Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

We Are Seeking

We are seeking a strong Senior Manager to join our Earned Media team within our Consumer Practice. You love the thrill of the pitch, building relationships with media, and constantly immersing yourself in pop culture, trends, and the world of sports. As a Senior Manager, you will have the opportunity to work on top-tier brands across a variety of consumer categories, with a focus on bringing stories to life at the intersection of culture, lifestyle, and sports.

What You Will Be Doing  

• Develop a strong understanding of the client’s business and target audience, and work with strategists and creative team members to deliver innovative and integrated programs that earn attention
• Generate story ideas and topic angles, draft media materials, and pitch media to land earned coverage
• Monitor media outlets, understand industry issues that directly and indirectly affect the client, and analyze and distill meaningful insights from media coverage
• Support executive visibility efforts for clients including identifying, pitching and securing interviews and speaking engagements for C-suite
• Develop strategic messaging for clients and support the creation of media plans and proposals that take an integrated approach to driving awareness with target audiences
• Provide thoughtful recommendations for content creation and distribution across multiple channels to support paid, owned and earned channels
• Oversee client activations and programs including cultural/sporting events (e.g. Super Bowl, World Cup, Olympics, etc.)
• Counsel, coach and develop junior staff 
• Lead logistics planning for media and other influencer events
• Support the development of KPIs to maximize media relations impact 
• Highlight results, measuring success and promoting wins and key learnings to client 

Competencies

• Business Acumen– align talent strategies to drive business goals
• Client Service– client focus and ability to build trust and rapport across all levels
• Proactivity – exhibit relentless pursuit for new and innovative talent strategies
• Collaboration– build strong relationships at all levels across the organization
• Critical Thinking– ask probing questions; anticipate and address critical talent gaps and needs
• Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex talent and organizational issues

Basic Qualifications

• Public relations experience of approximately 5-7 years, agency or in-house
• Experience and/or passion for pop culture and sports
• Fluency in media relations
• Strong existing media and influencer relationships
• Ability to develop new media and influencer relations and turn those relationships into coverage
• Working knowledge of and comfort executing new media forms (e.g. podcasts, Substack, etc.)
• Drafting media materials, including pitches and press releases
• Optimizing programs in real-time to maximize success based on preliminary results
• Amplification of strategies, including paid, owned and earned
• Ability to plan, organize, monitor and control projects and programs, ensuring efficient utilization of technical and creative resources 
• Ability to counsel clients on media relations activities and present plans in a convincing manner
• Ability to work effectively with integrated agency teams and diverse range of internal stakeholders 
• Strong team leadership abilities 
• Strong written and verbal communication skills in English
• Strong negotiation, presentation, collaboration and problem-solving skills 

This is a hybrid role tied to our Boston office.

Salary Range: $81,000 USD – $98,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-GH

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

We Are Seeking

We are seeking an Account Director to join our Media Relations team within our Health Practice. As a Director, you will be responsible for leading all aspects of media relations as a key member of integrated client teams.  You’ll shape communications strategies, craft earned media approaches, and organize best-in-class media outreach that drive results and positive impact.  You’ll bring experience working in the health industry with a proven track record of managing branded and unbranded campaigns with media and third parties.

A critical role in our client teams and in our health practice, you’ll be a go-to client contact and supervise large workstreams, junior team members and work to connect dots across business.  Other responsibilities include shaping earned-first creative concepts, recommending programs and activities, coordinating with clients’ goals, effectively delegating projects, offering counsel to team members, and allocating agency resources to match client budgets.

Beyond client work, you’ll also engage in our business development process and support activities that support the development of our health media relations function. 

The following is a general outline of primary responsibilities.

Additional responsibilities include but are not limited to:

• Day-to-day client support and counsel
• Leading media relations efforts for team including managing junior staff
• Driving communications support around campaigns
• Working across internal and external specialists including media, digital, creative and agency partners
• Providing earned media recommendations across traditional print/online media, newer forms of media, and editorial partnerships

What We Are Looking For

• Strong sense of accountability and ownership
• Ability to mobilize and motivate teams
• Flexibility in having impact as part of a team and as an individual contributor
• Excellent oral and written business communication skills
• Strong judgment when working with team members, client contacts and vendors
• Commitment and dedication to the agency's success as well as individual career
• Can anticipate client and team needs
• Attention to detail and quality
• Instills confidence with clients and colleagues

Qualifications

• At least 7 years’ healthcare public relations/communications experience, including an interest in working with the media
• BA or BS in Communications or in a related field

Salary Range: $109,000 USD – $130,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-GH

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Weber Shandwick is seeking a Manager to join our Integrated Media team within our Consumer Brand Practice.

We’re seeking an enthusiastic and skilled Manager with deep lifestyle and entertainment expertise to join our Integrated Media team on the West Coast.

The ideal candidate is passionate about consumer culture and brings a strong point of view on what’s trending across media, social platforms, and the broader cultural landscape. You are deeply immersed in lifestyle, entertainment, men’s lifestyle, and sports, and possess a growing network of media relationships in these areas.

As a Manager, you will have the opportunity to work on top-tier consumer brands, bringing culturally relevant stories to life and executing high-energy moments designed to earn attention and drive conversation.

What You Will Be Doing

Shape Integrated Media Strategy

• You’ll play an important role in shaping integrated earned media strategies across our diverse portfolio of clients, specifically in the consumer/lifestyle space.
• Help design integration across earned media, inclusive of traditional media (dot-com, broadcast), emerging platforms (e.g., Substack), and social, by developing ideas built to travel, be shared, and spark conversation.

Strategic Media & Creator Relations:

• Serve as a key day-to-day client contact, developing strategic earned media campaigns, action plans, and culturally relevant story angles that resonate with target audiences.
• Generate a consistent pipeline of timely, culture-forward story ideas, draft engaging media materials, and proactively pitch to land high-impact earned coverage.
• Leverage and continue building a strong network of media and creator relationships, treating creators as drivers of earned conversation and cultural relevance.
• Develop and manage targeted media and creator lists, incorporating a diverse mix of voices (editors, producers, writers, Substack authors, creators, etc.) to achieve client goals.

Client Counsel & Collaboration:

• Provide regular updates and thoughtful counsel to clients, establishing yourself as a trusted advisor on earned media strategy and execution.
• Develop a strong understanding of the client’s business and objectives, bridging creative thinking with a strategic, client-focused mindset.
• Work collaboratively with strategists and creative teams to deliver ideas that are both culturally relevant and aligned to business goals.

Trend-Spotting & Creative Ideation:

• Maintain a strong pulse on culture by monitoring trends across media, TikTok, social platforms, and the competitive landscape to identify real-time opportunities.
• Analyze and distill meaningful insights from media coverage and cultural trends, sharing actionable perspectives with both internal teams, clients to inform strategy.
• Contribute consistently to creative ideation, bringing forward culturally relevant story ideas for evergreen pitch angles and campaign implementation.

Program & Event Management:

• Develop and manage timelines, project budgets, and weekly action plans to ensure all program deadlines are met.
• Lead execution of media activations and events, from concept through delivery of special public relations events, from media stunts to product launches.
• Anticipate and proactively offer solutions for executional issues that may arise during a program.

Team & Agency Leadership:

• Serve as a role model and guide for junior team members, helping to develop their skills and drive results.
• Actively participate in agency development initiatives and contribute to new business opportunities as needed.

Competencies

• Business Acumen– align earned media strategies and storytelling to support client business goals
• Media Relations - build and sustain strong media relationships, with the ability to proactively pitch and consistently secure high-impact earned coverage
• Client Service– provide thoughtful counsel and build trust with clients through clear communication and strategic guidance
• Strategic Thinking– connect cultural insights and media opportunities to broader campaign objectives and brand positioning
• Proactivity – identify and advance timely, culturally relevant opportunities and story angles
• Collaboration– work effectively across integrated teams, including strategy, creative, and social, as needed
• Cultural Fluency– maintain a strong understanding of trends across media, social platforms, and the broader consumer landscape
• Executional Excellence – manage multiple workstreams with strong attention to detail, ensuring high-quality delivery

Basic Qualifications

• Bachelor’s Degree in Marketing, Communications, Public Relations
• 3 to 4 years’ relevant consumer lifestyle and/or consumer tech
• Strong Writer
• Media relations experience with a track record of securing top-tier consumer coverage
• Familiarity with modern media, including podcasts and creator-led platforms
• Adaptable, resourceful, and collaborative, with strong project management skills

Salary Range: $78,000 USD – $88,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-GH

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Senior Associate, Earned Media, Healthcare

Weber Shandwick is seeking a Senior Associate, Earned Media (Senior Account Executive equivalent) for its growing health earned media team and healthcare practice.

As a Senior Associate, you will be supporting earned media strategy and driving execution for campaign and product launches, news engine programs, disease awareness initiatives and more for our healthcare accounts. The ideal candidate has experience in or a passion for health-related work, creativity and a foundation of media relations skills. This opportunity is a fit for someone who places an emphasis on relationship-management, is a strong writer, loves the thrill of a pitch, can juggle supporting multiple clients and teams, keeps a pulse on the media landscape and can bring creativity as well as existing and new media relationships to teams.

Job description:

• Serve as a key integrated team member in support of strategic earned media campaigns, including developing media relations action plans, goals and objectives, media targets, story angles and outreach approaches, in collaboration with and support from senior media relations team members
• Generate story ideas and drafts media materials (e.g., media lists, written content, pitches and pitching reports), conducts outreach, and manages reporter/influencer relationships and media opportunities to land coverage
• Research media topics, trends, important issues, and reporters in support of new assignments and projects, including new business opportunities
• Attend client events and manages on-site media and influencers at local and national events
• Maintain a keen interest in current news and industry trends; proactively flag notable media opportunities via media coverage for newsjacking/opportunistic media and share insights with teams and clients to inform plans, strategies and activations
• Anticipate and proactively offers solutions to senior team leadership for executional issues specific to assigned programs
• Assist with client communication and manage detailed tasks with the account and earned media teams
• Develop and manage project timelines and weekly action plans to ensure all media internal and client deliverables are met with quality and efficiency

Requirements:

• 2 or more years’ experience in public relations at an agency or corporate in-house (healthcare experience preferred)
• Media relations skills (media monitoring, media list development, pitch development, outreach
• Experience and interest in working with healthcare clients across industries
• Excellent communication/presentation skills; verbal and written
• Strong attention to detail and organization
• Ability to multi-task effectively and work within tight deadlines
• Ability to work independently and as part of a team

Salary Range: $70,400 USD – $78,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-GH

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Are you a savvy media strategist with a genuine passion for beauty PR? A skilled marketer with integrated campaign expertise? Are you constantly in the know on the latest pop-culture and beauty trends? Do you have relationships with key beauty & lifestyle media? Then we want to hear from you!

We’re seeking an enthusiastic and skilled Director, Earned Media with deep beauty expertise to join our Integrated Media team in New York. This person will have a strong pulse on what’s shaping culture — someone who lives and breathes the worlds of beauty and haircare and understands how those categories play out in the media, on social, and in real life.

What You’ll Do

As a Director, you’ll play a leading role in developing and executing earned media strategies for some of the biggest beauty brands in the industry. You’ll be a trusted media partner, expert client counselor, creative storyteller, and mentor to junior teammates.

Core Responsibilities:

• Lead Earned Media Efforts: Lead proactive and reactive media outreach to secure high-impact coverage across top-tier beauty, lifestyle, consumer, social-first and trade publications, translating brand strategies into compelling earned storylines that break through with press, consumers, and on social.
• Drive Day-to-Day Client Relations: Serve as a key day-to-day client contact for earned media, confidently presenting strategies, updates, counsel and recommendations while fostering trust through clear, compelling communication.
• Build & Maintain Editorial Relationships: Cultivate strong, ongoing relationships with editors, writers, producers, news-fluencers and emerging media voices — from traditional outlets to non-traditional platforms like newsletters/Substacks, podcasts, and social channels.
• Integrated Planning: Collaborate cross-functionally with IAT partners and external agencies to help shape holistic campaign plans, ensuring earned media is thoughtfully integrated into broader brand, influencer, social, and paid strategies.
• Support Product & Campaign Launches: Develop and manage media strategies for major brand moments — from product & campaign launches and press trips to NYFW, stylist relations, red carpet partnerships, cultural moments and seasonal storytelling.
• Trend Spotting: Stay on top of emerging beauty, wellness, social and pop culture trends; identify real-time opportunities for clients to insert themselves into relevant conversations.
• Press Material Development: Draft and edit compelling media materials, including press releases, pitches, messaging docs, and executive talking points.
• Team Mentorship: Mentor junior staff, providing guidance on pitching, relationship-building, newsjacking and account management.
• Evaluate Earned Impact: Distill insights and key learnings to optimize future earned strategies, KPIs or benchmarks, and demonstrate impact to clients.

Who You Are

• A media connector with 6–8 years of PR experience and a strong network of beauty and lifestyle editors, writers, and creators.
• A strategic storyteller who can connect brand goals to cultural moments in ways that feel authentic and fresh.
• A beauty enthusiast — you’re genuinely excited about product innovation, artistry, and how beauty intersects with culture.
• A social-first thinker who devours thumb-stopping content on their feeds and can turn them into storytelling opportunities.
• A collaborator who thrives in integrated environments and enjoys partnering with strategy, creative, influencer, and social teams to bring campaigns to life.
• A doer and a mentor — someone who can both lead media efforts and develop junior teammates with clarity and empathy.

Basic Qualifications

• 6–8 years of PR or communications experience, agency or in-house
• Bachelor’s Degree (preferably in Communications, Marketing, Journalism or related field)
• Proven media relationships across beauty, lifestyle, entertainment, and culture verticals
• Experience developing and executing integrated campaigns that incorporate influencer, content, and social extensions
• Ability to counsel clients on media relations activities and present plans in a convincing manner
• Excellent written and verbal communication skills
• Strong organizational and presentation skills; able to manage multiple priorities in a fast-paced environment
• Familiarity with measurement and analytics tools (Muck Rack, Meltwater, Cision, etc.)
• Working knowledge of and comfort executing new media forms (e.g. podcasts, Substack, etc.)

Salary Range: $100,000 USD – $130,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-GH

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Vice President, Earned Media Strategy

About the Opportunity:
The Weber Shandwick team is seeking a Vice President, Earned Media Strategy to serve as the central strategic leader for earned media. This role is pivotal in orchestrating integrated campaigns for top-tier CPG, Food & Beverage, and Consumer Lifestyle brands. You will be the key architect of earned media strategies, working in close partnership with cross-functional teams, influential clients, and agency partners to shape large-scale campaigns that drive cultural conversation.

The ideal candidate is a master storyteller and a natural collaborator who excels at uniting diverse teams around a powerful narrative. You will be the strategic hub, ensuring that earned media is not a silo, but the core of a cohesive, multi-channel brand experience.

About You:

You are a strategic integrator with a proven track record of leading earned media for major consumer brands. Your deep and trusted relationships with top-tier media are matched only by your ability to foster collaboration across internal teams. You instinctively translate broad business goals into sharp, compelling narratives and excel at uniting diverse groups, from creative and paid media to social and analytics, around a single, powerful earned concept.

Passionate about pop culture and media trends, you thrive on connecting the dots between what's happening in the world and where a brand has the credibility to play. You see beyond the press release, envisioning how an earned-centric idea can come to life across paid, owned, and social channels.

You are a strategic thinker who brings clarity and purpose to complex, integrated programs. As a collaborative leader, you are adept at building consensus, navigating multi-disciplinary teams, and inspiring them to deliver standout earned work that is deeply rooted in insight and cultural impact.

Responsibilities:

• Serve as the strategic hub for earned media, architecting comprehensive campaigns and ensuring their seamless integration across all marketing disciplines (paid, social, digital, influencer, creative).
• Lead the development and flawless execution of earned-centric ideas, partnering with cross-functional teams to build unified and powerful brand narratives.
• Translate insights from analytics, social listening, and digital teams into actionable earned media strategies that are timely, relevant, and impactful.
• Build and maintain strong relationships with top-tier media across business, lifestyle, food & beverage, news, and entertainment verticals.
• Craft culturally relevant narratives that tap into emerging consumer and media trends.
• Counsel senior clients, C-suite executives, and spokespeople on media strategy, narrative positioning, and integrated campaign opportunities.
• Confidently represent the earned media strategy in client meetings, inter-agency work sessions, and new business pitches, articulating how it connects to the broader marketing ecosystem.
• Manage resources, timelines, and deliverables with precision, fostering a collaborative and client-first environment.
• Mentor and lead junior team members, cultivating their skills in strategic thinking and cross-functional collaboration.

Competencies:

• Integrated Leadership: Excel at building bridges and fostering collaboration between internal teams (paid, social, creative, analytics) and external agency partners to create seamless, multi-channel campaigns.
• Business Acumen: Align earned media strategies with client business goals, demonstrating a clear understanding of how earned media drives broader marketing priorities.
• Client Service: Build trust and rapport with senior client stakeholders by providing strategic counsel that extends beyond traditional media relations.
• Proactivity: Continuously identify and pursue innovative, integrated media opportunities and storytelling approaches.
• Critical Thinking: Analyze challenges and data from multiple sources to anticipate needs and deliver insightful, holistic solutions.
• Mentorship: Effectively guide teams and individuals, inspiring them to embrace a collaborative and integrated mindset.

What We're Looking For:

• 8+ years of public relations or communications experience, with increasing responsibility and a focus on leading integrated earned media programs for major consumer brands.
• Proven experience working within an integrated agency model, with a deep understanding of how earned, paid, social, and digital media work together.
• A strong track record of top-tier media placements and well-established relationships across lifestyle, business, entertainment, and pop culture media.
• Subject matter expertise in CPG, food & beverage, and consumer lifestyle.
• Demonstrated success managing campaigns that feature talent, celebrities, and influential creators as part of a broader, integrated strategy.
• Experience in media training and counseling senior clients and C-suite executives.
• Exceptional communication and presentation skills, with the ability to articulate a strategic vision to diverse audiences and lead new business efforts.
• Proven problem-solver with strong judgment under pressure.
• A collaborative team leader known for mentoring talent and managing multiple fast-paced projects with clarity, control, and a spirit of partnership.

Salary Range: $125,000 USD – $165,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-GH

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Senior Vice President, Earned Media Strategy

About the Opportunity:
The Weber Shandwick team is seeking a Senior Vice President, Earned Media Strategy with deep consumer media expertise to lead earned media strategy and execution for top-tier CPG, Food & Beverage, and Consumer Lifestyle brands. This senior role offers the chance to shape large-scale, integrated campaigns across multiple consumer categories and work closely with influential clients and agency partners.

The ideal candidate thrives on the thrill of a compelling story, excels at building and nurturing media relationships, and lives and breathes pop culture, media trends, and the cultural zeitgeist. You’ll be a key strategic leader driving brand narratives that break through and resonate culturally.

About You:

You’re a media powerhouse with deep, trusted relationships across top-tier business, lifestyle, entertainment, and news media—and a proven track record of leading earned media strategies for major consumer brands. You instinctively turn business goals into narratives that spark cultural relevance and deliver results, including elevating executive visibility through smart, high-impact storytelling.

Passionate about pop culture, food, and lifestyle trends, you have your finger on the pulse of what's next. You know where brand and consumer conversations intersect and have successfully positioned brands at the center of major cultural moments, bringing creativity and cultural resonance to the forefront.

Fluent in both traditional and emerging platforms like podcasts, Substack, and creator networks, you stay ahead of the curve. You understand how and where to place top-tier stories—from thought leadership to breakthrough brand campaigns that capture the cultural zeitgeist.

A strategic thinker who thrives in high-pressure environments, you bring calm clarity to complex, integrated programs. As a collaborative leader and mentor, you grow talent, build client trust, and inspire teams to deliver standout earned work rooted in insight and cultural impact.

Responsibilities:

• Lead and coach a media team across a large portfolio of brands and corporate. 
• Lead the development of integrated campaigns working alongside strategy, creative and account leads.
• Lead the development and flawless execution of comprehensive earned and integrated media campaigns for large-scale consumer clients.
• Build and maintain strong relationships with top-tier media across national, regional, and digital outlets—spanning business, lifestyle, food & beverage, mainstream news, entertainment, and commerce verticals.
• Craft compelling, culturally relevant narratives that tap into emerging food, lifestyle, and pop culture trends.
• Oversee earned media campaigns across various formats—from product launches and thought leadership to celebrity partnerships and high-profile brand initiatives.
• Monitor media trends and provide timely insights to clients and teams, identifying earned opportunities grounded in what’s timely, buzzy, and impactful.
• Counsel senior clients, executives, and spokespeople on media strategy, positioning, and media training.
• Confidently present strategic plans and campaign results in client meetings, inter-agency collaborations, and new business pitches.
• Partner with cross-functional teams to ensure earned strategies are aligned with broader marketing and brand goals.
• Manage resources, timelines, and deliverables with precision, ensuring top-tier execution and a client-first mindset.
• Develop POVs regarding the evolving earned media landscape and share across network.

Competencies:

• Business Acumen—Align earned media strategies with client business goals and marketing priorities.
• Client Service—Build trust and rapport with senior client stakeholders and agency teams.
• Proactivity-Continuously pursue innovative media opportunities and storytelling approaches.
• Collaboration—Foster strong relationships internally and externally to drive cohesive campaign execution.
• Critical Thinking—Analyze challenges, anticipate media and client needs, and deliver insightful solutions.
• Leadership—Effectively mentor and guide teams while managing complex projects and expectations.

What We’re Looking For:

• 8+ years of public relations or communications experience, with increasing responsibility leading earned media for major consumer brands.
• Strong track record of top-tier media placements and well-established relationships across lifestyle, business, entertainment, and pop culture media.
• Subject matter expertise in CPG, food & beverage, lifestyle, and entertainment; 
• Demonstrated success managing earned campaigns featuring Tier A talent, including celebrities, musicians, and influential creators.
• Skilled in developing and executing thought leadership, product launches, brand campaigns, and celebrity partnerships.
• Experienced in media training and counseling senior clients and executives.
• Able to integrate earned strategy seamlessly with digital, social, and paid media efforts.
• Proven problem-solver with strong judgment under pressure and the ability to make decisions with limited information.
• Excellent client service skills with confidence advising senior stakeholders and working within large, marketing-driven organizations.
• Effective communicator (written and verbal) with strong presentation skills and experience leading new business efforts.
• Collaborative team leader with a track record of mentoring talent and managing multiple fast-paced projects with clarity and control.

Salary range: $152,000 USD – $200,000 USD 

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JP1 

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Senior Associate, Earned Media, Healthcare

Weber Shandwick is seeking a Senior Associate, Earned Media (Senior Account Executive equivalent) for its growing health earned media team and healthcare practice.

As a Senior Associate, you will be supporting earned media strategy and execution for campaign and product launches, news engine programs, disease awareness initiatives and more for our healthcare accounts. The ideal candidate has experience in or a passion for health-related work and a foundation of media relations skills. This opportunity is a fit for someone who is a strong writer, loves the thrill of a pitch, can manage multiple clients and teams, keeps a pulse on the media landscape and can bring existing and new media relationships to teams.

Job description:

• Serves as a key integrated team member in support of strategic earned media campaigns, including developing media relations action plans, goals and objectives, media targets, story angles and outreach approaches, in collaboration with and support from senior media relations team members
• Generates story ideas and drafts media materials (e.g., media lists, written content, pitches and pitching reports), conducts outreach, and manages reporter/influencer relationships and media opportunities to land coverage
• Research media topics, trends, important issues, and reporters in support of new assignments and projects, including new business opportunities
• Attends client events and manages on-site media and influencers at local and national events
• Maintains a keen interest in current news and industry trends; proactively shares insights with teams and clients to inform plans, strategies and activations
• Anticipates and proactively offers solutions to senior team leadership for executional issues specific to assigned programs
• Assists with client communication and manages detailed tasks with the account and earned media teams
• Develops and manages project timelines and weekly action plans to ensure all deadlines on client programs are met
• Identifies the development needs of junior staff and provides opportunities which allow staff members to reach their full potential

Requirements:

• 2 or more years’ experience in public relations at an agency or corporate in-house (healthcare experience preferred)
• Experience and interest in working with healthcare clients across industries
• Excellent communication/presentation skills; verbal and written
• Strong attention to detail and project management skills
• Ability to multi-task effectively and work within tight deadlines
• Ability to work independently and as part of a team

Salary Range: $68,000 USD - $78,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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 Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Weber Shandwick is seeking a Manager to join our Integrated Media team within our Consumer Brand Practice.

We’re seeking an enthusiastic and skilled Manager, Earned Media with deep lifestyle and entertainment expertise to join our Integrated Media team in New York.  The ideal candidate is passionate about the latest consumer trends and has a deep enthusiasm for media outreach, pitching, and building relationships. You are deeply immersed in the worlds of lifestyle, entertainment, men's lifestyle, and sports, and possess a robust network of contacts in these areas. As a Manager, you will have the opportunity to work on top-tier consumer brands, bringing creative stories to life and executing high-energy consumer events.

What You Will Be Doing

Shape Integrated Media Strategy:

• You will play an important role in shaping the media strategy across our diverse portfolio of clients, specifically in the CPG space. You will help to design integration across earned media—inclusive of traditional media (dot-com, broadcast), emerging media (e.g., Substack), and social media, by creating programming built to be shared and amplified across platforms.

Strategic Media & Influencer Relations:

• Serve as a key day-to-day client contact, developing strategic earned media campaigns, action plans, and compelling story angles that resonate with target audiences.
• Generate a consistent pipeline of story ideas, draft engaging media materials, and proactively pitch to land high-impact earned coverage, leveraging your network of media and influencer contacts.
• Develop and manage targeted media and influencer lists, incorporating a diverse mix of voices (influencers, bloggers, social media editors, creators, etc.) to achieve client goals.

Client Counsel & Collaboration:

• Provide regular updates and thoughtful counsel to clients, establishing yourself as a trusted advisor on earned media strategy and execution.
• Develop a strong understanding of the client’s business and objectives, working collaboratively with strategists and creative teams to deliver innovative solutions.

Trend-Spotting & Creative Ideation:

• Maintain a keen interest in current industry trends, constantly monitoring the cultural landscape, competitor coverage, and influencer conversations to identify opportunities.
• Analyze and distill meaningful insights from media coverage, sharing perspectives with both internal teams and clients to inform strategy.
• Support creative ideation on a consistent basis, contributing fresh ideas for evergreen stories and campaigns.

Program & Event Management:

• Develop and manage timelines, project budgets, and weekly action plans to ensure all program deadlines are met.
• Manage the detailed tasks associated with planning and implementing special public relations events, from media stunts to product launches.
• Anticipate and proactively offer solutions for executional issues that may arise during a program.

Team & Agency Leadership:

• Serve as a role model and guide for junior team members, helping to develop their skills and drive results.
• Actively participate in agency development initiatives and assist with new business opportunities as needed.

Competencies

• Business Acumen– align talent strategies to drive business goals
• Client Service– client focus and ability to build trust and rapport across all levels
• Proactivity – exhibit relentless pursuit for new and innovative talent strategies
• Collaboration– build strong relationships with internal team members at all levels across the organization
• Critical Thinking– ask probing questions; anticipate and address critical client and talent gaps and needs
• Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex client, talent and organizational issues

Basic Qualifications

• Bachelor’s Degree in Marketing, Communications, Public Relations
• 3 to 4 years’ relevant health/wellness experience
• Media relations experience

NYC Salary range: $74,000 USD - $85,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Account Director, Earned Media Strategy (Consumer Practice)

Who We Are Seeking

We are seeking an Account Director, Earned Media Strategy with exceptional strategic prowess and media relations expertise to support our top-tier CPG, Retail, and Food & Beverage clients.

You live for a great pitch and have the media relationships to back it up. With deep knowledge of top-tier lifestyle, entertainment, sports, food & beverage, and business outlets, you know how to get stories placed—and noticed. You move seamlessly between traditional media and emerging platforms like Substack, podcasts, and content creators. Fluent in internet culture and always ahead of the trends, you know what’s buzzy, what’s next, and how to help brands break through. A creative storyteller and collaborative partner, you bring curiosity, originality, and hustle to everything you do. If you're ready to make waves with a team of leading earned strategists, we want to talk.

What You Will Be Doing

• Strategic Leadership & Storytelling:
• Lead the development and execution of comprehensive earned and integrated media programs from start to finish.
• Proactively and reactively craft compelling, newsworthy stories that drive earned coverage and tap into the cultural zeitgeist.
• Spot and execute on quick-turn, culturally relevant storytelling opportunities for clients.
• Draft high-quality internal and external-facing media materials, including briefing documents, Q&As, pitches, press releases, and messaging documents.
• Media & Cultural Mastery:
• Build and maintain excellent relationships with top-tier media across business, broadcast, and lifestyle verticals—including men’s/women’s interest, fitness, food & beverage, wellness, sports, and entertainment.
• Maintain a strong, real-time understanding of the media and cultural landscape, as well as emerging issues that may impact clients.
• Approach all client work with deep curiosity, consistently seeking to understand the brand, its competitors, and the broader industry context.
• Client & Campaign Excellence:
• Serve as a senior counselor, interacting effectively with clients and leaders within their organizations.
• Deliver consistently high-caliber work with a client-first mindset and sharp attention to detail.
• Collaborate effectively with agency and inter-agency partners, serving as a key contributor to drive alignment and deliver cohesive, large-scale campaign work.
• Team & Agency Growth:
• Mentor and develop junior team members through hands-on guidance, continuous feedback, and professional development support.
• Actively cultivate and participate in new business opportunities and pitches, contributing to the growth of the practice.

Competencies:

• Business Acumen– align talent strategies to drive business goals
• Client Service– client focus and ability to build trust and rapport across all levels
• Proactivity – exhibit relentless pursuit for new and innovative talent strategies
• Collaboration– build strong relationships at all levels across the organization
• Critical Thinking– ask probing questions; anticipate and address critical talent gaps and needs
• Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex talent and organizational issues

Basic Qualifications:

• 6-8 years of experience.
• Experience leading projects from start to finish, working with integrated teams across various disciplines.
• Earned strategy and media relations experience
• Bachelor's degree

Salary range: $100,000 USD – $130,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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About Us:

Golin is a global, award-winning public relations agency that helps companies create change that matters. Together, we discover powerful human truths that bind us, create with bravery, and collaborate inclusively and obsessively. Golin's 1700 global employees operate across 50+ offices worldwide, allowing us to provide our clients with comprehensive solutions for multi-market, regional and global communications programs.

Every agency is talking about AI. At Golin, we are using AI to rewrite the rules of PR. We’re even promising to become the first fully AI-integrated agency. We are committed to upskilling our workforce, democratizing access to tools, and integrating AI into our daily work to maximize the value we deliver to our clients. 

Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world.

Director, Influencer -- Dallas [Adobe]

Do you live and breathe digital marketing? Are your social feeds filled with tastemakers and trendsetters? Stop 'gramming your breakfast bowl and keep reading.

Golin Dallas is hiring a Director, Influencer with a specialty in Influencer Strategy and Engagement.

Golin has been on a winning streak of recognition: PRWeek's Best Place to Work, Provoke Media's Global Agency of the Year, PRWeek's Large Agency of the year and winning two Grand Prix at Cannes.

Riding the wave of recognition and award-winning work, the Influencer Director has an incredible opportunity to work with a rock star influencer team to strategize and execute campaigns featuring top paid influencers, that helps promote and protect the brand in Dallas and keep Golin on top.

It's an exciting time for the agency to continue to deliver impactful work that builds brands and reputations, and we know other brands can benefit from the award-winning work we create.

You'll work across clients as part of our digital team that excels at making brands hyper-relevant online to drive offline impact. You'll work with a standout team of digital catalysts, creators, and analysts on the Bridge to identify real-time opportunities, monitor issues and trends, as well as create and execute marketing campaigns for clients, including identifying influencers who are relevant to the brand and managing influencer relationships in a mutually beneficial way to maximize your client's investment. You'll integrate across digital platforms, organic and paid channels to drive results.

Sound like you want to "Go All In" with us? Here are the details:

What You'll Do:

• Strategic Leadership: Develop and evolve influencer strategies that align with broader client business objectives, bringing a POV on where the creator economy is headed and how clients can stay ahead.
• Campaign Oversight & Execution: Help lead day-to-day execution of influencer campaigns including brief development, contract negotiation, content approvals, timeline management, and performance tracking
• Creator Partnerships: Research, vet, and build relationships with creators based on strategy, audience alignment, content quality, and performance metrics
• Platform Expertise: Use deep knowledge of social platforms (Instagram, TikTok, YouTube) and their backend systems to evaluate creator performance and optimize strategy
• Quality Management: Ensure high-quality client outputs by managing material reviews and verifying all content follows client, legal, and brand guidelines
• Creative Collaboration: Work with planning, creative, and digital teams to bring integrated campaigns to life
• Client Partnership: Manage day-to-day client relationships and real-time communications, and provide counsel on creator trends and cultural moments
• Performance Insights: Track campaign performance and translate data into actionable insights
• Team Mentorship: Help develop and oversee junior team members on influencer best practices and content strategy
• Budget Support: Manage budgets, billing, and reporting for influencer programming to keep projects on track

What You'll Bring:

• Bachelor's degree in marketing, communications, or related field
• 7-10 years of experience in influencer marketing, social media, or digital marketing (agency experience or client-facing relationship management is a plus)
• A track record of building and scaling influencer programs, not just executing them
• Experience managing or mentoring a team
• Experience presenting to senior client stakeholders or C-suite executives
• Strong understanding of creator partnerships across Instagram, TikTok, YouTube, and emerging platforms
• Deep platform knowledge—backend systems, performance metrics, and what makes influencer programs successful
• Experience with influencer platforms like CreatorIQ or Tagger/Sprout Social
• Contract negotiation experience and knowledge of FTC compliance and content rights
• Exceptional attention to detail and ability to manage multiple campaigns simultaneously
• Ability to work quickly and efficiently without sacrificing quality
• Excellent communication skills for clients and creators
• Strong research, vetting, and multitasking abilities
• Passion for internet culture, creators, and what makes content go viral—with a pulse on emerging trends and creative ideas that push boundaries

What Makes You Successful Here:

You're highly detail-oriented and organized, nothing slips through the cracks. You're comfortable managing multiple campaigns and know how to prioritize. You love the creator economy and get excited about finding the perfect influencer for each campaign. You're equally comfortable presenting to clients and diving into platform analytics. You're collaborative, curious, and energized by working with a passionate team.

Please note: This is a hybrid role located in Dallas, TX. You will have an opportunity to collaborate in-person three days a week at our Dallas office while maintaining flexibility for remote work.

Salary Range: $94,000 USD - $165,000 USD

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate’s skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations.

Golin is proud to be an Equal Opportunity/Affirmative Action employer. Golin recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability,  sexual orientation, gender identity, marital status or citizenship status.

 2026 GOLIN. All rights reserved. Privacy Policy

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Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Senior Manager, Earned Media Strategy (Consumer Practice)

Do you live at the intersection of culture and candy?

This isn't your average PR job. We're looking for a Senior Manager to help drive the cultural conversation for some of the most iconic brands on the planet.

You're a storyteller with a genuine passion for pop culture, a pro at navigating the media landscape, and you live for the thrill of landing a story that gets everyone talking. You understand what makes a brand moment go from a simple announcement to a viral sensation. If you thrive on creativity, have a deep love for brands that bring joy to millions, and are ready to make your mark, we want to hear from you.

How You'll Create Moments of Everyday Happiness:

• Be a Culture Shaper: You won't just follow trends; you'll help create them. You will develop and execute innovative earned media campaigns that place our brands at the center of culture, from major sporting events like the Super Bowl to the daily conversations happening on social media.
• Master the Media Game: From drafting killer pitches to building real relationships with top-tier journalists, podcasters, and snacking bloggers, you'll be the driving force behind our media strategy. Your goal: to secure high-impact coverage that feels both authentic and exciting.
• Become a Trusted Partner: Serve as a key day-to-day contact for our clients, providing sharp, strategic counsel. You'll manage everything from high-stakes event logistics to program interplay, ensuring we deliver excellence every step of the way.
• Fuel Our Creative Engine: You'll be a key voice in creative brainstorms, constantly bringing fresh ideas to the table. You'll help us develop realistic and accurate KPIs that prove our impact and share our wins to keep the whole team inspired.
• Mentor and Lead: Guide and develop our junior staff, coaching them to become the next generation of communications superstars and fostering a team environment built on collaboration and gusto.

What You Bring to the Table:

• A Proven Track Record: 5-7 years of public relations experience, with a deep passion for pop culture, sports, and consumer brands.
• Media Relations Expertise: You have strong, existing relationships with media and influencers and a knack for turning those connections into incredible coverage. You're fluent in everything from traditional media to podcasts and Substack.
• Strategic & Creative Thinking: You're a master at crafting compelling story angles, developing integrated media plans, and optimizing campaigns in real-time to maximize success.
• Leadership & Collaboration: You know how to lead a team, manage complex projects, and work effectively with a diverse range of partners. Your communication and presentation skills are second to none.
• Unmatched Passion: You have an infectious enthusiasm for the work (happy to raise your hand) and a relentless drive to deliver results.

Salary range: $50-$70 per hour

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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