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Burson Group India is looking for a Sr. Manager – Media Relations for our Gurgaon location. The individual will join our team & work in the Media Team.

As a Sr. Manager - Media Relations you are expected to Build and Maintain Media Relationships.  You will contribute to Burson Genesis’s performance by managing media and integrated communication (IC) programs, satisfying, and delighting clients, leading the team to work on strategy and execution of communications plans in collaboration with marketing and brand teams of respective relations clients.

What you'll do:

• Overseeing communications with the media, including preparing, editing, and proofreading articles, press kits, press releases, website postings, and other content.
• Develops, pitches and places positive stories by and about the client in appropriate business, trade and consumer media
• Cultivate and nurture relationships with journalists, editors, bloggers, influencers and media professionals.
• Strong written and verbal communication skill
• Oversees press events and takes part in media trainings, including drafting scenarios, and handle complex media inquiries.
• Addressing crisis situations promptly and directly, correcting misinformation, etc.
• Networking and coordination with media and influencers for interviews, articles, and relevant forums
• Create and maintain an active press calendar, media database & journalise profiles.
• Provide regular media coverage reports to internal stakeholders
• Implementing analytical strategies to identify potential for improvement of media relations and creating reports on media communications activities and results with actionable suggestions for improvement.
• Establish relationships with stakeholders & collaborate with various departments like Finance, HR, Marketing, Compliance etc.

Experience that contributes to success:

• Graduate or Postgraduate in any stream or professional qualification in the field of public relations or marketing communication
• 7+ years of work experience of handling media relations in a PR agency and has a significant network of connections with media outlets, reporters, etc.

More about the role:

We are seeking a highly experienced and dynamic Riyadh-based PR Group Account Director (or Account Director) to join our Destination, Sport, Entertainment & Culture team. In this pivotal role, you will lead high-impact public relations initiatives for some of the region's most significant and exciting projects. You will be responsible for driving strategic client relations, fostering robust media engagement across the Arabic media landscape, and providing exemplary leadership to your team.

What you'll do:

• Lead the development and execution of strategic PR and communications plans, overseeing integrated campaigns across destination, sport, entertainment, and culture sectors.
• Cultivate and manage strong client relationships, leading regular meetings, handling ongoing requests, and ensuring the timely delivery of high-quality outputs.
• Develop and own deep relationships with key Arabic media contacts, including journalists and editors, to drive proactive and reactive media engagement and secure impactful coverage.
• Oversee the strategic planning and flawless execution of all media FAM trips, coordinating closely with KSA Account Executives for logistical support.
• Craft compelling briefing documents, media briefs, key messages, and background materials, ensuring alignment with client strategic narratives and media positioning.
• Provide expert on-ground communications support for major events, launches, and press engagements, ensuring seamless coordination with media and stakeholders.
• Monitor and analyze campaign performance, timelines, and deliverables to ensure successful execution, strategic alignment, and measurable outcomes.
• Lead, guide, and mentor the KSA team, fostering clear accountability, efficient project delivery, and consistent quality control across all client deliverables.

Experience that contributes to success:

• Proven experience as an Account Director or Group Account Director within a public relations agency setting.
• Extensive and demonstrable background in public relations within the destination, sport, entertainment, or culture sectors.
• Strong media relations expertise, with a particular focus on and established connections within the Arabic media landscape.
• Exceptional ability to develop and produce high-quality Arabic content and compelling communication materials.
• Fully bilingual proficiency in both written and spoken Arabic and English is essential.
• Demonstrated leadership skills, with a track record of effectively guiding, mentoring, and overseeing PR teams.
• A strong portfolio showcasing successful strategic planning, integrated campaign management, and client relationship excellence.
• Practical experience in providing on-ground communications support and managing press engagements for high-profile events.

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More about the role:

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies, and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. As an Executive – Sales BWI you are expected to understand the concept of selling preferably Media or PR and will be expected to meet revenue targets and work on a portfolio of clients.

What you'll do:

1. New Business Development 

• Meeting the sales targets and maintaining a healthy new business pipeline for India and International distribution
• Accountable for collection of accounts receivable
• Retention of and upselling to existing clients
• Participate in new business brainstorming and drafting new business proposals.
• Take part in new business pitches and presentations on new business prospects.

2. Account Management

• Understanding and managing the scope of work
• Manage client programs and ensure they are kept within budget.
• Ensure that all activities carried out for clients are documented and status reports are submitted.
• Oversees account administration duties such as billing, and activity reports are completed correctly and on time.

3. Team Leadership Skills

• Effectively delegates tasks and oversees quality implementation.
• Takes an active interest in staff development and provides on-the-job training to team members on day-to-day account management.
• Keeps immediate supervisors briefed on the performance, ensuring recognition of good performance and that any concerns are addressed in a timely fashion.

4. Research

• Leverage the Research tools we have e.g., WPP.

5. Behavioral Competency Requirements

 Customer Focus

• Dedicated to meeting the expectations of internal and external customers.
• Get first-hand customer information and use it for improvements in products and services.
• Establish and maintain effective relationships with customers and gain their trust.
• Leverage the research tools available.

Creativity

• Comes up with new and unique ideas.
• Easily makes connections among previously unrelated notions.

5. Management & Measuring Work

• Clearly assigns responsibility for tasks and decisions; sets clear objectives and measures; monitors process, progress, and results; provides constructive feedback.

 6. Self-Development

• Is personally committed to and actively works to continuously improve him/herself; understands that different situations and levels may call for different skills and approaches; works to deploy strengths; works on compensating for weaknesses and limits.

Experience that contributes to success:

• 1-2 years of sales experience in the media/service industry with a can-do attitude and passion for learning.
• A positive “do whatever it takes” and “all hands-on deck” attitude.
• The ability to work under pressure and solve problems independently.
• High level of attention to detail
• The flexibility to adapt to changing priorities and client needs.
• Excellent communication skills and the ability to network to build your business.
• University degree holder

More about the role:

Burson, a global communications leader within the WPP network, is seeking a driven and experienced Account Manager to join our team to work across practices including Corporate, Health & Wellness and Energy & Industrials team in Riyadh, Saudi Arabia. This pivotal role is central to creating value for our clients, and you will be instrumental in developing and executing impactful communications strategies, providing expert counsel, and driving media engagement to achieve tangible business outcomes, all while working in a fast-paced and high-volume environment.

What you'll do:

• Serve as the day-to-day point of contact for a portfolio of clients across key sectors.
• Oversee and manage account activities, ensuring projects are delivered on time and to high-quality standards.
• Contribute to and implement integrated corporate communications strategies, aligning with client objectives.
• Lead the placement and written development of high-impact thought leadership content, including op-eds and articles.
• Lead comprehensive media relations activities, including building media lists, proactive pitching, and journalist engagement.
• Actively mentor and guide junior team members, fostering their professional development.
• Thrive in a client-servicing environment, efficiently managing multiple priorities and complex campaigns.
• Continuously build knowledge and expertise in client-related sectors, anticipating challenges and opportunities

Experience that contributes to success:

• Proven track record in communications, ideally supporting clients in healthcare, renewable energy, sustainability, industrials, or government sectors.
• Minimum of 3-5 years of progressive experience in communications and media relations, preferably from an agency background.
• Prior experience at a Senior Account Executive (SAE) or Account Manager (AM) level is highly preferred.
• Demonstrated strong capabilities as a corporate communications and media relations operator.
• Exceptional organizational skills, with the ability to manage complex projects and high-volume workloads effectively.
• A natural ability to build strong client relationships and provide confident, informed counsel.
• Proficiency in developing and executing B2B and Corporate communication strategies that drive measurable results.
• Bi-lingual (Arabic) preferred.

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More about the role:

Burson UAE is searching for a passionate and proactive Account Executive to join our dynamic team in Dubai! This is an incredible opportunity for a junior PR professional to elevate their career, working with the potential to work across a diverse portfolio of sectors such as Corporate, Destination, and Consumer & Brand. If you're ready to contribute to cutting-edge campaigns across PR, Social, Influencer, and Creative, we want to hear from you!

What you'll do:

• Support client relationships by assisting senior team members and acting as a reliable point of contact for day-to-day queries.
• Contribute to media relations efforts by drafting press materials, building media lists, and pitching stories.
• Assist in crafting compelling content for various platforms, ensuring high-quality writing and adapting to different tones.
• Monitor and report on web and social media activity, helping to gather data and identify key trends.
• Coordinate project logistics, including scheduling, managing deadlines, and liaising with internal and external teams.
• Learn about account profitability and support senior colleagues in administrative and financial tasks.
• Actively participate in creative brainstorming sessions, bringing fresh ideas and contributing to campaign development.
• Stay informed on industry news and trends, including AI, and proactively seek out learning and development opportunities.

Experience that contributes to success:

• Previous experience in a PR agency or in-house communications role.
• Proven experience in media relations, including drafting press materials and pitching stories.
• Demonstrable understanding of social media platforms, content strategy, and basic analytics.
• Exceptional written and verbal communication skills in English; Arabic is a significant advantage.
• Strong organizational skills and meticulous attention to detail.
• A proactive, collaborative attitude with a strong desire to learn and grow

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More about the role:

Burson UAE is seeking a dynamic Senior Account Executive to join our teams across Dubai and Abu Dhabi! This is a prime opportunity to shape and execute high-impact strategies for a diverse portfolio of clients. If you're passionate about delivering exceptional results across PR, Social, Influencer, and Creative & Campaigns, and ready to make a contribution to sectors like Corporate, Technology, Mobility & Transport, Health & Wellness, and Government & Public Affairs, we want to hear from you! Open to all nationalities.

What you'll do:

• Manage and nurture strong client relationships: providing regular updates, presenting performance reports, and gathering feedback effectively.
• Drive proactive media relations efforts: build strong journalist relationships, and secure high-impact coverage across relevant sectors.
• Develop insightful reports: Analyze campaign performance, media coverage, and social data to create comprehensive reports with actionable insights and recommendations.
• Contribute to strategic planning: development and implementation of comprehensive communication strategies and integrated campaigns.
• Mentor and guide junior team members: Guide and support junior team members, sharing knowledge and fostering their development.
• Identify trends & opportunities: Monitor industry news, client sectors, and media landscapes to flag relevant trends and potential story angles for clients.
• Contribute to strategic planning: Support the development of integrated communication strategies, ensuring media and reporting objectives are central to client plans.
• Oversee daily account operations: Ensure smooth execution of PR activities, manage timelines, and maintain high standards for all deliverables and administrative tasks.

Experience that contributes to success:

• Previous experience in a PR agency or in-house communications role.
• Proven track record of successfully supporting client accounts and contributing to campaigns.
• Experience guiding or supporting junior staff members.
• Strong understanding of media relations, digital analytics, and integrated communications.
• Exceptional written, verbal, and presentation skills in English; Arabic is highly advantageous.
• A proactive approach to problem-solving.

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