Goodway Group
Paid Social Media Manager
Who We Are
The Channel Manager – Social is responsible for delivering high-quality paid social activation across assigned clients. This role owns day-to-day execution, optimization, and performance management across social platforms, ensuring campaigns align to approved media plans, enterprise standards, and evolving channel best practices.
Channel Managers operate as hands-on execution leaders and trusted client partners, translating strategy into precise social activation. They work under the guidance of the Channel Director – Social and support the development of Social Coordinators.
What You’ll Do
Social Execution & Performance Ownership
- Execute and optimize paid social campaigns across platforms and formats
- Own in-platform setup, including audiences, bidding, pacing, creative rotation, and measurement alignment
- Monitor performance and adjust investment based on efficiency and effectiveness goals
- Ensure activation adheres to enterprise standards, brand safety, and data quality requirements
- Support adoption of new features, formats, and automation workflows
- Lead complex and HVC paid social campaigns, acting as the paid social extension for client teams
Client & Strategy Partnership
- Partner with Client Strategy to ensure social activation mirrors approved plans
- Translate performance data and creative insights into optimization recommendations
- Participate in client conversations as an execution authority
- Surface risks, opportunities, and platform changes proactively
- Lead client paid social conversations, serving as the primary subject matter expert and strategic authority on social platforms, activation, and performance
Channel Collaboration & Capability Building
- Support Social Channel Managers and Coordinators through task guidance and QA
- Contribute to documentation, testing efforts, and evolving activation standards
- Collaborate with Analytics to support learning and optimization
- Responsible for mentoring and supporting assigned channel managers and coordinators in their channel growth
- Champion knowledge sharing across the paid social team, proactively distributing platform updates, best practices, test learnings, and performance insights to drive collective expertise and consistency
What You Bring
- Bachelor’s degree in marketing, advertising, business administration, or a related field is preferred
- 5+ years of experience in paid social or performance media activation
- Hands-on experience across major social platforms
- Strong analytical and problem-solving skills
- Experience presenting performance insights and creative learnings to clients
- Ability to mentor and support junior team members
#usremote
Check us out at www.goodwaygroup.com to learn more!
If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway! Goodway Group is 70% Female! We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements.
Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.
Ready to apply?
Apply to Goodway Group
Global Programmatic Media Manager
Who We Are
*We are only accepting candidates outside of the US* Please only apply if you reside outside of the US* Priority for those who live in Brazil, Colombia, Mexico, and Peru.
The top priority focus areas for the Programmatic Media Manager are:
Strategic Media Activation: make activation choices based on the communication strategy and client's business goals, and effectively communicating the reasoning behind those choices. Utilize client and proprietary data and insights to enhance targeting and adjusting investment and activation strategies based on performance. Embrace a test-and-learn approach, scaling new buying strategies, and exploring expansion opportunities while staying aligned with the communication strategy.
Client Service: Understand the client's business goals and customer journey to develop comprehensive media activation plans aligned with their goals. Anticipate client needs and offer innovative solutions and recommendations based on data analysis. Present campaign analysis and insights to clients, addressing their concerns, and demonstrating the effectiveness of activation planning.
Cross-Functional Collaboration: Collaborate with other team members to optimize media across channels and platforms, delivering a cohesive consumer experience and optimizing outcomes. Work closely with Strategy/Planning to manage overall campaign delivery and providing optimization recommendations. Act as a trusted advisor to media planning, strategy, CX, and investment teams, communicating and collaborating effectively.
The Programmatic Media Manager is responsible for tactical execution excellence and accountable for tactical plan delivery. They strategically plan, activate, optimize, and manage programmatic media buys aligned with the communication strategy, customer journey, and audience insights. They are responsible for ensuring effective media activation while considering the client's business goals and objectives. The Programmatic Media Manager works closely with clients, collaborating with them to develop comprehensive media activation plans and presenting campaign analysis and insights to address their concerns.
What You'll Do
Strategic Media Activation:
- Strategically plan, activate, optimize, and manage programmatic media buys (including IO Direct) aligned with the communication strategy, customer journey, and audience insights.
- Make activation choices and implementation plans based on the communication strategy and client's business goals, and effectively communicate the reasoning behind those choices.
- Utilize client and proprietary data and insights to enhance targeting and adjust investment and activation strategies based on performance.
- Embrace a test-and-learn approach, scaling new buying strategies and exploring expansion opportunities while staying aligned with the communication strategy.
- Act as a technical expert in various DSPs, tools, and tactics, resolving troubleshooting and platform issues.
- Ensure brand safety, fraud prevention, and data quality transparency while strategically guiding consumers along their journey.
Client Service:
- Understand client's business goals and customer journey to develop comprehensive media activation plans aligned with their goals.
- Anticipate client needs and offer innovative solutions and recommendations based on data analysis.
- Present campaign analysis and insights to clients, addressing their concerns and demonstrating the effectiveness of activation planning.
- Translate media objectives and strategies in programmatic campaign recommendations across ad formats, such as video, audio, display, native, CTV, etc.
Cross-Functional Collaboration:
- Collaborate with other team members to optimize media across channels and platforms, delivering a cohesive consumer experience and optimizing outcomes.
- Work closely with Strategy/Planning to manage overall campaign delivery and provide optimization recommendations.
- Act as a trusted advisor to media planning, strategy, CX, and investment teams, communicating and collaborating effectively.
Thought-Leadership:
- Contribute to discussions, providing input to help shape and refine activation commitments and standards for effective media activation.
- Implement activation best practices, adjusting to meet your clients' needs to solve their problems, and develop expertise in programmatic media.
- Actively participate in professional growth opportunities, skill development, and meaningful contributions within your area of expertise.
What You Bring:
- Bachelor's degree in marketing, advertising, business administration, or a related field is preferred
- Previous experience (3+ years) in digital media, programmatic advertising, or media buying
- Familiarity with programmatic platforms, DSPs, and advertising tools
- Strong analytical skills and ability to draw insights from data to optimize campaigns
- Excellent communication and presentation skills
- Ability to collaborate effectively in cross-functional teams
- Strong attention to detail and ability to manage multiple tasks simultaneously
Check us out at www.goodwaygroup.com to learn more!
If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway! Goodway Group is 70% Female! We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements.
Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.
Ready to apply?
Apply to Goodway Group
Global Social Channel Manager
Who We Are
*We are only accepting candidates outside of the US* Please only apply if you reside outside of the US* Priority for those who live in Brazil, Colombia, Mexico, and Peru.
The Channel Manager – Social is responsible for delivering high-quality paid social activation across assigned clients. This role owns day-to-day execution, optimization, and performance management across social platforms, ensuring campaigns align to approved media plans, enterprise standards, and evolving channel best practices.
Channel Managers operate as hands-on execution leaders and trusted client partners, translating strategy into precise social activation. They work under the guidance of the Channel Director – Social and support the development of Social Coordinators.
What You’ll Do
Social Execution & Performance Ownership
- Execute and optimize paid social campaigns across platforms and formats
- Own in-platform setup, including audiences, bidding, pacing, creative rotation, and measurement alignment
- Monitor performance and adjust investment based on efficiency and effectiveness goals
- Ensure activation adheres to enterprise standards, brand safety, and data quality requirements
- Support adoption of new features, formats, and automation workflows
- Lead complex and HVC paid social campaigns, acting as the paid social extension for client teams
Client & Strategy Partnership
- Partner with Client Strategy to ensure social activation mirrors approved plans
- Translate performance data and creative insights into optimization recommendations
- Participate in client conversations as an execution authority
- Surface risks, opportunities, and platform changes proactively
- Lead client paid social conversations, serving as the primary subject matter expert and strategic authority on social platforms, activation, and performance
Channel Collaboration & Capability Building
- Support Social Channel Managers and Coordinators through task guidance and QA
- Contribute to documentation, testing efforts, and evolving activation standards
- Collaborate with Analytics to support learning and optimization
- Responsible for mentoring and supporting assigned channel managers and coordinators in their channel growth
- Champion knowledge sharing across the paid social team, proactively distributing platform updates, best practices, test learnings, and performance insights to drive collective expertise and consistency
What You Bring
- Bachelor’s degree in marketing, advertising, business administration, or a related field is preferred
- 5+ years of experience in paid social or performance media activation
- Hands-on experience across major social platforms
- Strong analytical and problem-solving skills
- Experience presenting performance insights and creative learnings to clients
- Ability to mentor and support junior team members
Check us out at www.goodwaygroup.com to learn more!
If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway! Goodway Group is 70% Female! We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements.
Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.
Ready to apply?
Apply to Goodway Group