About the Role:

We’re looking for a strategic, data-driven, and people-minded leader to own and scale our Owned Channels engine. As the Provider Growth Marketing Senior Manager, Owned Channels, you’ll lead your function across a variety of home-grown, high-intent acquisition channels including Outbound, Referrals, Affiliates, Co-Marketing, Partnerships, and more. You’ll play a key role in shaping how we acquire mental health providers at scale, partnering closely with company leadership, Strategic Finance, Sales, Product, and cross-functional marketing teams to accomplish our ambitious goals.

This role is ideal for a leader who can think big about long-term growth, but also dive into the details of execution, experimentation, and operational rigor. You’ve built or scaled outbound motions before, thrive in cross-functional environments, and know how to unlock new channels with speed and precision. Bonus points if you’ve supported new product launches or worked in product-led growth environments.

You Will:

Own Strategy & Execution Across All Owned Acquisition Channels

• Lead our Owned Channels function including Outbound, Referrals, Affiliates, Co-Marketing, Partnerships, and more to drive efficient provider acquisition
• Shape long-term channel strategy, set quarterly performance goals, and own execution to meet (and exceed) acquisition targets
• Build, refine, and scale processes that turn creative concepts, targeting strategies, and operational insights into predictable pipeline

Build and Evolve Outbound Engines

• Oversee and level up our outbound motion feeding 150+ reps, improving targeting, messaging, cadences, and lead quality
• Partner closely with Sales leadership to ensure channel-to-team alignment and seamless handoff processes
• Introduce new outbound methodologies, tooling, and experimentation frameworks to unlock incremental volume

Unlock Growth Through Data & Forecasting

• Partner deeply with Strategic Finance and Analytics to define KPIs, build forecasting models, and align on investment frameworks
• Translate complex performance trends into clear decisions, prioritizing initiatives based on impact and resourcing
• Develop insights that improve targeting, sequencing, messaging, and channel-level efficiency

Lead, Mentor, and Grow a High-Performing Team of x-y reports

• Foster a culture of accountability, clarity, experimentation, and impact
• Provide coaching, development paths, and day-to-day support while empowering the team to own their respective channels
• Operate both strategically and tactically; comfortable rolling up your sleeves when needed, especially during times of high growth or change

You'd be a great fit if:

• 8–10+ years of experience in growth and acquisition across owned channels, ideally with significant ownership of outbound, partner, or referral channels as well as large budgets
• Experience leading teams and building functions, including hiring, mentoring, and establishing scalable processes.
• Proven track record of scaling owned or partner-driven acquisition channels with measurable business impact
• Strong analytical skills; comfortable working with data teams, forecasting performance, evaluating LOE/LOI tradeoffs, and making ROI-informed decisions
• Demonstrated ability to collaborate cross-functionally with Sales, Finance, Product, Engineering, and Leadership
• Experience supporting new product launches, product-led growth motions, or early funnel product experimentation is a major plus
• Hands-on operator with a bias toward action, able to switch seamlessly between strategy, execution, and people leadership

Bonus points if you have:

• Built outbound engines from scratch (tooling, playbooks, segmentation, cadences) and know what great looks like
• Experience running or scaling referral, affiliate, or co-marketing programs
• Exposure to PLG environments or marketing tied closely to product workflows
• Experience in healthcare, B2B SaaS, or marketplaces, especially those with complex considerations and tradeoffs

Compensation and Benefits:

The expected base pay range for this position is $144,000 - $225,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for an equity grant, depending on the position and level.

We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

• Benefits offered include:
• Equity compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development

About the Team & Role:

We’re seeking a Senior Manager, Paid Marketing to lead and scale our paid media programs for our provider (B2B) audience. In this role, you will own the strategy and execution across SEM, paid social, and other digital channels to drive demand and customer acquisition. This is a high-impact opportunity to join a fast-growing tech company and shape how we scale paid marketing efficiently.

You’ll manage and mentor a team of paid media specialists, setting clear priorities and ensuring executional excellence. Partnering closely with product, analytics, and creative teams, you’ll design and optimize campaigns that deliver measurable growth within efficiency guardrails. Your north star will be building a scalable, high-performing paid marketing engine, and you’ll bring the right mix of leadership, strategic vision, and analytical rigor to make it happen.

You Will:

• Own and scale the paid acquisition engine across SEM, paid social, and other digital channels
• Hire, mentor, and manage a high-performing paid media team
• Define and execute the paid marketing roadmap with clear goals, KPIs, and testing frameworks
• Identify new channels, platforms, and tactics to unlock scalable and efficient growth
• Collaborate with Product, Analytics, Brand, and Creative teams to optimize conversion and improve full-funnel performance
• Build and evolve the infrastructure to measure campaign effectiveness and maximize ROI
• Serve as a strategic thought partner to senior leadership on paid growth strategy and investment decisions

You’d be a great fit if…

• Have 7+ years of experience in performance and growth marketing, with 3+ years in a leadership role at high-growth tech companies
• Have deep expertise in paid digital (SEM, Social), SEO and and conversion rate optimization
• Are data-driven — you can build dashboards, interpret performance signals, and drive action through insights
• Thrive in fast-paced environments and love testing, learning, and iterating quickly
• Are a hands-on leader who can operate at both strategic and tactical levels
  Have experience building and coaching growth teams and fostering a culture of ownership and experimentation
• Are a clear, compelling communicator who can influence cross-functionally and inspire teams toward a shared vision

Compensation and Benefits:

The expected base pay range for this position is $144,000 - $225,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for an equity grant, depending on the position and level.

We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

• Benefits offered include:
• Equity compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development

About the Role:

Our Provider Growth Marketing team is building a best-in-class mental health provider acquisition engine. We’re looking for a strategic, outcome-oriented B2B digital marketer to own and scale our paid social programs across Meta and LinkedIn. The ideal candidate has deep experience driving direct-response outcomes (CPL, CPA) in paid social environments, can translate growth strategy into channel-specific execution, and knows how to turn creative, data, and experimentation into meaningful business impact for mental health providers nationwide.

You Will: 

• Own and scale our paid social channels (Meta, LinkedIn, CTV), managing an $40+ million budget and channel strategy to achieve monthly cost, volume, and efficiency targets
• Build a high-velocity creative and experimentation engine; develop a systematic process for generating, launching, and testing new ad concepts, audiences, and campaign structures
• Partner cross-functionally with design, content, marketing analytics, product marketing, and revenue operations to strengthen top-to-bottom funnel performance
• Deliver robust reporting, forecasts, and insights, evaluating channel health daily through annually and translating data into actionable decisions
• Shape new landing pages, conversion flows, and full-funnel touchpoints to maximize conversion and supplement your acquisition programs
• Stay ahead of the rapidly evolving paid social landscape, including platform changes, privacy shifts, creative best practices, and emerging AI capabilities- -with special attention to HIPAA-relevant updates

You'd be a great fit if:

• You have 5-7+ years of experience running and scaling performance-focused paid social campaigns across Meta, LinkedIn, or similar platforms and the data to prove impact
• You are highly organized and process-driven and you document learnings rigorously, maintain impeccable tracking hygiene, and always know where spend and performance stand
• You have a testing-obsessed mindset and you believe the next breakthrough is one experiment away and continually push toward lower costs and improved efficiency
• You are deeply analytical and curious, comfortable digging into platform data, pipeline metrics, and attribution to uncover insights and drive decisions
• You bring strong critical thinking and a bias for action, moving quickly from hypothesis to execution
• Experience in high-growth B2B tech environments or startups is a strong plus

The expected base pay range for this position is $121,600 - $190,000, based on a variety of factors including qualifications, experience, and geographic location. 

We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

• Benefits offered include:
• Equity compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development