interviews, and market signals into strategic recommendations that feed back into product and ICP decisions

What we're looking for

You've done this before

• 7+ years in product marketing, solutions marketing, or competitive intelligence at a B2B SaaS company
• You've owned competitive strategy end-to-end - not just battle cards, but how a company positions itself against a moving market
• You've built field and campaign narratives that landed and can speak to what worked, what didn't, and why
• You've operated where product ships faster than messaging can keep up, and found a way to move at that pace without losing quality

You think and write with precision

• Strong editorial judgment - you know the difference between sharp positioning and marketing language that means nothing
• You can write for a VP of CX and a sales rep in the same week and know exactly how the message needs to shift
• You push back on vague claims and force specificity - in your own work and in others'

You operate at the intersection of strategy and execution

• You don't hand off strategy, you take it all the way to execution
• Comfortable in a room with sales leadership discussing why we're losing deals, and equally comfortable writing the battle card that fixes it
• A systems thinker - you build frameworks others can use, not just one-off assets

You understand AI and technical products

• You understand and are keen to learn about the technical differentiation of AI across the stack - model, app and infrastructure layers
• You have a POV on where the AI customer service market is going, not just where it is
• You use AI tools fluently in your own work

Attributes we’re looking for

• Ambitious & Competitive - You want to have a very successful career. You think big, set a high bar for yourself, and want to win. You’ll always go the extra mile to do what it takes. This is a highly competitive time, as AI makes it easy to start new companies and copy features, so we need people who want to lead, not follow.
• Confident & Decisive - You back yourself and your team. You’re willing to be wrong, you don’t seek approval, and you optimize for progress over consensus. You ask for forgiveness, not permission. You value momentum and believe shipping beats perfect planning.
• Curious & Intellectually Engaged - You’re always learning, reading, experimenting, and asking why things are the way they are. You use your full brain power to keep up with AI’s pace, constantly exploring new tools and ideas to improve how we work.
• Delivers Great Work & Works Hard - You reliably ship. You make every day count and don’t like days when nothing was made, built, or shipped. You find meaning in work and put in the effort required to win, especially in a time when competitors are working just as hard.
• Technical & Internet-Native - You live in the medium you build. You love technology, try new products, and understand how digital culture works, what resonates, and what feels dated. You can’t be successful with a technology you don’t personally use and understand.
• Tasteful & Creative - You understand the zeitgeist and what connects emotionally with people. You draw inspiration from design, art, and culture to create ideas that resonate deeply.
• Impatient & Change-Oriented - You hate when things move slowly and work to fix the root causes. You thrive in ambiguity and love leading people through transformation. You’re here to build something new and better, fast.

Skills we’re looking for

• Communication (Especially Writing) - You're excellent at communicating ideas clearly. You write crisp briefs, synthesis memos, and updates that drive alignment. You know when to write and when to talk.
• Creativity - You come up with new ideas and new ways of doing things. You see connections others miss. You're not constrained by how things worked before.
• Critical Thinking - You reason from first principles. You don't accept "that's how it's always been done." You question assumptions and find better ways forward.
• Research - You can do research to understand customers, stakeholders, and what they need, think, and do. You apply the same research mindset to internal customers-what does a sales rep need? What blockers does a Marketing Generalist face?
• Collaboration - You work well across functions. You build trust quickly. You make other people better and more effective.
• Relationship Building - You're good at making connections and building relationships-from internal stakeholders to customers to external partners.
• Analysis - You measure whether what you're doing is having impact. You use data to make decisions and iterate quickly.

Benefits 

The base salary range for candidates within the San Francisco Bay Area is $200,000 - $240,000. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. The base pay range is subject to change and may be modified in the future. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs). We also provide a full benefits package to all regular employees.

What's the opportunity? 

We're looking for a generalist marketer to join a small, high-output team that turns real customer success into the content that shapes perception, fuels sales, and drives belief in Fin.

Customer evidence is one of the most powerful ways Intercom builds trust in a category we're defining. In a market full of AI hype, our best proof is our customers: their results, their stories, their voices.

This is a maker role. You'll build customer stories end-to-end: finding the narrative, conducting interviews, writing compelling copy, producing video scripts, and getting the final product out the door in formats that work across web, social, sales enablement, and launches. You won't wait for someone else to handle a step. You'll own the full journey from relationship to published proof.

We believe the best marketing teams are filled with generalists who can stretch across formats and functions. In advocacy, that means you're equal parts storyteller, relationship-builder, systems operator, and creator. You'll use AI tools to move faster, raise quality, and invent new ways to surface and share customer evidence.If you're a strong writer who's excited about building relationships with customers, and genuinely energised by what AI can unlock, we want to hear from you.

What will I be doing? 

The work here moves fast, and so will your role. The projects and priorities below reflect where we are today. They'll evolve as the team, the product, and the market do. What stays constant is the type of work: growing relationships, building systems, telling stories, running campaigns, and shipping. If you need a fixed job description to thrive, this isn't the right fit. If you're energised by variety and pace, read on.

Operate and improve the advocacy engine

• Develop repeatable sourcing workflows across Sales, CS, and PMM to keep the story pipeline full.
• Create reusable templates, kits, and tools so the team can produce evidence at speed without reinventing the wheel every time.
• Help build and maintain the systems that make the engine run - evidence pipelines, permissions tracking, content libraries, and self-serve discovery tools. You'll work in Coda, Salesforce, and new AI solutions to keep the machine humming.

Tell powerful customer stories

• Tell the story of what customers achieve with Fin through clear, compelling content that shows what's real and why it matters.
• Extract transformation arcs, not just stats. The best stories show a before and after that people feel.
• Write. A lot. Sharp, clear narratives that make complex outcomes feel simple and stories feel human across long-form case studies, short-form social proof, sales-ready slides, event materials and other experimental formats.
• Produce video content - from planning shoots to directing interviews to working with editors on the final cut. You don't need to be a professional videographer, but you need to be willing to roll up your sleeves and make it happen.

Run campaigns that generate proof

• Own and grow advocacy programs that encourage user-generated content and public storytelling moments.
• Run and optimise review site campaigns across G2 and TrustRadius - outreach, incentives, response management, and leveraging awards and rankings.
• Design gifting and recognition initiatives that turn happy customers into vocal advocates.

Make sure evidence is used, not just created

• Partner with Sales, PMM, Product, and Brand to align customer stories with launches, campaigns, and competitive positioning.
• Embed proof into deal cycles, outbound sequences, and sales enablement. Evidence only has value when it's seen.
• Build trusted relationships with customers to unlock public storytelling, testimonials, and co-marketing opportunities.
• Manage the details, like permissions, approvals, logo rights, client sign-offs, with persistence and care.

Design AI-augmented workflows.

• Build prompt frameworks and semi-automated systems that increase output without sacrificing quality.
• Continuously experiment with new tools and workflows. If something can be faster, make it faster.

Ship consistently

• What matters most is output. Every week something meaningful should be built, refined, or launched.

Travel regularly 

• This role will likely require quarterly travel for company events, team offsites, and customer meetings, including international travel at times. You should be comfortable traveling as part of the job and able to do so when needed.

What skills do I need? 

Writing is non-negotiable. You're a clear, compelling writer. You can take a messy transcript and turn it into a story people want to read. You understand narrative structure, tone, and how to write for different audiences and formats.

You're a relationship-builder. You're warm, genuine, and good at earning trust with customers, with internal stakeholders, and with anyone you need to collaborate with to get a story across the line. You’ve worked in customer facing roles such as customer service, sales or success.

You're a systems thinker. You see how processes connect and where they break. You're energised by building repeatable workflows that make the whole team faster, not just yourself.

You're AI-native. You already use AI tools in your work or personal projects. You're excited about what AI can do for content creation, research, and operational efficiency. You don't need to be convinced, you're already there.

You're a maker. You don't stop at the strategy slide. You build the thing, ship the thing, and iterate. You're proud of your output and you want every day to produce something that left the building.

You're comfortable with video. You don't need a production background, but you need to be willing to sit across from a customer, and help tell their story visually.

You're scrappy and fast. You thrive when things are moving quickly and changing often. You'd rather ship at 80% and iterate than wait for perfection.

Attributes we're looking for

• Curious. You read widely, try new tools constantly, and ask "why" before accepting how things are done.
• Ambitious. You want to build a meaningful career in marketing and you think this is the moment to go deep on AI.
• Competitive. You care about winning for the team, for the company, and for the customers whose stories you tell.
• Confident. You back yourself. You don't wait for permission to start. 
• Impatient. Slow processes frustrate you. You'd rather fix them than complain about them.

Bonus Experience 

• You have experience working in or with technical product teams.
• You’ve helped run omnichannel campaigns or supported paid/earned activation

Benefits 

We are a well-treated bunch with awesome benefits! If there’s something important to you that’s not on this list, talk to us! 

• Competitive salary and meaningful equity
• Comprehensive medical, dental, and vision coverage
• Regular compensation reviews - great work is rewarded!
• Unlimited access to Claude Code and best-in-class AI tools; experimentation & building is encouraged & celebrated.
• Flexible paid time off policy
• Paid Parental Leave Program
• 401k plan & match
• In-office bicycle storage
• Fun events for employees, friends, and family!

*Proof of eligibility to work in the United States is required.

The base salary range for this role is targeted at $112,000 - $133,000. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. The base pay range is subject to change and may be modified in the future. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).

#LI-Hybrid

What's The Opportunity? 

The helpdesk is having its biggest moment in a decade. AI is transforming what a helpdesk can do -  and Intercom is the only company building a helpdesk and an AI agent as a single, integrated platform. This role is about owning that story: showing existing customers that we're investing deeply in the product they rely on, and establishing Intercom's vision for what an AI-first helpdesk looks like to the broader market.

This is a senior IC role for someone who wants to operate at the centre of product, AI, sales, and strategy. You'll own the positioning and messaging for Intercom's Helpdesk product — connected with the product team, close to customers, and responsible for one of the most important narratives in the company: why Helpdesk and Fin together is fundamentally better than either alone.

You'll shape how we talk to the 25,000+ businesses already using Intercom, build the narrative for an AI-first helpdesk era, and establish Intercom as the obvious choice for teams who want their AI agent and their human support layer working as one. You'll work directly with product, engineering, sales leadership, and the marketing team. You'll be hands-on with the product and the tech. This isn't a lane job - it's a builder role for someone who wants to work fast, think from first principles, and help define what great PMM looks like.

What Will I Be Doing? 

• Shape the ICP and audience for Helpdesk - helping guide marketing and GTM teams on where to focus and direct campaigns and sales plays
• Lead positioning and messaging for the Helpdesk product area from first principles -  owning the 1+1=3 story of Helpdesk + Fin and why the integrated platform delivers outcomes a standalone tool never could
• Define and build the narrative for Intercom's AI-first Helpdesk vision - what it means, why it matters, and why Intercom is uniquely positioned to deliver it - and bring it to market in a way that reshapes how buyers think about the category
• Partner with Product on how we communicate product investment and progress to existing customers - turning roadmap momentum into customer confidence that retains and expands accounts
• Build crisp, high-impact narratives and enablement that sales actually uses and establishes confidence. Work closely with Customer Success and Account Management to ensure messaging lands with the customers who need to hear it most
• Create high-quality core PMM assets yourself: web pages, first call decks, narratives and scripts launch materials. And maintain the core ‘brain’ of PMM context that feeds our AI-first approach
• Lead launches and go-to-market moments, working cross-functionally to deliver crisp messaging that fits for sales, campaigns and content needs
• Drive cross-functional alignment on what we're saying, why, and how it shows up everywhere - from the website to the sales deck to the customer email

What We're Looking For

This role is for someone who is a hybrid: part strategist, part storyteller, part technologist. You move between customer insight, product detail, competitive analysis, and creative expression without friction.

You've done this before

• 5+ years in product marketing, ideally in B2B with a track record of shaping how complex products are understood in market
• You've owned a core product area end-to-end - from ICP and positioning through to launches and field enablement
• You've worked in fast-moving environments where the product ships faster than the messaging can keep up - and found a way to move at that pace without losing quality
• Experience with customer retention or expansion motions is a strong plus

You think and write with precision

• Excellent written communication - you write crisp briefs, sharp narratives, and synthesis memos that drive alignment
• Strong editorial judgment - you know the difference between a sharp positioning statement and marketing language that means nothing
• You push back on vague claims and force specificity - in your own work and in others'

You're product-obsessed and technically engaged

• You read the docs, use the product, and dig into the tech before you craft a single message
• You're genuinely curious about AI - not just as a talking point, but as something you think about, experiment with, and engage with constantly
• You use AI tools fluently in your own work and are always looking for new ways to move faster and think sharper

You operate at the intersection of strategy and execution

• You don't hand off strategy and wait - you take it all the way to the asset, the launch, the field
• Strong judgment and the ability to work independently on large, high-stakes initiatives
• A systems thinker who builds messaging architectures and frameworks others can use, not just one-off assets
• You work well across functions, build trust quickly, and make the people around you more effective

Attributes We're Looking For

• Ambitious and competitive - you set a high bar, think big, and want to win. You'll go the extra mile and you're motivated by building something that leads the market.
• Confident and decisive - you back yourself, optimise for progress over consensus, and value momentum. You ask for forgiveness, not permission.
• Curious and intellectually engaged - you're always learning, experimenting, and asking why. You keep up with AI's pace and use it to improve how you work.
• Tasteful and creative - you understand what connects emotionally with people and draw on design, culture, and craft to create ideas that resonate.
• Impatient and change-oriented - you hate slow and work to fix the root cause. You thrive in ambiguity and love building something new.

Benefits 

We are a well-treated bunch, with awesome benefits! If there’s something important to you that’s not on this list, talk to us! 

• Competitive salary and equity in a fast-growing start-up
• We serve lunch every weekday, plus a variety of snack foods and a fully stocked kitchen
• Regular compensation reviews - we reward great work!
• Unlimited access to Claude Code and best-in-class AI tools; experimentation & building is encouraged & celebrated.
• Pension scheme & match up to 4%
• Peace of mind with life assurance, as well as comprehensive health and dental insurance for you and your dependents
• Flexible paid time off policy
• Paid maternity leave, as well as 6 weeks paternity leave for fathers, to let you spend valuable time with your loved ones
• If you’re cycling, we’ve got you covered on the Cycle-to-Work Scheme. With secure bike storage too 
• MacBooks are our standard, but we also offer Windows for certain roles when needed.

#LI-Hybrid

What's The Opportunity? 

The helpdesk is having its biggest moment in a decade. AI is transforming what a helpdesk can do -  and Intercom is the only company building a helpdesk and an AI agent as a single, integrated platform. This role is about owning that story: showing existing customers that we're investing deeply in the product they rely on, and establishing Intercom's vision for what an AI-first helpdesk looks like to the broader market.

This is a senior IC role for someone who wants to operate at the centre of product, AI, sales, and strategy. You'll own the positioning and messaging for Intercom's Helpdesk product — connected with the product team, close to customers, and responsible for one of the most important narratives in the company: why Helpdesk and Fin together is fundamentally better than either alone.

You'll shape how we talk to the 25,000+ businesses already using Intercom, build the narrative for an AI-first helpdesk era, and establish Intercom as the obvious choice for teams who want their AI agent and their human support layer working as one. You'll work directly with product, engineering, sales leadership, and the marketing team. You'll be hands-on with the product and the tech. This isn't a lane job - it's a builder role for someone who wants to work fast, think from first principles, and help define what great PMM looks like.

What Will I Be Doing? 

• Shape the ICP and audience for Helpdesk - helping guide marketing and GTM teams on where to focus and direct campaigns and sales plays
• Lead positioning and messaging for the Helpdesk product area from first principles -  owning the 1+1=3 story of Helpdesk + Fin and why the integrated platform delivers outcomes a standalone tool never could
• Define and build the narrative for Intercom's AI-first Helpdesk vision - what it means, why it matters, and why Intercom is uniquely positioned to deliver it - and bring it to market in a way that reshapes how buyers think about the category
• Partner with Product on how we communicate product investment and progress to existing customers - turning roadmap momentum into customer confidence that retains and expands accounts
• Build crisp, high-impact narratives and enablement that sales actually uses and establishes confidence. Work closely with Customer Success and Account Management to ensure messaging lands with the customers who need to hear it most
• Create high-quality core PMM assets yourself: web pages, first call decks, narratives and scripts launch materials. And maintain the core ‘brain’ of PMM context that feeds our AI-first approach
• Lead launches and go-to-market moments, working cross-functionally to deliver crisp messaging that fits for sales, campaigns and content needs
• Drive cross-functional alignment on what we're saying, why, and how it shows up everywhere - from the website to the sales deck to the customer email

What We're Looking For

This role is for someone who is a hybrid: part strategist, part storyteller, part technologist. You move between customer insight, product detail, competitive analysis, and creative expression without friction.

You've done this before

• 5+ years in product marketing, ideally in B2B with a track record of shaping how complex products are understood in market
• You've owned a core product area end-to-end - from ICP and positioning through to launches and field enablement
• You've worked in fast-moving environments where the product ships faster than the messaging can keep up - and found a way to move at that pace without losing quality
• Experience with customer retention or expansion motions is a strong plus

You think and write with precision

• Excellent written communication - you write crisp briefs, sharp narratives, and synthesis memos that drive alignment
• Strong editorial judgment - you know the difference between a sharp positioning statement and marketing language that means nothing
• You push back on vague claims and force specificity - in your own work and in others'

You're product-obsessed and technically engaged

• You read the docs, use the product, and dig into the tech before you craft a single message
• You're genuinely curious about AI - not just as a talking point, but as something you think about, experiment with, and engage with constantly
• You use AI tools fluently in your own work and are always looking for new ways to move faster and think sharper

You operate at the intersection of strategy and execution

• You don't hand off strategy and wait - you take it all the way to the asset, the launch, the field
• Strong judgment and the ability to work independently on large, high-stakes initiatives
• A systems thinker who builds messaging architectures and frameworks others can use, not just one-off assets
• You work well across functions, build trust quickly, and make the people around you more effective

Attributes We're Looking For

• Ambitious and competitive - you set a high bar, think big, and want to win. You'll go the extra mile and you're motivated by building something that leads the market.
• Confident and decisive - you back yourself, optimise for progress over consensus, and value momentum. You ask for forgiveness, not permission.
• Curious and intellectually engaged - you're always learning, experimenting, and asking why. You keep up with AI's pace and use it to improve how you work.
• Tasteful and creative - you understand what connects emotionally with people and draw on design, culture, and craft to create ideas that resonate.
• Impatient and change-oriented - you hate slow and work to fix the root cause. You thrive in ambiguity and love building something new.

Benefits 

We are a well-treated bunch, with awesome benefits! If there’s something important to you that’s not on this list, talk to us! 

• Competitive salary and equity in a fast-growing start-up
• We serve lunch every weekday, plus a variety of snack foods and a fully stocked kitchen
• Regular compensation reviews - we reward great work!
• Unlimited access to Claude Code and best-in-class AI tools; experimentation & building is encouraged & celebrated.
• Pension scheme & match up to 4%
• Peace of mind with life assurance, as well as comprehensive health and dental insurance for you and your dependents
• Flexible paid time off policy
• Paid maternity leave, as well as 6 weeks paternity leave for fathers, to let you spend valuable time with your loved ones
• If you’re cycling, we’ve got you covered on the Cycle-to-Work Scheme. With secure bike storage too 
• MacBooks are our standard, but we also offer Windows for certain roles when needed.

#LI-Hybrid

What's the opportunity? 

We’re hiring a Senior Social Media Strategist to take our organic social presence to the next level. You’ll define and execute our social strategy across channels, support internal stakeholders in turning their work into social impact, and lead a company-wide approach to employee and executive activation. You’ll also collaborate with our US based Social Media Manager to ensure we show up with relevance and energy in the communities our customers care about.

This role is equal parts strategic, creative, and operational. You’ll need to think in systems and experiments, write sharp copy, collaborate cross-functionally, and stay obsessively close to what’s working (and what’s not) in social. If you’re excited by the idea of growing a high-performing AI brand, and you love operating at the intersection of tech, content, community, and influence then this is your role.

What will I be doing? 

This role is high-impact, high-visibility, and highly collaborative. You’ll:

• Own and evolve the strategy for Intercom and Fin’s organic social presence across LinkedIn, X, YouTube and more.
• Partner with GTM workstream leads to translate their launches, ideas, and insights into social activations that earn reach and attention.
• Enable our executive team and employees to build meaningful influence, creating playbooks, toolkits, and working directly with them on their content.
• Collaborate with our SMM on proactive and reactive engagement, from daily comments to orchestrated mindshare plays.
• Run campaigns and moments, building and executing multi-post social plans that elevate our biggest launches and announcements.
• Experiment relentlessly! Test content formats, creative approaches, timing, AI tools, and emerging platform features to optimize what works.
• Use AI to move faster and smarter, from ideation to copywriting to distribution planning.
• Oversee our YouTube strategy and agency relationship, making sure we’re maximizing the reach and value of our video investments.
• Keep our channels sharp and current, ensuring everything live reflects our latest story and message.
• Make strong, proactive choices. You won’t wait for a brief or a prompt; you’ll be shaping our agenda and our presence.

What skills do I need? 

• You’re a social-native thinker: fluent in platform nuances, audience behavior, and creative trends.
• You’re fluent in tech culture – you keep tabs on what VCs are posting, what AI founders are building, and where the conversation is heading.
• You’re a fast, clear, high-quality writer with a knack for punchy, smart, shareable copy.
• You’re AI-forward: excited by what AI unlocks and confident using it to streamline and enhance your work.
• You’re deeply collaborative but autonomous – you can manage cross-functional partnerships without handholding.
• You’re experimental and analytical: you don’t just follow best practices, you question them and test what works.
• You’re proactive and outcome-oriented: you don’t wait for permission and you know how to tie your work to business goals.
• You’re detail-obsessed when it matters, especially when it comes to how we show up publicly as a brand.

Bonus skills & attributes 

• You’ve worked in B2B social at a fast-paced SaaS or tech company.
• You’ve supported exec comms or employee enablement in social before.
• You’ve worked closely with demand gen, brand, comms, or content teams.
• You have strong instincts for shareable creative – what stops the scroll and gets talked about.

Benefits 

We are a well-treated bunch, with awesome benefits! If there’s something important to you that’s not on this list, talk to us! 

• Competitive salary and equity in a fast-growing start-up
• We serve lunch every weekday, plus a variety of snack foods and a fully stocked kitchen
• Regular compensation reviews - we reward great work!
• Pension scheme & match up to 4%
• Peace of mind with life assurance, as well as comprehensive health and dental insurance for you and your dependents
• Flexible paid time off policy
• Paid maternity leave, as well as 6 weeks paternity leave for fathers, to let you spend valuable time with your loved ones
• If you’re cycling, we’ve got you covered on the Cycle-to-Work Scheme. With secure bike storage too 
• MacBooks are our standard, but we also offer Windows for certain roles when needed

#LI-Hybrid

What's the opportunity? 

We’re hiring a Senior Social Media Strategist to take our organic social presence to the next level. You’ll define and execute our social strategy across channels, support internal stakeholders in turning their work into social impact, and lead a company-wide approach to employee and executive activation. You’ll also collaborate with our US based Social Media Manager to ensure we show up with relevance and energy in the communities our customers care about.

This role is equal parts strategic, creative, and operational. You’ll need to think in systems and experiments, write sharp copy, collaborate cross-functionally, and stay obsessively close to what’s working (and what’s not) in social. If you’re excited by the idea of growing a high-performing AI brand, and you love operating at the intersection of tech, content, community, and influence then this is your role.

What will I be doing? 

This role is high-impact, high-visibility, and highly collaborative. You’ll:

• Own and evolve the strategy for Intercom and Fin’s organic social presence across LinkedIn, X, YouTube and more.
• Partner with GTM workstream leads to translate their launches, ideas, and insights into social activations that earn reach and attention.
• Enable our executive team and employees to build meaningful influence, creating playbooks, toolkits, and working directly with them on their content.
• Collaborate with our SMM on proactive and reactive engagement, from daily comments to orchestrated mindshare plays.
• Run campaigns and moments, building and executing multi-post social plans that elevate our biggest launches and announcements.
• Experiment relentlessly! Test content formats, creative approaches, timing, AI tools, and emerging platform features to optimize what works.
• Use AI to move faster and smarter, from ideation to copywriting to distribution planning.
• Oversee our YouTube strategy and agency relationship, making sure we’re maximizing the reach and value of our video investments.
• Keep our channels sharp and current, ensuring everything live reflects our latest story and message.
• Make strong, proactive choices. You won’t wait for a brief or a prompt; you’ll be shaping our agenda and our presence.

What skills do I need? 

• You’re a social-native thinker: fluent in platform nuances, audience behavior, and creative trends.
• You’re fluent in tech culture – you keep tabs on what VCs are posting, what AI founders are building, and where the conversation is heading.
• You’re a fast, clear, high-quality writer with a knack for punchy, smart, shareable copy.
• You’re AI-forward: excited by what AI unlocks and confident using it to streamline and enhance your work.
• You’re deeply collaborative but autonomous – you can manage cross-functional partnerships without handholding.
• You’re experimental and analytical: you don’t just follow best practices, you question them and test what works.
• You’re proactive and outcome-oriented: you don’t wait for permission and you know how to tie your work to business goals.
• You’re detail-obsessed when it matters, especially when it comes to how we show up publicly as a brand.

Bonus skills & attributes 

• You’ve worked in B2B social at a fast-paced SaaS or tech company.
• You’ve supported exec comms or employee enablement in social before.
• You’ve worked closely with demand gen, brand, comms, or content teams.
• You have strong instincts for shareable creative – what stops the scroll and gets talked about.

Benefits 

We are a well-treated bunch, with awesome benefits! If there’s something important to you that’s not on this list, talk to us! 

• Competitive salary and equity in a fast-growing start-up
• We serve lunch every weekday, plus a variety of snack foods and a fully stocked kitchen
• Regular compensation reviews - we reward great work!
• Pension scheme & match up to 4%
• Peace of mind with life assurance, as well as comprehensive health and dental insurance for you and your dependents
• Flexible paid time off policy
• Paid maternity leave, as well as 6 weeks paternity leave for fathers, to let you spend valuable time with your loved ones
• If you’re cycling, we’ve got you covered on the Cycle-to-Work Scheme. With secure bike storage too 
• MacBooks are our standard, but we also offer Windows for certain roles when needed

#LI-Hybrid