EMARKETER
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B2B Demand Generation Manager
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EMARKETER is a subsidiary of Axel Springer SE, a family-owned transatlantic media company headquartered in Berlin and New York. Axel Springer's guiding principles – first articulated as The Essentials by founder Axel Springer in the aftermath of World War II – remain a cornerstone of the company’s foundation today. Learn more about Axel Springer.
We’re hiring a B2B Demand Generation Manager to join our Marketing team at EMARKETER.
The Role and Team:
The B2B Demand Generation Manager owns the strategy and execution of integrated demand generation programs that drive qualified leads, pipeline, and revenue across EMARKETER’s subscription and media offerings. This role is responsible for full-funnel campaign orchestration, from acquisition through expansion, with a strong focus on measurable performance and ROI. You will work closely with Product Marketing, Sales, Paid & Social Media, Marketing Operations, and Revenue Operations to ensure cohesive messaging and strong funnel outcomes.
This is a hybrid role based out of our New York City office, with regular in office expectations.
Applicants must be authorized to work in the United States without visa sponsorship now or in the future and be within commuting distance of our New York City office. Relocation assistance is not available.
The Ideal Candidate Is:
- Strategic and analytical: Understands how to build and scale pipeline in a B2B environment using data to inform decisions and optimize performance.
- A strong storyteller: Able to translate product positioning and strategy into compelling, integrated campaigns across multiple channels.
- Customer journey focused: Experienced in designing and optimizing full-funnel and account-based marketing programs that support acquisition and expansion.
- Solution-oriented: Approaches challenges with a test-and-learn mindset, building integrated campaign strategies aligned to business priorities.
- Highly collaborative: Thrives in cross-functional environments and builds strong partnerships across Marketing, Sales, and Operations.
Key Responsibilities:
- Develop and execute annual B2B demand generation plans aligned to pipeline and revenue goals.
- Design, write, and optimize lead nurturing programs that convert audiences into qualified leads and sales-ready opportunities.
- Own integrated campaign strategy across email marketing, lead nurturing, ABM, web, digital and in-person events, and third-party partnerships.
- Design and optimize end-to-end prospect and customer journeys from lead acquisition through MQL, opportunity, and revenue.
- Partner with Product Marketing to ensure campaigns align to product positioning, launches, and priority segments.
- Collaborate with Sales, Marketing Operations, and Revenue Operations to define targeting strategies, account coverage logic, and performance optimization.
- Diagnose funnel performance, identify conversion gaps, and implement improvements to increase pipeline contribution and ROI.
- Manage vendors or agency partners supporting demand generation initiatives, as needed.
Desired Skills & Experience:
- 6+ years of experience in B2B demand generation or lifecycle marketing, with demonstrated success driving pipeline and revenue through integrated programs.
- Strong expertise in email marketing, lead nurturing, ABM, and multi-channel campaign orchestration.
- Proven analytical skills with experience measuring performance across MQLs, opportunities, pipeline impact, and ROI.
- Hands-on experience with marketing automation and CRM platforms, with Salesforce Marketing Cloud strongly preferred.
- Demonstrated use of AI to improve efficiency, personalization, or performance optimization.
- Background in B2B marketing within research, data, media, or adjacent industries preferred.
Salary & Benefits:
- Base salary: $110,000 to $125,000, dependent on skills, experience, and competencies
- Unlimited PTO, 10 paid holidays, and 16 weeks of parental leave
- Comprehensive medical, dental, and vision insurance plans
- Matched and vested 401k plan
- Access to resources for financial planning guidance, family planning services, mental health support, and Employee Assistance Programs
- Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more
What We Value
Our people are the foundation of our success. Guided by our values, we:
- Serve Our Clients: We prioritize their needs to deliver excellence in our products and services.
- Work as One Team: We collaborate with trust, accountability, and transparency.
- Innovate and Adapt: We foster curiosity, resilience, and fearless exploration of new ideas.
- Celebrate Diversity and Inclusion: We embrace a diverse, inclusive environment where all voices are valued and respected.
Please note that for all positions at EMARKETER, there is an exercise component specific to the role to reduce selection bias in our recruiting process and test how you apply knowledge.
Ready to apply?
Apply to EMARKETER
EMARKETER is a subsidiary of Axel Springer SE, a family-owned transatlantic media company headquartered in Berlin and New York. Axel Springer's guiding principles – first articulated as The Essentials by founder Axel Springer in the aftermath of World War II – remain a cornerstone of the company’s foundation today. Learn more about Axel Springer.
We’re hiring a Summer Intern, Marketing to join our Marketing team at EMARKETER.
The Role and Team:
This role sits within the Marketing team and supports how EMARKETER brings products, insights, and messaging to market. You will work on projects that strengthen brand storytelling, support go-to-market efforts, and enable sales and customer engagement. This is a hands-on opportunity to learn how research and insights are translated into compelling marketing strategies.
This is a hybrid role based out of our New York City office, with regular in office expectations.
Applicants must be authorized to work in the United States without visa sponsorship now or in the future and be within commuting distance of our New York City office. Relocation assistance is not available.
The Ideal Candidate Is:
- Curious and proactive: Asks thoughtful questions and seeks out new ways to solve problems.
- Detail-oriented: Produces high quality work with strong attention to accuracy and clarity.
- Strong communicator: Writes clearly, proofreads thoroughly, and communicates ideas with confidence.
- Collaborative: Enjoys working across teams and contributing to shared goals.
- Eager to learn: Open to feedback and motivated to build new skills in marketing and research.
Key Responsibilities:
- Support messaging and positioning for EMARKETER products and features
- Assist with go-to-market initiatives and campaign execution
- Conduct competitive, persona, and industry research
- Help develop sales enablement materials and marketing assets
- Contribute to customer marketing programs and storytelling efforts
Desired Skills & Experience:
- Must be available to work full-time (40 hours per week, Monday through Friday, Eastern Time) for the duration of the 10-week summer internship
- Currently enrolled in an accredited undergraduate or graduate program
- Major in Marketing, Advertising, Business, Communications, or a related field
- Familiarity with Google Workspace tools
- Strong writing and organizational skills
- Interest in B2B marketing, research, and digital media
Salary and Benefits:
- $20/hour - $22/hour (dependent on skills, experience, and competencies).
- Paid holidays and sick time
- Access to free on-site gym
What We Value
Our people are the foundation of our success. Guided by our values, we:
- Serve Our Clients: We prioritize their needs to deliver excellence in our products and services.
- Work as One Team: We collaborate with trust, accountability, and transparency.
- Innovate and Adapt: We foster curiosity, resilience, and fearless exploration of new ideas.
- Celebrate Diversity and Inclusion: We embrace a diverse, inclusive environment where all voices are valued and respected.
Please note that for all positions at EMARKETER, there is an exercise component specific to the role to reduce selection bias in our recruiting process and test how you apply knowledge.
Ready to apply?
Apply to EMARKETER