Forthea is seeking a Senior Software Developer to join our team and help build and evolve our proprietary marketing technology platform, and internal tools. In close partnership with our analysts, account teams, and clients. You will engage across the full software development lifecycle, focusing on creating scalable solutions that deliver data-driven insights for our team and enterprise clients. 

This role based in Houston, Texas with a hybrid schedule. 

Key Responsibilities

• Design and develop robust, scalable backend services using Python and Node.js, primarily data analytics apps and dashboards 
• Design, build and manage Microsoft SQL Server and PostgreSQL databases that support operational and analytics workloads 
• Build responsive, intuitive user interfaces using React.js/Next.js, HTML, and CSS.Also, build and maintaindashboards in PowerBI/PowerApps. 
• Build and maintain Azure-based and multi‑cloud data pipelines and integrations. 
• Leverage cloud platform services in Azure (and sometimes GCP and AWS) for infrastructure and data storage. 
• Implement scalable APIs, authentication, RBAC, and secure multi-tenant architecture. 
• Implement AI and ML models in collaboration with data science. 
• Participateand lead code reviews, architectural discussions, and agile workflows. 
• Improve performance, reliability, testing, and code quality across the stack. 
• Collaborate with internal stakeholders to translate business and analytics needs into production-ready software. 

Qualifications

• Bachelor’s degree in Computer Science or related field (or equivalent professional experience). 
• 7-12+ years of experience developing production software and architecting scalable systems.
• Experience with Azure and Microsoft SQL Server.
• Strong skills in SQL, Python, JavaScript/TypeScript, React/Next.js, Docker 
• Experience building 1-2 full‑stack enterprise applications similar to: multi‑tenant analytics apps/dashboards, unified data warehouse + pipelines, business workflow / planning / automation tools
• Forward-deployed engineering experience – comfort embedding with non-technical stakeholders, translating ambiguous business problems into working software, and iterating quickly with users in the loop. Equally at home in a stakeholder meeting and a code review. 
• Proven experience building API integrations, data pipelines and managing production-scale constraints. 
• Strong experience with modern frontend frameworks (React.js required) 
• Proven experience in AI coding, automation & code optimization techniques. 

Nice to Have

• Marketing analytics, digital marketing or ad tech background
• Experience with Google Ads and Google Analytics 4 APIs
• Experience with PowerBI, NinjaCator other BI software
• Experience with AI/LLM model deployment and monitoring 
• Familiarity with dbt, Airflow/Prefect/Dagster, Terraform/Bicep 

About Forthea

Forthea is an award-winning digital marketing agency that improves lead generation for clients by focusing on superior data analytics and creative execution to deliver measurable results. Forthea’s rock-solid commitment to core values and sustained business excellence has led to successful partnerships with a variety of B2B and B2C clients around the world. Forthea was founded in 2006 in Houston, where it maintains its U.S. corporate headquarters.

Forthea has been recognized as one of the best places to work in Houston, one of the fastest-growing companies in Houston, and one of the largest Houston-area advertising agencies. Forthea President Christopher Pappas has been recognized as one of Houston’s top young business leaders.

The Opportunity

We are looking for a Marketing Director who will own Forthea’s marketing strategy and pipeline generation engine. In short, you are responsible for generating a significant portion of the qualified opportunities that fuel the agency’s growth.

You will build and execute multi-channel marketing programs across events, email, social media, content, and outbound that generate Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) for larger-deal opportunities in our key verticals: multifamily, multi-location, and B2B. You will position Forthea as a category leader in performance marketing for these verticals and ensure our brand, thought leadership, and market presence create a consistent competitive advantage.

This role works closely with our sales leadership and service delivery teams. The ideal candidate has proven experience marketing and growing a professional services firm or digital agency from a similar size and stage.

What Success Looks Like

In this role, you will be measured on your ability to deliver outcomes that directly impact revenue growth:

1. Pipeline Generation: Consistently deliver a growing volume of MQLs and SQLs that convert into qualified opportunities in our target verticals. Marketing-sourced pipeline should be a measurable, reliable contributor to new business revenue.
2. Market Positioning & Brand Authority: Establish Forthea as the go-to performance marketing agency for multifamily, multi-location, and B2B brands. Our ICP should know who we are and what we stand for before our sales team ever reaches out.
3. Event-Driven Pipeline: Build an event strategy—hosted executive events, conference presence, speaking engagements, and webinars—that puts Forthea in rooms with decision-makers and consistently generates qualified leads.
4. Thought Leadership & Content Engine: Develop a content program that positions Forthea’s leadership as experts in performance marketing. This includes original writing, case studies, industry POVs, and vertical-specific insights that build trust and drive inbound interest.
5. Funnel Efficiency & Optimization: Own the marketing funnel end-to-end. Track, analyze, and optimize conversion rates from lead to MQL to SQL to opportunity.

Key Responsibilities

Demand Generation & Pipeline Growth

• Own the strategy and execution of demand generation programs designed to drive MQLs and SQLs for larger-deal opportunities ($15K–40K+ MRR) in multifamily, multi-location, and B2B verticals
• Build and execute multi-channel campaigns across email, events, social media, outbound, and website; develop ABM programs for high-value target accounts in coordination with sales
• Own marketing automation and CRM execution within HubSpot, including lead scoring, segmentation, nurture sequences, and attribution reporting; track and optimize marketing-sourced pipeline and revenue contribution

Market Positioning & Brand

• Develop and execute a positioning strategy that differentiates Forthea in its key verticals and establishes category authority in performance marketing
• Own Forthea’s brand narrative, messaging framework, and value proposition; monitor competitive landscape and translate insights into positioning adjustments

Strategic Partnerships & Alliances

• Identify, develop, and manage strategic partnerships with complementary service providers, technology vendors, and industry organizations that expand Forthea’s reach and generate referral pipeline
• Build co-marketing programs with partners—joint webinars, co-authored content, shared events—and cultivate relationships with vertical-specific industry associations
• Track partnership-sourced pipeline and ROI to prioritize the highest-value relationships

Events & Executive Engagement

• Plan and execute a strategic event calendar including hosted executive events, industry conferences, speaking engagements, and webinars; manage promotion, audience targeting, and registration workflows
• Own event follow-up and lead conversion processes; evaluate ROI and optimize the portfolio based on lead quality and pipeline contribution
• Represent Forthea at industry events and build relationships with prospects, partners, and industry leaders

Content & Thought Leadership

• Personally write and produce high-quality thought leadership content including articles, case studies, industry POVs, email campaigns, and presentations
• Translate internal expertise into vertical-specific, market-facing content that drives inbound interest and builds credibility with enterprise buyers
• Manage content distribution across email, social media, and digital channels to maximize reach and lead generation

Social Media & Digital Presence

• Own Forthea’s social media strategy across LinkedIn and other relevant platforms, with a focus on thought leadership, brand visibility, and lead generation
• Develop social selling enablement content that supports the sales team’s outbound efforts; track performance and optimize based on engagement and pipeline contribution

RFP & Sales Enablement

• Lead the development of RFP responses that are compelling, strategically differentiated, and tailored to the prospect’s vertical and business challenges
• Build and maintain a library of proposal content, case studies, competitive positioning materials, and reusable components that accelerate response time
• Develop sales enablement materials—pitch decks, one-pagers, battlecards—and ensure marketing content is aligned with active sales opportunities

Who You Are

Proven Agency Marketer: You have direct experience marketing a professional services firm or digital agency and have contributed to meaningful revenue growth. You understand the unique dynamics of selling expertise—long sales cycles, relationship-driven buying, and the importance of credibility and positioning.

Exceptional Writer: You are a strong, clear, and persuasive writer who can personally produce compelling thought leadership, case studies, and campaign content. You don’t just manage content—you create it.

Commercially Minded & Results-Driven: You think in terms of pipeline, revenue, and deal quality—not just marketing metrics. You set ambitious targets, track progress rigorously, and hold yourself accountable to business results.

Relationship Builder: You build trust quickly, represent the brand with confidence at events and in industry circles, and collaborate effectively across teams.

Strategic & Hands-On: You can set the vision and build the plan, but you’re equally comfortable executing in HubSpot, writing an email sequence, or building a landing page. You thrive with autonomy and don’t need perfect conditions to move fast. At our size and stage, this role requires both.

Qualifications

Required

• 10–15+ years of marketing experience, with significant focus on demand generation and pipeline growth in a B2B or professional services environment
• Direct experience marketing a digital agency, marketing agency, or professional services firm—ideally from a similar size and growth stage
• Proven track record of generating MQLs and SQLs that convert into qualified pipeline and closed revenue
• Hands-on expertise with marketing automation platforms (HubSpot strongly preferred), CRM systems, and outbound tools (e.g., Seamless, Apollo)
• Strong experience planning and executing events—hosted, conferences, and virtual—that produce measurable pipeline results
• Excellent writing skills with demonstrated ability to produce thought leadership, case studies, and campaign content
• Experience developing RFP responses and sales enablement materials for a professional services or agency environment
• Strong analytical skills with the ability to build reporting, interpret performance data, and optimize programs based on results

Preferred

• Experience marketing within or to multifamily, multi-location, or real estate verticals
• Familiarity with performance marketing services (PPC, SEO, analytics) and the ability to translate technical capabilities into compelling market messaging
• Experience with account-based marketing strategies and building strategic partnerships or co-marketing alliances
• Background in or exposure to agency operations, service delivery, or business development
• Experience supporting or contributing to a company’s growth from roughly $10–15M to $40M+ in revenue

Compensation & Benefits

Competitive base salary commensurate with experience, plus performance-based incentives tied to pipeline and revenue outcomes. Forthea offers a comprehensive benefits package including health insurance, paid time off, professional development support, and a hybrid work environment based in Houston, TX.

Company Description

Forthea is an award-winning digital marketing agency that improves lead generation for clients by focusing on superior data analytics and creative executions that produce measurable results. Forthea’s rock-solid commitment to core values and sustained business excellence has led to successful partnerships with a variety of B2B and B2C clients around the world. Forthea was founded in 2006 in Houston, where it maintains its U.S. corporate headquarters.

Forthea has been recognized as one of the best places to work in Houston, one of the fastest-growing companies in Houston, and one of the largest Houston-area advertising agencies. Forthea President Christopher Pappas has been recognized as one of Houston’s top young business leaders.

Job Description

These roles are responsible for planning, optimizing, implementing and analyzing natural search engine marketing activities. This position is key to future growth and will be responsible for the top-to-bottom management of our clients’ SEO & digital marketing activities. 

You will be working closely with senior planners and account management across the company and serve as an integral part of the service organization and the company’s overall growth. Success at Forthea comes from someone who is naturally energetic, entrepreneurial, effective, humble and who simply hates to lose. 

Key Areas of Responsibility:

• Conduct keyword research and selection for SEO projects based on client needs 
• Analyze website architecture and document changes required for SEO 
• Monitor, on an on-going basis, clients’ SEO results and manage projects to ensure continued high rankings 
• Provide ongoing support of all SEO initiatives including reporting, analysis and optimization recommendations 
• Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates 
• Optimize landing pages for conversion and performance improvement 
• Serve as liaison with SEO Vendor Tool contacts

Qualifications

• 1-3 years SEO experience 
• Good writing and verbal communication skills (including presentation skills) 
• Strong analytic skills and ability to relate results to client business objectives 
• Proficient at managing projects and able to multi-task, organize, prioritize and structure workload 
• Proficient with Search engine interfaces, tracking tools (analytics) and procedures (both search and online) 
• A thorough grounding in at least one of the following: technical SEO, SEO Content and/or Promotions/Linking.  

Company Description

Forthea is an award-winning digital marketing agency that improves lead generation for clients by focusing on superior data analytics and creative executions that produce measurable results. Forthea’s rock-solid commitment to core values and sustained business excellence has led to successful partnerships with a variety of B2B and B2C clients around the world. Forthea was founded in 2006 in Houston, where it maintains its U.S. corporate headquarters.

Forthea has been recognized as one of the best places to work in Houston, one of the fastest-growing companies in Houston, and one of the largest Houston-area advertising agencies. Forthea President Christopher Pappas has been recognized as one of Houston’s top young business leaders.

Job Description

The Technical SEO will audit, analyze, and execute technical initiatives on client websites. We’re not necessarily looking for a SEO veteran but rather someone who knows their way around a website’s backend, code, etc. and wants to add ‘SEO’ to their talent stack. We are looking for a motivated, data-driven individual who can bring their technical knowledge to the table to help us design and execute SEO projects that adhere to best practices and also help us achieve cutting-edge results through testing and innovation. 

Responsibilities include: 

• Technical analyses of client sites 
• Strategy development with a short, mid and long-term eye based on best practices. 
• Work with Account leads, team members, client contacts and development teams to sell in and shepherd through technical recommendations. 
• Utilize various web analytics data to gauge effectiveness of initiatives. 
• Tell us something we don’t know on a daily basis 
• Run audits and identify/address technical issues that impact all users from the customer to search engine bots 
• We’re looking for an A-game and someone who’s not only passionate about digital but also sees the value of adding ‘SEO expert’ to their resume.

Qualifications:   

• Experience with Regex/Xpath, Javascript or other programming language. 
• Strong understanding of HTML.  
• Web Development chops. 
• Experience working with back-end elements such as .htaccess, robots.txt, XML sitemaps and site speed optimization. 
• Experience with web analytics software, content management systems, and web servers. 
• Comfortable with complexity and working with large enterprise websites
• Ability to lead conversation around information architecture, taxonomy and URL structure 

Star Qualities:

• Understanding of SEO best practices, a big plus. 
• Experience in project management and working cross-functionally to accomplish business goals. 
• Strong problem solving and analytical skills. 
• Strong attention to detail and organizational skills. 
• Excellent verbal, written, and interpersonal skills. 
• Proven ability to manage deadlines and multiple/simultaneous, highly complex, cross-functional projects/initiatives. 
• Highly responsive and proactive, supportive of team and partners. 
• Proven ability to work and interact with multiple stakeholders 

Company Description

Forthea is an award-winning digital marketing agency that improves lead generation for clients by focusing on superior data analytics and creative executions that produce measurable results. Forthea’s rock-solid commitment to core values and sustained business excellence has led to successful partnerships with a variety of B2B and B2C clients around the world. Forthea was founded in 2006 in Houston, where it maintains its U.S. corporate headquarters.

Forthea has been recognized as one of the best places to work in Houston, one of the fastest-growing companies in Houston, and one of the largest Houston-area advertising agencies. Forthea President Christopher Pappas has been recognized as one of Houston’s top young business leaders.

Job Description

The client brand manager is a team lead that is ultimately responsible for the success of a client’s engagement within Forthea. They will lead a team of specialists across all marketing channels. Team Leads have all the Star Qualities of a Digital Specialist, but work more autonomously – reporting directly to the VP of Operations.  The Team Leads are expected to function at a highly efficient level and to maintain a significant mid-level client relationship.

Key Areas of Responsibility:

• Day-to-day supervision of client search/online programs including strategic approach, bid recommendations and performance
• Day-to-day supervision of client web or creative development projects – interfacing with DEDV project manager
• Strong relationships with search/online community vendors for optimal service and results
• Contribute to new business pitches
• Develop, motivate and train Junior Specialists and Digital Specialists
• Client account management and up-selling of services where applicable
• Project management of all digital initiatives as they relate to the client

Day to Day Responsibilities:

• Ensure team members schedule and lead pre-kickoff meetings
• Assist with the scheduling and leading client kickoff meetings
• Recap kickoff meetings and send to client and internal team
• Ensure team has requested client logins and necessary content and enter info into NetSuite
• Assign setup tasks for internal team including necessary information to complete tasks and hours allotted to complete the project
• Monitor time for setup tasks to ensure it is within the allocated budget
• Review setup documents including keyword research, creative comps, email templates, etc. and send to client for approval
• Confirm completion of setup tasks
• Correspond with client through setup process to inform them of status
• Assign ongoing tasks for internal team
• Review ongoing plans, ads, press releases, etc. and send to client for approval
• Regularly update client via email on the status of their account (or ensure direct client contact has)
• Schedule monthly status calls with client (or ensure direct client contact has)
• Deliver monthly reports for marketing clients (or ensure direct client contact has)
• Assess client’s marketing successes and determine if additional or “outside the box” ideas need to be implemented by specialists
• Manage client’s satisfaction. Satisfaction = perception - expectation
• Work with client’s outside vendors if necessary
• Regularly check Google analytics codes are in place
• Check project time used weekly and manage internal team’s time
• Create weekly status reports for account management meetings
• Assess time used on every project weekly for weekly project control meetings

Qualifications

• 3-5 years online marketing experience with a strong background of planning and buying online campaigns
• Bachelor's Degree from 4-year, accredited college.
• Excellent client and account service record; track record of accomplishing successful results for clients.
• Experience with writing, presenting and executing effective communications, media or interactive marketing plans.
• Ability to specify technical changes to technical/development teams
• An in depth understanding of search engines, search engine optimization and factors that influence high rankings in Google
• Experience with PPC - Management of Pay per click programs
• Experience with web analytics tools (Google Analytics, Webtrends, Ominiture)
• Experience using a CMS and an understanding of the impact they have on SEO
• Ability to perform research, analyze websites, document changes, and make decisions regarding optimization approach
• Ability to compile and analyze search data and metrics and make decisions regarding campaign direction
• Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities
• Excellent Microsoft Office skills
• Comfortable interacting with C-level executives
• Outstanding customer service skills
• Ability to work independently and within a team environment
• Strong independent decision-making, organizational, planning and problem-solving skills

Benefits

• Great salary and secure working environment
• Excellent benefits including paid health insurance, vacation, dental
• Becoming an integral part of a cutting edge agency and helping it grow
• Working with a talented and dedicated group
• Casual atmosphere with professional standards
• Creative, modern and spacious work environment 

Forthea is an award-winning digital marketing agency that improves lead generation for clients by focusing on superior data analytics and creative executions that produce measurable results. Forthea’s rock-solid commitment to core values and sustained business excellence has led to successful partnerships with a variety of B2B and B2C clients around the world. Forthea was founded in 2006 in Houston, where it maintains its U.S. corporate headquarters.

Forthea has been recognized as one of the best places to work in Houston, one of the fastest-growing companies in Houston, and one of the largest Houston-area advertising agencies. Forthea President Christopher Pappas has been recognized as one of Houston’s top young business leaders.

Forthea is currently seeking an Account Executive to drive new sales revenue in the digital marketing field that will be responsible for:

• Convert qualified prospects into new clients
• Prospect and qualify new leads as needed
• Manage database for prospective targets, including consultants, prospects, current clients, etc.
• Conduct needs analysis meetings with prospects; produce all presentations for new business pitches, and handle all additional materials that may be needed - reels, computer equipment, agendas, collateral materials, etc.
• Prepare new business proposals and review with prospect, answering any questions they have; work with agency leadership and production departments to develop, if necessary
• Continue to follow-up and work to close outstanding opportunities not closed during proposal review meeting
• Provide post-sale support to the Accounts and Production teams, including making introductions, leading kickoff meetings, handing off requirements and addressing outstanding issues related to the sales, if they arise
• Periodic meetings with Account Manager to review success status
• Periodic meetings with Client to review overall progress, strategy, satisfaction and any new needs
• Stay abreast of all current agency accounts for reference in new business presentations
• Assist agency leadership with research, and information gathering
• Research and pursue sales and networking opportunities to grow client base
• Attend networking and marketing events as well as other seminars, expos, fairs, performances, etc. that present opportunities to promote the company
• Able to travel locally and out of town occasionally
• Exceed quarterly and annual sales quotas

 Qualified individuals will possess the following attributes:

• Minimum Education: Bachelor's Degree from 4-year, accredited college
• Minimum Experience: 2+ years account executive/sales experience (preferably with an agency)
  • Proven success in developing new business, writing client proposals and managing complex sales cycles from generating leads to closing deals
  • Proven track record of penetrating and expanding large corporate accounts
  • Proven track record of exceeding quotas and goals
  • Experience in selling in a competitive environment
• Minimum Field-of-Expertise: None required
• Minimum Computer Experience: Some knowledge of Microsoft Word, Excel, Outlook and PowerPoint
• Minimum Attitude: Inspiring