About the team: 

The Marketing team sits at the center of Forma.ai’s growth engine. This team directly impacts pipeline, revenue, and how the Forma.ai brand shows up in the market. They are strategic, creative, and relentlessly focused on building one of the most exciting and differentiated brands in the revenue technology space.   

What you'll be doing:  

As our Senior Brand & Marketing Designer, you’ll own the visual expression of our brand across every surface and evolve it for the next chapter of growth. This is a high-ownership design role. You’ll build upon the success we've had to date to lead and execute brand across web, social, event campaigns, video/podcast assets, and sales enablement – building systems that make quality scalable.  

Success in this role means the Forma.ai brand feels cohesive and premium across every touchpoint, production speeds up without sacrificing quality, and the team operates with clear, reusable systems that scale as volume increases. 

Brand & identity 

• Evolve and enforce a cohesive brand system across all channels
• Translate positioning and strategy into a clear, compelling visual language
• Set and uphold the quality bar for anything external-facing 

Marketing & collateral 

• Design high-impact sales decks, pitch materials, and thought leadership content
• Build campaign creative across paid, organic, events, and product launches
• Turn complex, technical ideas into clear and compelling visual outputs 

Web & product marketing 

• Design web pages, landing pages, and product storytelling experiences
• Partner with Marketing and Product to visually explain complex systems
• Think in systems and optimize for clarity, conversion, and credibility 

Video & motion 

• Create and direct visual concepts for video, motion, and product walkthroughs
• Design motion graphics and social clips where motion adds real value
• Collaborate with editors or freelancers as needed to bring ideas to life 

Creative leadership 

• Act as a creative partner to Marketing, Product, and executive leadership
• Work alongside our contractors, providing specific feedback to elevate design when deliverables compromise the bar for quality
• Ensure Forma.ai maintains a sharp look conveying our status as a premium brand supporting global enterprise customers

What we're looking for:  

• 6-10+ years of brand or visual design experience, ideally in B2B SaaS or complex technical products
• A portfolio demonstrating range, taste, and systems thinking
• You've built modular brand systems (components, templates, and guidelines) that scale across channels and teams
• Experience working directly with C-suite and cross-functional leaders on presentation decks
• High-craft brand execution across key marketing surfaces, including web and landing pages, decks, campaigns, and motion/video assets
• End-to-end ownership with speed and rigor – you move fast without lowering the bar
• Strong opinions and stronger judgment – you can articulate the “why,” advocate for quality, and make smart tradeoffs when constraints show up
• Website redesign experience, including partnering with developers and/or managing external agencies to ship polished, performant pages
• Fluency in Figma, Adobe Creative Suite, presentation deck design, video tools, and modern web design
• You don’t need to code, but you've worked closely with developers, and can deliver clean, build-ready files and specs that translate into final production accurately 

Additional Job Info:

• This position is for an existing vacancy
• Salary range: $100K - $135K CAD

About the team: 

The Customer Operations team is at the heart of Forma.ai's mission. This team has a direct impact on the growth of Forma.ai. They are results-driven and solutions-minded. 

The Customer Operations team works closely with our customers, helping them to understand and take advantage of all the features Forma.ai offers and ensuring that they get the most value from the platform.  

What you'll be doing:  

Reporting & Dashboarding

• Design, maintain, and enhance dashboards in BI tools (e.g., Looker Studio, Salesforce/HubSpot reports) to monitor marketing campaign performance, sales pipeline health, lead flow, and conversion metrics 
• Automate recurring reports and implement self-serve analytics capabilities for GTM teams 

Data Analysis & Insights 

• Analyze funnel performance from top-of-funnel marketing campaigns to bottom-of-funnel sales outcomes
• Provide regular insights into key KPIs like campaign ROI, customer acquisition cost (CAC), and attribution across channels
• Support A/B testing initiatives, sales activity analysis, and segmentation strategies 

Scripting & Automation 

• Write Python and SQL scripts to extract, clean, and structure data from external sources (e.g., job boards, press releases, M&A feeds, web scraping APIs)
• Build automated enrichment pipelines to augment CRM and marketing data with third-party insights (e.g., firmographics, hiring activity, technology stack, funding events) 

Data Quality & Tooling 

• Take ownership of data cleanliness and integrity across GTM systems (e.g., Salesforce, HubSpot, Databricks), including investigating issues, proposing solutions, and manually resolving historical data problems when necessary
• Maintain and improve key GTM logic — including lead scoring models, lifecycle stage transitions, attribution frameworks, and related automation rules — ensuring they are well-defined, consistent, and actionable 

What we're looking for:  

• Background in Engineering, Commerce, Mathematics and/or Statistics
• Natural curiosity about AI and emerging technologies — especially where they intersect with automation, data, and workflow orchestration across the GTM stack
• Familiarity with B2B go-to-market motions and how to measure their effectiveness
• Experience in report building, data analysis and workflow automation within a GTM tech stack (e.g. Salesforce, HubSpot, Gong, BI tools) 
• Proficiency in SQL or Python and familiarity with at least one BI tool (e.g., Power BI, Looker, Tableau)
• 3-5 years of related experience
• High achiever with a strong sense of ownership
• Ability to take ownership and run tasks in a fast-paced and evolving environment