Position Summary:

The Electrodiagnostic (EDX) and Ultrasound Clinical Sales Manager is responsible for supporting the sales, education, and transition of customers onto Cadwell’s EDX and Ultrasound solutions. The EDX/US CSM also plays a key role in the hiring, training, and ongoing learning support of the Diagnostics field sales team. Woking with the National Sales Director, the EDX/US CSM will help define and drive business planning and sales strategy focusing on EDX products, indications, competitive landscape, and product changes. Works with cross functional teams to create support materials and resources for sales team efforts. This customer-facing role is an integral part of a national sales team, supporting and traveling throughout the USA, and requires residence in a major metropolitan area with a major airport.

Key Duties / Responsibilities:

• Become Cadwell's clinical user expert for the EDX/Ultrasound product portfolio
• Meet or exceed quarterly and annual sales goals for EDX/Ultrasound products
• Participate as an EDX/Ultrasound clinical expert in a coordinated, team-selling approach along with other members of the Cadwell sales team
• Deliver high-level presentations on Cadwell’s current and future EDX/Ultrasound portfolio to Key Opinion Leaders (KOL)
• Utilize administrative tools (CRM) for opportunity management
• Develop relationships with KOLs, convert competitive accounts to Cadwell EDX/Ultrasound, and gain the support of KOL-level users to help promote Cadwell products
• Participate in EDX/Ultrasound product related trade shows, exhibitions, conventions, and courses
• Conduct field visits (e.g., ride-alongs) with Diagnostic sales team members to provide hands-on coaching, feedback, and performance assessments.
• Systematically analyze market trends, competitor strategies, and customer feedback to refine sales tactics and provide actionable insights.
• Provide ongoing support and education on industry changes, competition, and billing & coding
• Function as a liaison between customers and support staff in resolving problems and concerns and in maintaining continuing customer satisfaction
• Works with the National Sales Director to fill open Diagnostics sales positions
• Works with the National Sales Director to create and facilitate onboarding plans and training curriculum
• Continually build internal and external training material database for EDX/Ultrasound products
• Assist with customer in-service trainings 
• Provide EDX/Ultrasound product training for internal teams
• Provide upstream marketing intelligence to the Director of Marketing
• Work with the marketing team to develop relevant downstream marketing initiatives
• Perform other duties as requested, directed, or assigned

Education / Experience:

• Bachelor’s degree or equivalent in business, marketing, or a medical/scientific discipline required
• Minimum of 5 years clinical experience in EDX/Ultrasound required
• R. NCS. T. and/or CNCT certification required
• Expert level knowledge in Cadwell EDX/Ultrasound products required

Job Knowledge / Requirements:

• Strong written and oral communication skills required, including understanding, explaining, presenting and documenting complex technical processes and issues
• Computer proficiency is essential, with working knowledge of Windows operating systems in a networked environment, and a keen grasp of IT-related networking needs, challenges, and requisite solutions
• Computer skills: MS Office and Google applications, query tools, and database systems and applications
• Accurately assess customer needs and provide consultative solutions
• Understands how and can build long-term relationships with the customers
• Interact with customers and co-workers with a professional and solutions-oriented approach
• Skilled in problem analysis and resolution to accurately assess customer needs
• Willingness to perform at all levels and assist in areas outside of core responsibilities
• Complete work both independently and as an effective member of the team, adapting to changing requirements, deadlines, and priorities as needed

Physical Requirements / Working Conditions:

• Positions working with Cadwell equipment may require some reaching, bending, stooping, squatting, crawling, kneeling, pushing, pulling, lifting and carrying up to 50 pounds, finger dexterity, repetitive motions, standing, walking, sitting, hearing, visual acuity, color vision, and 2-way written/verbal communication. More specific details may be provided as needed or requested.
• Use of computer
• Up to 80% travel required; must be able to obtain necessary travel documents; Valid driver’s license and active vehicle insurance policy required
• Work hours outside normal business hours may be required to meet business needs

Total Earning Potential: Base Salary + Bonus at Plan = $115,000 - $130,000 OTE

Position Summary:

Cadwell is seeking a Content Marketing Specialist to serve as the lead marketer and strategic voice of our neurodiagnostic, neuromonitoring, and sleep diagnostic product lines. This role is designed for a marketing strategist passionate about working collaboratively with cross-functional teams to identify and execute opportunities that connect our community with high-value content. As our lead product storyteller, you will bridge the gap between complex technical specifications and clinical benefits, ensuring every asset reinforces Cadwell’s brand promises while driving measurable engagement across our direct sales and international distributor channels.

Key Duties / Responsibilities:

• Develop and execute a comprehensive editorial calendar that aligns content outputs with product launch cycles and quarterly business objectives, measured by the consistency and completeness of planned content outputs relative to agreed-upon timelines.
• Create, edit, and manage high-impact content, including digital ad campaigns, white papers, case studies, brochures, and catalogs for web, social media, and email, measured by stakeholder satisfaction, adherence to brand voice, and minimal revision cycles through internal review.
• Lead content strategy for the company website (WordPress), ensuring site is optimized for both search engines and AI-driven answer engines (SEO/AEO), measured by directional improvement in audience engagement and content discoverability over defined review periods.
• Collaborate with product management to develop tools that empower our global sales force to address clinical objections and community value across product and services lines, measured by utilization rates and qualitative feedback from the direct sales team and international distributors.
• Maintain and enforce the content and editorial style guide to ensure messaging consistency across all public-facing touchpoints, from social media posts to large-scale trade show graphics, measured by cross-functional stakeholder feedback and periodic brand consistency audits.
• Utilize project management and other marketing tech tools to manage publication schedules, agency relationships, and cross-departmental collaborations, measured by stakeholder feedback and the ability to manage competing priorities without disruption to output quality or deadlines.
• Use GA4 and Salesforce data to measure campaign effectiveness, reporting on content utilization and ROI to inform future iterations.
• Proficiency with AI-assisted content tools (such as ChatGPT, Claude, or Jasper) to accelerate content production, with a demonstrated understanding of how to apply human editorial judgment and regulatory review protocols to AI-generated output.
• Perform other duties as requested, directed, or assigned.

Education / Experience:

• Bachelor’s degree in marketing, communications, or related field
• 3+ years of experience in content or product marketing, preferably within the B2B medical device or healthcare technology sector
• A strong digital portfolio showcasing examples of marketing content and campaign development

Job Knowledge / Requirements:

• Ability to distill complex concepts in neurodiagnostics, neuromonitoring, and sleep diagnostics into evidence-based, persuasive copy for digital and print.
• Leverage Salesforce Account Engagement/Pardot to execute high-conversion, segmented email campaigns and automations.
• Knowledge of Google Analytics (GA4) and website tracking protocols, including the implementation of UTM parameters to monitor asset performance and provide actionable insights across platforms.
• Expert-level proficiency in creating and managing visual/writer content for LinkedIn, Meta, and X, spanning organic community engagement and paid social ad campaigns.
• Understanding of the regulatory environment surrounding medical device promotion (FDA, HIPAA, GDPR), to ensure all content is evidence-based and compliant.
• Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator), and WordPress.
• Expertise in segmenting lead and customer databases to deliver personalized, high-conversion emails tailored to clinical personas.
• Demonstrated passion for learning and mastering new marketing tools as the landscape evolves.
• 10-20% travel to tradeshows, commercial events, and customer sites.

Physical Requirements / Working Conditions:

• General office positions may require some reaching, bending, stooping, squatting, crawling, kneeling, pushing, pulling, lifting and carrying up to 20 pounds, finger dexterity, repetitive motions, standing, walking, sitting, hearing, visual acuity, color vision, and 2-way written/verbal communication. More specific details may be provided as needed or requested.
• Extensive use of computer 
• Work outside normal business hours may be required to meet business needs

Cadwell Industries, Inc. is an Equal Opportunity Employer, and as such affirms the right of every person to participate in all aspects of employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, age, veteran status, disability, genetic information, or any other protected characteristic. If you are interested in applying for employment and need special assistance or an accommodation to apply for a posted position, contact our Human Resources Department at careers@cadwell.com.