Head of Marketing
Ediburgh, hybrid
Salary from £70,000 (depending on experience)
Car allowance, 31 days holiday, discounted gym membership, enhanced pension, private healthcare, employee wellbeing support and career coaching
As we scale rapidly, we’re looking for a Head of Marketing to take full ownership of how we attract and convert customers. This is a high-impact role where growth is the priority. If you’re driven by performance, data and delivering measurable results, this is your opportunity to shape how a scaling business wins customers.
WHO WE ARE
At GoFibre we’re on an exciting journey to revolutionise broadband capabilities for homes and businesses in rural towns and villages across Scotland and the north of England, connecting communities and affording them digital capability equal to their city counterparts; whilst being as environmentally conscious as possible, and creating social value in the areas we serve.
Our story is only just beginning. We’re growing fast and we don’t intend to slow down anytime soon as we play our part in ensuring future-proof full fibre coverage. We continue to raise investment for our infrastructure, service and people through our top-notch partnerships, and we’re confident and enthusiastic about what is coming next for the GoFibre family, as we strive to connect hundreds of thousands of homes and businesses. We have fantastic offices to allow colleagues to connect and catch up, one in central Edinburgh (with stunning 360 views of the city) and another in the coastal town of Berwick Upon Tweed; both a short walk from transport links.
HOW WE WORK
Collaboration, innovation, commitment, continual improvement of our business and ourselves, are the cornerstones of what creates our collective success. No two days are the same; the landscape is constantly changing, and we think on our feet, move fast and tackle challenges and opportunities head on. We’re always learning and we thrive under pressure, because we support one another and have some laughs along the way. We’re all in this together, as we navigate the road less travelled, pushing the boundaries of what we can deliver and the professionals we can become. We take care of each other and care about work-life balance and wellbeing.
Sound like the kind of place you want to work? If so, read on
WHAT YOU WILL BE WORKING ON
As the Head of Marketing, you'll drive customer acquisition directly, review performance daily, and make fast, commercially-led decisions.
- Own and scale online acquisition across paid search, paid social, SEO, and digital channels
- Drive continuous improvement in website performance, conversion, and customer journeys
- Lead targeted campaigns aligned to network rollout, delivering the right message to the right communities at the right time
- Build brand awareness and drive consideration of GoFibre as the go-to broadband choice
- Generate leads through online channels, creating a strong pipeline for marketing campaigns and sales
- Own PR, community engagement, and public affairs to strengthen our reputation as a growing Scottish brand
- Use data to optimise performance, reduce customer acquisition costs, and maximise ROI
- Build and lead a high-performing marketing team, working at pace to deliver growth
- Manage agency partners across performance and creative, challenging them to deliver better results
WHAT YOU WILL BRING TO THE ROLE
- Senior marketing experience in a consumer services business
- Commercial and data led, you turn insight into growth
- Skilled in digital and performance marketing to convert clicks into customers
- Hands-on leader who sets strategy and drives results
- Experience in telecoms, utilities, or subscription businesses is a plus
We love that everybody is different, and we believe a diverse workforce will be our strength. We ensure equal opportunity, champion inclusion and we actively encourage applications from suitably qualified candidates regardless of age, disability, gender, race, religion or orientation. Together, we’re all part of the rich GoFibre family and we’re unified by our goals, inspiring our teams to challenge the norm and deliver best-in-class service to our customers, all whilst encouraging and appreciating one another.
Are you ready for the challenge? Get in touch now, we can’t wait to hear from you!
www.gofibre.co.uk
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