Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Are you a savvy media strategist with a genuine passion for beauty PR? A skilled marketer with integrated campaign expertise? Are you constantly in the know on the latest pop-culture and beauty trends? Do you have relationships with key beauty & lifestyle media? Then we want to hear from you!

We’re seeking an enthusiastic and skilled Director, Earned Media with deep beauty expertise to join our Integrated Media team in New York. This person will have a strong pulse on what’s shaping culture — someone who lives and breathes the worlds of beauty and haircare and understands how those categories play out in the media, on social, and in real life.

What You’ll Do

As a Director, you’ll play a leading role in developing and executing earned media strategies for some of the biggest beauty brands in the industry. You’ll be a trusted media partner, expert client counselor, creative storyteller, and mentor to junior teammates.

Core Responsibilities:

• Lead Earned Media Efforts: Lead proactive and reactive media outreach to secure high-impact coverage across top-tier beauty, lifestyle, consumer, social-first and trade publications, translating brand strategies into compelling earned storylines that break through with press, consumers, and on social.
• Drive Day-to-Day Client Relations: Serve as a key day-to-day client contact for earned media, confidently presenting strategies, updates, counsel and recommendations while fostering trust through clear, compelling communication.
• Build & Maintain Editorial Relationships: Cultivate strong, ongoing relationships with editors, writers, producers, news-fluencers and emerging media voices — from traditional outlets to non-traditional platforms like newsletters/Substacks, podcasts, and social channels.
• Integrated Planning: Collaborate cross-functionally with IAT partners and external agencies to help shape holistic campaign plans, ensuring earned media is thoughtfully integrated into broader brand, influencer, social, and paid strategies.
• Support Product & Campaign Launches: Develop and manage media strategies for major brand moments — from product & campaign launches and press trips to NYFW, stylist relations, red carpet partnerships, cultural moments and seasonal storytelling.
• Trend Spotting: Stay on top of emerging beauty, wellness, social and pop culture trends; identify real-time opportunities for clients to insert themselves into relevant conversations.
• Press Material Development: Draft and edit compelling media materials, including press releases, pitches, messaging docs, and executive talking points.
• Team Mentorship: Mentor junior staff, providing guidance on pitching, relationship-building, newsjacking and account management.
• Evaluate Earned Impact: Distill insights and key learnings to optimize future earned strategies, KPIs or benchmarks, and demonstrate impact to clients.

Who You Are

• A media connector with 6–8 years of PR experience and a strong network of beauty and lifestyle editors, writers, and creators.
• A strategic storyteller who can connect brand goals to cultural moments in ways that feel authentic and fresh.
• A beauty enthusiast — you’re genuinely excited about product innovation, artistry, and how beauty intersects with culture.
• A social-first thinker who devours thumb-stopping content on their feeds and can turn them into storytelling opportunities.
• A collaborator who thrives in integrated environments and enjoys partnering with strategy, creative, influencer, and social teams to bring campaigns to life.
• A doer and a mentor — someone who can both lead media efforts and develop junior teammates with clarity and empathy.

Basic Qualifications

• 6–8 years of PR or communications experience, agency or in-house
• Bachelor’s Degree (preferably in Communications, Marketing, Journalism or related field)
• Proven media relationships across beauty, lifestyle, entertainment, and culture verticals
• Experience developing and executing integrated campaigns that incorporate influencer, content, and social extensions
• Ability to counsel clients on media relations activities and present plans in a convincing manner
• Excellent written and verbal communication skills
• Strong organizational and presentation skills; able to manage multiple priorities in a fast-paced environment
• Familiarity with measurement and analytics tools (Muck Rack, Meltwater, Cision, etc.)
• Working knowledge of and comfort executing new media forms (e.g. podcasts, Substack, etc.)

Salary Range: $100,000 USD – $130,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-GH

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Vice President, Earned Media Strategy

About the Opportunity:
The Weber Shandwick team is seeking a Vice President, Earned Media Strategy to serve as the central strategic leader for earned media. This role is pivotal in orchestrating integrated campaigns for top-tier CPG, Food & Beverage, and Consumer Lifestyle brands. You will be the key architect of earned media strategies, working in close partnership with cross-functional teams, influential clients, and agency partners to shape large-scale campaigns that drive cultural conversation.

The ideal candidate is a master storyteller and a natural collaborator who excels at uniting diverse teams around a powerful narrative. You will be the strategic hub, ensuring that earned media is not a silo, but the core of a cohesive, multi-channel brand experience.

About You:

You are a strategic integrator with a proven track record of leading earned media for major consumer brands. Your deep and trusted relationships with top-tier media are matched only by your ability to foster collaboration across internal teams. You instinctively translate broad business goals into sharp, compelling narratives and excel at uniting diverse groups, from creative and paid media to social and analytics, around a single, powerful earned concept.

Passionate about pop culture and media trends, you thrive on connecting the dots between what's happening in the world and where a brand has the credibility to play. You see beyond the press release, envisioning how an earned-centric idea can come to life across paid, owned, and social channels.

You are a strategic thinker who brings clarity and purpose to complex, integrated programs. As a collaborative leader, you are adept at building consensus, navigating multi-disciplinary teams, and inspiring them to deliver standout earned work that is deeply rooted in insight and cultural impact.

Responsibilities:

• Serve as the strategic hub for earned media, architecting comprehensive campaigns and ensuring their seamless integration across all marketing disciplines (paid, social, digital, influencer, creative).
• Lead the development and flawless execution of earned-centric ideas, partnering with cross-functional teams to build unified and powerful brand narratives.
• Translate insights from analytics, social listening, and digital teams into actionable earned media strategies that are timely, relevant, and impactful.
• Build and maintain strong relationships with top-tier media across business, lifestyle, food & beverage, news, and entertainment verticals.
• Craft culturally relevant narratives that tap into emerging consumer and media trends.
• Counsel senior clients, C-suite executives, and spokespeople on media strategy, narrative positioning, and integrated campaign opportunities.
• Confidently represent the earned media strategy in client meetings, inter-agency work sessions, and new business pitches, articulating how it connects to the broader marketing ecosystem.
• Manage resources, timelines, and deliverables with precision, fostering a collaborative and client-first environment.
• Mentor and lead junior team members, cultivating their skills in strategic thinking and cross-functional collaboration.

Competencies:

• Integrated Leadership: Excel at building bridges and fostering collaboration between internal teams (paid, social, creative, analytics) and external agency partners to create seamless, multi-channel campaigns.
• Business Acumen: Align earned media strategies with client business goals, demonstrating a clear understanding of how earned media drives broader marketing priorities.
• Client Service: Build trust and rapport with senior client stakeholders by providing strategic counsel that extends beyond traditional media relations.
• Proactivity: Continuously identify and pursue innovative, integrated media opportunities and storytelling approaches.
• Critical Thinking: Analyze challenges and data from multiple sources to anticipate needs and deliver insightful, holistic solutions.
• Mentorship: Effectively guide teams and individuals, inspiring them to embrace a collaborative and integrated mindset.

What We're Looking For:

• 8+ years of public relations or communications experience, with increasing responsibility and a focus on leading integrated earned media programs for major consumer brands.
• Proven experience working within an integrated agency model, with a deep understanding of how earned, paid, social, and digital media work together.
• A strong track record of top-tier media placements and well-established relationships across lifestyle, business, entertainment, and pop culture media.
• Subject matter expertise in CPG, food & beverage, and consumer lifestyle.
• Demonstrated success managing campaigns that feature talent, celebrities, and influential creators as part of a broader, integrated strategy.
• Experience in media training and counseling senior clients and C-suite executives.
• Exceptional communication and presentation skills, with the ability to articulate a strategic vision to diverse audiences and lead new business efforts.
• Proven problem-solver with strong judgment under pressure.
• A collaborative team leader known for mentoring talent and managing multiple fast-paced projects with clarity, control, and a spirit of partnership.

Salary Range: $125,000 USD – $165,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-GH

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Weber Shandwick seeks an experienced VP, Integrated Project Manager for the New York Project Management team who will lead Client operations, work closely with senior account, creative, and strategic partners as well as manage project managers across a portfolio of brands and projects.

Responsibilities:

• Be a key operational business partner in managing a large account or portfolio
• Build and sustain key relationships with internal teams, clients, procurement
• Manage multiple simultaneous brands and projects
• Establish and lead onboarding processes, including educating team members on roles and responsibilities, processes and templates.
• Drive consistency in operational and project management skills and solutions
• Mitigate and provide creative solutions as issues and risks arise and share insights and improvement learning opportunities with extended PM team
• Implement agency and client-side operational efficiencies and facilitate effective team integration
• Work across multiple internal and client stakeholder teams to facilitate operational best practices
• Proficient in helping some teams develop and manage detailed SOW's as well as manage the day to day team tracking and delivery across project workstreams
• Experience with different types of projects and deliverables, including: strategic presentations, creative concepting and development, video, digital, event-based programs and vendor integrations
• Demonstrate effective team resource management, in collaboration with discipline leads and with network resource managers. Should display proficiency in anticipating resource needs
• Show a clear ability to work autonomously, with solid decision-making skills

Requirements:

• 10+ years of Project Management or Operations Experience
• Ability to effectively improve operations and processes at an agency and brand level
• Strong financial management skills
• Excellent communication skills
• Strong experience with scoping, development of budgets and schedules for complex programs with multiple workstreams

Salary Range: $130,000 USD – $165,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-GH

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Manager, Project Management

Weber Shandwick is currently seeking a dedicated Project Manager, Integrated Project Management to join our winning team! In this role you will work closely with an integrated team across account, creative, influencer, social, analytics, and strategy, as well as report to a Director or VP of Project Management, to lead projects across a growing portfolio of brands.

Responsibilities:

• Independently manage multiple small to medium-scale integrated campaigns; collaborating with internal stakeholders, coordinating with various partners and managing vendors
• Demonstrate understanding the full project lifecycle from client brief to final delivery
• Own and manage project lifecycle with extended team, inclusive of scoping deliverables, resource management, hour estimates, timeline development, and project requirements/processes​
• Coordinate with creative, strategy, account management and other internal teams to help drive best-in-class solutions, deliver award winning results and mitigate risk and potential overservice
• Manage financial performance of accounts including scopes, burn report summaries and forecasting
• Lead internal team members on day-to-day project milestones and deliverables
• Partner with WS account team to manage team on-boarding processes
• Support in educating the team on roles and responsibilities, process and templates

Basic Qualifications:

• 4+ years of project management experience, preferably in an agency setting
• Strong financial management skills, including scoping, burn report tracking, resource allocation across project tasks
• Demonstrated success in managing different types of programs and deliverables, such as creative ideation, social and/or digital
• Excellent written and verbal communication skills
• Strong organizational and time management skills
• Detail-oriented, proactive, and skilled at driving clarity in complex projects
• Motivated and curious, a true team player eager to jump in, problem solve and lead teams to success
• Proficient in Microsoft Project/Smartsheet, Excel, and PowerPoint

Salary Range: $75,000 USD – $90,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-GH

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Weber Shandwick is looking for a dynamic Vice President to join our Consumer team in our New York office supporting iconic global consumer brands.

We Are Seeking:

We are looking for a driven, self-motivated and culturally fluent, Vice President to join our Consumer team, working across global lifestyle and CPG brands. As Vice President, you will be responsible for leading day-to-day business and spearheading high-profile, award-worthy, earned-driven integrated campaigns for two of some of our top clients including Nespresso & Unilever W&C brands. This is a high-visibility leadership role in a fast-paced, integrated environment with cross-functional collaboration across channels and partners. You’ll work closely with clients, and integrated agency teams to deliver social-first, earned-led programs that drive engagement and buzz, while guiding a team of rising talent. 

What the Role Entails: 

• Lead multi-channel campaigns with an emphasis on earned media, cultural storytelling, and social/digital engagement
• Collaborate within IATs, working alongside creative, paid media, influencer, and experiential partners
• Oversee campaign launches from start to finish inclusive of planning, event/activation production, management of talent partner(s), and development of media materials and social briefs
• Ability to turn ideas into workable plans and presentations via decks
• Build trusted relationships with senior clients, offering strategic POVs and counsel
• Ensure programs are rooted in insights and measured against KPIs
• Manage diverse internal teams and SMEs with clarity and organization
• Lead by providing mentorship, fostering growth and innovation

Who You Are:

• Must have a strong passion for lifestyle and beauty brands, with a sharp awareness of emerging cultural and consumer trends
• Proven experience executing successful campaigns that generated earned media, drove social engagement, and made a cultural impact
• An expert in navigating Integrated Agency Teams, juggling multiple workstreams, and managing multiple clients
• A strategic thinker with strong instincts for what drives earned media and social buzz
• Strong ability to remain nimble and counsel clients through conflict
• Aptitude for financial analysis
• Confident working with senior clients and leading large teams
• A natural leader with strong presentation skills who pays attention to detail
• Sharp writing skills and a creative mindset
• Commitment and dedication to the agency's success as well as individual career

Basic Qualifications: 

• At least 8-10 years’ experience in agency, PR/Communications space
• Experienced in leading account teams and integrated Media Strategy, ideally within the consumer or CPG industry
• Bachelor’s Degree in Communications, Business Management, or related field

Salary range: $125,000 USD – $165,000 USD 

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JP1 

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Senior Associate, Earned Media, Healthcare

Weber Shandwick is seeking a Senior Associate, Earned Media (Senior Account Executive equivalent) for its growing health earned media team and healthcare practice.

As a Senior Associate, you will be supporting earned media strategy and execution for campaign and product launches, news engine programs, disease awareness initiatives and more for our healthcare accounts. The ideal candidate has experience in or a passion for health-related work and a foundation of media relations skills. This opportunity is a fit for someone who is a strong writer, loves the thrill of a pitch, can manage multiple clients and teams, keeps a pulse on the media landscape and can bring existing and new media relationships to teams.

Job description:

• Serves as a key integrated team member in support of strategic earned media campaigns, including developing media relations action plans, goals and objectives, media targets, story angles and outreach approaches, in collaboration with and support from senior media relations team members
• Generates story ideas and drafts media materials (e.g., media lists, written content, pitches and pitching reports), conducts outreach, and manages reporter/influencer relationships and media opportunities to land coverage
• Research media topics, trends, important issues, and reporters in support of new assignments and projects, including new business opportunities
• Attends client events and manages on-site media and influencers at local and national events
• Maintains a keen interest in current news and industry trends; proactively shares insights with teams and clients to inform plans, strategies and activations
• Anticipates and proactively offers solutions to senior team leadership for executional issues specific to assigned programs
• Assists with client communication and manages detailed tasks with the account and earned media teams
• Develops and manages project timelines and weekly action plans to ensure all deadlines on client programs are met
• Identifies the development needs of junior staff and provides opportunities which allow staff members to reach their full potential

Requirements:

• 2 or more years’ experience in public relations at an agency or corporate in-house (healthcare experience preferred)
• Experience and interest in working with healthcare clients across industries
• Excellent communication/presentation skills; verbal and written
• Strong attention to detail and project management skills
• Ability to multi-task effectively and work within tight deadlines
• Ability to work independently and as part of a team

Salary Range: $68,000 USD - $78,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-GH

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Account Director, Influencer Strategy 

Responsibilities: 

• Build social influencer strategies cross-functionally to align strategic efforts and priorities, and able to develop strategic outputs with little to no oversight. Collaborate closely with strategy, creative, paid and larger integrated agency teams to deliver program initiatives. 
• Effectively knows how to drive an influencer marketing program forward and manage a team to ensure influencer contracts are negotiated and content is delivered swiftly and on time.
• Lead end-to-end influencer procurement process from influencer recommendations, content reviews, content posting and reporting
• Maintains strong connections with talent and management agencies to ensure quality relationships, reliability and quick turn asks.
• Spearhead high profile activations and campaigns for some of our top tech, consumer, and CPG clients. 
• Provide expert counsel to clients and colleagues on social/digital/influencer best practices
• Lead a high-performing team; mentor and develop junior team members 

Qualifications: 

• 8+ years of experience, preferably within an agency environment
• Is comfortable working in a team setting, is not an independent contributor.
• Strong understanding of the overall media and social landscape, with an emphasis on digital experience
• Excellent communication and negotiation skills, with ability to develop relationships with influencers, creators, agencies, and other partners. 
• Deep expertise in managing influencer programs
• Strong knowledge of social platforms, including paid amplification and campaign optimization
• Strong understanding of marketing funnel analytics & KPIs
• Familiarity with a broad set of social, media and influencer analytics tools
• Detail-oriented, multi-tasker with excellent time-management skills
• Strong written, verbal communication, negotiation and presentation skills
• Experience leading a team is an asset 
• Bonus if you have experience in the B2B and LinkedIn influencer space

Is this you? 

Be a driver of culture: Must have true passion and understanding of pop culture and are part of the community (be it music, gaming, fashion, food, internet culture, etc) This job is the intersection of creative, strategy, marketing, technology, content creation and production; your energy must be driven by your lifestyle. You must influence creative ideations: from the ideas presented, to the influencers selected, to the content created, all the way down to the language used in post copy. 

Have high cultural competencies: Understand the role and importance of diversity, equity & inclusion (DE&I) You must be culturally vigilant with the ability to understand, communicate with and effectively interact with people across cultures.  

Have “Gravitas” in the influencer space and skin-in-the-game:  Deep understanding of the influencer landscape is required. Proven ability to build, speak and grow relationships with change agents and cultural makers (celebrities, influencers, artists, thought leaders) directly or via their agents. You must be open to a public-facing role; willingness to speak publicly about influencer trends when opportunities present itself to the WS Influencer Team. 

Know how to identify and manage diverse vendors and partners: in an industry where technologies (saas platforms, AI, managed services, etc) are popping on the daily, at high volume, no less, you must have experience working with RFPs and meeting with leading tech companies to understand their services and identify their uniqueness (and keep up with their ongoing changes in our WS influencer database) 

Be ready to lead at any moment: working with your leads, you will learn to “step up to the plate” and lead effectively in the client’s and agency’s best interests while also helping to cultivate, mentor and coach mid to junior staff members on the influencer team. 

Hustle: identify influencer opportunities (organic or new) to ensure influencer marketing continues to be a strong marketing discipline and revenue driver on your assigned account or at Weber Shandwick. 

Think like a lawyer: you understand how important it is to be in compliance with best practices (FTC updates, platform requirements), continuously build our excellence by partnering with DXTRA legal and finance to ensure risk and liabilities are reduced and tamed for every campaign you touch. 

Have experience building engaged audiences: on Facebook, Twitter, Instagram, Snapchat, TikTok, Clubhouse and other distribution platforms. 

Know how to build a story: you will build client presentations that tell smart, compelling stories, never “rinse and repeat” which requires you to be highly motivated, energetically-charged and inspired at all times. 

Be curious, always: You are willing to learn a little bit of everything, and open to take on anything. 

Salary: $100,000 USD - $130,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-GH

 Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Weber Shandwick is seeking a Manager to join our Integrated Media team within our Consumer Brand Practice.

We’re seeking an enthusiastic and skilled Manager, Earned Media with deep lifestyle and entertainment expertise to join our Integrated Media team in New York.  The ideal candidate is passionate about the latest consumer trends and has a deep enthusiasm for media outreach, pitching, and building relationships. You are deeply immersed in the worlds of lifestyle, entertainment, men's lifestyle, and sports, and possess a robust network of contacts in these areas. As a Manager, you will have the opportunity to work on top-tier consumer brands, bringing creative stories to life and executing high-energy consumer events.

What You Will Be Doing

Shape Integrated Media Strategy:

• You will play an important role in shaping the media strategy across our diverse portfolio of clients, specifically in the CPG space. You will help to design integration across earned media—inclusive of traditional media (dot-com, broadcast), emerging media (e.g., Substack), and social media, by creating programming built to be shared and amplified across platforms.

Strategic Media & Influencer Relations:

• Serve as a key day-to-day client contact, developing strategic earned media campaigns, action plans, and compelling story angles that resonate with target audiences.
• Generate a consistent pipeline of story ideas, draft engaging media materials, and proactively pitch to land high-impact earned coverage, leveraging your network of media and influencer contacts.
• Develop and manage targeted media and influencer lists, incorporating a diverse mix of voices (influencers, bloggers, social media editors, creators, etc.) to achieve client goals.

Client Counsel & Collaboration:

• Provide regular updates and thoughtful counsel to clients, establishing yourself as a trusted advisor on earned media strategy and execution.
• Develop a strong understanding of the client’s business and objectives, working collaboratively with strategists and creative teams to deliver innovative solutions.

Trend-Spotting & Creative Ideation:

• Maintain a keen interest in current industry trends, constantly monitoring the cultural landscape, competitor coverage, and influencer conversations to identify opportunities.
• Analyze and distill meaningful insights from media coverage, sharing perspectives with both internal teams and clients to inform strategy.
• Support creative ideation on a consistent basis, contributing fresh ideas for evergreen stories and campaigns.

Program & Event Management:

• Develop and manage timelines, project budgets, and weekly action plans to ensure all program deadlines are met.
• Manage the detailed tasks associated with planning and implementing special public relations events, from media stunts to product launches.
• Anticipate and proactively offer solutions for executional issues that may arise during a program.

Team & Agency Leadership:

• Serve as a role model and guide for junior team members, helping to develop their skills and drive results.
• Actively participate in agency development initiatives and assist with new business opportunities as needed.

Competencies

• Business Acumen– align talent strategies to drive business goals
• Client Service– client focus and ability to build trust and rapport across all levels
• Proactivity – exhibit relentless pursuit for new and innovative talent strategies
• Collaboration– build strong relationships with internal team members at all levels across the organization
• Critical Thinking– ask probing questions; anticipate and address critical client and talent gaps and needs
• Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex client, talent and organizational issues

Basic Qualifications

• Bachelor’s Degree in Marketing, Communications, Public Relations
• 3 to 4 years’ relevant health/wellness experience
• Media relations experience

NYC Salary range: $74,000 USD - $85,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JP1 

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Account Director, Earned Media Strategy (Consumer Practice)

Who We Are Seeking

We are seeking an Account Director, Earned Media Strategy with exceptional strategic prowess and media relations expertise to support our top-tier CPG, Retail, and Food & Beverage clients.

You live for a great pitch and have the media relationships to back it up. With deep knowledge of top-tier lifestyle, entertainment, sports, food & beverage, and business outlets, you know how to get stories placed—and noticed. You move seamlessly between traditional media and emerging platforms like Substack, podcasts, and content creators. Fluent in internet culture and always ahead of the trends, you know what’s buzzy, what’s next, and how to help brands break through. A creative storyteller and collaborative partner, you bring curiosity, originality, and hustle to everything you do. If you're ready to make waves with a team of leading earned strategists, we want to talk.

What You Will Be Doing

• Strategic Leadership & Storytelling:
• Lead the development and execution of comprehensive earned and integrated media programs from start to finish.
• Proactively and reactively craft compelling, newsworthy stories that drive earned coverage and tap into the cultural zeitgeist.
• Spot and execute on quick-turn, culturally relevant storytelling opportunities for clients.
• Draft high-quality internal and external-facing media materials, including briefing documents, Q&As, pitches, press releases, and messaging documents.
• Media & Cultural Mastery:
• Build and maintain excellent relationships with top-tier media across business, broadcast, and lifestyle verticals—including men’s/women’s interest, fitness, food & beverage, wellness, sports, and entertainment.
• Maintain a strong, real-time understanding of the media and cultural landscape, as well as emerging issues that may impact clients.
• Approach all client work with deep curiosity, consistently seeking to understand the brand, its competitors, and the broader industry context.
• Client & Campaign Excellence:
• Serve as a senior counselor, interacting effectively with clients and leaders within their organizations.
• Deliver consistently high-caliber work with a client-first mindset and sharp attention to detail.
• Collaborate effectively with agency and inter-agency partners, serving as a key contributor to drive alignment and deliver cohesive, large-scale campaign work.
• Team & Agency Growth:
• Mentor and develop junior team members through hands-on guidance, continuous feedback, and professional development support.
• Actively cultivate and participate in new business opportunities and pitches, contributing to the growth of the practice.

Competencies:

• Business Acumen– align talent strategies to drive business goals
• Client Service– client focus and ability to build trust and rapport across all levels
• Proactivity – exhibit relentless pursuit for new and innovative talent strategies
• Collaboration– build strong relationships at all levels across the organization
• Critical Thinking– ask probing questions; anticipate and address critical talent gaps and needs
• Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex talent and organizational issues

Basic Qualifications:

• 6-8 years of experience.
• Experience leading projects from start to finish, working with integrated teams across various disciplines.
• Earned strategy and media relations experience
• Bachelor's degree

Salary range: $100,000 USD – $130,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JP1 

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Freelancer Vice President Client Experience

We Are Seeking:

We are looking for a driven, self-motivated and culturally fluent, Vice President to join our Consumer team, working across global lifestyle and CPG brands. As Vice President, you will be responsible for leading day-to-day business and spearheading high-profile, award-worthy, earned-driven integrated campaigns for some of our top client brands. This is a high-visibility leadership role in a fast-paced, integrated environment with cross-functional collaboration across channels and partners. You’ll work closely with clients, and integrated agency teams to deliver social-first, earned-led programs that drive engagement and buzz, while guiding a team of rising talent. 

What the Role Entails:

• Lead multi-channel campaigns with an emphasis on earned media, cultural storytelling, and social/digital engagement
• Oversee campaign launches from start to finish inclusive of planning, event/activation production, management of talent partner(s), and development of media materials and social briefs
• Ability to turn ideas into workable plans and presentations via decks
• Build trusted relationships with senior clients, offering strategic POVs and counsel
• Ensure programs are rooted in insights and measured against KPIs
• Manage diverse internal teams and SMEs with clarity and organization
• Lead by providing mentorship, fostering growth and innovation

Who You Are:

• Proven experience executing successful campaigns that generated earned media, drove social engagement, and made a cultural impact
• A strategic thinker with strong instincts for what drives earned media and social buzz
• Strong ability to remain nimble and counsel clients through conflict
• Aptitude for financial analysis
• Confidence working with senior clients and leading large teams
• A natural leader with strong presentation skills who pays attention to detail
• Sharp writing skills and a creative mindset
• Commitment and dedication to the agency's success as well as individual career

Hourly range: $85 USD - $120 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-GH

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Account Director, Crisis and Issues Communications 

The Weber Shandwick New York office is seeking an Account Director in New York to join its Global Crisis and Issues Practice. Weber Shandwick’s Global and Issues Crisis team, part of the Weber Advisory group, helps leading organizations across the world both manage breaking negative issues and events affecting reputation and develop the internal culture and infrastructure needed to predict, prepare, and navigate them effectively.  

From conspiracy theories, environmental incidents and multinational bankruptcies to executive controversies and sweeping product recalls to high-profile litigation and fake news, we live at the front lines of media, culture, and conversation. Whether it is a program affecting internal stakeholders or an external effort to protect or defend an organization’s reputation, we work together with colleagues from around the country and globe daily, supplying crisis counsel to clients across industries and sectors, making deep curiosity a requisite for this position.   

Candidate Qualities 

We are looking for a change agent to help us grow our Global Crisis and Issues Practice and support a wide array of high-profile clients with crisis preparedness, reputation management and live crisis/issues counsel and support. You should have extensive crisis communications and issues management experience, preferably across multiple industries and across the spectrum of public and private companies.  

You will play an important role on our team, leading a broad range of projects, developing new business opportunities, and helping to mentor and grow the skill sets of emerging talent in our practice. You should be digital analytics-savvy, have strong writing skills and thrive in a fast-paced, deadline-oriented environment. Previous agency experience is a must. An additional plus: experience working in public affairs or media role.   

Our Team 

Our team is a group of smart, analytical and hardworking people who care deeply about helping lead our clients through a crisis to make a positive impact on society. We are on the front lines of some of the biggest, most complex issues – and the nature of our work requires an ability and eagerness to juggle multiple responsibilities and work on multi-office client teams. You will have the opportunity to play a leading role in driving both ongoing client engagements and discrete projects.  

What You Will Be Doing    

• Manage projects and client relationships as key team member to navigate a range of complex, high-profile corporate issues /crisis communications situations (i.e., cybersecurity issues, product safety issues and recalls, executive leadership changes, natural disaster response, culture change, societal issues, IPOs etc.)  
• Serve as the day-to-day client contact – providing account support and counsel, flagging, triaging, and directly managing client issues as they arise.  
• Lead data-driven industry and topic analysis to inform business strategy and issues management approach, including leveraging AI, media monitoring and social analysis tools.
• Develop and draft crisis plans, media strategies, reactive media statements, media trainings, talking points, FAQs, memos, crisis simulations and other deliverables as needed.   
• Work directly with senior team leads and other practice group leaders to achieve client success and deliver industry-leading perspectives on topical issues.
• Train and motivate emerging talent and help create opportunities for their growth and development.
• Provide regular counsel to clients and colleagues and liaise with global partners to provide global market insights.
• Keep client programs on schedule and ensure all deadlines are met within budget parameters.  
• Participate in new business development for the team and collaborate among practice areas at the agency in support of broader new business pitches that include a crisis and issues component.   

 Qualifications:   

• Bachelor's degree in a relevant field and/or 5+ years of relevant experience in an agency/strategic consulting firm, political campaign, or similar setting.  
• Experience directly counseling clients/senior ranking executives through a broad range of crises, issues and special situations.  
• Experience with corporate reputation, brand management and protection through integrated communications programs.  
• Expertise with the latest digital management, trends and strategy, tools, and analytics and ability to turn insights into actionable recommendations. 
• Familiarity with AI, next gen programs and data aggregation with large datasets to inform strategy.
• Thrives under pressure and can handle multiple projects in a demanding, deadline-oriented environment, including live crisis situations that may require significant working hours.  
• Exercises exceptional judgment when working with clients, team members, and vendors.  
• Communicates clearly, analytically, and persuasively both orally and in writing.  
• Pays close attention to detail and quality of work product.  
• Adept at solving problems and resolving conflicts.  
• Capable of mobilizing and motivating teams, anticipating needs, and instilling confidence.  
• Experience delivering media and crisis training.
• Solid understanding of markets and issues affecting the financial and reputational well-being of companies  

About the Global Crisis and Issues Practice   

Weber Shandwick’s Global Crisis and Issues Practice helps leading organizations both manage breaking negative issues and events affecting reputation and develop the internal culture and infrastructure needed to anticipate, prepare and navigate them effectively. From cyberattacks, environmental protests, high-profile litigation and misinformation defense to sweeping product recalls, multinational bankruptcies and executive controversies, we live at the intersection of business, media, policy, culture and society.  

Salary range: $115,000 USD – $135,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-PV1 

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Weber Shandwick is looking for a Senior Manager to join our Consumer team in our New York office.

We Are Seeking:

We’re looking for a strong, motivated, and curious Senior Manager to join our Consumer Practice, working across lifestyle and CPG brands. You will supervise big pieces of business with multiple work streams and team members, spearheading high profile, award-worthy, earned-driven integrated activations and productions. Additionally, you’ll manage day-to-day client relationships, oversee account teams and inter-agency relationships, and work with high profile celebrity talent, influencers and red-carpet events.

Other responsibilities include recommending programs and activities coordinating with client's goals, effectively delegating projects, offering counsel to team members and allocating agency resources to match client budgets. You will also be engaged with business development, strategic program planning, analytics, media relations and the development and execution of creative concepts. Ideally, you will have consumer PR agency experience in CPG/beauty/lifestyle spaces.

What We Are Looking For:

• A strong client lead with sound judgement and the confidence to provide clear, actionable counsel
• A leader who brings strong emotional intelligence and adaptability, able to manage and influence a range of client personalities and stakeholder styles
• A utility player who knows how to deliver best-in-class client service, while seamlessly navigating earned, social, and influencer programs
• Experience managing and working with interagency teams
• Can turn ideas into workable plans and presentations
• Capacity to convey ownership of assigned projects to junior team members
• Can solve conflict
• Can mobilize and motivate teams
• Can work independently and as part of a team
• Excellent oral and written business communication skills
• Aptitude for financial analysis
• Can complete challenging projects within set parameters
• Exceptional judgment when working with team members, client contacts and vendors
• Commitment and dedication to the agency's success as well as individual career
• Can anticipate client and team needs
• Attention to detail and quality
• Instills confidence with clients and colleagues

Basic Qualifications:

• At least 6-8 years’ experience in agency, PR/Communications space
• Experienced ideally within the consumer or CPG space
• Bachelor’s degree in Communications, Business Management, or related field

NYC Salary range: $85,000 USD - $100,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JP1