About the Role

Gruve is seeking a highly motivated and results-driven Business Development Representative (BDR) to join our team in Edison, NJ. This role is ideal for individuals who thrive in fast-paced environments and are passionate about learning and selling innovative AI solutions.

As a BDR, you will be responsible for identifying, engaging, and qualifying prospective customers interested in transforming their existing SOC into an AI-powered SOC. You will play a critical role in building pipeline, initiating customer relationships, and supporting the sales team in driving revenue growth.

Key Responsibilities

Prospecting & Lead Generation

• Identify and research target accounts within cybersecurity, IT, and enterprise segments
• Develop outbound strategies including cold calling, email campaigns, and LinkedIn outreach
• Generate and qualify new leads aligned with Gruve’s AI-powered SOC solutions
• Maintain a consistent pipeline of high-quality opportunities

Customer Engagement & Qualification

• Initiate conversations with key decision-makers (CISOs, SOC leaders, IT heads)
• Understand customer pain points related to SOC operations and cybersecurity challenges
• Qualify leads based on business needs, technical fit, and buying readiness
• Schedule meetings and demos for Account Executives

Solution Positioning

• Articulate the value proposition of AI-powered SOC transformation
• Educate prospects on Gruve’s offerings and how they address modern security challenges
• Tailor messaging based on industry, customer maturity, and use case

Collaboration & Pipeline Management

• Work closely with sales and marketing teams to align outreach strategies
• Track activities, pipeline, and performance metrics in CRM systems
• Provide feedback on campaign effectiveness and lead quality

Continuous Learning & Market Awareness

• Stay up to date on AI trends, cybersecurity landscape, and SOC transformation strategies
• Participate in training sessions and enablement programs
• Continuously refine sales techniques and messaging

Basic Qualifications

• 5–7 years of experience in business development, sales development, or inside sales
• Proven track record of meeting or exceeding lead generation or sales targets
• Strong communication and interpersonal skills
• Ability to quickly learn and articulate technical concepts (AI, cybersecurity, SaaS)
• Experience with CRM tools (e.g., Salesforce, HubSpot)
• Highly motivated, self-starter with a strong work ethic
• Willingness to work on-site in Edison, NJ (5 days per week)

Preferred Qualifications

• Experience selling or supporting sales in cybersecurity, SaaS, or AI solutions
• Familiarity with SOC operations, threat detection, or security tools
• Prior experience targeting enterprise or mid-market customers
• Strong research and account-based prospecting skills
• Bachelor’s degree in Business, Marketing, or a related field
• Experience in AI and emerging technology sales from past positions

Salary Range 

• $90,000 - $100,000 USD+ Benefits 

This is a full-time opportunity with Gruve and is a 5-day onsite role based out of the Edison, New Jersey office.

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• SOC & MSSP Revenue Generation: Drive end-to-end sales for dedicated/shared SOC services, including the design of operational workflows and human resource outsourcing models.
• Strategic New Business Acquisition: Identify and secure new enterprise logos by positioning Gruve’s integrated security value proposition (Product + Service).
• SOC Service Solutions: Consult with clients to design and sell sophisticated SOC (Security Operations Center) models, focusing on BOT (Build-Operating-Transfer) and MSSP frameworks.
• Direct Enterprise Engagement: Build and lead the end-to-end sales process directly with the client from initial cold outreach and prospecting to executive-level negotiations and closing.
• Holistic Value Proposition: Position Gruve’s integrated portfolio combining product resale with high-value professional services as a strategic advantage for CISOs and CIOs.
• Pipeline and Forecast Management: Maintain an active and healthy pipeline, accurately forecasting both product resale and recurring service revenue.

• 10+ years of Enterprise Sales experience in Cybersecurity, with a proven ability to sell both products (resale) and professional services.
• Proven Hunter Track Record: Demonstrated success in New Logo Acquisition through direct engagement. Candidates with only channel-led or renewal experience will not be prioritized.
• Direct Sales Expertise: Extensive experience managing complex, long-cycle enterprise sales without heavy reliance on third-party channels.
• Security Industry Insight: Strong understanding of the cybersecurity market, including SOC operations.
• Bachelor’s degree in Business, Technology, or a related field.

• Tier-1 Security Vendor Ecosystem: Hands-on experience reselling global Tier-1 cybersecurity solutions or working within leading security vendor environments.
• SOC and Service Model Specialization: Prior experience selling BOT (Build-Operating-Transfer) or MSSP models to multinational corporations.
• APAC Market Experience: Expertise in navigating multi-national customer environments and cross-border deals within the APAC region.
• Consistent Quota Achievement: History of consistently meeting or exceeding 1M dollar plus annual sales quotas (combined product and service revenue).
• Master’s degree or MBA in a related field.