About CoLab

At CoLab, we help mechanical engineering teams bring life-changing products to market years sooner.

CoLab is the AI platform for driving stronger engineering decisions. Every design review in CoLab builds a knowledge repository of design feedback, decisions, and lessons learned - which AI agents draw from to flag issues on future designs before they compound. The more your team works in CoLab, the smarter it gets and the faster you arrive at the ideal design. Companies like Ford, Komatsu, and Johnson Controls use CoLab to catch issues earlier, eliminate rework cycles, and bring products to market faster.

Founded in St. John’s, Newfoundland, CoLab has grown quickly from our first customer in 2019 to a rapidly scaling company. We’ve recently been recognized on Deloitte’s Fast 50™ and Fast 500™, and named a Canadian company to watch by The Globe and Mail and Financial Post. 

About the Role

We’re hiring a second Senior Product Marketing Manager to join CoLab’s fast growing product marketing team.

This role is about turning company positioning and product strategy into launches and messaging that resonate with real engineering teams. You’ll partner closely with our existing Product Marketing Manager and work day-to-day with Product Management, Customer Success, and Marketing to bring exciting new capabilities to market in a way that’s credible, focused, and easy to understand.

Using CoLab’s marketing campaign strategy and product roadmap as guardrails, you’ll develop and execute a tactical launch plan each quarter. You’ll also help sales win deals against competitors, own the messaging across key pages on the website, and produce content showcasing product workflows for social media.

Our Ideal Candidate

You’re someone who enjoys doing the hard work of clarity.

You’re comfortable learning complex domains and explaining them precisely — not by simplifying them into buzzwords, but by understanding how things actually work. You can take a vague idea (“this could be a big launch”) and turn it into a concrete, executable plan with clear messaging and next steps.

You’ll thrive here if you:

• See strategic guardrails as a shortcut to stakeholder alignment, not a cumbersome restriction
• Ask sharp questions and respectfully push for clarity
• Care deeply about whether your work actually lands with customers and internal teams
• Enjoy fast paced marketing with quick and frequent iterations 

You’re less likely to enjoy this role if you:

• • Prefer an early stage product marketing role, with undefined company positioning
  • Want to execute launch plans, but not be involved in building them
  • Get uncomfortable engaging deeply with technical or industry-specific concepts

Responsibilities

• Execute product launches by translating campaign strategy into clear messaging, briefs, and launch assets
• Own messaging for features and bundled releases, including launch emails, conference talks, presentations, and social posts
• Partner with Product Management to understand the roadmap and own all launch logistics
• Partner with GTM Enablement to produce educational materials for CoLab’s Sales and Customer Success Teams
• Own messaging and effectiveness for key website pages, including product, feature, and use case pages
• Build deep expertise in competitive solutions and support high-stakes competitive deals
• Contribute to ongoing product content between launches, not just at major release moments
• Review and elevate messaging across marketing, especially for technical or product-focused content

Qualifications

• 5-7+ years of total professional experience in B2B software or manufacturing, with 2+ years of experience in product marketing specifically
• Experience with customer research and proficiency in using data and insights to inform product and GTM strategy.
• Strong track record favorably impacting customer and pipeline outcomes via strong positioning and messaging, campaign planning and execution, and overall thought leadership.
• A combination of strategic product marketing experience and hands-on tactical execution.
• Ability to effectively engage with and influence internal and external stakeholders.

Extra Details

• This is a full-time, permanent position with a competitive compensation package that includes stock options.
• Extended health and benefits package, including unlimited paid vacation and RRSP matching.
• Flexible remote opportunities across North America, with a hybrid office hub in St. John’s, NL.

Equity Note

Frequently cited statistics show that people who identify with historically marginalized groups are likely to apply to jobs only if they meet 100% of the qualifications. We encourage you to help us break that statistic and apply even if you don’t meet every single qualification—your potential is what matters most to us.

About CoLab

At CoLab, we help mechanical engineering teams bring life-changing products to market years sooner.

CoLab is the AI platform for driving stronger engineering decisions. Every design review in CoLab builds a knowledge repository of design feedback, decisions, and lessons learned - which AI agents draw from to flag issues on future designs before they compound. The more your team works in CoLab, the smarter it gets and the faster you arrive at the ideal design. Companies like Ford, Komatsu, and Johnson Controls use CoLab to catch issues earlier, eliminate rework cycles, and bring products to market faster.

Founded in St. John’s, Newfoundland, CoLab has grown quickly from our first customer in 2019 to a rapidly scaling company. We’ve recently been recognized on Deloitte’s Fast 50™ and Fast 500™, and named a Canadian company to watch by The Globe and Mail and Financial Post.

About the Role

CoLab is seeking a Principal Developer to join our growing team. 

In this high-impact, hybrid role, you will work closely with our leadership team as a senior Individual Contributor (IC) and product thinker. Your primary focus will be on supporting strategic initiatives from a technical perspective.

You will help define our product roadmap by building working prototypes, pressure-testing initial assumptions, proposing potential approaches, and transforming technical unknowns into clear, actionable product direction.

Our Ideal Candidate

Our ideal candidate has previous experience working on browser-based 3D/2D graphics engines, and or Computer Aided Design (CAD) softwares, and a strong track record of applied R&D in a SaaS context.

You’re comfortable working without a clear path, and enjoy engaging with a broad set of stakeholders (product, design, leadership and customers) to clarify outcomes and validate potential solutions. You are high agency, and find ambiguous, open-ended challenges exciting.

If you’re looking for clear requirements and defined scopes that you can simply execute on, this likely won’t be the right fit.

Job Responsibilities

• Architect and prototype systems for ingesting and visualizing a variety of different engineering data
• Explore and de-risk strategic projects through rapid experimentation
• Translate deep domain knowledge into product direction and technical architecture
• Work directly with design, product leadership, and customers to validate concepts
• Identify constraints and opportunities in handling various design data

Qualifications

• Proven track record as a staff or principal-level developer in a SaaS environment
• Experience building or shaping new products or product areas, not just implementing features
• Strong ability to operate in ambiguity and define problems ahead of solving them

Extra Details

• Full-time, permanent role with competitive compensation and stock options
• Remote-first across North America
• Extended health benefits, unlimited vacation, and RRSP/ 401K matching

Equity Note

Frequently cited statistics show that people who identify with historically marginalized groups are likely to apply to jobs only if they meet 100% of the qualifications. We encourage you to help us break that statistic and apply even if you don’t meet every single qualification—your potential is what matters most to us.

About CoLab

At CoLab, we help mechanical engineering teams bring life-changing products to market years sooner.

CoLab is the AI platform for driving stronger engineering decisions. Every design review in CoLab builds a knowledge repository of design feedback, decisions, and lessons learned - which AI agents draw from to flag issues on future designs before they compound. The more your team works in CoLab, the smarter it gets and the faster you arrive at the ideal design. Companies like Ford, Komatsu, and Johnson Controls use CoLab to catch issues earlier, eliminate rework cycles, and bring products to market faster.

Founded in St. John’s, Newfoundland, CoLab has grown quickly from our first customer in 2019 to a rapidly scaling company. We’ve recently been recognized on Deloitte’s Fast 50™ and Fast 500™, and named a Canadian company to watch by The Globe and Mail and Financial Post. 

About the role

In your role as Strategic Account Director, you will play a critical role in the growth and expansion of existing CoLab customers. You will work with current enterprise customer accounts to achieve business outcomes with industry-relevant solutions. In this role, you build and execute strategies to help land and expand 7-figure accounts. The ideal person for this role is passionate about helping others succeed and cultivating strong relationships.   

This position will require occasional travel for on-site team meetings in Newfoundland Canada, at least twice per year (primarily in December and June) in addition to occasional travel to off sites. We recognize that travel can involve personal commitments, and we strive to accommodate individual circumstances, however the expectation is that travel to, and attendance at, the majority of these events is mandatory. Details about travel arrangements and covered expenses will be discussed during the hiring process.

What you’ll do:

• Build relationships with existing customers and net new strategic accounts.
• Build and execute a robust account strategy and plan to help the customer get the most value possible and CoLab to drive significant revenue growth. This includes deep account planning, mapping and multi-threaded selling.
• Serve as an expert to your customers as it relates to CoLab and industry best practices.
• Find, qualify and build opportunities within existing accounts.
• Work in consultation with Account Executive and Customer Success teams enterprise account expansions and renewals.
• Help drive growth among our customers by understanding their business and technical needs in order to achieve their desired outcomes.
• Manage follow-up conversations and document all activities in Salesforce.
• Travel to customer on-site on average 1 week per month.

Who you are: 

• Related experience in an Enterprise or Strategic Account Strategic role within a SaaS based business, or an engineering background with strong closing skills. 
• Experience working with large enterprise customers for at least 1-2 years (10,000 employees +)
• Ability to understand and analyze use cases and demonstrate highly technical product.
• A strategic thinker with the ability to navigate complex enterprise sales for a product that is new to market.
• Comfortable with complex account planning and account mapping and selling across multiple departments.
• Committed team player with an ownership mindset and no ego.
• Deeply passionate and self-motivated to achieve goals and results.
• Resilient - challenges excited you and you’re not afraid to overcome roadblocks.
• Excellent communication skills and ability to convey your message.
• Excited to work in a fast-moving startup environment with a lot of change.
• Bonus: have worked with manufacturing clients (including but not limited to automotive, medical device and hardware/mechanical consumer products).

Frequently cited statistics show that people who identify with historically marginalized groups often apply to jobs only if they meet 100% of the qualifications. At CoLab, we believe in potential over perfection. If this role excites you—even if you don’t meet every single qualification—we encourage you to apply. Your unique background and perspective are valuable to us.

About CoLab

At CoLab, we help mechanical engineering teams bring life-changing products to market years sooner.

CoLab is the AI platform for driving stronger engineering decisions. Every design review in CoLab builds a knowledge repository of design feedback, decisions, and lessons learned -- which AI agents draw from to flag issues on future designs before they compound. The more your team works in CoLab, the smarter it gets and the faster you arrive at the ideal design. Companies like Ford, Komatsu, and Johnson Controls use CoLab to catch issues earlier, eliminate rework cycles, and bring products to market faster.

Founded in St. John’s, Newfoundland, CoLab has grown quickly from our first customer in 2019 to a rapidly scaling company. We’ve recently been recognized on Deloitte’s Fast 50™ and Fast 500™, and named a Canadian company to watch by The Globe and Mail and Financial Post.

About the Role

This position will require occasional travel for on-site team meetings in Newfoundland Canada, at least twice per year (primarily in December and June) in addition to occasional travel to customer sites. We recognize that travel can involve personal commitments, and we strive to accommodate individual circumstances, however the expectation is that travel to, and attendance at, the majority of these events is mandatory. Details about travel arrangements and covered expenses will be discussed during the hiring process.

The ideal candidate for the Director of Sales position is a hyper-driven player/coach who is exceptional at inspection, building rigor and trust, and solving problems to hit ambitious targets. The ideal candidate isn’t afraid to jump on an intro call, or step into an enterprise negotiation. You are passionate about evangelizing new technical products and have demonstrated experience creating consultative and challenger selling strategies for 6-figure land and expand and enterprise sales motions. In this role, you will lead and coach current team members to achieve and exceed their targets, and work collaboratively with cross-functional teams. You welcome feedback from your SLT, and love working together to solve tough challenges. You approach work with a positive, curious, and solution-focused attitude and have a strong desire to win. “Kindness & Respect”, “One Team One Mission”, and “Better Everyday” are values you live and breathe each day. 

What you’ll do: 

• Recruit, develop, and retain top talent providing effective sales coaching, career development, and performance management. 
• Be a hands-on leader who is excited to get in the trenches to win deals. You will evangelize the product in front of prospects and support closing larger deals with the sales team.
• Expand sales within existing customers by identifying new upsell / cross-sell opportunities.
• Heavily inspect every element of the sales process and pipeline, and drive daily improvements.
• Report performance, pipeline movement, and forecasting to the SLT on a daily/weekly basis. 
• Monitor customer, market, and competitor activity and share feedback to SLT and other company functions.
• Experiment with sales strategies to increase our annual recurring revenue and improve sales efficiency.
• Collaborate cross-functionally with Marketing, Customer Success, and Product to maximize team success - from campaigns and content to informing the product roadmap to meet sales needs.

What you’ll need: 

• SaaS/cloud selling experience into highly technical buyers within organizations. 
• Experience leading sales methods in an undefined product category that requires education and coaching to close and where the most common objection to purchase is status quo. 
• 7+ years experience in sales leadership and handling yearly team quotas of $5M+ New ARR. 
• Proven track record of recruiting, hiring, and scaling world class sales teams that includes AEs and AMs.
• Proven track record of closing annual contracts across customer segments and sizes (including experience closing annual contracts of at least $100k/year).
• Experience working in a remote environment is considered an asset.

Who you are: 

• A strategic and enthusiastic do-er that has the ability to contribute to a holistic go-to-market strategy and execute on it, quickly iterating on process improvements to deliver a repeatable sales model and consistent results.
• An inspiring and compassionate leader with a competitive spirit - you’re not afraid of putting in the hard work to make things happen. 
• An inspection expert who is able to deeply understand the sales pipeline and implement daily change.
• An excellent communicator who can take complex technical topics and simplify them for others. 
• A process driven but strategic thinker who is able to take action to win deals quickly.
• Ability to dive into the weeds and become an expert on any complex topic. 
• A well-developed equity lens: you have an eye for inclusivity and don’t just accept equitable practices, you model and advocate for them on your teams and in your work.