About Forthea
Forthea is an award-winning digital marketing agency that improves lead generation for clients by focusing on superior data analytics and creative execution to deliver measurable results. Forthea’s rock-solid commitment to core values and sustained business excellence has led to successful partnerships with a variety of B2B and B2C clients around the world. Forthea was founded in 2006 in Houston, where it maintains its U.S. corporate headquarters.
Forthea has been recognized as one of the best places to work in Houston, one of the fastest-growing companies in Houston, and one of the largest Houston-area advertising agencies. Forthea President Christopher Pappas has been recognized as one of Houston’s top young business leaders.
The Opportunity
We are looking for a Marketing Director who will own Forthea’s marketing strategy and pipeline generation engine. In short, you are responsible for generating a significant portion of the qualified opportunities that fuel the agency’s growth.
You will build and execute multi-channel marketing programs across events, email, social media, content, and outbound that generate Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) for larger-deal opportunities in our key verticals: multifamily, multi-location, and B2B. You will position Forthea as a category leader in performance marketing for these verticals and ensure our brand, thought leadership, and market presence create a consistent competitive advantage.
This role works closely with our sales leadership and service delivery teams. The ideal candidate has proven experience marketing and growing a professional services firm or digital agency from a similar size and stage.
What Success Looks Like
In this role, you will be measured on your ability to deliver outcomes that directly impact revenue growth:
- Pipeline Generation: Consistently deliver a growing volume of MQLs and SQLs that convert into qualified opportunities in our target verticals. Marketing-sourced pipeline should be a measurable, reliable contributor to new business revenue.
- Market Positioning & Brand Authority: Establish Forthea as the go-to performance marketing agency for multifamily, multi-location, and B2B brands. Our ICP should know who we are and what we stand for before our sales team ever reaches out.
- Event-Driven Pipeline: Build an event strategy—hosted executive events, conference presence, speaking engagements, and webinars—that puts Forthea in rooms with decision-makers and consistently generates qualified leads.
- Thought Leadership & Content Engine: Develop a content program that positions Forthea’s leadership as experts in performance marketing. This includes original writing, case studies, industry POVs, and vertical-specific insights that build trust and drive inbound interest.
- Funnel Efficiency & Optimization: Own the marketing funnel end-to-end. Track, analyze, and optimize conversion rates from lead to MQL to SQL to opportunity.
Key Responsibilities
Demand Generation & Pipeline Growth
- Own the strategy and execution of demand generation programs designed to drive MQLs and SQLs for larger-deal opportunities ($15K–40K+ MRR) in multifamily, multi-location, and B2B verticals
- Build and execute multi-channel campaigns across email, events, social media, outbound, and website; develop ABM programs for high-value target accounts in coordination with sales
- Own marketing automation and CRM execution within HubSpot, including lead scoring, segmentation, nurture sequences, and attribution reporting; track and optimize marketing-sourced pipeline and revenue contribution
Market Positioning & Brand
- Develop and execute a positioning strategy that differentiates Forthea in its key verticals and establishes category authority in performance marketing
- Own Forthea’s brand narrative, messaging framework, and value proposition; monitor competitive landscape and translate insights into positioning adjustments
Strategic Partnerships & Alliances
- Identify, develop, and manage strategic partnerships with complementary service providers, technology vendors, and industry organizations that expand Forthea’s reach and generate referral pipeline
- Build co-marketing programs with partners—joint webinars, co-authored content, shared events—and cultivate relationships with vertical-specific industry associations
- Track partnership-sourced pipeline and ROI to prioritize the highest-value relationships
Events & Executive Engagement
- Plan and execute a strategic event calendar including hosted executive events, industry conferences, speaking engagements, and webinars; manage promotion, audience targeting, and registration workflows
- Own event follow-up and lead conversion processes; evaluate ROI and optimize the portfolio based on lead quality and pipeline contribution
- Represent Forthea at industry events and build relationships with prospects, partners, and industry leaders
Content & Thought Leadership
- Personally write and produce high-quality thought leadership content including articles, case studies, industry POVs, email campaigns, and presentations
- Translate internal expertise into vertical-specific, market-facing content that drives inbound interest and builds credibility with enterprise buyers
- Manage content distribution across email, social media, and digital channels to maximize reach and lead generation
Social Media & Digital Presence
- Own Forthea’s social media strategy across LinkedIn and other relevant platforms, with a focus on thought leadership, brand visibility, and lead generation
- Develop social selling enablement content that supports the sales team’s outbound efforts; track performance and optimize based on engagement and pipeline contribution
RFP & Sales Enablement
- Lead the development of RFP responses that are compelling, strategically differentiated, and tailored to the prospect’s vertical and business challenges
- Build and maintain a library of proposal content, case studies, competitive positioning materials, and reusable components that accelerate response time
- Develop sales enablement materials—pitch decks, one-pagers, battlecards—and ensure marketing content is aligned with active sales opportunities
Who You Are
Proven Agency Marketer: You have direct experience marketing a professional services firm or digital agency and have contributed to meaningful revenue growth. You understand the unique dynamics of selling expertise—long sales cycles, relationship-driven buying, and the importance of credibility and positioning.
Exceptional Writer: You are a strong, clear, and persuasive writer who can personally produce compelling thought leadership, case studies, and campaign content. You don’t just manage content—you create it.
Commercially Minded & Results-Driven: You think in terms of pipeline, revenue, and deal quality—not just marketing metrics. You set ambitious targets, track progress rigorously, and hold yourself accountable to business results.
Relationship Builder: You build trust quickly, represent the brand with confidence at events and in industry circles, and collaborate effectively across teams.
Strategic & Hands-On: You can set the vision and build the plan, but you’re equally comfortable executing in HubSpot, writing an email sequence, or building a landing page. You thrive with autonomy and don’t need perfect conditions to move fast. At our size and stage, this role requires both.
Qualifications
Required
- 10–15+ years of marketing experience, with significant focus on demand generation and pipeline growth in a B2B or professional services environment
- Direct experience marketing a digital agency, marketing agency, or professional services firm—ideally from a similar size and growth stage
- Proven track record of generating MQLs and SQLs that convert into qualified pipeline and closed revenue
- Hands-on expertise with marketing automation platforms (HubSpot strongly preferred), CRM systems, and outbound tools (e.g., Seamless, Apollo)
- Strong experience planning and executing events—hosted, conferences, and virtual—that produce measurable pipeline results
- Excellent writing skills with demonstrated ability to produce thought leadership, case studies, and campaign content
- Experience developing RFP responses and sales enablement materials for a professional services or agency environment
- Strong analytical skills with the ability to build reporting, interpret performance data, and optimize programs based on results
Preferred
- Experience marketing within or to multifamily, multi-location, or real estate verticals
- Familiarity with performance marketing services (PPC, SEO, analytics) and the ability to translate technical capabilities into compelling market messaging
- Experience with account-based marketing strategies and building strategic partnerships or co-marketing alliances
- Background in or exposure to agency operations, service delivery, or business development
- Experience supporting or contributing to a company’s growth from roughly $10–15M to $40M+ in revenue
Compensation & Benefits
Competitive base salary commensurate with experience, plus performance-based incentives tied to pipeline and revenue outcomes. Forthea offers a comprehensive benefits package including health insurance, paid time off, professional development support, and a hybrid work environment based in Houston, TX.