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The Digital Marketing Manager, Paid Search plays a critical role in driving pipeline and revenue growth through the strategy, execution, and optimization of ConnectWise’s paid search programs. Reporting to the Team Lead of Digital Marketing, this role owns day-to-day management of paid advertising across Google, Microsoft (Bing), and YouTube, ensuring campaigns are optimized to drive qualified traffic, conversions, and measurable ROI. This position requires deep platform expertise, strong analytical capabilities, and a hands-on approach to in-platform execution. The ideal candidate thrives in a performance driven environment, proactively identifies optimization opportunities, and translates business objectives into scalable paid search strategies that support ConnectWise’s growth goals.
Essential Job Duties & Responsibilities
- Owns the end-to-end strategy, execution, and optimization of paid search campaigns across Google Ads, Microsoft Ads, and YouTube.
- Manages campaigns directly in platform on a daily basis, including keyword strategy, bid management, audience targeting, ad copy testing, and budget allocation.
- Develops and executes full-funnel paid search strategies aligned to marketing priorities, product focus areas, and pipeline targets.
- Continuously monitors and optimizes campaign performance to improve key metrics including CPL, CTR, CVR, impression share, ROAS, and pipeline contribution.
- Conducts ongoing keyword research, competitive analysis, and search query mining to identify growth opportunities and eliminate inefficiencies.
- Partners closely with Demand Generation, Product Marketing, and Creative teams to align messaging, offers, and landing pages to campaign objectives.
- Collaborates with Marketing Operations and Web teams to ensure accurate tracking, attribution, and conversion rate optimization.
- Manages in-platform budgets to ensure accurate pacing and efficient allocation of spend across campaigns, products, and markets.
- Leads testing strategies across ad copy, landing pages, bidding strategies, and audience segmentation to drive continuous performance improvement.
- Provides regular reporting and performance insights to stakeholders and translates campaign data into actionable recommendations.
- Evaluates and tests emerging search and AI-driven advertising formats, including new placements within generative and AI-powered search experiences, and makes recommendations on scalable opportunities.
- Stays current on platform updates, automation advancements, and search best practices, proactively recommends innovation opportunities, and supports additional digital marketing initiatives as needed.
Knowledge, Skills, and/or Abilities Required
- Deep expertise in paid search strategy and execution across Google Ads and Microsoft Ads, with strong working knowledge of YouTube advertising.
- Proven experience managing and optimizing performance-driven paid search budgets in a B2B environment.
- Strong analytical skills with the ability to interpret performance data and optimize toward pipeline, revenue, and return on investment goals.
- Advanced knowledge of keyword strategy, match types, bidding strategies, quality score optimization, and audience layering.
- Experience with conversion tracking, offline conversion imports, and multi-touch attribution models.
- Proficiency in A/B testing methodologies and landing page optimization best practices.
- Ability to translate business objectives into scalable paid search programs.
- Strong communication skills with the ability to present performance insights clearly to cross-functional stakeholders.
- Highly organized with the ability to manage multiple campaigns, priorities, and deadlines simultaneously.
- Experience with tools such as Google Analytics, Looker Studio, SEMrush, and Salesforce reporting is preferred.
Previous Experience Recommendations
- 5+ years of hands-on experience managing paid search campaigns in a B2B technology environment.
- Demonstrated success driving measurable pipeline and revenue impact through paid search programs.
- Experience working cross-functionally with demand generation, marketing operations, and sales teams.
Working Conditions
- Onsite, hybrid, or remote depending on location.
- 0–10% travel may be required.
ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws.
The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this job. Other duties may be assigned as needed. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and/or to receive other benefits and privileges of employment. If you need a reasonable accommodation for any part of the application and hiring process, please contact us at talentacquisition@connectwise.com or 1-800-671-6898.