About Found

Found is building the most trusted, clinically rigorous, and affordable path to durable weight loss & metabolic health. We combine board-certified clinicians, the widest medication toolkit in the category, and a modern member experience to help hundreds of thousands of Americans achieve meaningful, science-backed weight loss. We're growing fast, profitable, and obsessed with treating weight as the chronic condition it is.

The role

Lifecycle is one of Found's most important growth and retention levers, and we're bringing it fully in-house. As our Senior Lifecycle Marketing Manager, you'll own pre-purchase lifecycle end-to-end — strategy, Braze execution, experimentation, and measurement — and over time grow the program to own post-purchase retention as well. You'll replace most of our current agency footprint, partner closely with Product, Clinical, Creative, and Paid, and build the AI-augmented content engine that lets a lean team ship more, test faster, and stay compliant.

This is a hands-on senior IC role for someone who wants clear ownership of a core channel, a direct line to the VP of Growth and ELT, and a mandate to use AI aggressively to do the work of a small team.

What you'll do

• Own pre-purchase lifecycle. Leads nurture, abandon checkout, reactivation and win-back, Benefit Verification, lapsed-member re-engagement, cold-lead programs, and product launch comms — strategy, Braze build, QA, launch, and iteration.
• Build it yourself. You live in Braze. You design canvases, build segments, QA push/SMS/email, manage suppressions, and obsess over deliverability — comfortable picking up Liquid when a build calls for it.
• Set up the measurement framework. Holdouts, incrementality reads, LCM-attributed conversions in Amplitude/Sigma, and a monthly readout that ties lifecycle to our CAC and LTV:CAC goals.
• Ship faster with AI. Use AirOps, Claude, and other AI tools to accelerate ideation, drafting, segmentation, and QA. Partner with editors and designers to turn AI-assisted drafts into on-brand, MLR-compliant comms at a materially higher pace than we can today.
• Partner across the business. Work with Product and Clinical on launch comms (new medications, new states, new offerings), with Brand on positioning, with Paid on funnel handoffs, and with Care on retention and adherence.
• Run compliant, segmented journeys. Fair-balance messaging, medication disclosures, and platform-policy-safe language — baked into templates and messaging guidelines, not patched in at review.
• Phase in post-purchase. In months 6–12, take on onboarding (Day 0–60), adherence and side-effect support, 28-day refill cadences, and save/retain motions — shaping the retention engine as we grow.

What success looks like

• 90 days: Pre-purchase lifecycle is fully transitioned in-house with no drop in lifecycle-attributed signups. A new measurement framework is live.
• 6 months: Measurable lift in lifecycle-attributed signups as a % of total. An AI-augmented content engine is meaningfully accelerating touchpoint velocity.
• 12 months: Durable lift in LTV:CAC driven by lifecycle-led activation, retention, and winback. A clear roadmap and early wins on post-purchase. You're the undisputed owner and strategist for the channel.

You might be a fit if you have

• 5–8+ years in Lifecycle / CRM for consumer subscription, healthcare, or fintech — with real ownership, not just execution
• Expert Braze chops (canvases, Liquid, Connected Content, segmentation, push/SMS/email, deliverability). Comparable expertise in Iterable, Klaviyo, or Braze-adjacent tools is a plus, but we're a Braze shop
• A track record of rigorous experimentation — holdouts, incrementality, and healthy skepticism of platform-reported conversions (e.g., Braze crediting a canvas entry as a conversion even without an open)
• Strong writing and editing instincts; you brief designers and copywriters and make their work sharper
• Active, opinionated use of AI tools (AirOps, ChatGPT, Claude, Jasper, etc.) in your daily workflow
• Comfort in a regulated environment: MLR/legal review, fair-balance, medication disclosures, or analogous fintech/health compliance
• Analytical fluency — you pull, interpret, and act on your own numbers (e.g., reading cohort retention, diagnosing a funnel drop-off, sizing a holdout), in tools like Amplitude, Sigma, Looker, or directly via (AI-assisted) SQL
• Startup operator energy: scrappy, proactive, opinionated, high-ownership, outcome-oriented, writes crisp briefs, partners well across functions

Bonus points

• GLP-1, weight-loss, or metabolic health category experience
• You've taken a lifecycle program from an agency back in-house
• Deliverability / sender reputation expertise

The Opportunity

Social engagement, social strategy, community listening, and ambassador-driven content are key drivers of member retention, trust, and brand advocacy at Found. This role will lead a proactive, insight-driven approach to social community management and strategy, helping Found plan, execute, and generate content that resonates with members where they live online. Reporting to the Director, Community, Creators & Partnerships, you'll shape Found’s social presence, define social strategy, oversee ambassador programs, and amplify authentic member voices across platforms..

What You'll Do

Social Community Monitoring & Engagement

• Lead the creation and execution of social content strategies that drive engagement, advocacy, and growth across Instagram, TikTok, Reddit, and other priority channels.
• Collaborate with marketing and creative teams to conceptualize, produce, and publish compelling social content that resonates with Found’s community.
• Proactively monitor social conversations, responding to comments, DMs, and mentions in a timely, on-brand, and compliant way to keep content relevant and engaging.
• Identify trending topics, sentiment shifts, and emerging narratives to inform content ideation, campaign planning, and social strategy.
• Surface and amplify member success stories, testimonials, and organic advocacy through original posts, repurposed content, and creative storytelling formats.
• Maintain and evolve social voice and content guidelines to ensure consistency, authenticity, and community resonance across platforms.

Escalation & Cross-Functional Insight Sharing

• Support escalation protocols for issues requiring support, clinical, or PR response
• Regularly share community insights with Product, Clinical, and Marketing teams to inform roadmap and messaging
• Flag early indicators of potential reputation issues or emerging crises to marketing leadership
• Partner with the Member Experience team to ensure handoffs are seamless and member experience is protected
• Track review volume, sentiment trends, and escalation patterns across platforms

Creator & Ambassador Engagement

• Support day-to-day communication and relationship management with Found's creator and ambassador network, in close coordination with Found's creator agency
• Coordinate content approvals, asset sharing, and campaign participation for creator partners
• Serve as an internal point of contact for agency workflows, ensuring briefs, timelines, and deliverables stay on track
• Help maintain a pipeline of community-sourced voices who can authentically represent the Found experience

Required Experience & Skills

• 3+ years of experience in social media management, community management, or a related role
• Deep familiarity with Instagram, TikTok, and Reddit community norms, tone, and best practices
• Familiarity with social listening tools (Sprout Social, Brandwatch, or similar)
• Strong written communication skills with the ability to adapt voice across contexts and platforms
• Experience managing creators or ambassadors and coordinating campaigns across multiple platforms.
• Experience managing online community moderation, including de-escalation and policy enforcement
• Proficiency with social media management and listening tools (Sprout Social or similar), with experience tracking and reporting on community KPIs including engagement rate, response time, sentiment, and follower growth
• Comfort working in regulated or sensitive environments requiring clinical and compliance awareness
• Highly organized with strong attention to detail and the ability to manage high-volume, fast-moving workflows
• Collaborative mindset with experience interfacing across marketing, support, and product teams

Preferred Qualifications

• Experience in healthcare, wellness, or another sensitive consumer category
• Background supporting creator or influencer engagement programs
• Interest in leveraging AI tools to enhance community workflows, sentiment analysis, reporting efficiency, and response drafting
• Understanding of escalation frameworks and cross-functional triage protocols
• Genuine passion for community building and member advocacy
• Comfort with ambiguity and a bias toward initiative in a fast-paced, evolving environment

The Opportunity

The Marketing Creative Operations & Design Manager will serve as the connective tissue between strategy and execution across Found's marketing creative output. This role owns creative intake, trafficking, and rapid-turn design support—enabling the team to move faster, test more, and maintain a consistent brand presence across every channel. Reporting to the Senior Director of Brand Marketing & Communications, you'll partner closely with the wider marketing team and our agencies to improve quality and raise our overall creative velocity.

What You'll Do

Creative Operations & Project Management

• Own the end-to-end creative intake and prioritization process across all marketing requests
• Build and maintain trafficking workflows to coordinate deliverables across agencies and freelancers
• Establish clear briefing standards, timelines, and feedback loops to reduce revision cycles
• Track creative project status and proactively surface blockers to marketing leadership
• Develop and iterate on systems that improve team-wide visibility into creative pipeline

In-House Design Support

• Provide rapid-turn design execution across channel needs
• Produce high-quality assets including social graphics, email templates, and landing page visuals
• Comfortable leveraging AI tools to accelerate and scale creative production
• Maintain and evolve a scalable asset library and design template system for internal use
• Improve testing velocity by reducing reliance on external creative turnaround for iterative content

Brand Consistency & Quality Control

• Serve as a brand guardian, reviewing assets across teams to ensure visual and tonal alignment and compliance
• Maintain and update brand guidelines documentation as the visual identity evolves
• Audit creative output across agencies and freelancers, providing actionable feedback to close gaps
• Partner with marketing leadership to codify standards for new channels and formats

Agency & Freelancer Coordination

• Manage day-to-day relationships with agencies and freelance designers
• Oversee onboarding, scoping, and performance tracking for external creative partners
• Ensure external partners are briefed efficiently and delivering against timelines and quality standards
• Identify opportunities to reduce external dependency over time by building internal capability

Required Experience & Skills

• 5+ years of experience in creative operations, in-house design, or a hybrid marketing/design role
• Strong hands-on design skills with proficiency in Figma, Canva, Adobe Creative Suite, or equivalent tools
• Demonstrated experience managing creative workflows across internal teams and external vendors
• Ability to produce polished, on-brand assets across digital formats quickly and independently
• Strong project management instincts with experience tracking multiple concurrent workstreams
• Exceptional attention to detail and commitment to brand consistency across touchpoints
• Clear communicator who can give and receive creative feedback constructively

Preferred Qualifications

• Experience in healthcare, consumer tech, or another regulated industry
• Familiarity with project management tools (Notion or similar)
• Experience scaling creative operations in a high-growth environment
• Understanding of performance marketing principles and how creative connects to testing strategy
• Self-starter comfortable building systems from scratch and improving processes over time
• Genuine interest in how technology can make quality healthcare more accessible