About impact.com
impact.com is the world’s leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer journey. From affiliates and influencers to content publishers, brand ambassadors, and customer advocates, impact.com empowers brands to drive trusted, performance-based growth through authentic relationships. Its award-winning products - Performance (affiliate), Creator (influencer), and Advocate (customer referral) - unify every type of partner into one integrated platform. As consumers increasingly rely on recommendations from people and communities they trust, impact.com helps brands show up where it matters most. Today, over 5,000 global brands - including Walmart, Uber, Shopify, Lenovo, L’Oréal, and Fanatics - rely on impact.com to power more than 350,000 partnerships that deliver measurable business results.

Your Role at impact.com:

impact.com is building the future of commerce through trusted partnerships and the communities that power them.

We’re hiring a Strategic Partner Co-Marketing Lead to own and grow one of our most high-profile partnerships, driving integrated go-to-market (GTM) initiatives that expand reach, influence, and revenue impact for both organizations.

This role sits at the intersection of partnerships, marketing, and customer advocacy—shaping a unified joint narrative and bringing it to life through integrated campaigns, co-branded content, research, and high-impact event activations.

As the primary marketing lead for this flagship partnership, you’ll define and execute a shared co-marketing strategy aligned to joint business goals. In close collaboration with the Associate Director of Strategic Partnerships & Growth, you’ll develop and lead quarterly and annual GTM plans that drive awareness, pipeline, and customer engagement, while serving as the connective tissue across internal teams and partner stakeholders.

What You'll Do:

Strategic Partnership Ownership

• Serve as the primary marketing lead for a flagship strategic partner, building and executing a joint co-marketing strategy aligned to shared business goals
• Develop quarterly and annual GTM plans that drive awareness, pipeline, and customer engagement for both organizations
• Act as the connective tissue between internal teams (Strategic Marketing, Demand Gen, Events, Customer Success, PR/Comms) and partner stakeholders

Co-Marketing & Campaign Execution

• Lead the development and execution of integrated co-marketing campaigns, including:
• Joint content (reports, blogs, case studies, testimonials, webinars)
• Co-branded research and thought leadership
• Multi-channel campaign activations (email, social, events, in-platform, and more)
• Ensure consistency and strength of a cohesive joint narrative across all touchpoints
• Manage timelines, deliverables, and stakeholder alignment across both organizations

Events & Experiential Marketing

• In collaboration with Events teams, plan and execute co-marketing activations at flagship events (owned and partner-led), including:
• Speaking opportunities
• Co-branded experiences and sponsorships
• Customer-facing activations and VIP engagements
• Collaborate with Events teams to maximize visibility and engagement at key industry moments

Customer Advocacy & Storytelling

• Partner with Strategic Marketing, Customer Success, Managed Services, and Sales to identify and activate joint customer stories
• Source and develop compelling case studies and testimonials that highlight the impact of the partnership
• Amplify customer voices across campaigns, content, and events

Broader Co-Marketing Enablement

• Support and scale co-marketing best practices across additional strategic and ecosystem partners
• Identify new opportunities for cross-partner collaboration and storytelling
• Contribute to frameworks, playbooks, and processes that improve co-marketing effectiveness

Measurement & Optimization

• Collaboratively define success metrics and track performance across co-marketing initiatives (e.g., engagement, pipeline, influence)
• Analyze results and optimize programs to improve impact and ROI
• Share insights and learnings with internal and partner stakeholders

What this role owns:

• Communications, goals, and strategy coordination between impact.com and partner
• Co-marketing campaign development, execution, measurement, and reporting
• In close partnership with Events teams, coordination and execution of co-marketing events, activations, and speaking engagements
• Customer storytelling and social proof that speak to the value the partnership drives for customers, and the strength of the partnership between companies
• Collaborate with Sales Enablement and Marketing to develop processes, best practices, and playbooks to scale the partnership and enable other teams to speak and contribute to it

What You Bring:

• 5+ years of experience in B2B marketing, partnership marketing, or co-marketing roles
• Strong project management and organizational skills
• Proven experience managing strategic partnerships and executing joint GTM initiatives
• Experience leading integrated campaigns across content, digital, and events
• Highly collaborative with strong stakeholder management skills across internal and external teams
• Ability to remain agile and operate both strategically and tactically in a fast-paced environment
• Strong storytelling and messaging skills, with the ability to craft compelling narratives across brands preferred

Key Knowledge Required

• Experience working in Salesforce, Google Suite, and within project management tools like Asana and Jira
• Experience working with enterprise technology or SaaS partnerships
• Experience executing co-branded research or thought leadership initiatives 
• Understanding of affiliate/performance marketing preferred
• Familiarity with partner ecosystems a plus
• Background in customer marketing or advocacy programs a plus

Salary Range: $100,000 - $120,000 per year, plus an additional 5% variable annual bonus contingent on Company performance and eligible to receive a Restricted Stock Unit (RSU) grant. 

*This is the pay range the Company believes is equitable for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

Benefits and Perks: 

At impact.com, we believe that when you’re happy and fulfilled, you do your best work. That’s why we’ve built a benefits package that supports your well-being, growth, and work-life balance.

• Medical, Dental, and Vision insurance
• Office-only catered lunch every Thursday, a healthy snack bar, and great coffee to keep you fueled 
• Flexible spending accounts and 401(k)
• Flexible Working: Our Responsible PTO policy means you can take the time off you need to rest and recharge. We're committed to a positive work-life balance and provide a flexible environment that allows you to be happy and fulfilled in both your career and your personal life.
• Health and Wellness: Your well-being is a priority. Our mental health and wellness benefit includes up to 12 fully covered therapy/coaching sessions per year, with additional dependent coverage. We also offer a monthly gym reimbursement policy to support your physical health.
• A Stake in Our Growth: We offer Restricted Stock Units (RSUs) as part of our total compensation, giving you a stake in the company's growth with a 3-year vesting schedule, pending Board approval.
• Investing in Your Growth: We’re committed to your continuous learning. Take advantage of our free Coursera subscription and our PXA courses.
• Parental Support: We offer a generous parental leave policy, 26 weeks of fully paid leave for the primary caregiver and 13 weeks fully paid leave for the secondary caregiver.
• Technology Financial Support: We provide a technology stipend to help you set up your home office and a monthly allowance to cover your internet expenses. 

impact.com is proud to be an equal-opportunity workplace. All employees and applicants for employment shall be given fair treatment and equal employment opportunity regardless of their race, ethnicity or ancestry, color or caste, religion or belief, age, sex (including gender identity, gender reassignment, sexual orientation, pregnancy/maternity), national origin, weight, neurodivergence, disability, marital and civil partnership status, caregiving status, veteran status, genetic information, political affiliation, or other prohibited non-merit factors.

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About impact.com
impact.com is the world’s leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer journey. From affiliates and influencers to content publishers, brand ambassadors, and customer advocates, impact.com empowers brands to drive trusted, performance-based growth through authentic relationships. Its award-winning products—Performance (affiliate), Creator (influencer), and Advocate (customer referral)—unify every type of partner into one integrated platform. As consumers increasingly rely on recommendations from people and communities they trust, impact.com helps brands show up where it matters most. Today, over 5,000 global brands, including Walmart, Uber, Shopify, Lenovo, L’Oréal, and Fanatics, rely on impact.com to power more than 225,000 partnerships that deliver measurable business results.

Your Role at impact.com:

We're hiring an Associate Director of Social Media to lead the execution of our global social presence. You'll report directly to the Director of Content and work closely with her to bring the social vision to life — translating strategy into content, systems, and results across channels.

You'll manage a team of social media managers based in Cape Town while being embedded in New York, where proximity to our office, clients, executives, and the creator economy gives you direct access to content opportunities that remote teams simply can't replicate.

This isn't a role for someone who schedules posts and reports on follower counts. It's for someone who understands that LinkedIn is where our buyers make decisions, that Instagram is where our creator community lives, and that social done right earns its place in how a B2B company grows.

What Makes This Role Different

You'll be in New York for a reason. Being embedded in New York means access to executives, clients, creators, and cultural moments that make field content possible. The creator economy has real density here—studios, agencies, events, talent. Your proximity to it is a strategic asset, not just a location requirement.

LinkedIn is your primary channel—and we mean it. Our buyers are VPs of Partnerships and Directors of Performance Marketing at enterprise companies. They're on LinkedIn making decisions about the tools and partners they trust. Your job is to make impact.com the company they think of first through content that earns that position.

We have a creator community worth activating. We have a significant organic creator following on Instagram (people who are already in our ecosystem or should be). Part of your job is thinking about how to serve that community in a way that creates value for creators and for the business simultaneously.

Who You Are

You're a player/coach. You execute the strategy with as much ownership as you help shape it. You're comfortable being the most senior person in the room on social and a student in a business strategy conversation.

You ask clarifying questions before you answer. You take notes. You give specific examples from work you've actually done, not hypotheticals about what you'd do. You think in content systems, not individual posts.

You've managed people through change, or you're honest about what that requires. You develop talent without overpromising. You build cross-functional relationships because you understand that social doesn't work in isolation.

You know the difference between content that performs and content that matters, and you know how to make the case for both.

What You'll Do:

Execution & Content

• Drive day-to-day content execution across LinkedIn, Instagram, and other active channels—maintaining brand consistency, editorial quality, and strategic alignment across every post
• Own the content calendar - coordinating with internal stakeholders, managing campaign launches, and balancing always-on content with high-impact moments
• Produce and direct field content from New York (executive interviews, client stories, creator profiles, and event coverage)
• Lead LinkedIn content as our primary B2B channel—content that builds credibility with professional buyers, not just engagement with followers
• Manage Instagram with a clear understanding of the two audiences it serves: brand buyers and the creator community
• Support executive thought leadership—working with senior leaders to develop content that reflects their authentic voice and expertise

Team Leadership

• Lead, mentor, and develop a team of social media managers based in Cape Town— managing across time zones with clear accountability and genuine investment in their growth
• Establish workflows, content standards, and governance that connect the social team to the broader marketing org
• Build cross-functional relationships with Content, Brand, Demand Gen, Product Marketing, Comms, and Research, so social amplifies the full marketing engine rather than operating in isolation

Performance & Reporting

• Define and track metrics that connect social activity to business outcomes, moving beyond vanity metrics toward measurement that means something to leadership
• Build transparent, defensible reporting that informs content decisions and demonstrates social's contribution to the business
• Collaborate with analytics and operations teams to connect social touchpoints to pipeline and revenue data
• Use performance data to test, iterate, and retire content that isn't earning its place

What You Bring:

• 5+ years in social media, with meaningful experience running LinkedIn as a primary channel (not just as one platform among many)
• Genuine fluency in the creator and influencer ecosystem. You understand how creators think, how brand partnerships work, and how to speak to both audiences on the same platform without losing coherence
• People management experience  - you've led a team, developed talent, and navigated the complexity of distributed or cross-functional work
• Business acumen - you connect content decisions to business rationale and can explain what your content is supposed to accomplish to senior leadership without reaching for follower counts
• New York (or nearby)presence - you're based in (near) or prepared to relocate to New York and work hybrid 2–3 days per week from our NYC office

NIce to Have:

• B2B or B2B-adjacent experience—SaaS, martech, creator commerce, partnership marketing, or any environment where your buyer is a professional making considered decisions
• Experience connecting social performance to business outcomes—any methodology that moves beyond engagement metrics toward pipeline or revenue contribution
• Experience managing distributed or global teams across significant time zones
• Executive thought leadership experience —ghostwriting, content development, and building a program that scales beyond one-off posts
• Familiarity with B2B-focused social management and analytics platforms

We Can Teach

• The full B2B measurement infrastructure—if you have the instinct and the curiosity, we have the internal support to build the technical foundation with you
• Deep B2B content playbook—if you understand how professional buyers think and you've worked in an adjacent world, the translation is learnable
• Platform and product knowledge—if you understand partnership marketing conceptually, the specifics come with time
• Experience managing global or offshore teams
• Experience supporting executive or founder-led social presence
• Familiarity with social listening, publishing, and analytics tools
• Background in partnerships, commerce, or B2B ecosystems

Why This Role Matters

Social is a critical brand, narrative, and growth lever for our business. This role will define how we show up

Salary Range: $130,000.00 - $150,000.00 per year, plus an additional 5% variable annual bonus contingent on Company performance and eligible to receive a Restricted Stock Unit (RSU) grant.

*This is the pay range the Company believes is equitable for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

Benefits and Perks: 

At impact.com, we believe that when you’re happy and fulfilled, you do your best work. That’s why we’ve built a benefits package that supports your well-being, growth, and work-life balance.

• Medical, Dental, and Vision insurance
• Office-only catered lunch every Thursday, a healthy snack bar, and great coffee to keep you fueled 
• Flexible spending accounts and 401(k)
• Flexible Working: Our Responsible PTO policy means you can take the time off you need to rest and recharge. We're committed to a positive work-life balance and provide a flexible environment that allows you to be happy and fulfilled in both your career and your personal life.
• Health and Wellness: Your well-being is a priority. Our mental health and wellness benefit includes up to 12 fully covered therapy/coaching sessions per year, with additional dependent coverage. We also offer a monthly gym reimbursement policy to support your physical health.
• A Stake in Our Growth: We offer Restricted Stock Units (RSUs) as part of our total compensation, giving you a stake in the company's growth with a 3-year vesting schedule, pending Board approval.
• Investing in Your Growth: We’re committed to your continuous learning. Take advantage of our free Coursera subscription and our PXA courses.
• Parental Support: We offer a generous parental leave policy, 26 weeks of fully paid leave for the primary caregiver and 13 weeks fully paid leave for the secondary caregiver.
• Technology Financial Support: We provide a technology stipend to help you set up your home office and a monthly allowance to cover your internet expenses. 

impact.com is proud to be an equal-opportunity workplace. All employees and applicants for employment shall be given fair treatment and equal employment opportunity regardless of their race, ethnicity or ancestry, color or caste, religion or belief, age, sex (including gender identity, gender reassignment, sexual orientation, pregnancy/maternity), national origin, weight, neurodivergence, disability, marital and civil partnership status, caregiving status, veteran status, genetic information, political affiliation, or other prohibited non-merit factors.

#LI-NewYork

Demand Generation Manager, Paid Media

Our Company:

At impact.com we are passionate about our people, our technology, and are obsessed with customer success. Working together enables us to grow rapidly, win, and serve the largest brands in the world. We use cutting edge technology to solve real-world problems for our clients and continue to pull ahead of the pack as the leading SaaS platform for businesses to automate their partnerships and grow their revenue like never before. We have an entrepreneurial spirit and a culture where ambition and curiosity is rewarded. If you are looking to join a team where your opinion is valued, your contributions are noticed, and enjoy working with fun and talented people from all over the world, then this is the place for you!

impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimize all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L’Oreal and Fanatics visit www.impact.com.

Your Role at impact.com:

As a Demand Generation Manager, Paid Media, you will own the execution and optimization of paid media programs across Google Ads, LinkedIn, and Paid Social channels. You’ll partner closely with Demand Generation, Sales, Content and Design teams to drive scalable pipeline growth, support ABM initiatives, and continuously improve performance through testing and experimentation.

In this role, you will work closely with the Director of Demand Generation, Sales, Marketing Programs, Content, and Web/Design teams.

What You’ll Do: 

Day-to-day job duties include:

Paid Media Strategy & Execution 

• Own end-to-end paid campaign execution—from ideation and audience targeting to ad trafficking, creative optimization, and performance analysis.
• Build, launch, and optimize paid media campaigns across the full funnel (TOFU → BOFU), driving efficient pipeline and revenue impact.
• Manage multi-channel demand generation programs and budgets with a focus on scale, efficiency, and measurable results.

Experimentation, Testing & Optimization

• Design and execute A/B tests across creative, audiences, formats, bidding strategies, and budget allocation.
• Build a roadmap of high-impact experiments to improve acquisition efficiency and pipeline quality.
• Drive continuous learning by turning test results into repeatable frameworks, best practices, and internal documentation.
• Partner with Content and Design teams to iterate on evergreen programs and creative variants.

Paid Social & Channel Expansion

• Execute and optimize Paid Social campaigns across Meta, LinkedIn, YouTube, and emerging platforms (e.g., TikTok).
• Support channel innovation by identifying, testing, and scaling new digital strategies across a diversified media mix.

Reporting and Insights:

• Measure and report on campaign, program, and channel performance using Salesforce and other analytics tools.
• Identify which campaigns, ads, and content are driving pipeline and revenue impact.
• Present clear, actionable insights and recommendations to improve funnel performance and unlock new growth opportunities.

Manage ABM Campaigns:

• Support Sales in executing Account-Based Marketing (ABM) campaigns for priority target accounts.
• Run ABM programs across social and display to maintain consistent account coverage.
• Analyze account-level engagement, buying signals, and progression to better inform Sales outreach and prioritization.

What You Bring

Experience & Background

• Proven ability to manage budgets and deliver measurable performance outcomes.
• 3+ years of Demand Generation and Paid Media experience 
• 1+ years of Salesforce experience
• Strong collaboration and project management experience
• Experience tracking and reporting on campaign performance
• Strong critical thinking and analytical skills
• Ability to be flexible and pivot in a fast-paced/changing environment

Technical & Tooling Skills

Hands-on experience with:

• Google Ads
• LinkedIn Campaign Manager
• Paid Social platforms (Meta required; TikTok, Reddit Ads and YouTube a plus)
• ABM platforms (6sense, ZoomInfo ABM, Demandbase, Terminus, etc.) 
• Comfortable working in Salesforce (1+ years experience)

Salary range: $130,000.00 - $150,000.00 per year, plus an additional 5% variable annual bonus contingent on Company performance and eligible to receive a Restricted Stock Unit (RSU) grant.

*This is the pay range the Company believes is equitable for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

Benefits (Perks):

• Medical, Dental and Vision insurance
• Unlimited responsible PTO
• Flexible work hours
• Continued access to  Affiliate & Partnerships Industry Fundamentals Certification by PXA
• Parental Leave
• Technology Stipend 
• Office only catered lunch every Thursday, a healthy snack bar, and great coffee to keep you fueled. 
• Flexible spending accounts and 401(k)
• An employee-led culture team that plans inclusive events- meaning time together and other events to celebrate our many successes!
• An established company with a cool, high-velocity work ethos, where each person can make a difference!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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