About GlossGenius

GlossGenius is building an ecosystem enabling entrepreneurs to succeed. We empower small business owners to focus on being creators, not admins, by offering a range of business management tools including booking and scheduling, marketing, analytics, payment processing and much more. 

Over 100,000 small business owners have chosen to rely on GlossGenius every day to run their entire set of business operations. Joining its powerful, intuitive platform with its vibrant, distinguished brand, GlossGenius is the ideal combination of a fintech, SMB software, and consumer company all in one.

About the Role

We're looking for an exceptional operator to serve as the Senior Manager, Growth Operations — the engine behind the engine. Our self-serve growth motion has helped GlossGenius scale to 100,000 active subscribers. This role exists to build the systems, processes, and intelligence infrastructure that keep it running faster every month.

You will know the self-serve funnel more deeply than anyone at GlossGenius. You will own the weekly business reviews, run our experimentation operating system, partner with finance on forecasting, partner closely with the GTM Analytics team, and proactively surface the risks and opportunities that keep our growth trajectory on track.

This is not a channel execution role — we have exceptional people running paid social, paid search, and lifecycle. This is the role that makes all of those functions more cohesive, more measurable, and maximally impactful. 

You will report to the VP of Growth Marketing. You must be commutable to our NYC headquarters. We default to being in-office 3–4 days per week with required attendance on Tuesdays and Thursdays.

What You’ll Do

• Build and own a real-time intelligence view of GlossGenius's self-serve funnel — every stage, every conversion point, every leverage opportunity — and proactively flag deviations before they show up as misses in the monthly numbers
• Run the weekly business reviews — own the agenda, the data, and the narrative. Translate numbers into decisions, not just updates
• Own the end-to-end experimentation process for the self-serve funnel: what's being tested, by whom, with what hypothesis, and what was learned. Maintain the experiment registry, change log, and learning archive
• Track and report on experimentation velocity and win rate; build systems that make GlossGenius a learning organization, not just a testing one.
• Design and maintain the dashboards and tooling that give channel owners (e.g. paid social, paid search, lifecycle) consistent, granular visibility into their performance — and hold the standard on measurement quality.
• Partner with Strategic Finance to co-own the self-serve financial model assumptions, run scenario analysis, and ensure GTM performance data and financial planning are working from the same reality.
• Continuously monitor competitors and study best practices in PLG, self-serve SaaS, and vertical SaaS growth — surface multiple high-impact intelligence insights per month with a clear recommendation.
• Identify and pursue the highest-leverage operational and analytical opportunities across the self-serve business it evolves

What We’re Looking For

• 7+ years of experience in growth operations, strategy and operations, marketing analytics, or a related function at a fast-growing software or internet business — we care more about the instincts than the exact path.
• Demonstrated track record of building operating systems for growth or marketing teams — dashboards, experiment tracking, business review cadences, forecasting processes — not just executing within them.
• Experience running recurring business reviews with senior leadership where you owned the narrative and drove decisions, not just reported status.
• Direct experience working with finance on forecasting or model assumptions — as a contributor, not a consumer.
• Strong analytical and problem-solving skills — comfortable in SQL or equivalent, fluent in attribution, experimentation design, and business modeling.
• Expert knowledge of AI tools and technologies, with hands-on experience using AI operationally to build faster, analyze faster, and generate insights at a speed that wasn't previously possible — this is a hard requirement, not a nice-to-have.
• Exceptional communication skills — you translate complex data into clear decisions for non-technical audiences and can run a room with senior leadership.
• Systems-first thinking: your instinct when facing a recurring problem is to build a process, not solve it one more time manually.
• Experience in PLG, self-serve SaaS, or vertical SaaS is a plus — understanding funnel economics intuitively accelerates your impact here.

Nice to have:

• Prior people management experience — though first-time managers are welcome if you have led cross-functional projects with real accountability.
• Background in consulting or strategy and operations with a transition into growth or marketing.
• Familiarity with GlossGenius's tech stack: Snowflake, Hex, Iterable, Segment, Eppo.

Benefits & Perks

• Flexible PTO
• Competitive health & dental insurance options, with premiums partially covered by GG
• Fertility and adoption benefits via Carrot and Kindbody
• Generous, fully-paid parental leave policy
• 401k benefit - employees are eligible to contribute starting day 1 of employment
• Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
• Pre-tax commuter benefits
• Dependent Care FSA
• Home office support
• Team Bonding opportunities - as a distributed team, being able to build meaningful bonds both virtually and in person is incredibly important to us! We are constantly evaluating how we accomplish this and currently, teams are given opportunities to gather in person throughout the year

The salary for this role is between $180,000-$230,000 + equity + benefits. The compensation package offered is dependent upon many factors including skills, experience, location, and education. The range is subject to change and may be modified in the future. Additionally, this role is currently eligible to participate in GlossGenius's equity plan as well as a range of health & wellbeing, retirement savings, and other benefits within our total rewards offering.

About GlossGenius

GlossGenius is building an ecosystem enabling entrepreneurs to succeed. We empower small business owners to focus on being creators, not admins, by offering a range of business management tools including booking and scheduling, marketing, analytics, payment processing and much more. 

Over 100,000 small business owners have chosen to rely on GlossGenius every day to run their entire set of business operations. Joining its powerful, intuitive platform with its vibrant, distinguished brand, GlossGenius is the ideal combination of a fintech, SMB software, and consumer company all in one.

About the Role

As an ABM Manager at GlossGenius, you will play a key role in building and scaling our account-based marketing (ABM) motion — driving awareness, engagement, and conversion among target accounts. You will own the strategy, messaging, campaigns, and channel mix that turn target accounts into GlossGenius customers, with a focus on segments where the playbook is still being built. 

You'll operate at the frontier of AI adoption — not just using AI tools, but building repeatable, AI-powered GTM workflows that make our ABM motion smarter and faster at scale. This means leveraging intent signals, building personalized sequences at volume, and continuously tightening the feedback loop between campaign performance and strategy.

You will report to the Lead, Upmarket Growth. You must be commutable to our NYC headquarters and will operate in a hybrid environment with 3-4 days per week in the office. 

What You'll Do

• Define the ABM campaign strategy and channel playbook — including messaging, channel mix and the metrics that tell you it's working
• Own execution of that ABM motion end-to-end— from account selection and segmentation through campaign execution, Sales handoff, and performance reporting
• Design and execute integrated multi-channel ABM campaigns (outbound email, direct mail, digital) tailored to key personas and funnel stage
• Build AI-powered campaign workflows that scale personalization: leveraging intent data, firmographic signals, and behavioral triggers to prioritize and sequence outreach
• Partner closely with Sales, RevOps, and Product Marketing to align on account targeting, campaign strategy, pipeline metrics, and handoff processes
• Own performance reporting — track MQL pacing, pipeline contribution, and activation rates by segment, and translate results into strategy adjustments
• Run structured A/B tests across messaging, offer, and channel mix; build a learning agenda that compounds over time
• Continuously gather competitive and customer intelligence to sharpen positioning and campaign strategy

What You'll Bring

• 3+ years of B2B demand gen or ABM experience, ideally at a high-growth SaaS company
• Proven track record running multi-channel ABM campaigns that drove measurable pipeline — not just MQLs, but revenue contribution
• Experience building a net-new campaign motion — you're comfortable operating without a defined playbook and know how to create structure from ambiguity
• Expert fluency with AI tools for GTM: you've built GTM workflows using Claude Code, Clay or similar platforms, and you have a strong point of view on how AI is reshaping outbound and ABM
• Deep competency in segmentation, intent signal interpretation, and account prioritization — you know how to find the right accounts and the right moment to reach them
• Strong email copywriting skills with demonstrated ability to craft persona-specific, funnel-stage-appropriate messaging that converts
• Comfortable in the data: you can pull performance metrics, build simple models, and turn analysis into actionable insights and strategic adjustments 
• Collaborative working style with a track record of tight alignment with Sales and RevOps — you treat pipeline as a shared metric, not a handoff

Benefits & Perks

• Flexible PTO
• Competitive health & dental insurance options, with premiums partially or fully covered by GG
• In-person opportunities that are designed to help team members foster collaboration and build community (i.e., working out of a co-working space, team dinners, and other team building activities)
• Fertility and adoption benefits via Carrot
• Generous, fully-paid parental leave policy
• 401k benefit—employees are eligible to contribute starting day 1 of employment
• Professional Development—employees receive a yearly stipend for approved learning and educational-related expenses
• Pre-tax commuter benefits
• Dependent Care FSA
• Home office support

The starting base salary for this role in New York, California, and Washington is between $115,000-$135,000 + target equity + benefits. The base salary offered is dependent upon many factors including skills, experience, location, and education. The base pay range is subject to change and may be modified in the future. Additionally, this role is currently eligible to participate in GlossGenius’s equity plan as well as a range of health & wellbeing, retirement savings, and other benefits within our total rewards offering.

At GlossGenius, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but our product, customers, and community as well. GlossGenius is proud to be an Equal Opportunity and Affirmative Action Employer.

About GlossGenius

GlossGenius is building an ecosystem enabling entrepreneurs to succeed. We empower small business owners to focus on being creators, not admins, by offering a range of business management tools including booking and scheduling, marketing, analytics, payment processing and much more. 

Over 100,000 small business owners have chosen to rely on GlossGenius every day to run their entire set of business operations. Joining its powerful, intuitive platform with its vibrant, distinguished brand, GlossGenius is the ideal combination of a fintech, SMB software, and consumer company all in one.

About the Role

As the Senior Brand Manager you will act as the strategic architect for GlossGenius’s next phase of brand growth. You will be responsible for defining, validating, and scaling new top-of-funnel channels to reach key audiences, moving them from pilot tests to predictable revenue drivers. You will also architect and execute integrated brand campaigns that align with our biggest strategic bets.

In this role, you will bring a full-funnel mindset to brand marketing. You will ensure that our "big bet" campaigns are not isolated awareness plays, but fully integrated campaigns that flow seamlessly into consideration and conversion. You will architect multi-quarter channel strategies, build rigorous measurement frameworks to prove their impact, and work cross-functionally to ensure a cohesive customer journey from the first impression to the final sale. You will act as the General Manager for your channels, prioritizing initiatives that drive meaningful awareness, pipeline, and business results.

You will report to the Director of Brand Marketing. You must be commutable to our NYC headquarters and will operate in a hybrid environment with 3-4 days per week with required attendance on Tuesdays and Thursdays.

What You’ll Do

• Architect and scale new Top-of-Funnel (TOFU) channels moving them from pilot tests to predictable revenue drivers 
• Orchestrate fully integrated campaigns, ensuring that top-of-funnel "big bets" flow seamlessly through the entire customer journey from the first ad impression to the landing page, email nurture, and sales talk track, etc. 
• Partner with Creative and Brand teams to develop campaigns that align with business priorities and authentically tell our story and demonstrate our product value, ensuring you're an effective creative partner who can brief, iterate, and push for breakthrough work 
• Establish frameworks for measuring brand success, tracking incrementality, lift, and business impact; connecting awareness tactics to customer acquisition
• Own the P&L for your channels, partnering with Analytics to validate efficiency and defend investment strategies with data-driven storytelling
• Integrate AI into your daily workflow as a productivity multiplier by using tools to accelerate research, iterate on copy/creative, and streamline operational tasks

What We’re Looking For

• 6+ years of integrated brand marketing experience at high-growth companies, with a proven track record of scaling TOFU channels and connecting brand awareness to measurable pipeline and revenue impact
• Deep expertise in at least 2-3 TOFU channels (e.g., podcast advertising, OOH, CTV, influencer partnerships, experiential) with experience taking channels from test to scale
• Experience building and implementing measurement frameworks for offline or broad-reach channels (e.g., incrementality testing, lift studies)
• Ability to balance hands-on execution with high-level decision-making, shifting from managing projects to owning business-critical initiatives
• Demonstrated AI fluency in a brand or marketing context — you have a point of view on which tools meaningfully improve your output and can show examples of how you've used AI to make better strategic decisions, not just work faster
• Nice to have: 
  
  • Experience bringing AI products to market and differentiating them in a crowded landscape
  • Background in vertical SaaS
  • Prior experience at companies that successfully scaled from $20M-$500M ARR
  • Hands-on experience with brand creative production (video, photography, content)

Benefits & Perks

• Flexible PTO
• Competitive health & dental insurance options, with premiums partially or fully covered by GG
• In-person opportunities that are designed to help team members foster collaboration and build community (ie; working out of a co-working space, team dinners, and other team building activities)
• Fertility and adoption benefits via Carrot
• Generous, fully-paid parental leave policy
• 401k benefit - employees are eligible to contribute starting day 1 of employment
• Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
• Pre-tax commuter benefits
• Dependent Care FSA
• Home office support

The starting base salary for this role in New York, California, and Washington is between $170,000 - $205,000 + target equity + benefits. The base salary offered is dependent upon many factors including skills, experience, location, and education. The base pay range is subject to change and may be modified in the future. 

At GlossGenius, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but our product, customers, and community as well. GlossGenius is proud to be an Equal Opportunity and Affirmative Action Employer.

About GlossGenius

GlossGenius is building an ecosystem enabling entrepreneurs to succeed. We empower small business owners to focus on being creators, not admins, by offering a range of business management tools including booking and scheduling, marketing, analytics, payment processing and much more.

Over 100,000 small business owners have chosen to rely on GlossGenius every day to run their entire set of business operations. Joining its powerful, intuitive platform with its vibrant, distinguished brand, GlossGenius is the ideal combination of a fintech, SMB software, and consumer company all in one.

About the Role

GlossGenius powers the businesses behind the world's most meaningful appointments. Over 100,000 business owners trust us to help them grow, and the way we talk to them is part of how we earn that trust.

Most companies are hiring copywriters to write copy. We're hiring someone to reinvent how it gets made. In this role, you'll be the sole dedicated writer (with contract support as needed), which means your fingerprints are on everything. But great copy is just part of the story. What makes this role different is that you'll also architect the AI-powered systems that scale your instincts across the entire marketing org, making everyone faster, sharper, and more creative than previous processes could allow.

You'll report to the Director of Brand Marketing and must be commutable to our NYC headquarters. We default to in-office 3-4 days per week, with required attendance on Tuesdays and Thursdays.

What You'll Do

• Write across the full marketing funnel: paid social, email, landing pages, video scripts, campaigns, and more. Your copy brings real business-owner pain points to life and shows how GlossGenius solves them in ways competitors can't.
• Architect and build AI-powered copywriting and copy-review systems from the ground up. Design Claude skills, stress-test outputs against brand standards, ship new workflows, and iterate constantly as the tools and the team evolve.
• Build and maintain a living style guide and brand voice framework that serves as the foundation for every system you create and every piece of copy the team produces.
• Serve as the organization's editorial authority: set the standard, run AI-powered copy reviews, give feedback with conviction, and coach partners to make better messaging decisions without needing you in every room.
• Develop integrated campaign messaging, creative territories, and taglines that cut through competitive noise and make GlossGenius impossible to ignore.
• Stay close to what great brand and performance marketing looks like in the wild. Bring that perspective, along with the latest AI systems thinking, back to the team and use it to push our work forward.

What We're Looking For

• 5+ years of copywriting experience with a portfolio spanning brand, performance, and lifecycle
• Deep fluency in outcomes-first writing: you have proven experience translating product features into business impact and customer transformation, and you understand that differentiation increasingly lives in narrative, not just feature lists.
• Experience setting copy standards at an organizational level, whether through style guides, voice frameworks, or AI-powered writing systems
• Real, hands-on AI fluency. You've built AI writing tools and workflows that changed how your team operates.
• Strong performance marketing instincts. You know what makes copy convert in crowded paid environments and you think about creative strategy, not just execution.
• A clear point of view: you have opinions about what great looks like, can defend them, and rally cross-functional partners around your perspective.

Benefits & Perks

• Flexible PTO
• Competitive health & dental insurance options, with premiums partially covered by GG
• Fertility and adoption benefits via Carrot and Kindbody
• Generous, fully-paid parental leave policy
• 401k benefit — employees are eligible to contribute starting day 1 of employment
• Professional Development — employees receive a yearly stipend for approved learning and educational-related expenses
• Pre-tax commuter benefits
• Dependent Care FSA
• Home office support
• Team Bonding opportunities — as a distributed team, being able to build meaningful bonds both virtually and in person is incredibly important to us! We are constantly evaluating how we accomplish this and currently, teams are given opportunities to gather in person throughout the year

The base salary for this role in New York is between $145,000-$170,000 + target equity + benefits, dependent upon skills, experience, and education.

At GlossGenius, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. GlossGenius is proud to be an Equal Opportunity and Affirmative Action Employer.

About GlossGenius

GlossGenius is building an ecosystem enabling entrepreneurs to succeed.  We empower small business owners to focus on being creators, not admins, by offering a range of business management tools including booking and scheduling, marketing, analytics, payment processing and much more. 

Over 100,000 small business owners have chosen to rely on GlossGenius every day to run their entire set of business operations. Joining its powerful, intuitive platform with its vibrant, distinguished brand, GlossGenius is the ideal combination of a fintech, SMB software, and consumer company all in one.

About the Role

As a Staff Marketing Analyst, you will set the analytical vision and raise the ceiling on what's possible across our Go-to-Market team. You will partner closely with our VP of Growth Marketing to own and evolve our marketing measurement strategy, lead a team of marketing analysts, and drive the overall efficiency of our growth machine. Beyond executing high-quality analysis yourself, you will define frameworks, establish best practices, and multiply the impact of the analysts around you.

You'll report to the VP of Growth Marketing. You must be commutable to our NYC headquarters. We default to being in-office 3-4 days per week with required attendance on Tuesdays and Thursdays.

What You’ll Do

• Work directly with various GTM teams (e.g. lifecycle, performance marketing, brand & product marketing) to execute high-impact campaigns, experiments and projects
• Lead, mentor, and grow a team of marketing analysts — setting standards for analytical rigor, documentation, and stakeholder communication
• Identify opportunities for optimization and revenue growth through analysis of our funnel, customer performance data, and experiments
• Own, iterate and improve upon our multi-touch attribution model and channel lift-testing
• Define, govern, and socialize marketing metrics and KPIs (such as CAC, LTV and payback period) ensuring consistent interpretation across teams
• Partner with Data Platform and peer Analytics teams to implement best-in-class analytical frameworks and testing structure across our data stack
• Leverage AI tools and automation to scale your team's analysis, actively explore how AI can expand what's analytically possible and focus on the most high impact initiatives
• Serve as a senior thought partner to go-to-market leadership in deciding how to strategically grow our customer base, and represent the Marketing Analytics function in company-wide data strategy discussions

What We’re Looking For 

• 7+ years of experience in a highly analytical role, 3+ years in a marketing analytics or science role, ideally at a SaaS company
• 1+ years of experience directly managing or leading a team of analysts, including mentorship, project prioritization, and performance development
• Demonstrated use of AI tools (e.g., Claude, ChatGPT, Cursor) to accelerate analysis, build automations, or improve workflow efficiency
• Strong perspective on the marketing experimentation lifecycle (hypothesis generation, experimental design, implementation, statistical analysis, A/B testing best practices)
• Strong working knowledge of stats (regression, conversation rate modeling, A/B testing, media mix modeling, etc.)
• Proficiency in SQL and Python
• Experience with Hex, Looker, Tableau, or other data visualization tools is preferred
• Familiarity with CRM and Martech tools like Iterable, Hubspot, Eppo and similar is a plus

Benefits & Perks 

• Flexible PTO
• Competitive health & dental insurance options, with premiums partially or fully covered by GG
• Fertility and adoption benefits via Carrot
• Generous, fully-paid parental leave policy
• 401k benefit - employees are eligible to contribute starting day 1 of employment
• Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
• Pre-tax commuter benefits
• Dependent Care FSA
• Home office support
• Team Bonding opportunities - as a distributed team, being able to build meaningful bonds both virtually and in person is incredibly important to us! We are constantly evaluating how we accomplish this and currently, teams are given opportunities to gather in person throughout the year

The starting base salary for this role in New York, California, and Washington is between $190,000-$220,000 + target equity + benefits. The base salary offered is dependent upon many factors including skills, experience, location, and education. The base pay range is subject to change and may be modified in the future.

At GlossGenius, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but our product, customers, and community as well. GlossGenius is proud to be an Equal Opportunity and Affirmative Action Employer.

About GlossGenius

GlossGenius is building an ecosystem enabling entrepreneurs to succeed.  We empower small business owners to focus on being creators, not admins, by offering a range of business management tools including booking and scheduling, marketing, analytics, payment processing and much more. 

Over 100,000 small business owners have chosen to rely on GlossGenius every day to run their entire set of business operations. Joining its powerful, intuitive platform with its vibrant, distinguished brand, GlossGenius is the ideal combination of a fintech, SMB software, and consumer company all in one.

About the Role

As a Senior Marketing Analyst, you will be responsible for raising the bar on the quality of our analysis and decision making within the Go-to-Market team. You will partner closely with our VP of Growth Marketing to own and uplevel our marketing attribution systems, deep dive into customer acquisition funnels, and improve the overall efficiency of our growth machine. 

You'll report to the VP of Growth Marketing. You must be commutable to our NYC headquarters. We default to being in-office 3-4 days per week with required attendance on Tuesdays and Thursdays.

What You’ll Do

• Work directly with various GTM teams (e.g. lifecycle, performance marketing, brand & product marketing) to execute high-impact campaigns, experiments and projects
• Identify opportunities for optimization and revenue growth through analysis of our funnel, customer performance data, and experiments
• Own, iterate and improve upon our multi-touch attribution model and channel lift-testing
• Define and analyze marketing metrics and KPIs, such as CAC, LTV and payback period
• Partner with Data Platform and peer Analytics teams to implement best-in-class analytical frameworks and testing structure across our data stack
• Leverage AI tools and automation to scale your analysis, actively explore how AI can expand what's analytically possible and focus on the most high impact initiatives
• Serve as a thought partner to the go-to-market leadership in deciding how to strategically grow our customer base

What We’re Looking For 

• 5+ years of experience in a highly analytical role, 2+ years in a marketing analytics or science role, ideally at a SaaS company
• Demonstrated use of AI tools (e.g., Claude, ChatGPT, Cursor) to accelerate analysis, build automations, or improve workflow efficiency
• Strong perspective on the marketing experimentation lifecycle (hypothesis generation, experimental design, implementation, statistical analysis, A/B testing best practices)
• Strong working knowledge of stats (regression, conversation rate modeling, A/B testing, media mix modeling, etc.)
• Proficiency in SQL and Python
• Experience with Hex, Looker, Tableau, or other data visualization tools is preferred
• Familiarity with CRM and Martech tools like Iterable, Hubspot, Eppo and similar is a plus

Benefits & Perks 

• Flexible PTO
• Competitive health & dental insurance options, with premiums partially or fully covered by GG
• Fertility and adoption benefits via Carrot
• Generous, fully-paid parental leave policy
• 401k benefit - employees are eligible to contribute starting day 1 of employment
• Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
• Pre-tax commuter benefits
• Dependent Care FSA
• Home office support
• Team Bonding opportunities - as a distributed team, being able to build meaningful bonds both virtually and in person is incredibly important to us! We are constantly evaluating how we accomplish this and currently, teams are given opportunities to gather in person throughout the year

The starting base salary for this role in New York, California, and Washington is between $160,000-$185,000 + target equity + benefits. The base salary offered is dependent upon many factors including skills, experience, location, and education. The base pay range is subject to change and may be modified in the future. 

At GlossGenius, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but our product, customers, and community as well. GlossGenius is proud to be an Equal Opportunity and Affirmative Action Employer.

About GlossGenius

GlossGenius is building an ecosystem enabling entrepreneurs to succeed.  We empower small business owners to focus on being creators, not admins, by offering a range of business management tools including booking and scheduling, marketing, analytics, payment processing and much more. 

Over 100,000 small business owners have chosen to rely on GlossGenius every day to run their entire set of business operations. Joining its powerful, intuitive platform with its vibrant, distinguished brand, GlossGenius is the ideal combination of a fintech, SMB software, and consumer company all in one.

About the Role

We're looking for a Director of PR & Communications who can craft and amplify the GlossGenius story across every audience that matters - investors, employees, customers, and the broader market. This role is for a natural storyteller who sees the connections between different narratives and knows how to make them resonate with distinct stakeholders while building toward a unified brand vision. You'll own our external communications strategy and execution, translating our product innovation and market momentum into compelling narratives that demonstrate GlossGenius’ category leadership. 

You will report to the Chief Business Officer. You must be commutable to our NYC headquarters. We default to being in-office 3-4 days per week with required attendance on Tuesdays and Thursdays.

What You'll Do

• Craft compelling narratives and communications strategies that serve investor, employee, and customer audiences simultaneously
• Connect dots between our founding story, product vision, and market opportunity in ways that feel authentic and differentiated 
• Build and execute media strategies and programs that earn coverage in top-tier business, tech, and industry publications
• Cultivate relationships with journalists and secure strategic placements that advance our positioning
• Partner with founders and executive leadership on thought leadership content, speaking opportunities, and public positioning across owned and earned properties
• Draft and refine executive content including LinkedIn posts, blog announcements, keynote talking points, and media interviews
• Use AI tools to accelerate content development, research, and media monitoring — from drafting and refining executive communications to identifying emerging narratives and tracking competitive coverage in real time
   

What We're Looking For

• 8-10+ years in communications, with time at a top-tier PR agency and running in-house communications programs
• Proven track record crafting narratives for fast-growing tech companies and brands loved by customers
• Experience managing integrated communications across investor announcements, employer brand, and customer marketing
• Portfolio demonstrating earned media placements in business and tech publications
• Exceptional storytelling: you can take complex ideas and make them compelling for any audience
• Strategic thinking: You see how individual communications efforts ladder up to broader positioning goals
• Execution excellence: You balance strategic thinking with hands-on execution and attention to detail 
• Fluency with AI-powered writing, research, and media tools; you use AI to move faster and raise the quality of your output without losing the distinctly human voice and judgment that great communications requires

Benefits & Perks

• Flexible PTO
• Competitive health & dental insurance options, with premiums partially or fully covered by GG
• In-person opportunities that are designed to help team members foster collaboration and build community (ie; working out of a co-working space, team dinners, and other team building activities)
• Fertility and adoption benefits via Carrot
• Generous, fully-paid parental leave policy
• 401k benefit - employees are eligible to contribute starting day 1 of employment
• Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
• Pre-tax commuter benefits
• Dependent Care FSA
• Home office support

The starting base salary for this role in New York is between $200,000-$250,000 + target equity + benefits. The base salary offered is dependent upon many factors including skills, experience, location, and education. The base pay range is subject to change and may be modified in the future.  Additionally, this role is currently eligible to participate in GlossGenius’s equity plan as well as a range of health & wellbeing, retirement savings, and other benefits within our total rewards offering.

About GlossGenius

GlossGenius is building an ecosystem enabling entrepreneurs to succeed. We empower small business owners to focus on being creators, not admins, by offering a range of business management tools including booking and scheduling, marketing, analytics, payment processing and much more. 

Over 100,000 small business owners have chosen to rely on GlossGenius every day to run their entire set of business operations. Joining its powerful, intuitive platform with its vibrant, distinguished brand, GlossGenius is the ideal combination of a fintech, SMB software, and consumer company all in one.

About the Role

GlossGenius is looking for an Influencer Marketing Associate to help manage and grow our community of creators — made up of inspiring beauty, wellness, and health, small business owners — and shape what our program looks like at scale. 

In this role, you'll be the connective tissue between GlossGenius and the small business owners who embody our brand. You'll own the end-to-end creator journey — from outreach and contract management to content review and performance reporting — while helping architect how GlossGenius uses AI to power creator operations at scale. 

You will report to the Influencer Marketing Manager and work closely with our Social and Brand teams. You must be commutable to our NYC headquarters and will operate in a hybrid environment with 3-4 days per week with required attendance on Tuesdays and Thursdays.

What You’ll Do

• Build and manage AI-automated workflows for initial creator outreach, and lead rate and contract negotiations that move approved creators from first contact to signed agreement
• Serve as a relationship owner for creators throughout the campaign lifecycle, building the kind of trust that makes them our best advocates
• Build and iterate on AI-assisted workflows for creator sourcing, contract tracking, content review, and campaign reporting — and document what works for the broader team
• Keep campaign operations running smoothly by tracking active partnerships, key metrics, and deliverables with a high degree of accuracy and reliability
• Assist in creative feedback rounds across multiple stages, holding a high bar for what GlossGenius-quality creator content looks like
• Oversee posting logistics, include AI-automated delivery of posting instructions and approvals, and providing specific posting guidance as needed
• Create and audit AI workflows for reporting on influencer program performance, and surfacing trends and learnings that shape future strategy

What We’re Looking For

• 1-3 years of experience in influencer marketing, creator partnerships, talent management, social media, or a related field
• A social-native thinker with a sharp eye for great content. You spend real time on TikTok and Instagram, understand the creator landscape, and know the difference between content that converts and content that just exists
• Proven, hands-on experience with AI tools that can meaningfully accelerate and complete workflows with agentic capabilities
• Exceptional relationship-building and communication skills that can build trust quickly with creators and cross-functional partners alike
• Operational excellence managing multiple partnerships across different stages simultaneously
• Nice-to-haves:
  • Familiarity with content capture platforms (e.g., Archive) or project management tools (Asana, Slite)
  • Experience supporting influencer programs for vertical SaaS and/or beauty & wellness companies

Benefits & Perks

• Flexible PTO
• Competitive health & dental insurance options, with premiums partially or fully covered by GG
• In-person opportunities that are designed to help team members foster collaboration and build community (ie; working out of a co-working space, team dinners, and other team building activities)
• Fertility and adoption benefits via Carrot
• Generous, fully-paid parental leave policy
• 401k benefit - employees are eligible to contribute starting day 1 of employment
• Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
• Pre-tax commuter benefits
• Dependent Care FSA
• Home office support

The starting base salary for this role in New York, California, and Washington is between $80,000-$93,000 + target equity + benefits. The base salary offered is dependent upon many factors including skills, experience, location, and education. The base pay range is subject to change and may be modified in the future. Additionally, this role is currently eligible to participate in GlossGenius’s equity plan as well as a range of health & wellbeing, retirement savings, and other benefits within our total rewards offering.

At GlossGenius, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but our product, customers, and community as well. GlossGenius is proud to be an Equal Opportunity and Affirmative Action Employer.

About GlossGenius

GlossGenius is building an ecosystem enabling entrepreneurs to succeed. We empower small business owners to focus on being creators, not admins, by offering a range of business management tools including booking and scheduling, marketing, analytics, payment processing and much more.

Over 100,000 small business owners have chosen to rely on GlossGenius every day to run their entire set of business operations. Joining its powerful, intuitive platform with its vibrant, distinguished brand, GlossGenius is the ideal combination of a fintech, SMB software, and consumer company all in one.

About the Role

We're looking for an exceptional growth marketing generalist who operates at the frontier of AI adoption and thrives on solving high-impact problems. This role is for someone who excels at identifying high-leverage opportunities and building creative solutions that move the business forward.

Initially, you'll own the GlossGenius website end-to-end—a critical lever in our product-led growth funnel sitting at the intersection of Product, Design, Marketing, and Engineering. You'll evolve our website vision through AI-powered innovation, rigorous experimentation, and compelling storytelling that resonates with beauty and wellness professionals.

As you demonstrate impact, you'll expand into other high-priority growth initiatives where your technical savvy, marketing expertise, and AI fluency unlock the most value. This isn't a role with rigid boundaries—it's an opportunity to shape your scope around the most important problems.

You'll report to the VP of Growth Marketing. You must be commutable to our NYC headquarters. We default to being in-office 3-4 days per week with required attendance on Tuesdays and Thursdays.

What You'll Do

• Evolve the vision for the GlossGenius website and create a high-impact quarterly roadmap across paid and non-paid landing pages, CRO experiments, SEO & GEO improvements, analytics enhancements, technical improvements, and stakeholder support
• Determine how AI should merge with our website strategy—evaluating and implementing AI-powered personalization, chatbots, content generation, testing tools, and emerging technologies
• Bring our story to life through our website in a way that resonates deeply with beauty and wellness businesses.
• Design and execute rigorous A/B tests and iterative experiments to optimize critical conversion metrics across the funnel.
• Monitor and report on website performance, tracking key metrics including website conversion rate, trial starts, and traffic.
• Project manage execution of all key website priorities, leading a cross-functional team including designers, developers, and analytics lead.
• Partner with Product, Design, Product Marketing, Engineering, Paid Marketing, Content, Sales, and Lifecycle Marketing teams to improve the web journey from first visit through activation.
• Identify and pursue the highest-impact growth opportunities across the entire customer lifecycle.
• Drive strategic initiatives that leverage AI to unlock new growth vectors and competitive advantages.

What We're Looking For

• 5+ years of experience driving growth for fast-growing software and internet businesses, with demonstrated ability to identify and execute high-impact initiatives; experience in vertical SaaS or serving beauty/wellness or other service-based SMB customers is a plus
• Proven track record of moving key business metrics through creative problem-solving, experimentation, and data-driven decision-making
• Expert knowledge of AI tools and technologies for growth and marketing, with hands-on experience implementing AI-powered solutions (personalization, chatbots, content generation, testing platforms, emerging tools like Lovable, Vercel, etc.)
• Strong point of view on how AI is reshaping growth marketing and what opportunities it unlocks
• Deep understanding of growth fundamentals including conversion optimization, funnel analysis, experimentation design, and analytics
• Exceptional product marketing instincts—ability to craft compelling narratives that resonate with target audiences
• Strong analytical and problem-solving skills—comfortable building models, designing experiments, and turning insights into action

Nice to have:

• Experience managing websites and conversion rate optimization (CRO) programs for PLG companies
• Proficiency with website analytics tools (Google Analytics, Mixpanel, Amplitude, etc.), experimentation platforms, and modern CMS platforms like Webflow
• Technical skills in HTML/CSS or experience with front-end development

Benefits & Perks

• Flexible PTO
• Competitive health & dental insurance options, with premiums partially or fully covered by GG
• In-person opportunities that are designed to help team members foster collaboration and build community (ie; working out of a co-working space, team dinners, and other team building activities)
• Fertility and adoption benefits via Carrot
• Generous, fully-paid parental leave policy
• 401k benefit - employees are eligible to contribute starting day 1 of employment
• Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
• Pre-tax commuter benefits
• Dependent Care FSA
• Home office support

The starting base salary for this role in New York, California, and Washington is between $145,000 - $165,000 + target equity + benefits. The base salary offered is dependent upon many factors including skills, experience, location, and education. The base pay range is subject to change and may be modified in the future. 

At GlossGenius, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but our product, customers, and community as well. GlossGenius is proud to be an Equal Opportunity and Affirmative Action Employer.