FlowFuse
FlowFuse is building the Industrial Application Platform for enterprises using Node-RED. Our co-founder and CTO, Nick O’Leary, is also the co-creator of Node-RED — the open-source project trusted by thousands of engineers around the world.
We are a fully remote company with team members in Europe, North America and India. We’re building a healthy, transparent and supportive work environment, and our values are shared openly in our public handbook.
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Job Description
At FlowFuse, the Technical Product Manager (TPM) bridges product strategy and technical execution. They turn complex technical challenges into measurable product outcomes, ensuring engineering delivers solutions that meet customer needs and quality standards.
This role blends technical depth and product acumen. The TPM dives into architecture, weighs trade-offs, and uses data to guide decisions on debt, scalability, and performance.
The Technical Product Manager reports to the Director of Product and is primarily responsible for:
- Bridging strategy and execution: Translate product strategy into clear, measurable technical outcomes and objectives.
- Defining requirements: Partner with engineering to balance user needs, feasibility, and business impact.
- Delivering outcomes: Set success metrics/KPIs, measure progress, and connect decisions to results.
Core Tasks and Responsibilities:
- Own metrics: Define, track, and report adoption, performance, reliability, and business impact.
- Plan sprints and releases: Align roadmap, priorities, debt, and infrastructure with product strategy.
- Shape specs/architecture: Co-create technical specs and provide architectural input.
- Translate across teams: Bridge product, engineering, sales, and customer success.
- Prioritize with data: Use usage data, customer feedback, and capacity signals.
- Assess feasibility: Evaluate complexity, approaches, and technical risk.
- Advocate quality: Set and monitor quality, performance, and reliability targets.
What is the Technical Product Manager not responsible for?
- Writing production code or implementing features directly.
- Managing engineers or individual performance.
- Final technical architecture decisions (owned by CTO/engineering leadership).
90-Day Plan
We believe setting clear expectations enables new teammates to thrive. Here's what success looks like in your first 90 days at FlowFuse:
Days 0–30: Learn, Map, Build Trust
Theme: Context before control
Primary Objective: Build deep understanding of product, users, architecture, and team dynamics.
Product + Customer Immersion
- Review positioning and roadmap
- Understand core personas
- Join customer calls or review recordings
Technical Architecture Familiarity
- Walk through platform components
- Identify leverage vs fragility
Team Integration + Operating Rhythm
- Build relationships via 1:1s
- Observe planning, refinement, release
Backlog Current State Review
- Audit backlog structure and hygiene
- Identify quick wins
Success Signals by Day 30:
- Trusted relationships with engineering leads
- Clear product/customer value understanding
- Backlog structure understood
Deliverables:
- ✅ FlowFuse User + Value Map
- ✅ Architecture mental model + glossary
- ✅ "How FlowFuse Ships" overview
- ✅ Backlog health assessment
Days 31–60: Align, Clarify Priorities, Start Driving
Theme: From understanding → influence
Primary Objective: Shape execution via alignment, backlog clarity, and problem definition.
Define "What's Important Now" (WIN)
Partner with leadership and engineering to set top quarterly priorities in your swimlanes.
Establish Execution Cadence
- Weekly backlog refinement
- Sprint goal alignment and dependency surfacing
Improve Discovery → Delivery Flow
- Problem framing before solutioning
- Clear acceptance criteria and feedback loops
Lead Backlog Refinement
- Break initiatives into deliverable slices
- Ensure tickets are actionable
Success Signals by Day 60:
- TPM drives clarity, not just observing
- Engineering trusts prioritization inputs
- Backlog is execution-ready
Deliverables:
- ✅ WIN priorities + narrative
- ✅ Shared working agreement + operating rhythm
- ✅ Updated Epic/PRD template
- ✅ Engineering-ready epic(s) owned end-to-end
Days 61–90: Execute, Own Backlog, Drive Delivery
Theme: Shared ownership and momentum
Primary Objective: Own execution: prioritize, manage backlog, and ship with engineering.
Backlog Ownership with Engineering Leads
Co-own priority ordering, sprint readiness, and tradeoff decisions.
Roadmap Execution Visibility
- Sprint goal tracking
- Outcome-based roadmap updates
Ship Meaningful Customer Value
Drive at least one major platform or customer-facing improvement to release.
Institutionalize Collaboration
Solidify operating model and learning loops.
Success Signals by Day 90:
- TPM + engineering leads run backlog prioritization
- Sprint planning is outcome-driven
- Execution cadence is faster and clearer
Deliverables:
- ✅ Backlog actively managed weekly
- ✅ Now / Next / Later execution view
- ✅ Release + feedback capture
- ✅ FlowFuse Product Delivery Playbook v1
Goal: By day 90, the TPM has moved from learning → alignment → execution → shared backlog ownership, with clarity on WIN priorities and active backlog management.
Skills
- Technical depth: Understand architecture, APIs, databases, and SDLC; low-code/Node-RED is a plus.
- Outcome orientation: Define KPIs and use data to drive decisions and impact.
- Product/engineering fluency: Comfortable with user stories and technical implementation.
- Strategic to tactical: Convert strategy into deliverables and milestones.
- Analytical: Use qualitative and quantitative inputs for prioritization.
- Technical communication: Translate across technical and non-technical audiences.
- Collaborative problem solving: Partner with engineering to find pragmatic solutions.
- Trade-off judgment: Balance debt, features, performance, scalability, and business priorities.
Hiring Plan
- Resume screening by hiring manager.
- 20‑minute screening call with recruiter.
- Director of Product interview (45m): product, technical fit, outcomes, communication.
- CTO interview (45m): technical depth, collaboration, trade-offs.
- Engineering Manager interview (30m): technical collaboration and requirements clarity.
- Technical case study presentation with metrics and lessons learned.
- Final interview (optional) with VP of Sales or stakeholder.
- Offer.
Ready to apply?
Apply to FlowFuse
The Head of Marketing is responsible for building and executing a measurable, outcome-driven marketing engine that directly supports company growth. This role is not purely strategic — it is delivery-oriented, KPI-led, and deeply connected to revenue, pipeline, and product adoption.
A leader who understands how to translate complex industrial and technical products into compelling narratives, while also owning execution across content, campaigns, and events. This person will balance strategic direction with hands-on leadership, ensuring marketing initiatives are delivered on time, measured rigorously, and continuously improved.
The Head of Marketing will work closely with Sales, Product, and Leadership to align go-to-market execution with FlowFuse’s growth objectives, supporting the full funnel from awareness through expansion.
- Own the end-to-end marketing strategy with a strong focus on execution and measurable outcomes.
- Translate company and revenue goals into clear marketing plans, campaigns, and initiatives.
- Ensure marketing efforts are tightly aligned with Sales, Product, and GTM priorities.
- Define, track, and report on core marketing KPIs.
- Use data to prioritize initiatives, adjust campaigns, and improve overall marketing effectiveness.
- Establish clear accountability for results across all marketing programs.
- Oversee content-driven marketing efforts, including blogs, case studies, product narratives, and thought leadership.
- Ensure content supports awareness, consideration, adoption, and expansion use cases.
- Partner with Product and Engineering to translate technical capabilities into clear, outcome-oriented messaging.
- Plan and execute industry events, conferences, webinars, and partnerships that support pipeline and brand credibility.
- Own event strategy from planning through post-event follow-up and ROI measurement.
- Coordinate closely with Sales on event-driven opportunities and account engagement.
- Act as a key partner to Sales on enablement, campaign alignment, and feedback loops.
- Collaborate with Product on launches, messaging, and market insights.
- Feed structured learnings back into Leadership to inform GTM and company strategy.
- Proven experience leading marketing in a B2B SaaS or technology startup environment.
- Strong KPIs orientation and ability to drive measurable impact on funnel and revenue metrics.
- Demonstrated success with content-based marketing, GTM campaigns, and event execution.
- Experience managing a small team with a focus on execution, mentorship, and performance.
- Excellent communication skills, with ability to influence cross-functional partners.
- Comfortable iterating rapidly and adjusting tactics based on data and real-time feedback.
- Background in industrial automation, IIoT, manufacturing, or complex technical domains.
- Deep familiarity with HubSpot (Marketing & Sales Hubs) for workflows, lead scoring, campaigns, and reporting.
- Experience with long sales cycles, multi-stakeholder buying journeys, and enterprise GTM.
- Experience working in fully remote startup environments.
- Familiarity with developer communities or technical content ecosystems.
- Immerse in the FlowFuse product, customer personas, market landscape, and existing marketing KPIs.
- Audit HubSpot setup (lead lifecycle, scoring, automation, dashboards) and key marketing workflows.
- Meet with core stakeholders across Sales, Product, and Leadership to align on priorities.
- Identify quick wins and define Day 1 content and campaign optimizations.
Deliverables
- Summary of marketing gaps, opportunities, and quick wins.
- Initial KPI framework aligned with Sales and Leadership.
- Refine messaging, positioning, and content strategy based on audit insights.
- Optimize content production pipelines and collaboration with internal contributors.
- Establish weekly KPI monitoring cadence and HubSpot dashboards for visibility.
- Launch initial campaign experiments and iterative tests.
Deliverables
- Updated marketing plan with clear KPIs and ownership.
- Initial improvements to content, campaigns, or events based on data.
- Take ownership of pipeline targets with clear execution plans to hit them.
- Scale and iterate on successful campaigns, experiments, and content formats.
- Strengthen processes for event follow-up, lead qualification, and sales handoffs.
- Draft a long-term marketing roadmap tied to company growth goals.
Deliverables
- Demonstrable impact on pipeline, engagement, or conversion metrics.
- Clear roadmap for the next 6–12 months of marketing execution.
- Initial Screening: Resume and background review by the hiring manager.
- First Interview (Role & Experience): Evaluate marketing leadership experience, KPI ownership, and startup fit.
- Second Interview (Deep Dive & Execution): Discussion with cross-functional stakeholders on execution approach, content, events, and GTM alignment.
- Assessment / Case Discussion: Candidate presents a high-level marketing approach or past example demonstrating KPI-driven execution.
- STAR Interview (Behavioral Alignment): Evaluate values alignment, ownership, and collaboration style. Conducted by the CEO.
- Final Interview: Final alignment with leadership on expectations and impact.
- Offer: Extend an offer to the selected candidate.
Ready to apply?
Apply to FlowFuse
Job Description
This is a senior, customer-facing role requiring strong domain expertise in industrial automation and a proven ability to guide both technical implementation and strategic solution expansion.
We’re looking for someone who not only enables the initial deployment but also identifies additional opportunities to expand value across the customer’s organization - be it new use cases, integrations, or system-wide architecture improvements.
You’ll be a key technical advisor and trusted partner to both prospective and existing customers.
Pre-Sales Support:
- Partner with Account Executives during discovery to understand customer goals and technical environments.
- Deliver tailored demos, solution architecture walkthroughs, and lead technical proof-of-concepts (PoCs).
- Help prospects align FlowFuse to their broader industrial and digital transformation goals.
- Collaborate on pricing proposals and technical responses to RFPs and security reviews.
Post-Sales Engagement:
- Lead technical onboarding and early solution implementation.
- Partner with customers to assess results, resolve blockers, and optimize solution design.
- Actively explore and surface additional use cases within the customer organization.
- Facilitate roadmap alignment and strategic planning discussions with technical champions.
- Deliver ongoing best practices, architecture reviews, and training to ensure long-term success.
Skills
What We’re Looking For:
- 5+ years in a Solutions Engineering, Sales Engineering, or Customer Success Engineering role.
- Deep industry expertise in industrial automation, IIoT, smart manufacturing, or related fields.
- Track record of identifying additional solution opportunities within enterprise accounts.
- Experience with technologies such as Node-RED, MQTT, OPC-UA, SCADA systems, PLCs, or edge computing.
- Strong communication skills - comfortable engaging engineers, architects, and executive stakeholders.
- High degree of initiative and ability to manage customer relationships across the lifecycle.
- Willingness to travel occasionally for key customer engagements.
Nice to Haves:
- Hands-on experience deploying Node-RED at scale.
- Familiarity with Unified Namespace or other modern industrial data architectures.
- Experience with containerization, cloud (AWS/Azure), or Linux-based edge devices.
- Multilingual skills (e.g., German, French, Spanish).
90-Day Plan
- Week 1-4:
- Familiarize yourself with the FlowFuse product, platform capabilities, and target customer profiles.
- Understand existing sales processes, customer success methodologies, and relevant internal tools.
- Meet with key internal stakeholders across Sales, Product, and Engineering teams.
- Begin shadowing customer calls, demos, and technical engagements to learn our approach.
- Review and provide feedback on existing solution architecture documentation and sales enablement materials.
- Start leading portions of customer demos and technical discussions with guidance.
- Week 5-8:
- Develop a deep technical understanding of FlowFuse and its integration points within industrial environments.
- Engage in your first set of technical PoCs, contributing to design and execution
- Take ownership of specific pre-sales and post-sales customer engagements, leading technical discussions and solution design.
- Proactively identify and propose opportunities for expanding FlowFuse's value within customer accounts.
- Week 9-13:
- Contribute to internal knowledge sharing, developing best practices or technical guides based on customer interactions.
- Start building relationships with customer technical champions to facilitate long-term success and strategic alignment.
Hiring Plan
- Initial Screening: Review resumes and cover letters to assess candidate qualifications, experience, and domain expertise.
- First Interview (Technical & Role Fit): Conduct a phone or video interview to evaluate technical knowledge relevant to industrial automation, IIoT, and solutions engineering, as well as communication skills. Conducted by the hiring manager.
- Second Interview (Deep Dive & Customer Experience): In-depth interview with the hiring manager and other team members to discuss specific experience in customer-facing technical roles, complex problem-solving, and managing customer lifecycles. Conducted by the Head of Professional Services.
- Technical Presentation / Case Study: Candidate will prepare and deliver a presentation on a technical solution or a case study of a past customer engagement demonstrating their problem-solving and communication skills.
- STAR Interview (Behavioral Alignment): A behavioral interview to understand past experiences and assess alignment with FlowFuse's values, initiative, and collaboration style. Conducted by the CEO.
- Final Interview: A final interview with key stakeholders, potentially including a sales leader or executive, to assess strategic alignment and executive presence.
- Offer: Extend an offer to the selected candidate.
Ready to apply?
Apply to FlowFuse