fairlife
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Sr. Manager, Large Store Retail Sales - Southwest Territory
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fairlife, LLC is a Chicago-based nutrition company that creates great-tasting, nutrition-rich and dairy products to nourish consumers.
With over $3B in annual retail sales, fairlife’s portfolio of delicious, lactose-free, real dairy products includes: fairlife® ultra-filtered milk; Core Power® High Protein Shakes, a sports nutrition drink to support post-workout recovery; fairlife® nutrition plan™, a nutrition shake to support the journey to better health.
A wholly owned subsidiary of The Coca-Cola company, fairlife, LLC has been recognized by both Fast Company and Nielsen for its industry leading innovation.
To learn more about fairlife and its complete line of products, please visit fairlife.com.
job purpose:
The Sr. Manager, Large Store Retail Sales South/Southwest position will play a vital role in driving sales growth within your assigned customers, acting as the Fairlife SME (subject matter expert) with our partners. Responsible for overseeing all aspects of sales & execution within an assigned region, including achieving profitable growth while delivering on KPI’s, store visits to review execution with all partners internal and external, organizing planning/review meetings with key stakeholders and our distributor partners, partnering with commercial teams to maintain current programs and preparing for and conducting sales calls with assigned Key Accounts. This position requires extensive travel within the assigned region, approximately 50% to 75% of the time.
responsibilities:
- Manage all aspects of sales & execution to deliver KPI’s and align to corporate goals
- Build and maintain strong relationships with key clients, distributors and retail partners.
- Identify new business opportunities to maintain HHP and market share
- Conduct market research and analysis through reporting tools and store visits to stay informed on trends in industry, assigned market vs ROM/national, or customer.
- Store visits to review execution with all partners internal and external, including but not limited to bottlers, NAOU, and Acosta
- Partner with internal partners to collaborate on selling tools, strategies and guidelines
- Assist in presenting fairlife’s strategies with customers; both local/regional as needed across all the Large Store retail Southwest/West landscape
- Ensure local chain programming is being communicated effectively with XF partners
- Complete any paperwork/spreadsheets that may be necessary including trackers, market surveys, etc.
- Deliver regular quantitative and qualitative analysis and feedback to XF partners on program results
- Expected to be in market on a regular basis, covering entire geography of assigned area with a total portfolio lens while in market
- Manages key account sales budget (both trade and marketing) within assigned customers, adjusting for needs within each brand, while maintaining fiscal responsibility
skills/qualifications required:
- Bachelor’s degree in business administration, sales and marketing or related field/MBA Preferred
- Prior Key Account Management sales experience is a must (5 years, preferably with food or beverage products).
- Prior management experience (5 years, preferably with food or beverage products).
- Local market knowledge (geography, key contacts, etc.).
- Demonstrated ability to manage multiple priorities
- Excellent written and oral communication skills
- Ability to drive a results driven team of sales professionals to quota attainment
- Proven ability to introduce and sustain consistent accountability practices
- Financial and business acumen required to include overall budget management
how fairlife nourishes you:
At fairlife, we believe in better — and that includes how we support our people. We offer a comprehensive suite of benefits and wellbeing resources designed to support you physically, emotionally, socially, and financially, both in and out of work.
- Comprehensive medical, dental, and vision coverage, effective day one!
- Supplemental health plans (hospital indemnity, accident, and critical illness insurance)
- Paid Time Off to recharge and support work-life balance
- Paid parental leave & adoption assistance (up to $10,000)
- Parental support & family care benefits, including childcare resources and lactation support
- 401(k) to support retirement planning with up to 9% in employer match
- Wellness reimbursement (up to $500 for qualified wellbeing expenses)
- Employee Assistance Program (EAP) for emotional wellbeing and work-life support
- Company-paid life insurance and short-term disability
- Employer HSA funding (for HDHP participants)
- Tuition reimbursement (up to $10,000) and student loan repayment ($200/month)
- Learning & development programs to unlock your full potential
- Rewards & recognition, matching gifts, free product, and Business Resource Groups
fairlife’s nour!sh program is designed to meet you where you are — supporting your individual wellbeing journey while enabling you to do your best work every day.
position location: South/Southwest Territory Region of the United States
reports to: Director of Sales – Large Store Retail Sales West
travel requirements: 50-75%
exempt/nonexempt: Exempt
*Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
fairlife, LLC is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. All qualified applicants and employees will be given equal opportunity. Selection decisions are based on job-related factors.
In addition to its nondiscrimination commitment, the Company will also provide reasonable accommodation of qualified individuals with known disabilities unless doing so would impose an undue hardship on the Company. If you have a disability and would like to request accommodation in order to apply for a position with us, please email careers@fairlife.com.
For Recruitment Agencies
At fairlife, we manage the majority of our hiring internally through our dedicated Talent Acquisition team, which is actively engaged in direct candidate sourcing. Most of our roles are filled through applications submitted via our careers site or through direct outreach by our team.
As our recruitment is primarily handled in-house, we work only occasionally with external agencies, and only those on our existing, pre-approved vendor list. At this time, we are not reviewing or expanding that list.
Unsolicited resumes or submissions from external agencies not authorized by our Talent Acquisition team will be considered direct candidate applications. As such, fairlife will not assume responsibility for any placement fees associated with these submissions.
Ready to apply?
Apply to fairlife
fairlife, LLC is a Chicago-based nutrition company that creates great-tasting, nutrition-rich and dairy products to nourish consumers.
With over $3B in annual retail sales, fairlife’s portfolio of delicious, lactose-free, real dairy products includes: fairlife® ultra-filtered milk; Core Power® High Protein Shakes, a sports nutrition drink to support post-workout recovery; fairlife® nutrition plan™, a nutrition shake to support the journey to better health.
A wholly owned subsidiary of The Coca-Cola company, fairlife, LLC has been recognized by both Fast Company and Nielsen for its industry leading innovation.
To learn more about fairlife and its complete line of products, please visit fairlife.com.
job purpose:
The Field Operations Manager will be a thought partner to the Fairlife sales team in each region, the Coca-Cola retail teams, Bottlers, Customers, and other partners to build and manage sales and commercial functions within the market focused primarily on the DSD products within the fairlife portfolio. They will act as a key franchise partner, support customer activity, and participate in multiple functions with our bottling partners in commercial routines and sales execution. The Field Operations Manager will be responsible for identifying bottler/ market specific commercial and customer needs, incorporating national and regional priorities as well as bottler-specific metrics and incentives. This position will also participate in CCNA franchise and bottler commercial and sales routines to ensure proper prioritization for fairlife DSD brands that align with fairlife business goals and objectives.
The ideal candidate understands that true value creation, both for our customers and the company, is built upon a long-term, shared vision of growth that is grounded in consumer and shopper needs/occasions and informed by leading edge category and channel insights. This individual will work seamlessly across multiple functions within fairlife and the Coca-Cola North American Operating Unit (NAOU) to provide compelling category selling stories that deliver long-term, profitable growth for the company and our most valued retail partners.
responsibilities:
- Lead franchise, commercial, and customer execution for fairlife’s DSD portfolio within the NAOU and assigned geography, working closely with bottler partners.
- Collaborate with regional sales, Key Account Managers, bottlers, and NAOU commercial leaders to share customer-specific selling stories using consumer, shopper, and category insights.
- Provide local perspective and analytical support for Collaborative Business Plans and strategic customer meetings.
- Assess local market nuances and bottler needs to tailor plans and develop regional programming aligned with business goals.
- Influence local decision makers and secure buy-in for programming to deliver annual business objectives.
- Conduct store visits with bottling partners to support execution.
- Work cross-functionally with Sales, Commercial, RGM, Shopper Marketing, NAOU teams, and Category Strategy.
- Prioritize across customers and RTM to ensure timely, flawless execution of category selling stories.
- Deliver annual and long-term KPIs, including brand acceleration, innovation sell-in, and revenue/profit growth.
- Identify growth opportunities using Nielsen, Numerator, retailer data, and Coca-Cola tools to build insights and selling stories.
- Communicate confirmed programming from fairlife and NAOU teams to maximize execution.
- Manage business performance within assigned geography; support leadership in tracking execution and reporting results.
- Assist in annual Sources of Growth planning with bottler commercial, customer, revenue growth, and Coca-Cola franchise teams.
- Partner with Key Account Managers to develop bottler-delivered selling materials for priority customers.
- Evaluate programming effectiveness and ROI to inform future plans.
- Identify territory and account growth opportunities and ensure all deadlines are met.
skills/qualifications required:
- Bachelor’s degree in a related field required.
- 3–5+ years of CPG sales or commercial experience, preferably within food or beverage categories.
- Strong analytical and data‑driven skill set, with the ability to interpret and leverage Nielsen, IRI, customer/shopper data, or similar tools to generate insights and influence business planning.
- High business and financial acumen, with demonstrated ability to build compelling, insight‑led sales presentations and deliver creative solutions to business challenges.
- Excellent communication, interpersonal, and organizational skills, with the ability to build strong relationships and influence cross‑functional partners.
- Proactive, entrepreneurial mindset with the ability to thrive in a fast‑paced, multi‑tasking environment.
- Proven project management experience, taking programs from concept through execution.
- High proficiency in Microsoft Office platforms.
- Ability to work both independently and collaboratively across teams.
- Valid driver’s license, reliable vehicle, and proof of insurance required.
how fairlife nourishes you:
At fairlife, we believe in better — and that includes how we support our people. We offer a comprehensive suite of benefits and wellbeing resources designed to support you physically, emotionally, socially, and financially, both in and out of work.
- Comprehensive medical, dental, and vision coverage, effective day one!
- Supplemental health plans (hospital indemnity, accident, and critical illness insurance)
- Paid Time Off to recharge and support work-life balance
- Paid parental leave & adoption assistance (up to $10,000)
- Parental support & family care benefits, including childcare resources and lactation support
- 401(k) to support retirement planning with up to 9% in employer match
- Wellness reimbursement (up to $500 for qualified wellbeing expenses)
- Employee Assistance Program (EAP) for emotional wellbeing and work-life support
- Company-paid life insurance and short-term disability
- Employer HSA funding (for HDHP participants)
- Tuition reimbursement (up to $10,000) and student loan repayment ($200/month)
- Learning & development programs to unlock your full potential
- Rewards & recognition, matching gifts, free product, and Business Resource Groups
fairlife’s nour!sh program is designed to meet you where you are — supporting your individual wellbeing journey while enabling you to do your best work every day.
position location: Southeast Territory — including Southern Alabama, Eastern Louisiana, and the Florida Panhandle.
reports to: Senior Director, Franchise
travel requirements: 50% - 60%
exempt/nonexempt: exempt
*Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
fairlife, LLC is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. All qualified applicants and employees will be given equal opportunity. Selection decisions are based on job-related factors.
In addition to its nondiscrimination commitment, the Company will also provide reasonable accommodation of qualified individuals with known disabilities unless doing so would impose an undue hardship on the Company. If you have a disability and would like to request accommodation in order to apply for a position with us, please email careers@fairlife.com.
For Recruitment Agencies
At fairlife, we manage the majority of our hiring internally through our dedicated Talent Acquisition team, which is actively engaged in direct candidate sourcing. Most of our roles are filled through applications submitted via our careers site or through direct outreach by our team.
As our recruitment is primarily handled in-house, we work only occasionally with external agencies, and only those on our existing, pre-approved vendor list. At this time, we are not reviewing or expanding that list.
Unsolicited resumes or submissions from external agencies not authorized by our Talent Acquisition team will be considered direct candidate applications. As such, fairlife will not assume responsibility for any placement fees associated with these submissions.
Ready to apply?
Apply to fairlife