About the Role

At Headway, we’re building the largest national network of therapists who accept insurance — and making mental healthcare radically more accessible in the process. Our ability to serve patients starts with providers. As Staff Researcher for Provider Growth, you’ll lead research to inform the product vision, strategy, and execution for how we attract, onboard, and activate providers on Headway. 

In this role, you will be a strategic partner, utilizing a mixed-methods approach to uncover critical insights about our Providers. You will conduct research to inform business, product, and marketing strategies, helping us identify and unlock significant growth and differentiated product opportunities. You’ll be responsible for foundational insights and developing a nuanced understanding of diverse provider segments—practice starters vs. veterans, therapists vs. prescribers, solo vs. group practices—each with different needs, painpoints, and behaviors. You’ll share insights and make recommendations about when to personalize and when to unify, helping the team build solutions that flex to serve unique segment needs while maintaining a coherent, unified Headway experience. You'll operate with high autonomy and ownership, presenting regularly to executive leadership including our CEO and making bold recommendations backed by clear, evidence-driven rationale.

Provider growth is one of Headway’s most important levers for scaling access to affordable mental healthcare. Whether it's building a world-class referrals engine, optimizing conversion through onboarding, or laying the groundwork for future market expansion, this role is at the heart of Headway’s growth story — and critical to advancing our mission. This is a pivotal role for both Headway and our mission to make mental healthcare more accessible.

Core Responsibilities

• Lead end-to-end research projects, from identifying key questions and scoping research plans to conducting the work, synthesizing findings, and presenting actionable recommendations to stakeholders across the business.
• Employ a mixed-methods research skillset, combining quantitative data (surveys, A/B tests, behavioral analytics) with qualitative insights (IDIs, ethnography, concept testing) to develop a comprehensive understanding of how providers source, add, convert, and retain patients.
• Identify and size growth opportunities by analyzing provider behavior, patient sourcing patterns, and competitive dynamics. You will be expected to think critically about what's next for Headway and how we can best build a new mental healthcare system that everyone can access.
• Act as a strategic thought partner to product, design, and marketing teams working on the Provider growth journey, helping them define problem spaces, understand provider segments, and inform the development of new features, products, and campaigns.
• Drive a culture of research and user-centricity across the pod and broader organization by evangelizing findings and promoting a deep understanding of our diverse provider segments and their patients.
• Mentor and provide guidance to junior researchers, helping to build and scale our research practice.

Key Skills and Qualifications

• A PhD + 3 years of industry research experience (ideally with experience in a fast-moving tech environment)
• Or a Masters + 6 years
• Or a Bachelors + 8 years
• Expertise in both qualitative and quantitative research methodologies.
• A demonstrated ability to identify and frame business problems and opportunities, with a portfolio of work that shows direct impact on growth metrics.
• Experience in 0-1 product development.
• Strong analytical and critical thinking skills, with the ability to turn complex data and observations into clear, compelling narratives.
• Excellent communication and presentation skills, with the ability to influence and collaborate with diverse teams—up to and including executive leadership.
• A self-starter who is innately curious about human behavior and passionate about solving complex problems.

Compensation and Benefits:

The expected base pay range for this position is $212,000 - $265,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for an equity grant, depending on the position and level.

We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

• Benefits offered include:
• Equity compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development

About the Role

This role sits at the intersection of patients, providers, and insurance, designing the billing and payment experiences that make Headway's financial engine feel simple, transparent, and trustworthy.

This is a complex, high-stakes design challenge. A single appointment at Headway touches insurance verification, claims processing, provider payouts, and patient billing — all with different timelines, edge cases, and failure modes. Today, confusion around billing is one of the top drivers of support tickets and a key factor in provider trust.

We’re building an AI first design team at Headway. Designers are expected to use AI tools like Claude, Cursor, and MagicPatterns to prototype and stay involved through launch and iteration directly in code. We’re looking for designers who’re already working this way and see AI as a primary part of their workflow. 

In This Role, You Will

• Own the end-to-end payment and billing experience across patients and providers. Navigate complexity with systems thinking. Payment flows touch insurance confirmation, claims, ERA ingestion, refunds, cancellation fees, and provider payouts. You'll map these dependencies and design experiences that absorb complexity rather than expose it.
• Start in planning mode, use tools like Claude.ai to clarify the problem space, understand data, and initial assumptions. 
• Prototype with Claude Code/Cursor and MagicPattern to build and iterate on the flows and IAs. Let AI generate the pixels and code while you define the right patterns, behaviors and quality. Partner with product & Eng to decide when to move into production. 
• Conduct research and directly talk to customers to validate the solution for most of BAU projects with the research team’s support.
• Contribute to the design system and culture, share your AI practice, prompts, and patterns with the design team.

Compensation and Benefits:

The expected base pay range for this position is $212,000 - $265,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for an equity grant, depending on the position and level.

We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

• Benefits offered include:
• Equity compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development

About the Role

Group practices are one of Headway's biggest growth levers — and one of its most complex design challenges. Unlike solo providers, group practices operate through owners, admins, supervisors, and supervisees, each with different permissions, workflows, and goals. A single group practice might onboard dozens of providers simultaneously, manage supervisory billing relationships across multiple states, and need practice-level reporting that doesn't exist today.

This is also a massive business opportunity. Supervisory billing — enabling provisionally licensed therapists to bill insurance through Headway — represents a ~250K new provider TAM and over $100M in annual revenue potential. It's the #2 reason we lose group practice sales (after rates), and we're just getting started: we launched in-product onboarding in Q1 and are expanding state-by-state throughout 2026.

As a Staff Product Designer for Group Practices, you'll be the design anchor for the only segment-based pod at Headway. You won't just own a surface — you'll own a customer. That means designing across the full lifecycle: from how group practices discover and join Headway, to how they onboard and activate supervisees, to how they manage packaging tiers and track practice performance. You'll think like a business builder — understanding the revenue model, making sharp prioritization calls, and designing product experiences that directly drive growth.

We're building an AI-first design team at Headway. Designers are expected to use AI tools like Claude, Cursor, and MagicPatterns to prototype and stay involved through launch and iteration directly in code. We're looking for designers who are already working this way and see AI as a primary part of their workflow.

In this role, you will:

• Own the design of the group practice experience end-to-end — from onboarding and supervisory billing, to packaging and SLA compliance, to practice management and admin tooling. You're the design anchor for the entire segment.
• Drive supervisory billing from early product to nationwide scale — design the onboarding, activation, and in-product experience for supervisors and supervisees as we expand from NY to all 50 states.
• Design for admins and owners as your primary persona — build bulk workflows, role-based views, multi-provider management, and practice-level analytics that solo-focused products don't support.
• Adapt platform-wide launches for group practices — when Headway ships packaging, identity verification, or onboarding improvements, you'll ensure they work for the group practice context, often requiring fundamentally different design approaches.
• Start in planning mode, using tools like Claude.ai to clarify the problem space, understand data, and test initial assumptions. Prototype with Claude Code/Cursor and MagicPatterns to build and iterate on flows and IAs. Let AI generate the pixels and code while you define the right patterns, behaviors, and quality. Partner with product & Eng to decide when to move into production.
• Partner closely with Sales and Customer Success, who have deep relationships with group practice customers — translate their insights into product direction and design decisions.
• Contribute to the design system and culture, share your AI practice, prompts, and patterns with the design team.

You'll be a great fit if you:

• Have 8+ years of product design experience, with significant time spent designing for multi-user systems with different roles and permissions (admins, operators, end users)
• Have 0→1 product experience — you've designed new product lines, validated business models through design, or taken a product area from early concept to scale
• Think like a business builder — you understand revenue models, can connect design decisions to business outcomes, and make sharp prioritization calls about where design effort creates the most value
• Have designed for platforms or marketplaces where segment-specific needs must be balanced with platform consistency — you know when to customize and when to unify
• Bring strong visual and interaction design craft across both growth surfaces (onboarding, activation) and product surfaces (dashboards, tooling, operational workflows)
• Are comfortable partnering with Sales and CS as key stakeholders — not just PM and Eng — and translating customer relationships into product insights
• Are comfortable with AI prototyping tools (Claude Code, Cursor, MagicPatterns) and see them as a core part of how you work
• Want your work to make a meaningful difference in people's lives — by helping group practices thrive on Headway, you're expanding access to affordable mental healthcare at scale

Compensation and Benefits:

The expected base pay range for this position is $212,000 - $265,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for an equity grant, depending on the position and level.

We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

• Benefits offered include:
• Equity compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development

About the Role

Every provider who joins Headway starts with onboarding — a multi-step credentialing process that collects licenses, CAQH data, NPI verification, payer enrollment, and more. Today, only ~20% of qualified providers make it from interest to their first appointment. That gap represents over $100M in unrealized annual revenue and, more importantly, tens of thousands of patients who can't access the care they need.

We're not looking to optimize the existing form. We're looking to replace it. This role will lead the design of an AI-agent-powered onboarding experience that fundamentally reimagines how providers join Headway — transforming a high-friction, multi-page credentialing flow into an intelligent, conversational experience that gets providers credentialed and seeing patients faster than they thought possible.

We're building an AI-first design team at Headway. Designers are expected to use AI tools like Claude, Cursor, and MagicPatterns to prototype and stay involved through launch and iteration directly in code. We're looking for designers who are already working this way and see AI as a primary part of their workflow.

In this role, you will:

• Own the end-to-end provider onboarding experience from lead form submission through credentialing to first appointment. You'll be the design anchor for the Onboarding pod, partnering with PM and Eng to drive the biggest conversion lever in our provider funnel.
• Design AI-agent-powered intake flows that replace manual, multi-page credentialing forms with intelligent interactions. You'll define what agentic onboarding looks like at Headway — new interaction patterns, trust signals, and automation boundaries that don't yet exist in our design system.
• Scale our self-serve onboarding vision beyond v2. We've proven that product-led onboarding can dramatically improve conversion; you'll push this further, enabling providers to go from interest to credentialed with minimal human intervention.
• Start in planning mode, using tools like Claude.ai to clarify the problem space, understand data, and test initial assumptions. Prototype with Claude Code/Cursor and MagicPatterns to build and iterate on flows and IAs. Let AI generate the pixels and code while you define the right patterns, behaviors, and quality. Partner with product & Eng to decide when to move into production.
• Conduct research and talk directly to providers to validate solutions, with the research team's support. Understand why providers get stuck, what builds their confidence, and where automation helps vs. hinders.
• Contribute to the design system and culture, share your AI practice, prompts, and patterns with the design team.

You'll be a great fit if you:

• Have 8+ years of product design experience, with significant time spent on onboarding, activation, or conversion-focused product work
• Have shipped measurable conversion improvements — you think in funnels, know how to diagnose drop-off, and get excited when a design change moves a metric
• Are a systems thinker who can reason about how a form redesign connects to CAQH, NPI, payer credentialing, and downstream provider activation — you design with awareness of the full pipeline
• Have experience designing agentic or AI-powered workflows — conversational flows, intelligent automation, or replacing manual processes with AI-driven experiences (not just chatbots)
• Bring strong visual and interaction design craft — you care deeply about the details and can produce polished, high-quality work at speed
• Are comfortable with AI prototyping tools (Claude Code, Cursor, MagicPatterns) and see them as a core part of how you work
• Want your work to make a meaningful difference in people's lives — this role directly impacts how many providers join Headway and how many patients get access to affordable mental healthcare

Compensation & Benefits:

The expected base pay range for this position is $212,000 - $265,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for an equity grant, depending on the position and level.

We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

• Benefits offered include:
• Equity compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development

At Headway, our mission is to build a new mental healthcare system that everyone can access. Behind the magic for patients to find right and predictable care is our robust design system, insurance platform and internal tools. 

As the Product Design Director for this team, you will help contribute to our mission by making Headway’s operation more efficient, by building a powerful design system, strategic content design, wildly predictable insurance experience and robust internal tools. In this role, you will lead and continue building a talented team of product designers, design system designers and content designers. You'll be a key partner to other teams, ensuring our design systems empower teams to build cohesive, high-quality experiences at scale.

In this role, you will:

• Lead the design systems across our products, as well as lead the team defining these systems. You will also be an advocate of design craftsmanship across our product, design, and engineering organizations.
• Oversee the foundational experiences including insurance experiences, support experiences and security experiences for our customers.
• Manage the internal tooling experiences that helps Headway operate efficiently.
• Hire, lead, and coach a team of design system designers, content designers, and product designers responsible for design systems and foundational experiences.

Experience we're seeking:

• 3+ years of experience leading successful design system or product design teams.
• Extensive experience in building and shipping design systems across a variety of systems.
• Experience building and scaling a design team.
• Great communication and excel in making complex technical details easy to understand.
• Value high quality visual design with attention to detail.

Compensation and Benefits:

The expected base pay range for this position is $249,600 to $312,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for an equity grant, depending on the position and level.

We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

• Benefits offered include:
• Equity compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development

#LI-RJ1

Creative at Headway isn’t just about making things sound good. It’s the strategic engine that shapes how we communicate, build trust, and help people take meaningful steps toward care. Our team of Art Directors, Brand Designers, Writers, Content Leads, and Creative Ops partner closely to deliver work that strengthens the brand while driving real business impact.

As an Associate Creative Director, Copy, you are both a creative leader and a hands-on partner in the work. You’ll help define how Headway sounds across campaigns, growth initiatives, and key brand moments while overseeing our content efforts to ensure clarity, consistency, and craft at scale. This role blends big-idea thinking, people leadership, and day-to-day creative direction, ensuring every word reflects the care, credibility, and humanity at the core of our mission.

What you'll do:

• Lead copy direction across brand and growth campaigns, launches, and key initiatives.
• Shape and steward Headway’s brand voice, tone, and messaging across channels.
• Support our content and editorial team, ensuring alignment with brand standards and creative direction.
• Partner closely with senior creative leaders, Art Directors, and Designers to develop impactful and emotionally resonant ideas.
• Grasp the creative brief for the core insight, and translate marketing and business priorities into clear, compelling creative strategies and executions.
• Guide writers through concepting, iteration, and execution with thoughtful, actionable feedback.
• Act as a brand steward, collaborating with cross-functional partners to maintain clarity and consistency.
• Mentor and develop writers and creatives, fostering a culture rooted in craft, curiosity, and collaboration.
• Work closely with Creative Ops to ensure ideas are executed with quality, intention, and efficiency.

What we're looking for:

• 8+ years of experience copywriting and creative leadership, across brand and growth work (agency and/or in-house).
• A portfolio that demonstrates strong campaign thinking, voice development, and exceptional writing craft.
• A clear point of view on taste, storytelling, and what makes creative effective.
• Comfort balancing strategic leadership with hands-on creative direction.
• Experience overseeing or partnering closely with content and editorial teams is a strong plus.
• Confidence presenting and articulating creative rationale to both creative and non-creative audiences.
• A collaborative and growth mindset- you enable others to do their best work.

Compensation and Benefits:

The expected base pay range for this position is $169,000 - $212,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for an equity grant, depending on the position and level.

We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

• Benefits offered include:
• Equity compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development

#LI-RJ1