The Opportunity

Good Inside is looking for a highly organized, detail-oriented Social Media Associate to support the execution and growth of our social presence across multiple platforms and brand accounts. This role will sit inside our Content Team and report directly to the Sr. Social Media Manager. In this role, you will help bring our social strategy to life through daily content preparation, publishing, content coordination, community engagement, and performance tracking across key platforms, including but not limited to Instagram, TikTok, Facebook, YouTube and Threads for multiple brand accounts. 

You will work closely with the Content, Community, Design, Marketing, and Partnerships teams to translate brand priorities into thoughtful, high-quality social content. This role requires someone who is both operationally excellent and deeply curious about social platforms. The right candidate is someone who pays close attention to detail, moves quickly without sacrificing quality, and is excited to experiment, analyze results, and continuously improve. 

What You’ll Own

• Prepare content for publishing across platforms, including scheduling, caption writing, tagging, quality assurance, and adapting assets for different audiences and business objectives. 
• Maintain content calendars and publishing systems, ensuring accuracy and timely execution across multiple accounts.
• Actively manage community engagement, responding to comments and direct messages in a thoughtful, brand-aligned way. You will look for opportunities to spark conversation, build trust, and deepen relationships, while escalating sensitive issues appropriately.
• Explore and experiment on current platforms by repurposing and cross-promoting content with the goal of testing and learning.
• Identify emerging trends and engagement patterns, surfacing ideas and opportunities for testing and iteration
• Support growth in key social metrics including follower growth, engagement, and conversion to membership.
• Track daily and weekly performance metrics; surfacing trends, insights, and notable signals to the team.

Your Skills & Experience 

• 2+ years of experience in social media, content marketing, or a related role. Just as important, you are an active and thoughtful user of social platforms and closely follow emerging trends, formats, and platform behavior.
• Demonstrated experience developing content that drives engagement and growth.
• Deep understanding of platform-specific best practices for Instagram, TikTok, YouTube Shorts, Facebook, Threads, and emerging channels
• Proficiency with content scheduling tools such as Later, Sprout Social, Hootsuite, or similar platforms.
• Proficiency with lightweight creative tools such as Canva and CapCut for editing social-first content.
• Highly organized with strong project management skills. You are comfortable managing multiple deadlines, coordinating across teams, and following projects through from start to finish.
• Strong writing and editing skills, with the ability to maintain a consistent brand voice while ensuring clarity, accuracy, and attention to detail.
• Experience supporting multiple business accounts or brands simultaneously.
• Ability to analyze social performance data and translate insights into actionable recommendations for future content and growth.
• Comfortable leading on-set social capture - identifying key moments, filming short-form content, and gathering assets. 
• A strong eye for social-first content and understand what makes content perform well
• You are comfortable collaborating cross-functionally while also taking ownership of work independently.

What We Offer

• Annual compensation: base salary for this role will be $75k - $85k 
• Company Equity
• Comprehensive benefits package
• 401k + Company match
• Time off to recharge
• Hybrid work environment
• A high-ownership, high-performance, high-collaboration culture

The Opportunity

We’re looking for a leader who is clinically sharp and deeply human to expand how Good Inside supports expecting and new parents. In this role, you will work closely with our Founders as one of our first experts in the Baby category.

This expert will focus on starting solids, nutrition, and early gut health, helping parents navigate one of the most confusing and high-pressure transitions in early childhood.

You’ll cover topics including:

• When and how to start solids
• Introducing allergens and diverse foods safely
• Infant digestion and gut development
• Common challenges (e.g., constipation, reflux, gagging vs. choking, picky eating beginnings)
• Responsive feeding and building a healthy relationship with food from the start

You’ll help parents cut through noise and fear, understand what’s normal, and feel confident feeding their baby — reframing feeding as a relationship, not a performance metric.

The right fit is someone who lights up when helping parents, embraces an inclusive, non-judgmental approach, and feels energized by creating content that reaches families at scale. Much of your impact will come through videos and courses, where your warmth and expertise will help parents feel seen, understood, and never alone.

This is a part-time, remote contractor role, up to 20 hours per week to start. 

What You’ll Own

• Serve as a trusted expert in starting solids and child nutrition across all of Good Inside’s channels — membership, social, podcast, and beyond
• Host live events, workshops, and podcasts, and represent Good Inside in select speaking engagements

Who You Are

• MD (pediatrics) OR RD/RDN with deep expertise in infant feeding and early nutrition (required)
• Extensive experience supporting families through starting solids and early feeding challenges
• Able to translate complex clinical or nutritional information into clear, practical, and emotionally supportive guidance
• Warm, relatable, and non-judgmental in your approach
• Comfortable on camera and in live settings
• Don’t need a social following now — but are excited to grow one with our support
• Can be located anywhere in the U.S. (with flexibility for occasional travel to New York). Based in or near New York is a plus 

What We Offer

• Compensation transparency: This is a W2 Part-Time role starting at $100/hour (commensurate with experience)
• Flexible schedule
• Hybrid work environment  + Occasional travel to NYC
• A high-ownership, high-performance, high-collaboration culture

The Opportunity

Good Inside is seeking a Marketing Analytics Manager, to own and elevate analytics across our full marketing conversion funnel, from the first click to paid subscription and long-term retention. This is a high-impact role at the center of Growth and Data. You’ll analyze paid acquisition performance, sharpen our understanding of CAC and LTV, and connect marketing spend to real revenue outcomes. We’re looking for someone who understands subscription businesses deeply, thinks in unit economics, and moves quickly. If you love turning messy funnel data into clear direction and helping a team spend smarter, this role is for you. This is a hybrid role based in Manhattan with three days onsite.

What You’ll Own

Full-Funnel Performance
Own marketing analytics from first click to lifetime value. Define and track the metrics that actually matter, CAC, LTV, retention, payback, and connect campaign performance to real revenue outcomes.

Smarter Spend
Partner with Growth to evaluate channels (Meta, Google, TikTok, affiliates) through a long-term profitability lens. Recommend where to double down, pull back, or test next.

Measurement That Tells the Truth
Improve attribution, design incrementality tests, and ensure reporting reflects true incremental revenue, not just platform numbers.

Subscription Economics
Connect acquisition to retention and LTV. Model payback, forecast growth, and pressure-test investment assumptions.

Experimentation & Insight
Analyze A/B tests across creative, landing pages, and pricing. Deliver clear recommendations that drive decisions, not just dashboards.

Strategic Influence

Translate complex data into executive-ready narratives. Shape budget allocation, growth strategy, and board-level reporting.

Your Skills & Experience

• 6+ years in marketing, growth, or performance analytics
• Deep experience in subscription, DTC, or app-based businesses
• Strong grasp of unit economics (CAC, LTV, payback, marginal vs. blended)
• Experience managing or influencing meaningful paid media budgets
• Advanced SQL + modern data warehouse experience (Snowflake)
• Strong Python skills for modeling, incrementality, and scenario analysis
• Build clear, stakeholder-ready dashboards (Omni or similar BI tools)
• Experience with attribution, paid channel analysis, and experimentation design
• Familiarity with Amplitude, Segment, and dbt a plus
• Clear communicator who can influence senior leaders with data
• Commercially minded, proactive, and comfortable challenging assumptions

What We Offer

• Compensation: Annual salary for this role will be $155k - $170k 
• Company Equity
• Comprehensive benefits package
• 401k + Company match
• Time off to recharge
• Hybrid work environment
• A high-ownership, high-performance, high-collaboration culture

The Opportunity

We’re hiring a Product Marketing Manager to sit at the center of how we bring Good Inside to life. This is a true PMM role - but at Good Inside, that means marketing two interconnected products:

1. Our digital product (app experience, UX, features, tech functionality)
2. Our content product (expert-led written, audio, and video programming that drives real parenting transformation)

This person will sit on the Marketing team and report to the Head of Marketing, while building strong cross-functional relationships with Product Managers, Content Managers, Writers, Creative, Lifecycle, Growth, and Analytics.

Your job is to ensure we tell the right story about what we build, and that every feature, experience, and piece of content lands clearly, compellingly, and strategically in-market.

This is a hybrid role and requires 3 days per week in our Midtown Manhattan office. 

What You’ll Own

Turn Product Into Story
You’ll take what we’re building and make it matter. Translate roadmap into clear, compelling messaging that shows parents not just what a feature does, but how it changes their everyday life.

Launch What We Build
Own go-to-market for features, content drops, and big moments. Write the brief. Shape the narrative. Partner across Growth, Lifecycle, Creative, and Social to bring it to life across every channel.

Market Content Like a Product
Our content isn’t a library,  it’s a strategic offering. You’ll position series, workshops, and new drops in ways that feel differentiated, urgent, and transformative.

Sharpen the Message
Keep our messaging tight, human, and clear. Eliminate fluff. Strengthen differentiation. Make sure what we promise matches what parents experience inside the product.

Connect the Dots
Work closely with Product, Content, Analytics, Growth, and Creative. Be the bridge between what we build and how we show up in the world.

Who You Are

• 4–6 years of experience in product marketing, content marketing, or growth marketing
• Experience partnering closely with Product teams on feature launches
• Strong messaging and positioning skills - you can turn complexity into clarity
• Comfortable working in fast-moving, ambiguous environments
• Highly organized and proactive - you don’t wait to be handed a brief
• Deeply collaborative and low-ego
• Data-informed - you care about performance and iteration
• Excited about building a category-defining consumer brand

Bonus if you:

• Have experience in subscription businesses
• Working knowledge of analytics/dashboards like Amplitude or Looker/Omni
• Have worked in content-driven or community-driven products
• Have experience marketing both technology and media/content

What We Offer

• Compensation: Annual salary for this role will be $140k - $155k
• Company Equity
• Comprehensive benefits package
• 401k + Company match
• Time off to recharge
• Hybrid work environment
• A high-ownership, high-performance, high-collaboration culture

The Opportunity

Good Inside is seeking a Senior Analytics Engineer to own the foundation of our analytics data platform. This role blends analytics engineering and data engineering, requiring deep expertise in dbt-based modeling in SQL and hands-on experience building scalable, production-grade data pipelines leveraging Python.

You will be responsible for designing modular, extensible data models that power Marketing, Product, Finance, and Growth decision-making—while ensuring correctness in complex domains such as subscription lifecycle management, Stripe payments, and revenue recognition. You will also be the connector between Engineering, especially with our infrastructure team for architecture decisions that have downstream data impacts, and the Data Analytics team. 

This role is ideal for someone who thinks like a software engineer, writes elegant SQL, embraces test-driven development, leverages AI-assisted workflows to increase velocity, and takes pride in building clean, reliable systems that scale.

This is a hybrid role based in Manhattan with three days onsite.

What You’ll Own

Build the Data Foundation
Design and maintain clean, reliable data models that power reporting and decision-making. Create clear, well-documented transformations so everyone trusts the numbers.

Own Subscription & Revenue Data
Model the full subscription lifecycle; new signups, upgrades, churn, reactivations, and ensure our Stripe and billing data is accurate and aligned with Engineering and Finance.

Strengthen Our Data Stack
Build and maintain data pipelines and workflows. Improve data freshness and reliability so teams aren’t waiting on or questioning the numbers.

Protect Data Quality
Set up strong testing and monitoring. Catch inconsistencies early and keep definitions consistent across teams.

Partner Across the Business
Work closely with Engineering, Product, Marketing, Finance, and BI to make sure tracking is built in from the start and business questions translate into scalable data solutions. Communicate clearly and balance competing priorities without lowering the bar.

Your Skills & Experience

• 8+ years in analytics or data engineering roles
• Deep hands-on dbt experience in production
• Advanced SQL and strong Python for modeling and pipelines
• Experience with Airflow and modern data warehouses (Snowflake)
• Built and maintained ingestion pipelines (Fivetran or similar)
• Strong understanding of subscription businesses, Stripe payments, and revenue modeling
• Experience designing clean, modular data models for analytics use
• Comfortable working with event-driven product data
• Proficient with Git and collaborative engineering workflows
• Familiarity with tools like Segment, Braze, Amplitude, and BI platforms (Omni a plus)
• Embrace AI-assisted development tools to increase velocity
• Make sound architectural decisions without heavy oversight
• Balance speed with long-term maintainability
• Clear communicator who thrives in fast-moving environments

What We Offer

• Compensation: Annual salary for this role will be $190k - $200k
• Company Equity
• Comprehensive benefits package
• 401k + Company match
• Time off to recharge
• Hybrid work environment
• A high-ownership, high-performance, high-collaboration culture

The Opportunity

Good Inside is seeking a Senior Machine Learning Engineer to join our Engineering team. This is not a research or data science role – we’re looking for a strong backend engineer who has hands-on experience shipping ML-powered features in production. You’ll work at the intersection of backend systems and machine learning, building the infrastructure and services that bring personalized, intelligent experiences to our users.

You should be comfortable working with ML APIs, understanding core ML concepts, and integrating models into reliable, scalable backend systems. Your primary identity is as a software engineer – someone who writes clean, production-grade code – with the added ability to reason about ML systems and bring them to life in our product.

You will collaborate closely with cross-functional partners, including product, design, mobile, and data teams, to build high-quality features that serve our users’ needs. Your ability to blend backend engineering excellence with practical ML knowledge will be essential as we continue to evolve and scale the Good Inside platform.

This role follows a hybrid schedule, with three in-office days each week at our Manhattan location.

What You’ll Own

• Design, build, and maintain backend services and APIs that power ML-driven features across the Good Inside platform
• Integrate and orchestrate ML models and third-party ML APIs (e.g., LLM providers, recommendation engines, embeddings services) into production systems
• Build data pipelines and infrastructure to support model serving, feature storage, and real-time personalization
• Collaborate closely with product, mobile, and design teams to translate ML capabilities into user-facing features
• Own the reliability, performance, and scalability of ML-adjacent backend systems
• Develop clean, maintainable, and well-documented code aligned with defined project scope
• Provide clear documentation of architectural decisions, implementation details, and handoff materials upon project completion
• Provide input on feature scope and sequencing to support timely and successful delivery of project deliverables

Your Skills and Experience

• 5+ years of professional software engineering experience, with a strong focus on backend development
• Demonstrated experience shipping ML-powered features or products in a production environment
• Working knowledge of ML concepts (e.g., embeddings, classification, recommendation systems, LLMs) – you don’t need to train models, but you need to understand how they work and when to use them
• Hands-on experience integrating ML APIs and services (e.g., OpenAI, Anthropic, ElevenLabs, HuggingFace, AWS SageMaker, or similar)
• Proficiency in Python and/or another backend language (Go, Java, TypeScript/Node, etc.)
• Experience with cloud infrastructure (AWS, GCP, or Azure) and containerized deployments
• Familiarity with data stores and pipelines relevant to ML workloads (e.g., vector databases, feature stores, streaming systems)
• Excellent interpersonal, verbal, and written communication skills
• Strong collaboration abilities and cross-functional relationship-building
• Self-starter with strong analytical and problem-solving skills
• Ability to stay organized and deliver results in a fast-paced, changing environment
• Computer Science degree or equivalent
• At least 2 years of experience in house as a ML Engineer 

Preferred Experience

• Startup Growth Experience: This isn’t your first time helping a high-growth startup scale. You are excited by the challenge and love creating and learning from the bottom up.
• Experience with LLM Application Development: You’ve built applications on top of large language models – prompt engineering, RAG pipelines, conversational AI, or similar – and understand the practical challenges of shipping LLM-powered features.
• Infrastructure & DevOps Fluency: Experience with CI/CD, monitoring, observability, and production-readiness for ML systems.
• Prior experience with recommendation systems, personalization engines, or content ranking algorithms in a user-facing product.

What We Offer

• Competitive Compensation: base salary for this role will be $205k - $235k 
• Company Equity
• Comprehensive benefits package
• 401k + Company match
• Time off to recharge
• Hybrid work environment
• A high-ownership, high-performance, high-collaboration culture

Thank you for your interest in the Good Inside Talent Pool! 

New opportunities at Good Inside will continue to become available. In the meantime, we invite you to join our Talent Pool. When you join our Talent Pool, we will reach out to you when a posted role aligns with your experience. Please share your resume and any additional information that helps us learn more about you.