More about the role:

Burson is seeking a talented Arabic Editor to join our Government & Public Affairs team in Abu Dhabi, supporting a prestigious UAE Government client. This role is critical to ensuring the highest quality of Arabic language content across all communications materials, requiring exceptional linguistic precision, cultural sensitivity, and an understanding of government communications standards. As part of our dynamic team, you will work at the intersection of language excellence and strategic communications, helping to deliver impactful messaging that resonates with Arabic-speaking audiences across the region. You will play a vital role in adapting, localizing, and originating content that meets the exacting standards expected in government communications.

What you'll do:

• Translate and adapt communications materials from English to Arabic, ensuring linguistic accuracy, cultural relevance, and alignment with government communication standards
• Originate high-quality Arabic content based on briefs or English language drafts, maintaining consistency in tone, style, and messaging
• Edit and proofread diverse content formats including press releases, reports, presentations, digital content, and corporate communications materials
• Provide expert counsel to account teams and clients on the Arabisation and localization of collateral to ensure maximum impact with target audiences
• Collaborate with writers, strategists, and creative teams to enhance content quality and ensure cultural nuances are appropriately reflected
• Review daily news publications and monitor current affairs to ensure content is timely, relevant, and aligned with the regional context
• Ensure all Arabic content complies with UAE government communication guidelines, media standards, and brand voice requirements
• Work efficiently under tight deadlines while maintaining exceptional attention to detail and quality across all deliverable

Experience that contributes to success:

• Native-level proficiency in Arabic with exceptional command of Modern Standard Arabic and understanding of regional dialects and cultural nuances
• Bachelor's degree in Arabic Language, Journalism, Communications, Media, or a related field
• Solid experience in creating Arabic content, editing, translation, or localization, preferably within a communications agency, media organization, or government sector
• Strong English language skills with the ability to understand and adapt complex English content into compelling Arabic
• Demonstrated experience working on government, corporate, or institutional communications projects
• Keen attention to detail with the ability to maintain consistency in terminology, style, and brand voice across multiple projects
• Excellent organizational and time management skills with the ability to juggle multiple assignments and meet deadlines
• Collaborative mindset with enthusiasm for learning, developing skills, and contributing to a high-performing team environment

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More about the role:

This pivotal role sits within our dynamic Government & Technology communications team, focusing on the critical intersection of public sector engagement and cutting-edge Technology. As an Associate Director, you will be instrumental in shaping the narratives and enhancing the reputation of our key clients, primarily operating across government entities in the region and the B2B enterprise technology space. You will be joining a team celebrated for its strong agency communications legacy, bringing your robust PR expertise to bear on complex and impactful communications challenges.

This is a crucial position for a seasoned professional to lead strategic initiatives, manage high-stakes client relationships, and contribute significantly to the agency's growth and reputation within this specialized sector. Reporting directly to a Managing Director, your contributions will directly impact our clients' success and our agency's standing.

What you'll do:

• Lead the development and execution of comprehensive PR and communication strategies for Government clients and B2B enterprise technology clients.
• Drive proactive media relations, identify strategic opportunities, and manage reactive inquiries effectively.
• Design and deliver advanced media training programs for client spokespeople, preparing them for diverse media engagements.
• Develop and implement robust crisis communication plans and rapid response protocols for sensitive government-related accounts.
• Cultivate and maintain exceptional client relationships, serving as a trusted advisor and strategic partner.
• Manage day-to-day account operations, ensuring seamless execution and superior client service.
• Contribute to new business development efforts, including proposal writing and client presentations, within the Government & Technology sector.
• Mentor and guide junior team members, fostering their professional development and ensuring team excellence.

Experience that contributes to success:

• Extensive experience in PR and communications, with a significant background in agency environments.
• Demonstrated expertise in working with Government clients, coupled with B2B enterprise technology communications experience.
• A comprehensive and varied communications skillset, including strong capabilities in media relations, content strategy, and crisis management.
• Proven experience in designing and delivering effective media training sessions for senior executives.
• Proficiency in both English and Arabic is highly desirable.
• A strong interest in emerging technologies, particularly AI.
• Exceptional strategic thinking, problem-solving, and client relationship management abilities.
• Ability to thrive in a fast-paced, dynamic agency setting and manage multiple priorities effectively

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Senior Account Executive (Social Media) -Government & Public Affairs – Burson

Location: Abu Dhabi, UAE

Who we are:
Burson is the global communications leader built to create value for clients through reputation. With highly specialised teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson operates under WPP (NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.    

More about the role

We are seeking an enthusiastic and detail-oriented Senior Account Executive to join our vibrant Social Media team, with a dedicated focus on our pivotal government clients. This role is an excellent opportunity for an emerging professional eager to build their expertise in social media communications within the unique landscape of government sector engagement.

As a Senior Account Executive - Social Media for Government clients, you will contribute to the success of our social media initiatives, supporting the team in delivering compelling social campaigns. You'll work closely with senior team members, assisting in client support and the day-to-day execution of social media activities. This position offers a hands-on learning environment for someone looking to develop a career in government social media, focusing on meticulous execution and growing industry knowledge.

What you’ll do:

• Contribute to the comprehensive planning and execution of social media initiatives tailored for government agencies and entities.
• Be a client liaison, cultivating strong partnerships and supporting counsel on social media direction.
• Create impactful and nuanced social media copy, ensuring alignment with government mandates and communication objectives.
• Ensure the rigorous editing and quality assurance processes for all social media content, upholding the highest standards of accuracy and brand integrity.
• Develop and present social media performance analyses, translating data into actionable insights and recommendations for progress.
• Proactively identify emerging social media trends, platform innovations, and best practices pertinent to public sector engagement.
• Champion cross-functional collaboration with internal planning, creative, and analytics teams to deliver integrated solutions.

Experience that contributes to success

• A demonstrated and extensive track record with social media initiatives for government or highly regulated public sector organizations
• Knowledge across all predominant social media platforms, including TikTok, X, Facebook, Instagram, and LinkedIn.
• Building great client relationships, contributing to key client conversations
• Strong written communication, capable of crafting persuasive narratives and high-impact social media copy
• Experience in presenting social media analytics and performance metrics
• Bi-lingual proficiency in Arabic (both written and spoken) is highly preferred, given the nature of our client engagements.

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More about the role:

Burson’s MENA operations stand as one of the largest and most respected communications agencies in the region, delivering impactful strategies rooted in craft, curiosity, counsel, and camaraderie. Burson MENA is a trusted partner for clients navigating complex communications and public affairs landscapes, shaping reputations, and driving business outcomes across diverse sectors.

Burson MENA has offices in Dubai, Abu Dhabi and Saudi Arabia and also part of the region is Qatar, Jordan, Bahrain and Egypt. Our team combines strategic expertise with AI-driven insights to craft compelling narratives that influence key decision-makers. Backed by a strong international and global network, we provide innovative, data-driven solutions that connect with audiences and create lasting impact. At Burson, our inclusive and high-performance culture fuels innovation, empowering individuals to excel and collaborate in a dynamic environment where growth thrives.

As an Account Manager or Senior Account Manager, you will be seconded directly into one of our largest and most prestigious government clients in Abu Dhabi, serving as a dedicated strategic communications and public relations expert. You will play a crucial role in managing key communication projects and initiatives from within the client’s environment, working closely with their internal teams and relevant Burson stakeholders. You will also provide essential guidance and support, potentially mentoring junior team members within the client’s structure. Your remit will include developing and executing effective communication strategies designed to enhance the public understanding, manage reputation, and articulate the vision and policies of our government client. Your strong blend of exceptional communication, project management, content & copywriting skills, cross-functional collaboration, and analytical abilities will be pivotal in delivering impactful campaigns.

What you'll do:

• Serve as the main point of contact for strategic communications and public relations initiatives within the seconded client environment, building strong relationships with internal stakeholders and external partners, and providing strategic counsel on reputation, media engagement, and public perception challenges.
• Develop and execute comprehensive, integrated communications and PR strategies and campaigns aligned with the government client's goals, focusing on reputation management, public awareness, and effective messaging.
• Cultivate and maintain strong relationships with media outlets, key opinion leaders, and relevant public stakeholders, proactively pitching stories and securing positive coverage for the client's initiatives and achievements.
• Contribute to crisis communication planning and provide support during sensitive situations, managing media inquiries and public scrutiny to protect and enhance the client's reputation.
• Lead the development of high-quality, compelling content across various platforms (e.g., press releases, statements, speeches, digital content, reports, Q&As) ensuring accuracy, tone, and strategic impact in both Arabic and English.
• Lead, mentor, and inspire junior team members within the client's team or joint project teams, providing guidance, feedback, and fostering their professional development.

Experience that contributes to success:

• Proven experience as an Account Manager or Senior Account Manager, with significant experience working either within or seconded to a government entity, or in public relations/strategic communications consulting focused on government clients.
• Demonstrable track record in managing client relationships and acting as a trusted strategic advisor within a client's internal environment on communication and reputation issues related to public policy and government initiatives.
• Extensive media relations expertise, specifically with government, national, and international media, including proactive pitching and advocacy-focused coverage in the UAE and wider GCC region.
• Proven ability to manage complex communications and PR projects, from planning to execution and evaluation, within a fast-paced environment.
• Exceptional content creation and copywriting skills, with a portfolio demonstrating proficiency in drafting diverse communications materials (e.g., speeches, reports, policy summaries, press releases) for government audiences.
• Fluency in both Arabic and English (spoken and written) is essential, with a strong understanding of cultural nuances and effective communication in both languages.
• Proven leadership skills, including mentoring, performance management, and career planning for junior team members and/or project teams.
• Exceptional communication, project management, and analytical skills, capable of delivering impactful campaigns within a complex political and public environment.

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More about the role:

Burson’s MENA operations stand as one of the largest and most respected communications agencies in the region, delivering impactful strategies rooted in craft, curiosity, counsel, and camaraderie. Burson MENA is a trusted partner for clients navigating complex communications and public affairs landscapes, shaping reputations, and driving business outcomes across diverse sectors.

Burson MENA has offices in Dubai, Abu Dhabi and Saudi Arabia and also part of the region is Qatar, Jordan, Bahrain and Egypt. Our team combines strategic expertise with AI-driven insights to craft compelling narratives that influence key decision-makers. Backed by a strong international and global network, we provide innovative, data-driven solutions that connect with audiences and create lasting impact. At Burson, our inclusive and high-performance culture fuels innovation, empowering individuals to excel and collaborate in a dynamic environment where growth thrives.

Burson is seeking a talented Senior Account Executive to join our vibrant Government & Public Affairs team. This is an exceptional opportunity to play a pivotal role in shaping narratives and delivering impactful results for our diverse portfolio of UAE Government clients. 

What you'll do:

• Act as the primary point of contact for assigned clients, delivering high-quality client service and day-to-day account management.
• Create and edit high-quality content including press releases, media Q&As, briefing documents, reports, and presentations.
• Build and maintain strong media relationships, pitch stories, and identify relevant news hooks aligned with client KPIs.
• Support media monitoring, monthly and quarterly reporting, and provide analysis and insights on coverage performance.
• Prepare weekly status reports and support with client counsel and strategic support.
• Contribute to new business research, ideas, and development of pitch decks.
• Stay informed on AI tools and best practices, applying them responsibly in line with WPP guidelines.

Experience that contributes to success:

• Proven experience in PR, corporate communications, or media relations, supporting UAE or GCC government client accounts and campaigns.
• Existing media contacts and demonstrated experience pitching to journalists within the UAE and GCC.
• Excellent organisation, meticulous attention to detail, and ability to manage multiple projects simultaneously.
• Strong analytical skills with experience in monitoring, reporting, and performance evaluation of campaigns.
• Confident communicator with strong presentation and interpersonal skills, capable of engaging diverse stakeholders.
• A proactive, ambitious team player with the ability to work autonomously and lead by example.
• Bi-lingual Arabic & English highly desired. 

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More about the role:

As an Account Director, you will be a central figure in our client relationships, confidently managing a portfolio of accounts and contributing significantly to the practice's strategic success. You will possess the gravitas to offer strategic communications counsel to C-suite executives and senior government stakeholders, and the ability to inspire and guide your project teams in the intricate world of government and public sector communications.

What you'll do:

• Lead strategic communications counsel for senior B2B and B2G clients on reputation management, public perception, and critical communications challenges.
• Develop, oversee, and execute comprehensive public relations strategies, impactful public awareness campaigns, and integrated stakeholder communication plans.
• Drive thought leadership initiatives that strategically position clients, shape public discourse, and enhance their reputation within the UAE and wider region.
• Manage complex media relations for sensitive public issues and proactive campaigns, engaging with key journalists, influencers, and commentators across diverse media platforms.
• Lead crisis and issues management pertaining to public scrutiny, media challenges, or reputational threats for clients.
• Drive new business growth within the Government & Public Sector Communications domain, from identifying opportunities to leading pitches and conversion.
• Mentor and develop senior and junior team members, fostering a culture of strategic communications excellence, collaboration, and continuous learning.

Experience that contributes to success:

• Proven experience as an Account Director or Senior Account Manager, with significant expertise in strategic communications, and media relations, particularly with government or public sector clients.
• Demonstrable track record in providing strategic communications counsel to senior B2B/B2G clients on complex public perception and reputational matters.
• Expertise in designing and executing effective strategic communications campaigns, public awareness initiatives, and integrated stakeholder communication plans.
• Strong media relations skills across broadcast, print, digital, and social channels, specifically within the governmental, corporate, and general news landscapes, including crisis communication.
• Deep understanding of the UAE and regional public discourse, media landscape, and cultural nuances crucial for effective government communications.
• Proven leadership in mentoring and developing high-performing teams, fostering strategic communications thinking and professional growth.
• Strong commercial acumen, including P&L oversight, new business development, and strategic budgeting for complex accounts.
• Exceptional strategic thinking, issues management, and analytical skills to navigate and influence complex public opinion and media environments

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