Role Overview

Frontera is hiring a GTM Systems Lead to own and operate the commercial technology stack that powers our Sales organization.

This is not a narrow ticket taking a CRM role. It is a high impact commercial operations role responsible for CRM administration, lifecycle configuration, routing logic, data integrity, automation, and reporting clarity across both B2B and Direct to Parent motions. Reporting into the Sales organization and partnering closely with Marketing and Growth, you will ensure that demand generation, outbound execution, pipeline management, and enrollment workflows operate cleanly and scale predictably.

Success in this role means combining strong technical system ownership with operational discipline and a practical understanding of how sales teams actually work. You will reduce friction, eliminate ambiguity, and maintain systems that allow our commercial teams to move faster with confidence.

What You’ll Own

CRM Administration & Lifecycle Configuration

• Administer and maintain our CRM including objects, fields, validation rules, workflows, permissions, and reporting structures 
• Configure and maintain lifecycle models across: Enterprise B2B pipeline, Partner and referral driven opportunities, and Direct to parent enrollment journeys
• Define and enforce stage criteria to reduce pipeline stalling and ambiguity
• Maintain routing logic that supports clear ownership across SDRs, AEs, Partnerships, and CS teams

Modern GTM Stack Management

Administer and integrate systems across a modern AI native GTM stack including:

• CRM platform (Hubspot; Salesforce) 
• Clay for enrichment, outbound intelligence, and workflow automation
• Sales engagement platforms
• Marketing automation systems
• Call intelligence tools
• Data enrichment providers
• Attribution and analytics platforms
• Ensure clean data flow between systems and eliminate manual reconciliation
• Maintain documentation of system architecture and integrations

Pipeline Integrity & Attribution

• Maintain accurate lead source and channel attribution across inbound, outbound, partner, and community channels 
• Ensure marketing to sales handoffs are measurable and clean
• Identify and resolve lifecycle and attribution errors that distort reporting
• Support clear funnel visibility across both B2B and Direct to Parent motions

Forecasting & Commercial Visibility

• Build and maintain dashboards for
• Pipeline health and velocity
• Conversion rates across enterprise and Direct to Parent funnels
•  Partner sourced contribution
• Forecast accuracy
• Reduce spreadsheet dependency across leadership
• Support forecasting models and quota visibility 

Automation & Sales Productivity

• Build automation that reduces manual data entry and hygiene burden
• Implement validation guardrails to improve data integrity
• Streamline handoffs between Marketing, SDR, AE, Partnerships, and Enrollment
• Support outbound automation logic and enrichment workflows within Clay
• Document workflows to support onboarding and scale

Cross Functional Partnership

Partner closely with: 

• Leadership team 
• Growth and Marketing
• Sales and Customer Success  
• Partnerships
• Product 

What We’re Looking For

Required Experience

• 5 to 8+ years in Sales Operations, RevOps, GTM Systems, or Commercial Operations
• Hands on CRM administration experience and sales automation systems
• Experience managing modern GTM stacks including tools such as Clay
• Strong understanding of lifecycle modeling and pipeline management
• Experience building automation and routing logic
• Comfort working directly with sales teams and improving rep productivity
• Experience building forecasting infrastructure
• Strong analytical skills and attention to detail

Preferred

• Experience in healthcare or other regulated industries
• Experience supporting multi motion environments including B2B, D2C, and B2B2C
• Experience working in high growth or AI native environments

Traits That Matter Here

• Builder mentality with high agency and ownership
• Strong operational judgment
• Analytical rigor and discipline around measurement
• Comfortable navigating ambiguity while bringing structure
• Direct, pragmatic communicator

Why This Role Matters

As Frontera scales across enterprise, partner, and Direct to Parent channels, our commercial systems must operate with clarity and precision.

This role ensures that CRM integrity, Clay powered outbound workflows, lifecycle configuration, and reporting infrastructure are strong enough to support durable growth without creating operational drag.

You will help maintain and scale the commercial backbone of a category defining behavioral health company.

We have determined a salary range for this position that takes into account several factors including experience, knowledge, education, skills, and abilities. Please note that the salary information is a general guideline and the exact salary will be determined based on the individual’s qualifications and experience, with consideration given to the factors listed above. All full-time employee benefits include a stake in shared success through stock options, health benefits, 401(k) plan, and 4 weeks of PTO per year.

Expected Salary Range in Denver:
$120,000-$145,000

Expected Salary Range in San Francisco:
$140,000-$170,000

Role Overview

Frontera is hiring a Head of Growth (Marketing) to build and scale our growth and marketing function at a pivotal stage of company expansion.

This is not a narrow performance role. It is a senior leadership role responsible for the full marketing surface area. This means growth, demand generation, lifecycle, positioning, and trust-building, with accountability for measurable outcomes.

Reporting to the Chief Commercial Officer, you will own how Frontera goes to market across providers, enterprise partners, and an emerging direct-to-parent motion. You will be responsible for building the systems, team foundation, and growth architecture that compounds over time.

Success in this role means combining analytical rigor and experimentation with strong marketing instincts: building trust in a regulated category while driving adoption, pipeline, and long-term brand pull.

What You’ll Own

Growth Strategy and GTM Architecture

• Own Frontera’s end-to-end growth strategy across B2B, B2B2C, and consumer entry points
• Build and scale performance marketing and lifecycle systems across acquisition, retention, and reactivation
• Design experimentation frameworks that increase learning velocity and improve CAC/ROI over time
• Develop funnel forecasting and growth models to guide prioritization, resourcing, and GTM decisions
• Align Product, Sales, Clinical, and Ops around activation, adoption, and conversion through clear growth metrics
• Build repeatable demand generation systems across inbound, outbound support, lifecycle, and community-driven channels
  
  

Marketing Foundations: Positioning, Brand, and Trust

• Own Frontera’s positioning and messaging across both enterprise and parent audiences
• Establish Frontera as the trusted platform for families and clinicians 
• Build content and narrative systems that drive adoption, credibility, and long-term pull
  Develop partner and ecosystem strategies that expand reach and reinforce trust
• Ensure brand, product storytelling, and growth execution stay tightly integrated as we scale
  
  

Build the Function From Zero to One

• Build the growth and marketing function from the ground up: operating cadence, tooling, early hires, and execution systems
• Lead early GTM tests directly where needed, then scale through process and team
• Implement modern marketing and analytics infrastructure with a bias toward speed, automation, and clarity
• Leverage AI-enabled workflows to increase execution leverage and insight generation
• Communicate growth performance, learnings, and priorities to executive leadership and the board
• Lay the foundation for durable marketing systems that support long-term scale
  
  

What We’re Looking For

Required Experience

• 10+ years of experience across growth marketing, demand generation, and broader marketing leadership in high-growth environments
• Track record of building marketing and growth systems at early-stage companies (zero-to-one or one-to-scale)
• Deep fluency in experimentation, funnel analytics, lifecycle marketing, and ROI-driven execution
• Strong marketing instincts around positioning, messaging, and trust-building in sensitive categories
• Experience partnering closely with Product and Sales to define and scale GTM motions
• Systems mindset: able to reduce chaos, increase clarity, and scale what works
  
  

Preferred

• Experience in healthcare, behavioral health, or other trust-driven regulated markets
• Exposure to B2B2C models (consumer wedge + enterprise or payer expansion)
• Hands-on experience using AI and automation to increase marketing velocity
  
  

Traits That Matter Here

• Builder mentality with a strong bias toward action, learning, and iteration
• Analytical rigor and discipline around measurement, forecasting, and ROI
• Deep customer empathy paired with sharp execution
• Comfortable operating without a predefined playbook
• High ownership and comfort being accountable in ambiguous environments
  
  

Why This Role Matters

Marketing and growth will be foundational to how Frontera scales trust, adoption, and impact.

This role will define how families, clinicians, and partners discover Frontera, engage with our platform, and become long-term advocates. You will shape both how Frontera grows — and how trust is built at scale in pediatric behavioral health.

This is a rare opportunity to build the growth and marketing DNA of a category-defining healthcare company.

We have determined a salary range for this position that takes into account several factors including experience, knowledge, education, skills, and abilities. Please note that the salary information is a general guideline and the exact salary will be determined based on the individual’s qualifications and experience, with consideration given to the factors listed above. All full time employee benefits include a stake in shared success through stock options, health benefits, 401(k) plan, and responsible PTO.

Expected Salary Range in Denver:
$180,000-$220,000

Expected Salary Range in San Francisco:
$240,000-$270,000