Director of Influencer Marketing

Location: New York, NY (Hybrid, 4x Week In-Office)
Reporting to: VP of Community
Department: Community & Influencer
Salary: $110k-$150k

About Bubble:

Bubble is redefining skincare: derm-developed, community-powered, and joyfully disruptive. In just a few years, we’ve built one of the fastest-growing skincare brands in the U.S., with a community of 200K+ ambassadors and millions of fans who see Bubble as more than products—it’s a movement. We’re shaping culture, driving real results, and creating a new blueprint for what a skincare brand can be.

Role Overview:

We’re now looking for a Director of Influencer Marketing to lead and scale our influencer ecosystem. This role will sit at the center of culture, creators, and community—building meaningful partnerships that take Bubble to the next level.

You’ll collaborate closely with cross-functional partners in Community, Commercial, PR, Social, and Brand to ensure the Bubble campaigns are integrated into key moments across the business– from new product launches to experiential campaigns. This is an exciting opportunity to shape the future of one of Bubble by elevating the voices of those who love us most.

Key Responsibilities:

Set the Strategy:

• Build and own Bubble’s global influencer strategy across TikTok, YouTube, Instagram, and emerging platforms, ensuring we’re consistently ahead of the curve.

Lead with Culture:

• Identify and activate creators who shape conversations—spanning skincare, lifestyle, pop culture, and beyond—making Bubble a brand that always feels tapped into what matters.

Build Partnerships:

• Develop tiered influencer programs (from micro to mega) that balance authenticity, scale, and ROI. Manage and grow long-term relationships with top creators and their teams.

Drive Impact:

• Partner with marketing, social, and PR to build integrated influencer moments around launches, campaigns, and brand activations. Ensure influencer work connects directly to business outcomes.

Scale the Engine:

• Oversee influencer budgets, contracts, and reporting. Implement best practices, learnings, and systems that elevate how we work with creators.

Mentor & Grow:

• Lead a small but mighty team, developing the next generation of influencer talent within Bubble.

Who You Are:

Experienced: 7+ years working in influencer marketing, with at least 2 years in a leadership role at a fast-growing consumer brand. You’ve learned from the best in the space and can bring those insights here.

• Strategic & Creative: You see both the big picture and the fine details. You know how to design campaigns that feel fresh, cultural, and high-impact.
• Connector: You have a deep network of creators, agents, and managers, and know how to open doors and make the right partnerships happen.
• Analytical & Results-Driven: You love culture but also the numbers. You know how to measure influencer impact beyond vanity metrics and tie programs to business growth.
• Builder: You thrive in fast-moving, entrepreneurial environments. You can create systems and structure without losing agility.
• Culture-Obsessed: You live and breathe TikTok, creators, and internet culture—you’re always the first to know what’s trending and who’s rising.

Why Join Bubble

At Bubble, you’ll help write the next chapter of one of the most exciting beauty brands of our generation. You’ll have the freedom to shape how Bubble shows up in culture, the backing of a brand with real momentum, and a team that values joy, creativity, and impact in equal measure.

Vice President of Marketing

Location: New York, NY (Hybrid, 4x Week In-Office)
Reporting to: Founder & CEO
Department: Marketing
Salary: $180,000 - $280,000 annually, based on experience

About Bubble:

Bubble is rewriting the rules of skincare. Since launching in 2020, we’ve become one of the fastest-growing skincare brands in the U.S.—rooted in derm-developed formulas, clinical efficacy, and a radically joyful brand voice that speaks to a generation.

We’re now in 17,000+ retail doors across Target, Ulta, Walmart, CVS, Boots UK, Priceline AU, Shoppers Drug Mart, and Sephora Middle East, with a passionate community of millions driving us forward.

We’re looking for a Vice President of Marketing to lead the next chapter of Bubble’s growth. This is a rare opportunity to shape one of the most disruptive, culture-defining brands in beauty today.

Role Overview:

As VP of Marketing, you’ll be both strategist and operator — a true player-coach. You’ll set the direction for Bubble’s global marketing while rolling up your sleeves to make sure it comes to life with excellence. Reporting directly to the Founder & CEO, you’ll be responsible for scaling Bubble from $100M+ to $500M+ while keeping our brand DNA intact.

This role requires someone who has done it before — not just developed great ideas, but actually executed and proven how marketing drives measurable growth in beauty/CPG.

Key Responsibilities:

• Set and Execute Global Strategy: 

  • Work closely with the Founder to shape Bubble’s brand strategy, annual calendar, and campaigns - then own execution across paid media, social, PR/communications, retail marketing/VM, partnerships, and brand
    activations.

• Scale Growth Efficiently: 

  • Drive awareness, consideration, and conversion across cohorts through segmentation, targeting, and performance-driven paid media.

• Build Retail Impact: 

  • Develop best-in-class retail activations and media partnerships (Target, Ulta, Boots, Sephora ME, etc.) that drive measurable lift in traffic, trial, and ROI.

• Make PR a Business Driver: 

  • Elevate Bubble’s voice in culture and skincare with strategic PR, influencer partnerships, and external activations that translate into awareness and market share.

• Lead Breakthrough Campaigns: 

  • Deliver integrated, creative, and culturally relevant brand storytelling that wins with Gen Z/Gen Alpha, while deepening credibility and consideration with older consumers.

• Drive Launches that Stick: 

  • Bring new products to market with 360° strategies that spark trial, fuel conversation, and sustain demand.

• Be Data & KPI-driven: 

  • Build a marketing measurement framework; set, track, and optimize KPIs across paid, retail, PR, and brand campaigns. Review analytics weekly to adjust spend, creative, and channel mix for maximum ROI.

• Lead + Do:

  • Inspire and mentor an A+ marketing team while personally driving execution when needed — balancing big-picture leadership with hands-on action.

• Operate as a Key Exec: 

  • Partner with the CEO and leadership team on brand positioning, international growth, and long-term strategy.

Who You Are:

• Experienced leader: 10+ years in marketing, with leadership roles in beauty, CPG, or disruptive consumer brands; proven track record scaling a brand from $100MM to $500MM+.
• Full-stack marketer: Hands-on experience across paid media, PR/communications, retail marketing, creative, and digital — and the ability to integrate them seamlessly.
• Player-coach: Equally comfortable managing and mentoring teams and executing directly; you don’t just write briefs, you make things happen.
• Performance-minded operator: Data-obsessed with proven experience building KPI dashboards, reviewing analytics, and turning insights into optimized strategies that deliver measurable business results.
• Cultural storyteller: A sharp creative instinct and strong POV on how to make brands culturally relevant and loved.
• Global mindset: Experience operating across international markets is a plus.
• Builder mentality: Thrives in entrepreneurial, fast-growth environments.

Why Join Bubble

At Bubble, you’ll be part of a small, fast-moving leadership team rewriting what it means to build a skincare brand. You’ll have the opportunity to:

• Shape one of the most exciting, fastest-growing brands in beauty.
• Work at the intersection of culture, community, and commerce.
• Lead marketing for a company disrupting mass skincare, already surpassing legacy players in Gen Z market share.
• Be part of a leadership culture that blends creativity, accountability, and execution.

Bubble is more than skincare — it’s a movement built on joy, trust, and community. If you’re ready to scale a disruptive brand into the next global leader, we’d love to meet you.