Overview

Instacart’s Shopping Experience team is focused on making it effortless for people to discover, plan, and shop the food that fuels their lives. We’re building intuitive, trustworthy experiences that help customers find inspiration, make healthier choices, and get from idea to checkout with confidence.

We’re looking for a Senior Product Manager to lead our Health product area. In this role, you will shape the vision, strategy, and roadmap for how Instacart helps customers discover and shop food that honors dietary needs and helps them achieve their health goals.

You’ll partner closely with design, research, engineering, data science, and go-to-market teams to translate deep user empathy into delightful, impactful products. This is a highly visible, zero-to-one opportunity—ideal for someone who thrives in ambiguity, rolls up their sleeves to execute, and loves building startup-style products within the scale of Instacart.

You’ll join a focused pod within Shopping Experience with 6 engineers, 1 data scientist, 1 designer, and 1 user researcher, and collaborate across a broader group of product managers in the organization. The features you ship will be used by millions of customers every week, giving you the chance to drive meaningful outcomes at scale.

We’re a remote-friendly, fast-moving team that values clear communication, ownership, and collaborative problem solving to serve customers better every day.

About the Job

• Own the end-to-end product strategy and roadmap for Health within Shopping Experience, driving zero-to-one bets from discovery through scaled launch and iteration.
• Partner with design and research to deeply understand customer needs across inspiration, dietary filters, and health-forward discovery; translate insights into simple, elegant product experiences.
• Define success metrics and run a rigorous experimentation program (A/B tests, multivariate tests) to improve core outcomes such as engagement, conversion, and retention.
• Work cross-functionally with engineering, data science, operations, partnerships, legal, and privacy to deliver responsibly built features at scale, balancing speed with quality and compliance considerations.
• Build alignment across diverse stakeholders, communicate tradeoffs and decisions with clarity, and ruthlessly prioritize to maximize customer and business impact in a fast-paced environment.

About You

You combine customer obsession with data-driven decision making, communicate crisply across functions, and are energized by turning ambiguity into clear, measurable outcomes.

Minimum Qualifications

• 6+ years of product management experience building consumer products, including ownership of end-to-end user experiences from discovery through launch and iteration.
• Proven track record shipping zero-to-one products with measurable impact (for example: improved conversion, retention, or engagement) and scaling them to broad adoption.
• Hands-on experience collaborating with product design and user research to convert insights into clear PRDs, prototypes, and shipped features.
• Data fluency with experimentation and analytics (for example: defining success metrics, partnering on A/B tests, interpreting results; SQL proficiency or equivalent analytics tooling experience).
• Experience operating in highly cross-functional environments, influencing without authority, and aligning multiple stakeholder groups to a clear roadmap.
• Bachelor’s degree in a relevant field (such as Computer Science, Engineering, Design, Business, or a related discipline) or equivalent practical experience.

Preferred Qualifications

• Experience in health, nutrition, wellness, or other regulated consumer product spaces.
• Background in e-commerce, marketplaces, personalization/recommendation systems, search, or content experiences.
• Startup or “startup within a startup” experience leading products from zero-to-one in high-ambiguity, fast-moving environments.
• Familiarity with third-party integrations relevant to health (for example: recipes, nutrition data, or health data platforms).
• Exceptional storytelling and communication skills, including the ability to drive alignment across executive and cross-functional audiences.

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Overview

Instacart’s Connected Stores organization is building the operating system for brick-and-mortar grocery. The In-Store Platform team creates the APIs, data pipelines, and foundational integrations that power products like Caper carts, Foodstorm’s catering software, Carrot Tags, and the next wave of AI-driven store intelligence.

As the Senior Product Manager for In-Store Integrations, you will architect the data foundations that determine who wins the in-store technology race. You’ll define and deliver the core connections between retailers and Instacart’s product suite — integrations that unlock reliable, real-time access to transaction, inventory, loyalty, coupon, and other critical data streams at scale. 

The role has a key focus on artificial intelligence, which will need to be brought to bear on otherwise-intractable problems in the brick-and-mortar space. Here, especially, data foundations are crucial: even the most capable models are utterly dependent on the data available to them. 

This is high-stakes, first-of-its-kind work. Our in-store products cannot succeed without the integrations you lead. You’ll partner closely with Engineering, Partnerships, Enterprise Solutions, Solution Architects, and external retail technology providers to ship new integration archetypes, scale repeatable playbooks, and launch Store Intelligence capabilities that will shape grocery for the next decade. The immediate team includes 11 teammates (the lion’s share are incredibly talented backend engineers) within a broader Connected Stores organization of a few hundred people, offering both autonomy and deep cross-functional support.

About the Job

• Own the integration roadmap for the Connected Stores: define strategy, scope, and prioritization for third-party integrations based on business impact, data value, and technical feasibility.
• Drive execution end-to-end: align Engineering, Partnerships, Solution Architecture, and 3rd party teams to deliver complex integrations from discovery and design through launch and scale.
• Lead external partner alignment: represent Instacart with retailers and software vendors (e.g., POS, loyalty, inventory, and coupon systems) to secure buy-in, define data contracts, and ensure technical fit.
• Ship first-of-a-kind integrations, including those necessary to power new AI products: collaborate with Engineering to design and validate new integration archetypes; document patterns and transition repeatable work to Solution Architects for scale.
• Establish clear SOWs and SLAs: draft requirements, timelines, and deliverables; negotiate partner responsibilities; manage risk, dependencies, and trade-offs across competing priorities.
• Set and measure success: define KPIs such as time-to-integrate, data coverage and quality, reliability, and product adoption; build feedback loops that continuously improve integration velocity and stability.
• Resolve conflicts and remove blockers: arbitrate between internal product needs and external constraints, making decisive, data-informed calls in a fast-paced, highly cross-functional environment.

About You

Minimum Qualifications

• 4+ years of product management experience focused on backend, platform, or API products.
• 2+ years leading multiple third-party integrations with enterprise customers or vendors from technical discovery to go-live, against tight timelines. 
• Proven end-to-end delivery of complex, multi-stakeholder integration programs (built roadmaps, wrote specs, drove cross-functional execution, and launched to production).
• Experience communicating technical concepts to C-suite stakeholders and going deep with engineering; demonstrated success running partner scope reviews and negotiating SOWs/SLAs. 
• Bachelor’s degree. Proficiency with APIs and data contracts. Comfortable using AI tools to accelerate PM workflows; still capable of writing PRDs without them. 

Preferred Qualifications

• Retail technology domain expertise across brick-and-mortar systems such as POS, inventory, loyalty, coupons, or store operations platforms.
• Experience building or integrating AI/ML or computer vision capabilities, including defining data needs for model training, inference, and feedback loops.
• Background in integration reliability and data quality (monitoring, observability, alerting, error budgets, and SLAs).
• Experience handing off your work to other internal teams to scale (e.g. playbook writing)
• Familiarity with privacy, security, and compliance for retail data (e.g., PCI considerations, PII handling, data retention policies).

#LI-Remote

Overview

Instacart’s Connected Stores organization is building the operating system for brick-and-mortar grocery. The In-Store Platform team creates the APIs, data pipelines, and foundational integrations that power products like Caper carts, Foodstorm’s catering software, Carrot Tags, and the next wave of AI-driven store intelligence.

As the Senior Product Manager for In-Store Integrations, you will architect the data foundations that determine who wins the in-store technology race. You’ll define and deliver the core connections between retailers and Instacart’s product suite — integrations that unlock reliable, real-time access to transaction, inventory, loyalty, coupon, and other critical data streams at scale. 

The role has a key focus on artificial intelligence, which will need to be brought to bear on otherwise-intractable problems in the brick-and-mortar space. Here, especially, data foundations are crucial: even the most capable models are utterly dependent on the data available to them. 

This is high-stakes, first-of-its-kind work. Our in-store products cannot succeed without the integrations you lead. You’ll partner closely with Engineering, Partnerships, Enterprise Solutions, Solution Architects, and external retail technology providers to ship new integration archetypes, scale repeatable playbooks, and launch Store Intelligence capabilities that will shape grocery for the next decade. The immediate team includes 11 teammates (the lion’s share are incredibly talented backend engineers) within a broader Connected Stores organization of a few hundred people, offering both autonomy and deep cross-functional support.

About the Job

• Own the integration roadmap for the Connected Stores: define strategy, scope, and prioritization for third-party integrations based on business impact, data value, and technical feasibility.
• Drive execution end-to-end: align Engineering, Partnerships, Solution Architecture, and 3rd party teams to deliver complex integrations from discovery and design through launch and scale.
• Lead external partner alignment: represent Instacart with retailers and software vendors (e.g., POS, loyalty, inventory, and coupon systems) to secure buy-in, define data contracts, and ensure technical fit.
• Ship first-of-a-kind integrations, including those necessary to power new AI products: collaborate with Engineering to design and validate new integration archetypes; document patterns and transition repeatable work to Solution Architects for scale.
• Establish clear SOWs and SLAs: draft requirements, timelines, and deliverables; negotiate partner responsibilities; manage risk, dependencies, and trade-offs across competing priorities.
• Set and measure success: define KPIs such as time-to-integrate, data coverage and quality, reliability, and product adoption; build feedback loops that continuously improve integration velocity and stability.
• Resolve conflicts and remove blockers: arbitrate between internal product needs and external constraints, making decisive, data-informed calls in a fast-paced, highly cross-functional environment.

About You

Minimum Qualifications

• 4+ years of product management experience focused on backend, platform, or API products.
• 2+ years leading multiple third-party integrations with enterprise customers or vendors from technical discovery to go-live, against tight timelines. 
• Proven end-to-end delivery of complex, multi-stakeholder integration programs (built roadmaps, wrote specs, drove cross-functional execution, and launched to production).
• Experience communicating technical concepts to C-suite stakeholders and going deep with engineering; demonstrated success running partner scope reviews and negotiating SOWs/SLAs. 
• Bachelor’s degree. Proficiency with APIs and data contracts. Comfortable using AI tools to accelerate PM workflows; still capable of writing PRDs without them. 

Preferred Qualifications

• Retail technology domain expertise across brick-and-mortar systems such as POS, inventory, loyalty, coupons, or store operations platforms.
• Experience building or integrating AI/ML or computer vision capabilities, including defining data needs for model training, inference, and feedback loops.
• Background in integration reliability and data quality (monitoring, observability, alerting, error budgets, and SLAs).
• Experience handing off your work to other internal teams to scale (e.g. playbook writing)
• Familiarity with privacy, security, and compliance for retail data (e.g., PCI considerations, PII handling, data retention policies).

#LI-Remote

Overview

About the Role

We are seeking a Senior Product Manager to own the vision, strategy, and execution for our Enterprise Picking & Tools product area. This role sits at the intersection of in-store operations, shopper experience, and retailer enablement — responsible for the tools and technology that power how orders get picked, managed, and fulfilled by our retail partners.

Fulfillment quality is a critical driver of customer satisfaction and retailer trust at Instacart. You will define and deliver the roadmap for picking workflows and in-store tooling, ensuring that both shoppers and retailers have the technology they need to fulfill orders accurately, efficiently, and at scale.

This role partners closely with a dedicated team of engineers, designers, and data scientists, and will collaborate broadly across Enterprise and Operations teams to drive aligned priorities.

About the Team

This role sits within the Fulfillment Services team — responsible for the end-to-end technology that powers picking and delivery across Instacart's platform and beyond, serving shoppers, retailers, and customers alike.

About the Job

This is an exciting opportunity to shape the tools and workflows that sit at the heart of fulfillment operations. You will develop new capabilities and improve existing products to make in-store picking faster, smarter, and more reliable — for store associate shoppers on the floor and for the retailers who depend on seamless execution.

• You will own enterprise picking experiences — from how shoppers receive and action orders in-store, to the tools retailers use to configure, monitor, and optimize their fulfillment operations
• You will build deep understanding of shopper workflows and retailer operational pain points to design tools that improve picking accuracy, speed, and shopper satisfaction
• You will work closely with retail partners to ensure our tooling integrates naturally into their in-store environments
• You will partner with enterprise sales and retailer success teams to support partner onboarding, drive adoption of new features, and contribute to retailer NPS and retention
• You will define platform solutions that scale across retailer sizes, store formats, and fulfillment models — including pick & deliver, pickup, and delivery-only
• You will represent the picking and tools roadmap with internal stakeholders and, where relevant, with external retail partners

About You

Minimum Qualifications

• You have 4+ years of product management experience, ideally within enterprise B2B or operationally complex environments
• You've built products end-to-end and know how to drive initiatives from early concept through scaled delivery.
• You're highly data-literate and comfortable navigating ambiguity with analytical rigor, using data to prioritize ruthlessly and make sound tradeoffs.
• You communicate complex ideas with clarity and influence — aligning cross-functional teams and senior stakeholders around shared goals without direct authority.
• You understand the shopper and retailer experience deeply, and you hold yourself accountable to meaningful customer and commercial outcomes.
• You operate with an entrepreneurial mindset, comfortable moving fast in evolving environments while maintaining high standards.

Preferred Qualifications

• Experience in B2B product management, enterprise software, client services, or partner success teams 
• Experience building products for frontline or operational users (e.g., retail associates, delivery workers, warehouse staff)

Overview

About the Role

We are seeking a Senior Product Manager to own the vision, strategy, and execution for our Enterprise Picking & Tools product area. This role sits at the intersection of in-store operations, shopper experience, and retailer enablement — responsible for the tools and technology that power how orders get picked, managed, and fulfilled by our retail partners.

Fulfillment quality is a critical driver of customer satisfaction and retailer trust at Instacart. You will define and deliver the roadmap for picking workflows and in-store tooling, ensuring that both shoppers and retailers have the technology they need to fulfill orders accurately, efficiently, and at scale.

This role partners closely with a dedicated team of engineers, designers, and data scientists, and will collaborate broadly across Enterprise and Operations teams to drive aligned priorities.

About the Team

This role sits within the Fulfillment Services team — responsible for the end-to-end technology that powers picking and delivery across Instacart's platform and beyond, serving shoppers, retailers, and customers alike.

About the Job

This is an exciting opportunity to shape the tools and workflows that sit at the heart of fulfillment operations. You will develop new capabilities and improve existing products to make in-store picking faster, smarter, and more reliable — for store associate shoppers on the floor and for the retailers who depend on seamless execution.

• You will own enterprise picking experiences — from how shoppers receive and action orders in-store, to the tools retailers use to configure, monitor, and optimize their fulfillment operations
• You will build deep understanding of shopper workflows and retailer operational pain points to design tools that improve picking accuracy, speed, and shopper satisfaction
• You will work closely with retail partners to ensure our tooling integrates naturally into their in-store environments
• You will partner with enterprise sales and retailer success teams to support partner onboarding, drive adoption of new features, and contribute to retailer NPS and retention
• You will define platform solutions that scale across retailer sizes, store formats, and fulfillment models — including pick & deliver, pickup, and delivery-only
• You will represent the picking and tools roadmap with internal stakeholders and, where relevant, with external retail partners

About You

Minimum Qualifications

• You have 4+ years of product management experience, ideally within enterprise B2B or operationally complex environments
• You've built products end-to-end and know how to drive initiatives from early concept through scaled delivery.
• You're highly data-literate and comfortable navigating ambiguity with analytical rigor, using data to prioritize ruthlessly and make sound tradeoffs.
• You communicate complex ideas with clarity and influence — aligning cross-functional teams and senior stakeholders around shared goals without direct authority.
• You understand the shopper and retailer experience deeply, and you hold yourself accountable to meaningful customer and commercial outcomes.
• You operate with an entrepreneurial mindset, comfortable moving fast in evolving environments while maintaining high standards.

Preferred Qualifications

• Experience in B2B product management, enterprise software, client services, or partner success teams 
• Experience building products for frontline or operational users (e.g., retail associates, delivery workers, warehouse staff)

Overview

Instacart’s Agentic Commerce team is building innovative new AI Solutions such as Cart Assistant – an enterprise-grade, consumer shopping agent purpose-built for grocery. Cart Assistant will provide hyper-personalized conversational commerce experiences, helping millions of people discover products, plan what to eat, and shop in easier and more engaging ways than ever before. 

We’re looking for a Principal Product Manager to help bring Cart Assistant to life and make it a product that both consumers and retailers love. This is a fast paced, 0->1, highly visible product role working at the intersection of generative AI, consumer experience, and retailer-facing B2B e-commerce products.

In this role, you will immerse yourself in and deeply understand both consumer and retailer needs, as well as the latest and greatest available agentic technologies. You will partner closely with engineering, machine learning, data science, design and research teams to translate these needs and capabilities into a winning product strategy and a prioritized roadmap. You’ll lead execution, experimentation, and product delivery, working closely with retail partners and senior leadership. 

About the Job

• Set and own the roadmap, translating consumer and retailer needs into a clear vision, milestones, and launch plans
• Lead product discovery, uncover customer pain points and market opportunities, and partner with engineering and design to deliver solutions
• Drive measurable results including product adoption and engagement outcomes. Establish and maintain metrics, dashboards, and regular business reviews, using data insights to prioritize, de-risk, and accelerate the roadmap.
• Lead cross-functional execution with Engineering/ML/DS/Design to execute the roadmap, run rapid experiments, ship iterative improvements, and pivot based on learnings
• Partner with ML, model design, and content design to improve core agent performance and behavior using state-of-the-art methods
• Represent the product to senior leadership and external retail partners, communicating strategy, progress, learnings, and needs with clarity and conviction
• Work with business development, market strategy, and GTM teams to align product and GTM plans, maximizing market impact of launches and product advancements 
• Scale Cart Assistant across Instacart surfaces and products, driving top line business impact for Instacart and our retail partners

About You

Minimum Qualifications

• 8+ years of product management experience
• 5+ years of experience building and shipping consumer-facing commerce products end-to-end, with 2+ years building LLM-powered products in production 
• Proven track record launching at least one 0-to-1 product to general availability with measurable impact on adoption, conversion, revenue, or GTV
• Technical fluency with AI/ML systems and data flows; ability to partner with engineering and machine learning on dependencies and scope tradeoffs 
• Experience defining product OKRs, with significant experience using experimentation to improve products and achieve desired outcomes
• Exceptional communication and presentation skills with senior leadership and external enterprise partners
• Bachelor’s degree in a technical, quantitative, or related field, or equivalent practical experience

Preferred Qualifications

• Experience across both consumer products and B2B/enterprise offerings
• Background spanning startup and large company environments
• Domain expertise in ecommerce, retail, grocery, or marketplace dynamics
• Experience building or improving LLM agent systems and products
• Familiarity with experimentation at scale (A/B testing) and with trust, safety, privacy, and compliance considerations for GenAI products.

#LI-Remote

Overview

Instacart’s Agentic Commerce team is building innovative new AI Solutions such as Cart Assistant – an enterprise-grade, consumer shopping agent purpose-built for grocery. Cart Assistant will provide hyper-personalized conversational commerce experiences, helping millions of people discover products, plan what to eat, and shop in easier and more engaging ways than ever before. 

We’re looking for a Principal Product Manager to help bring Cart Assistant to life and make it a product that both consumers and retailers love. This is a fast paced, 0->1, highly visible product role working at the intersection of generative AI, consumer experience, and retailer-facing B2B e-commerce products.

In this role, you will immerse yourself in and deeply understand both consumer and retailer needs, as well as the latest and greatest available agentic technologies. You will partner closely with engineering, machine learning, data science, design and research teams to translate these needs and capabilities into a winning product strategy and a prioritized roadmap. You’ll lead execution, experimentation, and product delivery, working closely with retail partners and senior leadership. 

About the Job

• Set and own the roadmap, translating consumer and retailer needs into a clear vision, milestones, and launch plans
• Lead product discovery, uncover customer pain points and market opportunities, and partner with engineering and design to deliver solutions
• Drive measurable results including product adoption and engagement outcomes. Establish and maintain metrics, dashboards, and regular business reviews, using data insights to prioritize, de-risk, and accelerate the roadmap.
• Lead cross-functional execution with Engineering/ML/DS/Design to execute the roadmap, run rapid experiments, ship iterative improvements, and pivot based on learnings
• Partner with ML, model design, and content design to improve core agent performance and behavior using state-of-the-art methods
• Represent the product to senior leadership and external retail partners, communicating strategy, progress, learnings, and needs with clarity and conviction
• Work with business development, market strategy, and GTM teams to align product and GTM plans, maximizing market impact of launches and product advancements 
• Scale Cart Assistant across Instacart surfaces and products, driving top line business impact for Instacart and our retail partners

About You

Minimum Qualifications

• 8+ years of product management experience
• 5+ years of experience building and shipping consumer-facing commerce products end-to-end, with 2+ years building LLM-powered products in production 
• Proven track record launching at least one 0-to-1 product to general availability with measurable impact on adoption, conversion, revenue, or GTV
• Technical fluency with AI/ML systems and data flows; ability to partner with engineering and machine learning on dependencies and scope tradeoffs 
• Experience defining product OKRs, with significant experience using experimentation to improve products and achieve desired outcomes
• Exceptional communication and presentation skills with senior leadership and external enterprise partners
• Bachelor’s degree in a technical, quantitative, or related field, or equivalent practical experience

Preferred Qualifications

• Experience across both consumer products and B2B/enterprise offerings
• Background spanning startup and large company environments
• Domain expertise in ecommerce, retail, grocery, or marketplace dynamics
• Experience building or improving LLM agent systems and products
• Familiarity with experimentation at scale (A/B testing) and with trust, safety, privacy, and compliance considerations for GenAI products.

#LI-Remote

Overview

Instacart's Platform team powers the foundational capabilities behind our marketplace and Storefront Pro, including order management, pricing and discounting, loyalty, payments, fraud, and customer experience. We're hiring a Senior Product Manager, Fraud & Trust to lead the strategy and execution of our fraud detection, identity verification, and appeasements platforms that protect Instacart's four-sided marketplace of customers, shoppers, retailers, and advertisers.

In this role, you will own the end-to-end product vision and roadmap for how Instacart prevents fraud, verifies identity, and resolves order disputes fairly. A core challenge is navigating the tension between cost efficiency and delivering a fast, fair customer experience - shaping fraud and appeasement policies with cross-functional partners that protect the business without degrading the customer experience that drives growth. You'll drive measurable impact on cost per order, fraud losses, and customer experience by evolving our real-time decision platform, advancing ML-driven fraud models, and shaping the next generation of AI-native fraud defense.

Our Fraud & Trust team directly drives cost savings, revenue growth, and enables new business launches across Instacart's marketplace and enterprise surfaces. If you thrive in a fast-paced, highly cross-functional environment and want to define the strategy for how one of the largest grocery platforms in the world fights fraud, this role offers the chance to deliver measurable impact.

What Makes This Team Unique

Instacart's Fraud & Trust team sits at the intersection of platform infrastructure and real-world commerce - protecting millions of transactions across a four-sided marketplace while serving as a growth enabler.

On the fraud and identity side, you'll own a real-time ML-powered decision platform and build the next generation of AI-native fraud defense. The industry is undergoing a generational shift from rules-based to AI-first fraud prevention, and you'll define Instacart's strategy for it.

On the appeasements side, you'll tackle one of the most interesting product challenges in commerce: how do you make customers whole quickly and fairly when something goes wrong, while maintaining thoughtful safeguards against abuse? Every customer-facing commitment we make builds the trust that drives loyalty and growth, and also requires careful product and policy design to manage cost responsibly. You'll design the systems and policies that solve this tension at scale, working across Order Quality, CX, Legal, and Finance.

About the Job

• Own the fraud, identity, and appeasements product vision, strategy, and multi-year roadmap. Set a clear north star with quantified targets for fraud losses, cost per order, false positive rates, and customer experience - and regularly socialize that vision with leadership and cross-functional partners.
• Drive the evolution of Instacart's real-time fraud detection and identity platform - including ML model strategy, decisioning, identity verification (selfie, passkeys, ATO prevention), and account integrity across both marketplace and Storefront Pro. Optimize the balance between fraud prevention and customer experience.
• Champion an AI-native, AI-first approach to fraud and trust. Drive opportunities to apply AI/ML innovations across the full domain. Push beyond incremental rule tuning toward a fundamentally AI-first architecture.
• Lead the appeasements and order-issue resolution strategy - defining policies, guardrails, and product capabilities that balance fair customer treatment with abuse prevention. Partner with Order Quality, CX, and Legal to shape policies where customer-facing commitments require thoughtful safeguards. Drive measurable improvements to efficiency.
• Be the strategic leader, not just the executor. Proactively identify new opportunities, define the "where we go next" narrative, and produce clear product reviews that demonstrate depth, ambition, and clear trade-off analysis. Don't wait for partner teams to tell you what to build - own the direction.
• Partner closely with Data Science, ML Engineering, and Fraud Operations to define PRDs, scope ML model improvements, and translate complex fraud signals into scalable product capabilities. Leverage operational insights while maintaining independence of judgment on strategic direction.
• Collaborate across Platform, Payments, Order Management, Shopper, Legal, and CX teams to ensure fraud and trust capabilities are embedded across Instacart's full commerce stack - from checkout to post-order to international expansion. Stay ahead of the evolving fraud landscape, including organized fraud-as-a-service, AI-generated abuse, and emerging attack vectors.

About You

Minimum Qualifications

• 6+ years of product management experience, including 3+ years focused on fraud, trust & safety, risk, identity, or a related high-stakes platform domain.
• Demonstrated ability to set product vision and strategy independently - not just execute on a defined roadmap, but define the north star, build conviction with leadership, and drive a multi-year narrative with measurable goals.
• Proven track record driving measurable business outcomes in fraud prevention or risk management - such as reducing fraud losses, improving authorization/approval rates, lowering false positive rates, or optimizing cost per order.
• Strong experience working with ML/data science teams on fraud detection models, risk scoring, or decisioning platforms. Comfort with data and experimentation (SQL, analytics tools, A/B testing) to size opportunities, validate hypotheses, and measure impact rigorously.
• Demonstrated success working cross-functionally with engineering, operations, data science, finance, legal, and compliance - with strong written and verbal communication skills to produce compelling strategy documents and build confidence in direction.
• Bachelor's degree in business, engineering, computer science, or a related field; equivalent practical experience considered.

Preferred Qualifications

• Experience applying AI/ML innovations to fraud, identity, or trust & safety - such as shipping GenAI/LLM-powered products, building AI-native detection/decisioning systems, or leveraging graph neural networks and multimodal analysis. Strong preference for candidates who think AI-first, not rule-first.
• Experience building for multi-sided marketplaces and/or enterprise/white-label platforms, with an understanding of how fraud controls need to adapt for different partner models and user types (customers, shoppers, merchants, advertisers).
• Experience leading or influencing without direct authority in an operational environment (e.g., working with Fraud Ops, Trust & Safety Ops, or Risk Operations teams).

#LI-Remote

Overview

Instacart's Platform team powers the foundational capabilities behind our marketplace and Storefront Pro, including order management, pricing and discounting, loyalty, payments, fraud, and customer experience. We're hiring a Senior Product Manager, Fraud & Trust to lead the strategy and execution of our fraud detection, identity verification, and appeasements platforms that protect Instacart's four-sided marketplace of customers, shoppers, retailers, and advertisers.

In this role, you will own the end-to-end product vision and roadmap for how Instacart prevents fraud, verifies identity, and resolves order disputes fairly. A core challenge is navigating the tension between cost efficiency and delivering a fast, fair customer experience - shaping fraud and appeasement policies with cross-functional partners that protect the business without degrading the customer experience that drives growth. You'll drive measurable impact on cost per order, fraud losses, and customer experience by evolving our real-time decision platform, advancing ML-driven fraud models, and shaping the next generation of AI-native fraud defense.

Our Fraud & Trust team directly drives cost savings, revenue growth, and enables new business launches across Instacart's marketplace and enterprise surfaces. If you thrive in a fast-paced, highly cross-functional environment and want to define the strategy for how one of the largest grocery platforms in the world fights fraud, this role offers the chance to deliver measurable impact.

What Makes This Team Unique

Instacart's Fraud & Trust team sits at the intersection of platform infrastructure and real-world commerce - protecting millions of transactions across a four-sided marketplace while serving as a growth enabler.

On the fraud and identity side, you'll own a real-time ML-powered decision platform and build the next generation of AI-native fraud defense. The industry is undergoing a generational shift from rules-based to AI-first fraud prevention, and you'll define Instacart's strategy for it.

On the appeasements side, you'll tackle one of the most interesting product challenges in commerce: how do you make customers whole quickly and fairly when something goes wrong, while maintaining thoughtful safeguards against abuse? Every customer-facing commitment we make builds the trust that drives loyalty and growth, and also requires careful product and policy design to manage cost responsibly. You'll design the systems and policies that solve this tension at scale, working across Order Quality, CX, Legal, and Finance.

About the Job

• Own the fraud, identity, and appeasements product vision, strategy, and multi-year roadmap. Set a clear north star with quantified targets for fraud losses, cost per order, false positive rates, and customer experience - and regularly socialize that vision with leadership and cross-functional partners.
• Drive the evolution of Instacart's real-time fraud detection and identity platform - including ML model strategy, decisioning, identity verification (selfie, passkeys, ATO prevention), and account integrity across both marketplace and Storefront Pro. Optimize the balance between fraud prevention and customer experience.
• Champion an AI-native, AI-first approach to fraud and trust. Drive opportunities to apply AI/ML innovations across the full domain. Push beyond incremental rule tuning toward a fundamentally AI-first architecture.
• Lead the appeasements and order-issue resolution strategy - defining policies, guardrails, and product capabilities that balance fair customer treatment with abuse prevention. Partner with Order Quality, CX, and Legal to shape policies where customer-facing commitments require thoughtful safeguards. Drive measurable improvements to efficiency.
• Be the strategic leader, not just the executor. Proactively identify new opportunities, define the "where we go next" narrative, and produce clear product reviews that demonstrate depth, ambition, and clear trade-off analysis. Don't wait for partner teams to tell you what to build - own the direction.
• Partner closely with Data Science, ML Engineering, and Fraud Operations to define PRDs, scope ML model improvements, and translate complex fraud signals into scalable product capabilities. Leverage operational insights while maintaining independence of judgment on strategic direction.
• Collaborate across Platform, Payments, Order Management, Shopper, Legal, and CX teams to ensure fraud and trust capabilities are embedded across Instacart's full commerce stack - from checkout to post-order to international expansion. Stay ahead of the evolving fraud landscape, including organized fraud-as-a-service, AI-generated abuse, and emerging attack vectors.

About You

Minimum Qualifications

• 6+ years of product management experience, including 3+ years focused on fraud, trust & safety, risk, identity, or a related high-stakes platform domain.
• Demonstrated ability to set product vision and strategy independently - not just execute on a defined roadmap, but define the north star, build conviction with leadership, and drive a multi-year narrative with measurable goals.
• Proven track record driving measurable business outcomes in fraud prevention or risk management - such as reducing fraud losses, improving authorization/approval rates, lowering false positive rates, or optimizing cost per order.
• Strong experience working with ML/data science teams on fraud detection models, risk scoring, or decisioning platforms. Comfort with data and experimentation (SQL, analytics tools, A/B testing) to size opportunities, validate hypotheses, and measure impact rigorously.
• Demonstrated success working cross-functionally with engineering, operations, data science, finance, legal, and compliance - with strong written and verbal communication skills to produce compelling strategy documents and build confidence in direction.
• Bachelor's degree in business, engineering, computer science, or a related field; equivalent practical experience considered.

Preferred Qualifications

• Experience applying AI/ML innovations to fraud, identity, or trust & safety - such as shipping GenAI/LLM-powered products, building AI-native detection/decisioning systems, or leveraging graph neural networks and multimodal analysis. Strong preference for candidates who think AI-first, not rule-first.
• Experience building for multi-sided marketplaces and/or enterprise/white-label platforms, with an understanding of how fraud controls need to adapt for different partner models and user types (customers, shoppers, merchants, advertisers).
• Experience leading or influencing without direct authority in an operational environment (e.g., working with Fraud Ops, Trust & Safety Ops, or Risk Operations teams).

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