Come do the best work of your life at Boulevard.

As Creative Director, you will define and lead Boulevard’s creative vision, bringing our brand to life in ways that are bold, differentiated, and deeply resonant with the unique, expressive world of self-care businesses.

Boulevard serves some of the most creative, design-forward entrepreneurs in the world, spa owners, salon operators, and medspa professionals who care deeply about aesthetics, experience, and craft. Your role is to ensure our brand not only meets that bar, but sets it.

You will own how Boulevard shows up visually and experientially across every touchpoint, building a cohesive, modern, and scalable creative system that fuels awareness, affinity, and demand.

As a leader, you’ll guide and grow a multidisciplinary creative team while operating as a player-coach on the highest-impact work. You’ll partner closely with Brand, Content, Product Marketing, Demand Gen, and Product Design to translate strategy into breakthrough creative that drives business outcomes.

You’ll raise the bar for craft, storytelling, and creative effectiveness—ensuring everything we put into the world feels intentional, inspiring, and unmistakably Boulevard.

What you’ll do here:

• Set and evolve Boulevard’s creative vision—ensuring a distinctive, cohesive, and elevated brand presence across all channels and touchpoints
• Translate brand strategy and positioning into compelling, high-impact creative across campaigns, digital, social, web, events, and experiential
• Lead the development of large-scale brand campaigns and always-on creative systems that drive awareness, engagement, and pipeline
• Build and scale a high-performing in-house creative team across design, copy, video, and emerging formats
• Operate as a player-coach—providing hands-on creative direction on key initiatives while mentoring and elevating the team
• Establish and uphold a high bar for creative quality, consistency, and craft across all outputs
• Own and evolve Boulevard’s visual identity system, ensuring it is both differentiated and scalable across the business
• Partner closely with Brand, Content, Product Marketing, and Demand Gen to bring unified storytelling to life across the full customer journey
• Collaborate with Product Design to ensure a cohesive brand experience across marketing and product surfaces
• Lead creative reviews, provide clear and actionable feedback, and build strong alignment with cross-functional stakeholders
• Manage and collaborate with external agencies, freelancers, and production partners to extend team capabilities
• Integrate and explore AI-powered tools and workflows into the creative process to increase speed, scale output, and enable new forms of experimentation—while maintaining a high bar for craft and brand integrity
• Continuously explore new formats, channels, and creative approaches to keep Boulevard’s brand fresh, relevant, and ahead of the curve
• Ensure creative work drives measurable business impact across awareness, engagement, pipeline, and customer experience

What you'll need to thrive:

• 10+ years of experience in creative leadership roles, ideally within B2B SaaS or high-growth technology companies
  • Candidates who are comfortable operating at the intersection of B2B SaaS and consumer lifestyle brands will have a distinct advantage — Boulevard lives in a unique space where enterprise software meets the highly visual, experience-driven world of self-care.
• 5+ years leading and developing multidisciplinary creative teams
• Strong strategic instincts—you can connect brand and creative decisions to business outcomes
• Exceptional taste and creative judgment, with a deep understanding of visual storytelling, design systems, and brand building
• Experience building and scaling creative systems, not just one-off campaigns
• Curiosity and hands-on experience with AI-powered creative tools and workflows, with a point of view on how to apply them to improve speed, scalability, and creative effectiveness
• Proven ability to lead concept development from insight to execution across multiple formats and channels
• Strong communication and storytelling skills—you can clearly articulate the “why” behind the work to stakeholders at all levels
• Strong cross-functional leadership skills and experience partnering with Brand, Content, Product Marketing, and Demand teams
• Ability to balance bold, conceptual thinking with operational rigor and executional excellence
• Experience working with and managing external agencies and production partners
• Experience in video, motion, and emerging creative formats 
• Strong experience with tools such as Figma, Adobe Creative Suite, Asana, Unbounce, and modern creative workflows

How we'll take care of you:

At Boulevard, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we’re happy to share a good-faith estimate of the base salary range for this role. For U.S. based candidates, the anticipated base salary range is $149,500 - $175,000 per year. In addition to this base compensation, this role may be eligible to participate in a variable compensation program. Final compensation will vary based on a variety of factors, which include but are not limited to applicable experience, location, and final leveling.

Come do the best work of your life at Boulevard.

As the Director of Content Marketing, you will define and lead Boulevard’s content strategy in a rapidly evolving landscape shaped by AI, LLMs, and new modes of discovery.

You will build and scale a modern, multi-format content engine that drives awareness, authority, and demand across channels—ensuring Boulevard shows up where and how today’s buyers actually learn: AI-generated answers, social platforms, peer communities, and trusted industry voices.

You’ll own the strategy and system behind how we tell our story—transforming insights, product value, and customer outcomes into content people actively seek out, engage with, and share.

As a leader, you’ll build and manage a growing team spanning editorial, social, and emerging formats like video—while operating as a player-coach on the highest-impact work.

In this role, you’ll partner closely with Product Marketing, Performance Marketing, Brand, and Customer-facing teams to create a content flywheel that fuels the entire go-to-market motion—from category education to pipeline and expansion.

What you’ll do here:

• Set the vision for Boulevard’s content strategy across formats, channels, and audiences—balancing brand, authority, and demand generation
• Hire, develop, and lead a growing team of content marketers across editorial, social, and emerging formats 
• Design a multi-format content ecosystem spanning editorial, social, video, customer storytelling, and thought leadership
• Own Boulevard’s social media presence across all platforms, setting the strategy, voice, and content mix that builds a brand the industry actively follows—educational, entertaining, and worth sharing
• Lead the direction and growth of owned media properties including podcast, video series, as steady on-brand content franchises
• Develop an executive content program that activates CEO and leadership voices to build credibility with mid-market and enterprise buyers
• Establish a consistent, high-quality content cadence that extends beyond campaigns and launches, ensuring content is cohesive, high-impact, and working effectively across the full funnel
• Ensure content drives measurable impact across awareness, engagement, pipeline, and retention
• Design content for modern discovery, including SEO, AEO, and generative search experiences
• Adapt content strategy to how buyers increasingly engage with AI tools, zero-click results, and community-driven learning
• Continuously test and evolve formats, channels, and distribution strategies in response to changing behaviors
• Partner across the marketing ecosystem by working closely with Product Marketing on messaging and narrative alignment, Demand Gen on pipeline-driving content programs, Brand & Creative on storytelling and content experience
• Raise the bar for content quality and craft by bringing a clear point of view on what “great” looks like

What you'll need to thrive:

• 8–10+ years in content marketing, editorial, or thought leadership roles, with 5+ years leading and building teams
• Proven experience building or scaling a modern content engine in a Vertical SaaS or technology company
• Deep understanding of how content drives business outcomes across brand, demand, and customer lifecycle
• Experience managing social media strategy and community presence at a brand level
• Strong grasp of modern discovery, including SEO and emerging AI-driven search (AEO/GEO)
• Exceptional storytelling and editorial instincts—you know how to find and shape narratives that resonate
• Experience leading multi-format content strategies across written, social, and video content
• Track record of building scalable content systems, not just one-off campaigns
• Strong cross-functional leadership skills and experience partnering with Product Marketing, Demand, and Brand teams
• Analytical mindset with the ability to connect content efforts to measurable business impact
• Experience with proprietary research, community-led content, or new media formats is a plus
• Experience and exposure to tools such as AirOps, CMS (Contentful), GA4 (Looker), Asana, Figma, AI tooling

How we'll take care of you:

At Boulevard, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we’re happy to share a good-faith estimate of the base salary range for this role. For U.S. based candidates, the anticipated base salary range is $168,000 - $200,000 per year. In addition to this base compensation, this role may be eligible to participate in a variable compensation program. Final compensation will vary based on a variety of factors which include but are not limited to applicable experience, location, and final leveling.

Come Do the Best Work of Your Life at Boulevard

As the Experiential Programs Manager, you will own and evolve one of Boulevard’s most high-impact growth channels: direct mail. You will transform how we use physical experiences, from creative mailers to dimensional packages, into a strategic lever that drives awareness, engagement, and pipeline across the full customer journey.

This role is not about running one-off gifting campaigns. You’ll serve as Boulevard’s in-house expert on direct mail—partnering alongside Marketing and with Sales to bring creative, high-converting experiences to life.

You will operate at the intersection of creative, growth, and sales, where campaign owners define the audience and objectives, and you translate those inputs into standout concepts, seamless execution, and measurable results.

You will be a centralized partner to the Marketing and Sales teams, enabling direct mail as a scalable, strategic channel across the funnel. Campaign, lifecycle, and sales owners will define the who, when, and why behind each initiative. You will own the what and how — developing creative concepts, managing production, and ensuring flawless execution and performance tracking. You will also proactively identify opportunities to expand how and where direct mail can drive impact, bringing new ideas and innovations to the broader go-to-market team.

What You’ll Do Here

• Define best practices for how direct mail is used across the funnel, from prospecting to deal acceleration and customer engagement
• Identify high-impact opportunities where physical experiences can drive differentiation and results
• Continuously test new formats, vendors, and approaches to expand the channel
• Design high-impact, creative experiences by translating campaign goals into thoughtful, creative direct mail concepts that capture attention and drive action
• Develop bold and innovative mailers, kits, and dimensional packages that go beyond traditional swag
• Partner with Brand & Creative to ensure every experience is cohesive, high-quality, and on-brand
• Manage end-to-end execution, including vendor coordination, production timelines, inventory, and fulfillment (think: concept to delivery)
• Partner with Demand Generation, Product Marketing, and Sales to support campaigns across the funnel
• Advise on the most effective formats, price points, and approaches based on audience and objectives
• Track and analyze performance across key metrics, including meeting conversion, pipeline influence, and ROI

What You’ll Need to Thrive

• 3–6+ years in B2B marketing, growth, field marketing, or experiential marketing roles, with hands-on experience running direct mail or gifting programs 
• Strong creative instincts and ability to translate strategy into compelling concepts
• Experience partnering cross-functionally with Marketing and Sales teams
• Strong project management skills with the ability to manage multiple programs simultaneously
• Analytical mindset with experience measuring and communicating business impact
• High attention to detail and commitment to quality and brand consistency

How We’ll Take Care Of You:  

At Boulevard, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we’re happy to share a good-faith estimate of the base salary range for this role. For candidates in NYC, the SF Bay Area, and Seattle, the anticipated base salary range is $116,500 - $145,500 per year. For all other U.S. locations, the anticipated base salary range is $92,500 - $119,000 per year. In addition to this base compensation, this role may be eligible to participate in a variable compensation program. Final compensation will vary based on a variety of factors which include but are not limited to applicable experience, location, and final leveling.

Come do the best work of your life at Boulevard.

As a Lifecycle Marketing Manager focused on onboarding and activation, you’ll own the early customer journey from close through first value. This role is centered on creating a product-led, customer centric onboarding experience that helps new customers feel confident, successful, and supported as they get up and running with Boulevard.

You’ll partner closely with Product, Onboarding, Enablement, and RevOps to design lifecycle programs that complement in-product experiences and live onboarding workflows. Your work will ensure that customers understand how to get started, know what success looks like, and reach activation as quickly and smoothly as possible.

You’ll be a strategic owner of our onboarding lifecycle systems, working closely with Ops and Data to ensure programs are timely, targeted, and grounded in real customer behavior. This role is ideal for someone who enjoys shaping early journey experiences, collaborating deeply with Product teams, and translating product usage signals into thoughtful lifecycle touchpoints.

What you’ll do here:

• Design and execute multi-channel onboarding and activation lifecycle programs (email, in-app, SMS, where appropriate) that guide customers from close to first value
• Own the onboarding lifecycle strategy, ensuring communications align with product-led onboarding flows and real customer behavior
• Partner closely with Product to support in product onboarding experiences, activation milestones, and education moments
• Collaborate with the Onboarding team to ensure lifecycle programs complement live onboarding workflows and reduce friction for new customers
• Define and optimize activation journeys based on product usage, setup progress, and engagement signals
• Build proactive nudges, reminders, and educational moments to support stalled or at-risk onboarding experiences
• Own lifecycle execution systems and campaign logic within Customer.io and Chameleon to ensure accurate targeting and reliable delivery
• Work closely with Ops and Data to align onboarding programs with customer data, lifecycle events, and infrastructure (Salesforce, Snowflake, etc)
• Establish and maintain a scalable onboarding lifecycle architecture that supports automation, segmentation, and testing
• Analyze onboarding and activation performance to improve time to value, engagement, and completion rates
• Collaborate with lifecycle counterparts (acquisition and adoption) to ensure a seamless transition across lifecycle phases

What you’ll need to thrive here:

• A strong customer-centric mindset with a passion for improving onboarding and early product experiences
• 3+ years in lifecycle marketing, product marketing, onboarding, or growth roles (preferably in SaaS)
• Proven experience building or supporting product-led onboarding or activation programs
• Comfort partnering closely with Product and Onboarding teams to shape customer journeys
• Strong technical fluency with Customer.io, Chameleon, and behavioral segmentation
• Ability to manage multiple initiatives across cross-functional teams while maintaining attention to detail
• Strong execution and measurement skills with experience launching, iterating, and optimizing lifecycle programs

Bonus points if you have:

• Experience working on product-led growth or activation-focused initiatives
• Familiarity with in-product onboarding patterns, walkthroughs, or experimentation
• Experience supporting implementation or onboarding teams in a SaaS environment
• Background in behavioral lifecycle triggers or early journey analytics
• Experience working with data teams to define activation metrics and onboarding success indicators

How we will take care of you: 

At Boulevard, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we’re happy to share a good-faith estimate of the base salary range for this role. For candidates in NYC, the SF Bay Area, and Seattle, the anticipated base salary range is $103,000 - $129,000 per year. For all other U.S. locations, the anticipated base salary range is $86,500 - $111,240 per year. In addition to this base compensation, this role may be eligible to participate in a variable compensation program. Final compensation will vary based on a variety of factors which include but are not limited to applicable experience, location, and final leveling.

Come do the best work of your life at Boulevard.

As a Lifecycle Marketing Manager focused on acquisition, you’ll own how prospects move from initial interest to becoming sales ready. This role is centered on non-paid demand creation and lifecycle nurture, ensuring that every prospect who engages with Boulevard is thoughtfully guided toward booking time with Sales and ultimately becoming a customer.

You’ll partner closely with Sales, Enablement, RevOps, Events, Content, and Product Marketing to design and execute top of funnel and mid funnel lifecycle programs that turn awareness into intent. From event follow up and content downloads, to inbound interest and ABM support, you’ll define the nurture strategies that connect marketing touchpoints to revenue outcomes.

You’ll be a strategic owner of our prospect lifecycle systems, working closely with Ops and Data to ensure our programs are targeted, measurable, and scalable. This role is ideal for someone who enjoys shaping strategy, building journeys across channels, and collaborating cross-functionally to drive pipeline impact.

What you’ll do here:

• Design and execute multi-channel lifecycle programs (email, SMS, direct mail, outreach) that nurture prospects from first touch through sales readiness
• Own TOFU and MOFU lifecycle strategies that support demo booking, lead qualification, and pipeline creation
• Partner with Sales and RevOps to define lead stages, nurture paths, and handoff moments that align with sales outreach and follow-up
• Collaborate with Events and Field Marketing on post-event and post-tradeshow nurture strategies to convert interest into sales conversations
• Translate content engagement (downloads, webinars, guides) into actionable lifecycle programs that progress prospects through the funnel
• Support ABM initiatives through targeted nurture and sales-aligned messaging for high-value accounts
• Work closely with Ops, Data, and Engineering to align lifecycle programs with CRM and data infrastructure (Salesforce, Marketo, LeanData, Snowflake, etc)
• Establish and maintain a scalable lifecycle architecture that supports automation, segmentation, experimentation, and performance measurement
• Analyze funnel and campaign performance to optimize messaging, timing, and conversion across prospect touchpoints
• Collaborate closely with your lifecycle counterparts (onboarding, adoption, and expansion) to ensure a cohesive end-to-end lifecycle experience

What you’ll need to thrive here:

• A strong interest in demand creation and prospect engagement, with a customer-first mindset
• 3+ years in lifecycle marketing, demand marketing, or growth adjacent roles (preferably in SaaS)
• Proven experience building and optimizing lead nurture programs that drive demo bookings and sales readiness
• Strong technical fluency with Marketo and segmentation logic
• Working knowledge of Salesforce and lead lifecycle concepts, with the ability to partner closely with Sales and RevOps
• Ability to independently manage multiple initiatives across cross-functional teams, while maintaining attention to detail
• Excellent execution and measurement skills with confidence in creating, launching, and scaling campaigns from end to end

Bonus points if you have:

• Experience supporting sales-led growth or B2B SaaS acquisition motions
• Familiarity with event-driven nurture, ABM programs, or content-led demand strategies
• Experience partnering with RevOps or Data teams to define lead stages, scoring, or reporting
• Background in experimentation, funnel optimization, or lifecycle analytics

How we'll take care of you:

At Boulevard, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we’re happy to share a good-faith estimate of the base salary range for this role. For candidates in NYC, the SF Bay Area, and Seattle, the anticipated base salary range is $103,000 - $129,000 per year. For all other U.S. locations, the anticipated base salary range is $86,500 - $111,240 per year. In addition to this base compensation, this role may be eligible to participate in a variable compensation program. Final compensation will vary based on a variety of factors which include but are not limited to applicable experience, location, and final leveling.