An overview of this role

As a Regional Marketing Manager on GitLab's Regional Marketing team, you'll provide both operational and strategic support for programs that drive sales pipeline growth for AMER Regional Marketing Sales initiatives. You'll partner closely with Senior Regional Marketing Managers and cross-functional teams in Sales and Marketing to help plan, execute, and measure regional campaigns and events that engage enterprise IT leaders, IT operations practitioners, and developers. You'll focus on detailed planning, clear communication, and precise execution to ensure every program runs smoothly and supports our sales objectives, while growing your skills in regional marketing within an all-remote, values-driven environment.

Some examples of our projects:

• Assisting with the setup, management, and reporting of integrated regional campaigns and events that support AMER Sales priorities
• Coordinating logistics for third-party and GitLab-owned events, including venue research, vendor management, registration, and onsite support to create memorable experiences that generate qualified pipeline

What you'll do in this role

• Assist Senior Regional Marketing Managers with campaign and event setup, execution, and reporting for AMER Regional Marketing Sales programs, ensuring accurate timelines, documentation, and communication.
• Support the creation, management, and tracking of regional marketing budgets by processing purchase orders through GitLab's procurement process and coordinating payments for Regional Marketing activities.
• Help plan and coordinate regional event logistics, including venue research, vendor coordination, registration management, staffing requests, and onsite support to deliver high-quality experiences.
• Work in GitLab in a project management style to complete tasks such as creating Marketo programs and Salesforce campaigns, generating UTMs, submitting target list requests, and tracking progress against deadlines.
• Manage event materials and logistics end to end, including shipping, booth setup coordination, and attendee communications before, during, and after events.
• Partner closely with the partner marketing team to support and monitor market development fund (MDF) campaigns, ensuring proper setup, execution, and documentation.
• Update and maintain regional marketing materials, presentations, and sales enablement resources so Sales and partners have current, on-brand assets.
• Coordinate with marketing operations on digital assets such as landing pages, email invitations, and lead capture forms, and help manage lead collection, list uploads, and post-event campaign analysis to inform future program improvements.
• Potential travel up to 25%

What You’ll Bring 

• Foundational experience in marketing or related go-to-market roles, ideally supporting regional or field programs in partnership with Sales, with a strong interest in growing your career in Regional Marketing.
• Proven ability to coordinate integrated campaigns and events that support sales pipeline goals, across both digital and in-person tactics, with strong organizational, project, and program coordination skills and high attention to detail.
• Creative mindset with the ability to propose new ideas for territory-specific campaigns and events, test fresh approaches, and help build scalable programs from the ground up.
• Data-driven approach to marketing, using performance metrics and insights to track campaign and event performance, measure results, and recommend improvements.
• Experience supporting budget management activities such as tracking spend, processing purchase orders, and reconciling invoices for marketing programs.
• Excellent communication and writing skills, including clearly communicating updates, coordinating with stakeholders, and creating or updating simple content, decks, and talking points.
• Comfort working in an all-remote, asynchronous environment as a self-directed "manager of one," with the capacity to empathize with IT leaders, IT operations practitioners, and developers and align with GitLab's values while cultivating curiosity about developer tools, IT operations tools, and IT security markets.
• Proficiency with marketing automation platforms, customer relationship management (CRM) systems, and project management tools; experience with Marketo, Salesforce, and GitLab is a plus.

About the team

The Regional Marketing team is a collaborative, cross-functional partner to Sales and Marketing, focused on driving pipeline and revenue through integrated, high-impact programs tailored to the AMER market. You'll join a fully remote, globally distributed team that works asynchronously with account executives, marketing operations, product marketing, and external partners to design and execute regional campaigns and orchestrate in-person and digital experiences. We're currently focused on supporting key Enterprise and Commercial accounts through scalable regional programs, optimizing event and campaign performance through clear measurement and reporting, and helping sales and marketing leaders clearly understand and communicate the impact of regional marketing investments across AMER.

An overview of this role

Join GitLab's dynamic Senior Regional Marketing team where you'll craft integrated campaigns that showcase GitLab’s value through in-person and digital experiences. We're seeking an experienced, creative marketing professional to develop and execute field marketing strategies across India. In this role, you'll work closely with sales, partner marketing, and other cross functional teams to drive pipeline growth for our Sales teams. This position offers the opportunity to make a significant impact on GitLab's market presence while working with a collaborative, cross-functional team in a fast-paced environment.

What You’ll Do  

• Take full ownership of your India regional marketing initiatives, creating detailed and strategic program plans
• Take full ownership of India regional marketing initiatives, creating detailed and strategic program plans aligned to APJ priorities
• Contribute to APJ-wide marketing strategy discussions, bringing India market intelligence, competitive insights, and actionable recommendations to leadership
• Design and execute ABM programs targeting enterprise accounts in India, working closely with Sales and BDR/SDR teams to identify and prioritize target account lists
• Continually experiment, test and iterate programs to define best practice and evolve program as the business grows
• Analyze and report on the impact and performance of regional marketing to a range of audiences, from local leadership to the executive level and tailor the insights accordingly
• Achieve high and consistent ROI from Marketing programs in India, through operational rigor, measurement, and budget and financial management
• Work cross-functionally to drive the execution of demand generation and field marketing plans, aligning with other areas of marketing
• Design and execute ABM programs targeting enterprise accounts in India, working closely with Sales and BDR/SDR teams to identify and prioritize target account lists
• Work in collaboration with external agencies and 3rd parties to prepare, manage and execute campaigns
• Be a key member and collaborator of the APJ Marketing team

What You’ll Bring 

• Experience in the B2B tech industry with a focus on field marketing, working directly with sales teams
• Understanding of both physical and digital marketing and what is the right channels for the India market
• Ability to manage and hold accountable external agency partners — including briefing, QA, and performance evaluation
• Experience managing larger marketing budgets with direct accountability to sales leadership on pipeline contribution
• Ability to translate market dynamics and customer insights from India into strategic recommendations 
• Experience delivering on both third-party and owned events
• Data-driven, using data to measure results and inform decision making and strategy development
• Ability to travel up to 25% and comply with the company’s travel policy. 
• Able to coordinate across many teams and iterate and deliver in a fast-moving startup environment
• Understanding of Agile and DevOps methodologies across the entire Software Development Lifecycle, especially in large enterprise environments
• Excellent communication and writing skills, and the ability to distill down complex ideas in a variety of mediums (including content, decks, meetings) 
• Proficient with marketing automation and CRM tools such as Marketo and Salesforce
• Experience managing marketing budgets and allocating resources across tactics.
• High EQ and an excellent relationship builder, with the ability to secure resources and get buy-in from stakeholders
• You share our values and work according to those values

About the team

The Regional Marketing team is a collaborative, cross-functional partner to Sales and Marketing, focused on driving pipeline and revenue through integrated, high-impact programs tailored to the APJ market. You'll join a fully remote, globally distributed team that works asynchronously with account executives, marketing operations, product marketing, and external partners to design and execute regional campaigns and orchestrate in-person and digital experiences. We're currently focused on supporting key Enterprise and Commercial accounts through scalable regional programs, optimizing event and campaign performance through clear measurement and reporting, and helping sales and marketing leaders clearly understand and communicate the impact of regional marketing investments across APJ.

An overview of this role

As a Senior Regional Marketing Manager, EMEA on GitLab's Regional Marketing team, you'll guide the strategy and execution of integrated programs that help increase pipeline growth across the EMEA region. You'll work closely with Sales, Marketing, Product, and Ecosystem teams to create in-person and digital experiences that show GitLab's value to enterprise audiences and assist both Sales and Ecosystem priorities. In this role, you'll manage regional plans, bring creative ideas to market, and use performance insights to improve programs over time, while working with flexibility in GitLab's all-remote, asynchronous, values-driven environment.

Some examples of our projects:

• Building regional field marketing strategies and integrated campaigns across EMEA that align to territory priorities and help generate measurable pipeline

• Delivering third-party and GitLab-owned events, alongside digital programs, that create meaningful engagement with customers and prospects across the region
  
  

What you’ll do

• Manage EMEA regional marketing initiatives by creating detailed program plans and executing integrated campaigns that advance Sales and Ecosystem goals.
• Develop and run field marketing strategies across the region, using in-person and digital tactics to engage target audiences and increase pipeline growth.
• Continually test, learn, and improve programs to define best practices and evolve regional marketing as business needs change.
• Analyze performance and communicate the impact of regional marketing programs to different audiences, including local leadership and executive stakeholders, tailoring insights clearly for each group.
• Improve return on investment through disciplined planning, measurement, and management of regional marketing budgets and financial processes.
• Coordinate cross-functional collaboration to execute demand generation and field marketing plans in collaboration with Sales, Product, and other Marketing teams.
• Work with external agencies and third-party partners to plan, manage, and deliver campaigns and events across EMEA.
• Help build and improve processes within the Regional Marketing organization, and travel as needed in line with company policy, with travel up to 50% required.
  
  

What you’ll bring

• Experience in B2B technology marketing with a focus on field or regional marketing and close collaboration with Sales teams.
• Proven ability to create and execute marketing programs that combine strategic planning with strong attention to operational detail.
• Creative thinking and a willingness to build new programs from the ground up, while bringing fresh ideas and practical approaches to regional campaigns.
• A data-driven mindset, with experience using results and performance insights to guide decisions, refine tactics, and shape strategy.
• Experience owning or supporting territory budgets, including allocating resources across tactics and managing spend responsibly.
  Strong organizational and communication skills, with the ability to turn complex ideas into clear content, presentations, and stakeholder updates.
• Ability to work in a fast-moving environment with many stakeholders, work self-directed with minimal supervision, and build trust across teams.
• Proficiency with core collaboration and CRM tools such as Salesforce, Slack, and Google Workspace to support program execution and cross-functional coordination.
• Familiarity with marketing automation, reporting, and project management tools, and an understanding of Agile, DevOps, or the software development lifecycle.
  
  

About the team

The Regional Marketing team is a strategic collaborator to Sales and the broader go-to-market organization, and we focus on helping GitLab grow through thoughtful, measurable regional programs. In EMEA, we bring together regional insight, campaign execution, and close collaboration to connect GitLab's platform story with the needs of buyers across varied markets. You'll join a distributed team where we value transparency, iteration, and strong cross-functional collaboration, and you'll have the chance to contribute to how we show up in the region through programs that assist pipeline, strengthen our market presence, and reflect our mission to enable everyone to contribute to and co-create the software that powers our world.