About Fellow

We believe that the act of making should be meaningful and fulfilling, done with intention and precision. Fellow makes beautifully functional tools for any kitchen, designed in San Francisco and used around the world. When the simple motions of life become small moments of joy, that's Everyday Magic.™

About the Role

We're looking for a Senior Manager or Director of Integrated Marketing to lead the strategy, planning, and execution of cohesive, multi-channel marketing programs — including integrated campaigns, GTM calendar, Influencer Marketing, and PR. We're hiring this role with flexibility on level; final title and compensation will be determined based on experience, scope of prior ownership, and demonstrated leadership.

This role shapes how Fellow shows up culturally, socially, and publicly. You'll lead the earned + creator ecosystem, ensuring influencer partnerships, press strategy, and integrated campaigns work together to drive brand awareness, relevance, and business impact.

You'll sit at the intersection of brand, growth, and storytelling — translating product innovation and creative ideas into integrated go-to-market plans across owned, earned, and paid channels. Whether you're stepping up into your first Director seat or you're an experienced Senior Manager ready to expand your scope, you'll find room here to do the best work of your career.

This role is based in our San Francisco, CA office and requires regular in-office presence in accordance with company policy. 

What You'll Do

Integrated Strategy & Planning

• Lead Fellow's integrated marketing strategy, aligning brand, product, influencer, PR, digital, retail, and performance channels.
• Drive end-to-end campaign planning for product launches, seasonal moments, and key brand initiatives.
• Develop integrated briefs that unify Creative, Influencer, PR, Performance, E-commerce, and Retail teams.
• Define campaign objectives, KPIs, and success metrics across the full funnel. 

Influencer Marketing (Direct Ownership)

• Lead Fellow's Influencer Program strategy and execution across platforms (Instagram, TikTok, YouTube, emerging channels).
• Build and scale a tiered creator ecosystem (nano → macro → cultural tastemakers).
• Oversee influencer sourcing, outreach, contracts, budgets, and usage rights.
• Ensure influencer content aligns with Fellow's premium, minimalist, design-forward brand.
• Partner with Performance Marketing to leverage creator content for paid amplification.
• Track and optimize influencer performance across CPM, engagement, content value, and downstream impact.

Public Relations (Direct Ownership, Agency Management)

• Drive Fellow's PR strategy, positioning the brand at the intersection of design, lifestyle, coffee culture, and innovation.
• Manage PR agency partners and/or internal resources.
• Lead press strategy for product launches, brand moments, partnerships, and cultural initiatives.
• Build and maintain strong media relationships across design, lifestyle, food & beverage, and business outlets.
• Ensure PR storytelling is integrated with influencer, social, and campaign narratives.

Campaign Execution & Budget Management

• Oversee execution of campaigns across owned, earned, and paid channels.
• Ensure cohesive storytelling, timing, and messaging across influencer, PR, social, email, site, and retail.
• Partner closely with Creative to bring campaigns to life with consistency and craft.
• Drive flawless launch execution with clear timelines, milestones, and accountability.

Performance & Optimization

• Track integrated campaign performance, synthesizing insights across influencer, PR, and paid channels.
• Balance brand health metrics (awareness, consideration, share of voice) with performance outcomes (traffic, conversion, revenue).
• Optimize campaigns based on data, testing new formats, platforms, and creator/media strategies.
• Build reporting frameworks that clearly communicate impact to leadership.

Team & Cross-Functional Leadership

• Manage 1+ direct reports and agency partners, with potential to grow the team over time.
• Build scalable processes, playbooks, and calendars for integrated execution.
• Serve as a key connector between Marketing, Creative, Product, E-commerce, Retail, and Operations.
• Mentor and develop a high-performing, collaborative team.

Qualifications

Experience

• 6–12+ years of experience in integrated marketing, brand marketing, or growth marketing.
• Proven experience leading Influencer Marketing and PR for premium consumer brands.
• Strong track record of launching products and scaling integrated, earned-led campaigns.
• Experience managing budgets, teams, and agency partners.

Skills & Mindset

• Strategic, creative thinker with strong operational discipline.
• Deep understanding of influencer ecosystems, media relations, and cultural marketing.
• Strong creative instincts with a sharp eye for design and storytelling.
• Data-driven and comfortable using insights to guide decisions.
• Exceptional communicator, relationship builder, and people leader.
• Thrives in fast-moving, highly collaborative environments.

Bonus Points

• Experience in DTC or omnichannel retail.
• Background in design-led, lifestyle, or premium home brands.
• Passion for coffee, design, and elevating everyday rituals ☕️

Why You'll Love This Role

• A creative, fast-moving environment where ideas turn into action
• Competitive compensation including employee equity plan
• Generous paid time off plan
• 401k with company contribution after 6 months of employment
• Medical/dental/vision insurance
• Better Yourself Wellness credit & Better Your Community donation matching
• Monthly Fitness Stipend
• Summer Fridays
• Paid Parental Leave
• Generous discount on Fellow products
• Best coffee anywhere

Salary Range: $160,000–$190,000 (final offer dependent on level and experience). Plus, bonus and equity package.

Our highest goal at Fellow is creating a safe, inclusive, and rewarding environment where everyone can bring their whole selves to work and thrive. We are committed to building diverse teams and strongly encourage people from underrepresented groups, including but not limited to women, people of color, LGBTQIA+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

Fellow is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity, gender expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws.

About Fellow

We believe that the act of making should be meaningful and fulfilling, done with intention and precision. Fellow makes beautifully functional tools for any kitchen, designed in San Francisco and used around the world. When the simple motions of life become small moments of joy, that's Everyday Magic.™

We’re looking for a Visual Designer to create brand-forward, performance-driven creative across paid, web, email, and marketplace channels—helping Fellow show up beautifully and convert effectively across every customer touchpoint.

This role is based in our San Francisco, CA office and requires regular in-office presence in accordance with company policy. 

Who You Are

Fellow is looking for a brand-forward, performance-minded Visual Designer to help shape how our brand shows up—and converts—across all touchpoints. In this role, you’ll create high-quality, on-brand creative that drives results across paid media, email, web, and marketplace channels, while helping scale Fellow’s visual systems as the business grows. This role will collaborate with our Brand and Creative teams as well as other cross-functional partners.

You’ll collaborate closely with internal creative and marketing teams, as well as external agency partners, to own design execution from concept through launch. This role is ideal for a designer who values strong brand craft, understands performance constraints, and enjoys building scalable tools that enable fast iteration and testing.

What You’ll Do

• Design on-brand, performance-driven ad creative across paid channels
• Collaborate with stakeholders + copywriters to design email campaigns email campaigns, website layouts, and digital marketing experiences
• Design assets for Amazon storefronts, wholesale materials, and retail partnerships
• Balance brand storytelling with conversion-focused layouts, messaging hierarchy, and format-specific design
• Prepare, export, and deliver paid media assets to our external ad agency, ensuring accuracy across specs, formats, and placements
• Partner with brand, social, DTC, Amazon, and agency teams to support ongoing creative testing and iteration
• Maintain brand consistency while adapting creative for different audiences, platforms, and performance goals
• Keep design files organized, documented, and easy to scale across teams 
• Gain a deep understanding of our products and their functionalities

Qualifications

• You have 5+ years of experience in visual or digital design across brand and performance marketing
• You have designed paid media creative and understand how design decisions impact performance
• Are fluent in Figma and Adobe Creative Suite, with experience building and maintaining design systems
• Can design within constraints while still delivering elevated, thoughtful brand work
• Enjoy collaborating closely with marketers and agency partners
• Are detail-oriented, highly organized, and comfortable owning execution end-to-end
• Have an appreciation for well-designed consumer products and an interest in the specialty coffee space

Why You’ll Love This Role

• A creative, fast-moving environment where ideas turn into action
• Competitive compensation including employee equity plan
• Generous paid time off plan
• 401k with company contribution after 6 months of employment
• Medical/dental/vision insurance
• Better Yourself Wellness credit & Better Your Community donation matching
• Monthly Fitness Stipend
• Summer Fridays
• Paid Parental Leave
• Generous discount on Fellow products
• Best coffee anywhere

Salary range - $100,000 - $120,000 based on experience.  Plus, bonus and equity package.

Our highest goal at Fellow is creating a safe, inclusive, and rewarding environment where everyone can bring their whole selves to work and thrive. We are committed to building diverse teams and strongly encourage people from underrepresented groups, including but not limited to women, people of color, LGBTQIA+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. 

Fellow is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity, gender expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws.

About Fellow

At Fellow, we’re on a mission to help people brew ridiculously good coffee at home. But we’re more than just beautifully designed kettles and grinders—we’re a brand built on innovation, community, and culture. We believe great coffee isn’t just about the final cup; it’s about the experience, the ritual, and the people who make it all happen.

We’re looking for a VP of Software to own the entire software ecosystem—spanning Embedded Firmware, Control Systems, Mobile Apps, and Cloud Backend.

Your mission is to build the "machine that builds the machine." We are looking for a systems thinker obsessed with operational leverage–someone who ensures that as our product line expands from kettles and grinders to complex brewing ecosystems, our engineering velocity accelerates, and system reliability improves at scale.

This role is based in our San Francisco, CA office and requires regular in-office presence in accordance with company policy. 

Who You Are

You’re an experienced engineering leader who has built and led multidisciplinary teams across software, hardware, product, and design. You know how to align functions around a shared roadmap, make clear tradeoffs, and create accountability without friction. As products grow more complex, you understand how to structure teams, processes, and architecture to scale. You foster a culture of ownership, close collaboration, and open communication.

You care deeply about how software is built. You’ve implemented automated CI/CD pipelines and strong testing practices that support complex products, reducing manual work and improving reliability. You use metrics to understand delivery performance and team health, pairing data with sound judgment. You’re pragmatic, curious, and motivated to build products that are both technically rigorous and thoughtfully designed. You’re motivated by raising the bar, not maintaining the status quo.

What You’ll Do

• Scale the Engineering Organization: Design the team structure, process, and operating systems that allow us to ship high-quality firmware, mobile, and cloud services with extreme efficiency.
• Set the Technical Direction: Lead the technical roadmap for our embedded systems, control logic, mobile interfaces, and cloud services. You’ll ensure the "brain" of our hardware is as elegant as its exterior.
• Raise the Bar on Engineering Quality: Establish best practices for CI/CD, automated testing, code review, and release management—especially for complex hardware-software integrations where reliability is critical.
• Consolidate & Modularize: Drive the evolution of our codebase architecture. You will lead the effort to consolidate repositories into a modular, reusable architecture that speeds up development for future product launches.
• Lead Cross-Functional Execution: You will bridge the gap between technical constraints and user delight, ensuring our digital experiences are as intuitive as a manual pour-over.
• Increase Development Velocity: Identify and remove bottlenecks in the development lifecycle. Invest in tooling, automation, and modern workflows (including AI-assisted development where appropriate) to optimize the engineering “inner loop”—improving cycle time and release confidence.
• Own Delivery & Reliability: Be accountable for predictable execution, system performance, and post-launch stability across our connected products.
• Hire and Develop Exceptional Talent: Recruit, mentor, and retain a high-performing engineering team. Create a culture of ownership, transparency, and continuous improvement.
• Strategic Leadership: Work closely with the CEO and hardware teams on major architectural and "build vs. buy" decisions, helping define the long-term future of connected specialty coffee.

Qualifications

• 12+ years of experience in software engineering, with deep hands-on experience in both "hard" embedded systems engineering (C/C++, RTOS, Control systems) and "soft" engineering (Cloud-native, Mobile, UX).
• Proven track record of scaling an engineering organization from early stage to high-growth, including building and leading teams across multiple disciplines.
• Demonstrated success delivering connected products where hardware and software are tightly integrated, with ownership across architecture, reliability, and lifecycle management.
• Deep expertise in IoT ecosystems, including OTA (Over-the-Air) updates, fleet management, and sensor fusion.
• Experience establishing modern development practices, including CI/CD, automated testing, release management, and metrics-driven delivery.
• A portfolio of shipped products where software and hardware interact seamlessly.
• Strong technical judgment across modern applications and embedded stacks (i.e.React, Node.js, AWS, C/C++), with the ability to evaluate tradeoffs and evolve architectural decisions as the company scales.
• Strong executive communication skills, with experience partnering closely with CEO-level leadership and presenting technical strategy to senior stakeholders or boards.

Why You’ll Love This Role

• A creative, fast-moving environment where ideas turn into action.
• Competitive compensation including employee equity plan
• Generous paid time off plan
• 401k with company contribution after 6 months of employment
• Medical/dental/vision insurance
• Better Yourself Wellness credit & Better Your Community donation matching
• Monthly Fitness Stipend
• Summer Fridays
• Paid Parental Leave
• Generous discount on Fellow products
• Best coffee anywhere

Salary Range: $240k - $280k plus bonus & generous equity package

Our highest goal at Fellow is creating a safe, inclusive, and rewarding environment where everyone can bring their whole selves to work and thrive. We are committed to building diverse teams and strongly encourage people from underrepresented groups, including but not limited to women, people of color, LGBTQIA+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. 

Fellow is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity, gender expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws.

About Fellow

We believe that the act of making should be meaningful and fulfilling, done with intention and precision. Fellow makes beautifully functional tools for any kitchen, designed in San Francisco and used around the world. When the simple motions of life become small moments of joy, that's Everyday Magic.™

Reporting to the Founder & CEO, the Chief Marketing Officer will lead Fellow’s global marketing and brand strategy across DTC, Wholesale, and retail channels. This is a hands-on, executive role responsible for elevating brand presence, driving customer engagement, and positioning Fellow as a premium brand. 

This role is based in our San Francisco, CA office and requires regular in-office presence in accordance with company policy.

 Key responsibilities include

• Brand Leadership: Define and execute Fellow’s global brand strategy, ensuring a consistent and elevated experience across all channels, touchpoints, and campaigns. Serve as an internal and external champion for brand excellence.
• Omnichannel Marketing: Oversee marketing efforts across DTC, retail, and wholesale, including product marketing, integrated campaigns, creative direction, eCommerce, and performance marketing.
• Team Leadership & Development: Build, lead, and scale a high-performing marketing organization from 6 to ~20+ across creative, brand, eCommerce, and integrated marketing functions.
• Product & Launch Marketing: Collaborate closely with product and engineering teams to translate complex product technologies into clear, compelling stories that resonate with consumers.
• Commercial Accountability: Own the DTC business, including P&L oversight and budget management. Partner with sales, wholesale, and commercial teams to drive growth across channels.
• Creative Oversight: Lead all creative functions, including design, copywriting, and agency partnerships. Ensure marketing assets maintain elevated standards and reflect the sophistication of Fellow’s products.
• Strategic Vision: Support the transition from coffee and espresso into a broader kitchen platform, shaping messaging, positioning, and GTM strategy to align with scaling ambitions.

Qualifications

• Proven marketing leader with 10+ years of experience, ideally in premium consumer goods, home appliances, or design-focused physical products.
• Track record of building and scaling omnichannel brands from $100M+ toward $500M+, with strong consumer branding, DTC, and retail experience.
• Experience defining and executing a cohesive brand strategy across creative, product, retail, and digital channels.
• Strong aesthetic judgment and brand sensibility, with experience telling complex product stories in a simplified, consumer-friendly way.
• Demonstrated ability to recruit, develop, and inspire high-performing marketing teams.
• Hands-on operator with both strategic and execution capabilities.
  Experience managing budgets, including P&L responsibility, media spend, and cross-channel allocation.

Who you are

• Thrive in a fast-moving, high-growth startup environment, working with a blank canvas to create the plan, execute it, and make independent decisions with confidence.
• Passionate about design, product excellence, and creating premium consumer experiences.
• Highly collaborative and influential, able to work across product, commercial, and executive teams to drive alignment and impact.
• Comfortable in a fast-moving, high-growth startup environment with significant autonomy.
• Storyteller, able to simplify complex products and technologies without losing credibility or sophistication.
• Motivated to help Fellow evolve from a leading specialty coffee brand into a global kitchen platform.

Why You’ll Love This Role

• A creative, fast-moving environment where ideas turn into action.
• Competitive compensation including employee equity plan
• Generous paid time off plan
• 401k with company contribution after 6 months of employment
• Medical/dental/vision insurance
• Better Yourself Wellness credit & Better Your Community donation matching
• Monthly Fitness Stipend
• Summer Fridays
• Paid Parental Leave
• Generous discount on Fellow products
• Best coffee anywhere

Salary Range - $255,000 - $300,000 annually, plus bonus and equity package.  Actual compensation may vary based on skills, experience, and scope of responsibility.

Our highest goal at Fellow is creating a safe, inclusive, and rewarding environment where everyone can bring their whole selves to work and thrive. We are committed to building diverse teams and strongly encourage people from underrepresented groups, including but not limited to women, people of color, LGBTQIA+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. 

Fellow is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity, gender expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws.

About Fellow

We believe that the act of making should be meaningful and fulfilling, done with intention and precision. Fellow makes beautifully functional tools for any kitchen, designed in San Francisco and used around the world. When the simple motions of life become small moments of joy, that's Everyday Magic.™

We’re looking for a Firmware Engineer to design, develop, and maintain robust and scalable UX and communication firmware for our IoT platform. 

This role is based in our office in San Francisco, CA and is required to have an in office presence. 

Who You Are

We are a small, agile team passionate about delivering high-quality experiences across on-device firmware, backend systems, and mobile apps. These experiences enable our customers to interact with Fellow’s connected products. 

You will be responsible for the development, maintenance, and optimization of our backend systems and IoT infrastructure. Your role will be critical in ensuring seamless connectivity between our hardware devices, mobile app, and cloud backend.

What You’ll Do

• UX: Design and maintain a scalable IoT UX platform by building a reusable LVGL-based UX architecture and component library, ensuring responsive and reliable user interactions. Integrating closely with firmware through a robust communication layer (Brista) that supports both internal system coordination and external connectivity (serial for prototyping, Wi-Fi for production).
• Analytics: Own analytics for user interactions, on-device Business Intelligence, and stability analysis. Proactively address issues at staging before they go into production.
• Collaboration: Work closely with the software development, product management, and QA teams to ensure that the entire development and release process is smooth and efficient. 
• Identify potential risks in software development and create strategies to mitigate them, ensuring the safety and efficacy of our appliances.
• Integration of AI: 
• Heavily involved in defining and implementing AI workflow
• Design and implementation: Leverage AI to improve efficiency to convert Figma Design to real implementation.
• Code Review: help integrate AI for code review, and other activities on GitHub

Qualifications

• 5+ years of experience in firmware engineering, with experience in real-time operating systems (RTOS); C/C++
• Some experience with End-to-End testing on a connected device, which is connected to a mobile app and AWS backend.
• Strong understanding of what analytics can help improve user experience and provide product insights in the field.
• Hands-on experience with development and debugging using devkit and real devices. 
• Bachelor’s degree in Computer Science, Engineering, or a related field, or equivalent experience.

Preferred Qualifications:

• Experience with MQTT or other IoT communication protocols.
• Familiarity with testing and debugging for IoT hardware devices.
• Experience with mobile app integration.
• Familiarity with OTA partitions.
• Familiarity with hardware interfaces and programming for flashing firmware to embedded devices.
• System Architecture, memory architecture and performance benchmarking.

Why You’ll Love This Role

• Creative, fast-moving environment where ideas turn into action.
• Competitive compensation including employee equity plan
• Generous paid time off plan
• 401k with company contribution after 6 months of employment
• Medical/dental/vision insurance
• Better Yourself Wellness credit & Better Your Community donation matching
• Monthly Fitness Stipend
• Summer Fridays
• Paid Parental Leave
• Generous discount on Fellow products
• Best coffee anywhere

Salary Range: $180,000-200,000 

Our highest goal at Fellow is creating a safe, inclusive, and rewarding environment where everyone can bring their whole selves to work and thrive. We are committed to building diverse teams and strongly encourage people from underrepresented groups, including but not limited to women, people of color, LGBTQIA+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. 

Fellow is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity, gender expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws.

About Fellow

At Fellow, we’re on a mission to help people brew ridiculously good coffee at home. But we’re more than just beautifully designed kettles and grinders—we’re a brand built on innovation, community, and culture. We believe great coffee isn’t just about the final cup; it’s about the experience, the ritual, and the people who make it all happen.

We’re looking for an Automation Engineer (CI/CD, Firmware, Mobile, Backend) to support hardware product development and testing. 

This role is based in our office in San Francisco, CA and is required to be in-office 4 days per week. 

Who You Are

We are seeking a highly skilled Automation Engineer to design, build, and maintain end-to-end CI/CD pipelines that automate testing, deployment, and release workflows across software, firmware, mobile applications, and AWS-based backend services. This role requires deep experience in test automation, hardware-integrated testing, and the ability to work with system logs and external measurement devices. You will also play a key role in enabling intelligent debugging by integrating test outputs with AI-based analysis tools.

What You’ll Do

CI/CD & Automation Frameworks

• Design and implement scalable CI/CD pipelines to automate build, test, deployment, and release processes for:
• Embedded firmware
• Mobile applications
• Cloud-based backend services (AWS)
• Maintain and optimize automation frameworks to support continuous integration and delivery across multiple platforms.
• Firmware Automation
• Implement automated workflows to:
• Enforce coding style and static analysis checks
• Execute unit tests
• Compile firmware codebases from GitHub
• Flash firmware onto physical devices
• Run automated functional and integration test cases
• Collect, normalize, and forward device logs and test results to AI agents for debugging and root-cause analysis

Mobile Application Automation

• Build automated pipelines to:
• Perform coding style and lint checks
• Run unit tests
• Deploy builds from GitHub to test environments
• Install applications on physical test phones
• Execute automated UI and functional test cases
• Aggregate logs and test artifacts and pass them to AI agents for debugging

Backend Automation (AWS)

• Develop automation to:
• Enforce coding standards and static analysis
• Run unit and integration tests
• Deploy services from GitHub to test environments
• Execute automated backend test suites
• Capture logs, metrics, and traces and forward them to AI agents for intelligent analysis

Hardware & Data Integration

• Design and maintain automated tests that integrate:
• Hardware device logs
• Data from external measurement devices such as sensors, scales, or other instrumentation
• Ensure reliable data capture, synchronization, and validation across hardware and software systems.

Qualifications

• Bachelor’s degree in Computer Engineering, Electrical Engineering, Computer Science, or a related field (or equivalent practical experience)
• 7+ years of experience in test automation, CI/CD, or automation engineering roles
• Proficiency in automation scripting (Python or similar)
• Hands-on experience with hardware-integrated automation testing
• Strong experience designing and maintaining CI/CD pipelines (e.g., GitHub Actions, GitLab CI, Jenkins, CircleCI)
• Strong debugging and problem-solving skills in complex, multi-system environments
• Proven experience with hardware automation, including tests that integrate machine logs and data from external measurement devices such as sensors and scales
• Familiarity with Git-based workflows and version control best practices
• Ability to design robust, repeatable, and scalable test automation systems
• Expertise in log collection, processing, and analysis

Preferred Skills & Experience

• Demonstrated experience working across firmware, mobile, and backend systems
• Familiarity with embedded systems, RTOS, or low-level firmware development
• Experience with mobile automation frameworks (e.g., Appium, XCTest, Espresso)
• Experience with cloud-native testing, observability, and monitoring tools
• Knowledge of containerization and orchestration (Docker, Kubernetes)
• Experience working in IoT, consumer electronics, or hardware-software integrated products
• Experience integrating automation outputs with AI or ML-based debugging/analysis tools
• Experience with firmware build systems, flashing tools, and device communication
• Hands-on experience automating mobile application testing on real devices
• Strong understanding of AWS-based backend services and deployment workflows
• Experience with test frameworks for unit, integration, and system testing

Salary Range: $165,000- $185,000

Our highest goal at Fellow is creating a safe, inclusive, and rewarding environment where everyone can bring their whole selves to work and thrive. We are committed to building diverse teams and strongly encourage people from underrepresented groups, including but not limited to women, people of color, LGBTQIA+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. 

Fellow is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity, gender expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws.

About Fellow

We believe that the act of making should be meaningful and fulfilling, done with intention and precision. Fellow makes beautifully functional tools for any kitchen, designed in San Francisco and used around the world. When the simple motions of life become small moments of joy, that's Everyday Magic.™

We're looking for a VP of Manufacturing & Quality that is central to Fellow's success, leading and optimizing all key quality and sustaining functions. This includes Quality Management, Manufacturing Test, Sustaining Engineering, Supplier Quality, and Compliance Support. This role demands a strategic and hands-on leader who can develop and execute quality strategies that support Fellow's rapid growth and commitment to delivering exceptional customer experiences.

This is a hands-on leadership position where you will build and lead quality teams in the US and China. This position requires flexible scheduling, with overlap during U.S. Pacific business hours and occasional evening collaboration with Asia-based teams. 

This role reports to the Chief Product and Technology Officer (CPTO).

This role is based in our San Francisco, CA office and requires regular in-office presence in accordance with company policy.

What You'll Do

• Leadership and Strategy: Develop and execute a cohesive quality vision and strategy that aligns with Fellow's business objectives. Build and lead a high-performing team, fostering a culture of collaboration, continuous improvement, and data-driven decision-making. Champion quality excellence across the organization, focusing on efficiency, scalability, product reliability, and customer satisfaction. Wake up every day thinking about how to make our existing products better.
• Quality Management: Define quality metrics and drive the data analytics team to establish and maintain effective dashboards for monitoring performance. Implement and maintain a robust quality management system (QMS) to ensure all products meet Fellow's premium standards. Set up long-term reporting metrics from suppliers and oversee quality control processes throughout the supply chain.
• Sustaining Engineering: Prioritize fixes for organizational resolution and direct sustaining engineers to solve ongoing problems. Guide failure analysis of field issues and handle firefighting for urgent sustaining challenges. Focus on continuous improvement of our product lines to address constant sustaining issues.
• Supplier and Manufacturer Quality: Push manufacturers and suppliers to improve their testing, quality coverage, and manufacturing processes. Hold suppliers accountable to key quality metrics, driving proper reporting and feedback. 
• Manufacturing Engineering & Test: Own our end of line testing to ensure proper coverage of devices to uphold our strongest quality standards. Work closely with the engineering team to identify potential failure points and instill a robust test process to mitigate issues. 
• Compliance Support: Support compliance efforts, initially through the development and maintenance of regulatory dashboards, ensuring adherence to relevant standards.

Qualifications

• Bachelor's degree or higher in Engineering, Quality Management, Supply Chain, or equivalent professional experience.
• Master's Degree or MBA preferred.
• 12+ years of experience in quality engineering and sustaining roles, ideally with consumer electronics, kitchen appliances, or similar products.
• Thorough understanding of quality metrics, QMS implementation, and the full product lifecycle, from development to post-launch support.
• Proven track record of improving product quality and resolving sustaining issues in high-volume manufacturing.
• Strong leadership skills, with experience managing multidisciplinary teams (quality assurance, sustaining engineering, and supplier quality).
• Experience working with Asia-based contract manufacturers and global suppliers for quality improvements.
• Highly analytical with strong data analysis skills and the ability to extract insights from complex data sets, including dashboard development.
• Problem-solver who thrives on challenges and firefighting in fast-paced environments.

Why You'll Love This Role

• Competitive compensation including employee equity plan.
• Generous paid time off plan.
• 401k with company contribution after 6 months of employment.
• Medical/dental/vision insurance.
• Better Yourself Wellness credit & Better Your Community donation matching.
• Monthly Fitness Stipend.
• Summer Fridays.
• Paid Parental Leave.
• Generous discount on Fellow products.
• Best coffee anywhere.

Salary Range: $200,000 - $240,000. Plus, bonus and equity package.

Our highest goal at Fellow is creating a safe, inclusive, and rewarding environment where everyone can bring their whole selves to work and thrive. We are committed to building diverse teams and strongly encourage people from underrepresented groups, including but not limited to women, people of color, LGBTQIA+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. 

Fellow is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity, gender expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws.

About Fellow

We believe that the act of making should be meaningful and fulfilling, done with intention and precision. Fellow makes beautifully functional tools for any kitchen, designed in San Francisco and used around the world. When the simple motions of life become small moments of joy, that's Everyday Magic.™

This role is based in our office in San Francisco, CA and is required to have an onsite presence. Availability for regular evening calls with team members and partners in Asia is required as well as occasional travel to these locations (once to twice a quarter).

Who You Are

As a Senior Product Design Engineer, you will play a pivotal role in leading the Product engineering and design efforts for some programs, as we expand our lineup of home appliances - such as precision coffee makers, grinders, and kettles.  You will actively participate in design work, including owning some CAD & performing analysis, simulation, calculation, testing, etc..  

You will help drive the design, development, and iteration of hardware products from concept through production, ensuring that they meet the highest standards of functionality, user experience, and design appeal.

You will work closely and drive cross-functional teams including industrial design, electrical engineers, software developers, operations, vendors/suppliers, and contract manufacturing partners,  to deliver world-class products. As a design lead, you will also direct the efforts of external partners, mentor other engineers,  lead design reviews and be a technical partner/lead to our TPMs

What You’ll Do

• Lead Product Design Process:
• Hands-on ownership of product design and development activities: CAD, analysis, characterization, testing, prototyping, leading efforts related to preproduction builds to mass production.
• Partner with industrial design, engineering and operations teams to ensure products meet quality, cost and timeline targets. 
• Oversee the end-to-end design and development of consumer hardware products, focusing on connected home appliances like coffee makers, kettles, and grinders.
• Create detailed 3D models, CAD designs, and engineering drawings.
• Perform sensor and system characterization
• Perform calculations related to fluid mechanics and heat transfer
• Perform material selections for challenging applications
• Support regulatory compliance efforts
• Collaborate with cross-functional teams to ensure designs meet product specifications, technical requirements, and business goals.
• Innovation & Concept Development:
• Lead the generation of new ideas, driving designs related to  product functionality,  and user experience.
• Prototype & Testing:
• Utilize rapid prototyping to test design concepts and gather feedback.
• Oversee testing for performance, durability, reliability and user interaction, ensuring product designs meet quality standards.
• Iterate on designs based on feedback from internal stakeholders and external users.
• Mentorship & Team Leadership:
• Provide technical leadership and guidance to the design team, mentoring other engineers and promoting a collaborative work environment.
• Lead regular design reviews and provide constructive feedback to team members.
• Collaboration with Manufacturing:
• Work closely with manufacturing and supply chain teams to ensure that designs are optimized for cost-effective production.
• Oversee the design for manufacturability (DFM) process to minimize production issues and ensure a seamless transition from prototype to mass production.
• Project Management:
• Work with TPMs to manage manufacturing partners and suppliers. Facilitate communication both internally and externally. Help determine priorities and objectives.  
• Work with TPMs to communicate project status, risks, and milestones to key stakeholders.
• Compliance & Documentation:
• Ensure all product designs comply with relevant safety, regulatory, and industry standards.
• Maintain comprehensive documentation throughout the design and development process.
• Work closely with the Hardware Engineering, Product Management and Program Management Office (PMO) to develop resource plans and program schedules. 

Qualifications

• Bachelor’s or Master’s degree in Mechanical Engineering, Product Design, or equivalent experience.
• 7+ years of experience in product design and development, with a focus on consumer hardware products.
• Proven experience leading design projects from concept to mass production, preferably in the connected home appliance sector.
• Driven. Enthusiastic. Thrives in a fast environment.
• Experience with packaging electronics and related challenges.
• Experience with mechanism design
• Mechatronics experience including selecting, qualifying and integrating sensors, actuators, valves, etc.. 
• Experience with heat transfer applications and thermal management
• Experience with multiple mechanical fabrication processes (injection molding, overmolding, compression molding, LSR, progressive die & deep draw sheet metal, extrusion, die caste, CNC, etc) 
• Able to manage large CAD databases. Onshape is preferred. (experience with SolidWorks, Creo, NX etc required). 
• Experience with tolerance analysis and able to create detailed technical drawings using GD&T. 
• Strong understanding of manufacturing processes such as injection molding, die casting, CNC machining, sheet metal, casting, extrusion, hydroforming, etc...
• Experience in rapid prototyping, product testing, and validation.
• Excellent understanding of product development lifecycle, DFM principles, and quality assurance practices.
• Demonstrated ability to lead cross-functional teams and manage multiple projects simultaneously.
• Strong communication and interpersonal skills with the ability to influence and inspire teams.
• Passion for innovation and a keen eye for aesthetics, functionality, and user experience.
• Ability to travel - up to 15-20%

Preferred Skills:

• Experience working on connected devices (IoT) or smart appliances.
• Experience with mechanism design
• Mechatronics experience including selecting, qualifying and integrating sensors, actuators, valves, etc.. 
• Familiarity with electronics integration, including sensors, connectivity modules, and embedded systems.
• Knowledge of regulatory standards for consumer electronics.
• Strong problem-solving abilities and attention to detail.
• Ability to work in a fast-paced environment with evolving requirements.
• Excellent communication skills, both written and verbal.
• Ability to work both independently and as part of a collaborative team.
• Experience with sustainability and eco-friendly design principles.

Why You’ll Love This Role

• A creative, fast-moving environment where ideas turn into action.
• Competitive compensation including employee equity plan
• Generous paid time off plan
• 401k with company contribution after 6 months of employment
• Medical/dental/vision insurance
• Better Yourself Wellness credit & Better Your Community donation matching
• Monthly Fitness Stipend
• Summer Fridays
• Paid Parental Leave
• Generous discount on Fellow products
• Best coffee anywhere

Salary Range: $180,000-$200,000

Our highest goal at Fellow is creating a safe, inclusive, and rewarding environment where everyone can bring their whole selves to work and thrive. We are committed to building diverse teams and strongly encourage people from underrepresented groups, including but not limited to women, people of color, LGBTQIA+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. 

Fellow is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity, gender expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws.

About Fellow:

We believe that the act of making should be meaningful and fulfilling, done with intention and precision. Fellow makes beautifully functional tools for any kitchen, designed in San Francisco and used around the world. When the simple motions of life become small moments of joy, that's Everyday Magic.™

Our highest goal at Fellow is creating a safe, inclusive, and rewarding environment where everyone can bring their whole selves to work and thrive. We are committed to building diverse teams and strongly encourage people from underrepresented groups to apply.

Fellow is seeking a motivated Mechanical or Electrical Engineering Co-op to join our fast-growing team. This role offers an exciting opportunity to contribute to the design and development of our award-winning products, working alongside experienced engineers and product designers. The co-op will gain hands-on experience across various stages of the product development cycle, from concept to production. This position is based in our San Francisco office.

What You'll Do:

• Assist with the mechanical or electrical design of products, contributing to various stages from early concept to launch.
• Support iterative prototyping to validate concepts functionally and assist with product-level decisions or user testing.
• Help develop and drive design and functional validation testing for mechanical and/or electrical components.
• Perform root cause analysis of complex electromechanical hardware system failures.

Qualifications:

• Currently pursuing a Bachelor's Degree in Mechanical Engineering, Electrical Engineering, or a related field.
• Familiarity with CAD software (SolidWorks or OnShape preferred for Mechanical; relevant electrical design software for Electrical) is a plus.
• Hands-on prototyping experience is a plus.
• Eagerness to learn and contribute to a fast-paced product development environment.
• Excellent communication and teamwork skills.
• Mechatronics experience strongly preferred including selecting, qualifying and integrating sensors, actuators, valves, etc..

Compensation:

• $25 per hour (45 hours per week maximum)

Benefits:

• Generous discount on Fellow products.
• Opportunity to work with a passionate and committed team.
• Gain valuable experience in consumer hardware product development.

About Fellow

At Fellow, we’re on a mission to help people brew ridiculously good coffee at home. But we’re more than just beautifully designed kettles and grinders—we’re a brand built on innovation, community, and culture. We believe great coffee isn’t just about the final cup; it’s about the experience, the ritual, and the people who make it all happen.

We’re looking for a Principal Product Manager to focus on and own our brewing category through future accessories and platform extensions. You’ll act as the “mini-CEO” of the category, owning the product vision, roadmap, and commercial outcomes across DTC, retail, and global markets.

This role is based in our San Francisco, CA office and requires regular in-office presence in accordance with company policy. 

Who You Are

You thrive in highly cross-functional environments, operating at the intersection of coffee excellence, engineering, design, and business. You have translated customer insights and market trends into a clear product strategy, and you’re comfortable making courageous tradeoffs between cost, features, and timelines. You excel at driving alignment from early concept through launch and post-launch optimization.

As a senior individual contributor,  you’re confident in influencing decisions at the highest levels of the organization. You’re comfortable presenting to executives and board members, and you have collaborated with leaders across Product Engineering, R&D, Marketing, and Commercial teams. 

What You’ll Do

• Product Vision & Strategy - Brewing
  • Own the end-to-end product vision and long-term roadmap for Fellow’s brewing platform (machines, accessories, and ecosystem features).
  • Define what “Fellow-level brewing” means across performance, reliability, experience, and aesthetics—and translate that into clear product requirements.
  • Build and maintain a deep understanding of the brewing landscape (home and prosumer), competitive set, and emerging technologies.
• Customer & Market Insight
  • Drive qualitative and quantitative research with home baristas, prosumers, cafes, and partners to uncover needs, pain points, and opportunities.
  • Synthesize insights into clear problem statements and prioritized opportunities, balancing enthusiast feature asks with broad-market needs and price sensitivity.
• Roadmap, Requirements & Tradeoffs
  • Own PRDs and requirements from early concept through launch, working closely with R&D and Product Engineering.
  • Make explicit tradeoffs between cost, complexity, performance, and schedule; be the final decision-maker on feature set vs. price point for your product line.
  • Partner with Finance and Commercial teams to build and pressure test business cases, including forecast, margin, and portfolio positioning.
• Cross-Functional Leadership (IC, not people manager)
  • Lead cross-functional pods across R&D, Product Engineering, Firmware/Software, UX, Industrial Design, Operations, Marketing, CX, and Sales to deliver on roadmap goals.
  • Build tight partnerships with R&D on early concept development and coffee performance, with Product Engineering on execution, validation, and reliability, and with Software PM & UX on connected experiences.
  • Drive clarity, documentation, and decision-making so teams move quickly and stay aligned.
• Go-to-Market & Lifecycle Ownership
  • Own key elements of go-to-market strategy in partnership with Marketing, Sales, and CX (positioning, messaging, pricing, launch sequencing).
  • Define success metrics (adoption, NPS, margin, attach rates, field quality) and run post-launch reviews.
  • Steward the full lifecycle of the brewing portfolio, including derivative SKUs, line extensions, and end-of-life decisions.
• Platform & Portfolio Thinking
  • Ensure brewing roadmap fits within Fellow’s broader ecosystem strategy (grinders, brewers, kettles, analog, software).
  • Look for platform and component re-use opportunities to reduce complexity and cost without compromising experience.

Qualifications

• 8–10+ years of Product Management experience, including significant time as a senior IC working on complex, cross-functional products.
• Proven track record of shipping successful consumer hardware products; experience in coffee, kitchen appliances, or prosumer devices is a strong plus.
• Demonstrated ability to own a product line P&L-level view (pricing, margin, mix) and make tradeoffs between features, cost, and schedule.
• Strong technical fluency working with hardware, firmware, and software teams.
• Experience working closely with brand and marketing teams on positioning, messaging, and go-to-market strategy for premium consumer products.
• Exceptional communication skills—able to create crisp narratives for executive and board-level audiences.
• Deep customer empathy and passion for elevating everyday rituals—ideally, you’re a coffee enthusiast who cares about brewing quality and experience.
• Comfortable operating in a fast-paced, high-growth environment with evolving structure and processes.

Why You’ll Love This Role

• A creative, fast-moving environment where ideas turn into action.
• Competitive compensation including employee equity plan
• Generous paid time off plan
• 401k with company contribution after 6 months of employment
• Medical/dental/vision insurance
• Better Yourself Wellness credit & Better Your Community donation matching
• Monthly Fitness Stipend
• Summer Fridays
• Paid Parental Leave
• Generous discount on Fellow products
• Best coffee anywhere

Salary range: $190,000 - $220,000 based on experience.  Plus, bonus and equity package.

Our highest goal at Fellow is creating a safe, inclusive, and rewarding environment where everyone can bring their whole selves to work and thrive. We are committed to building diverse teams and strongly encourage people from underrepresented groups, including but not limited to women, people of color, LGBTQIA+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. 

Fellow is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity, gender expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws.