Title: Vice President, Strategy

Company/Location: Biolumina, New York, NY

Department/Discipline: Strategy

Vice President, Strategy

The Vice President, Strategy is a conscientious, collaborative, creative, and—most importantly—curious core member of the Biolumina team. The VP will be responsible for driving marketing strategy across all agency brands by deriving a deep understanding of the market, customer, competition, and brand; helping translate that into a unique and motivating narrative; and converting it into actionable recommendations for clients. The essence of this position is to find the signal in the noise of a large quantity of complex information and rapidly distill it. The successful candidate will be passionate about uncovering novel insights and developing innovative ideas, and be able to share perspectives clearly and persuasively across multiple internal and external partners. The VP will be evaluated on ability to uncover fresh business opportunities and share these opportunities with colleagues in order to ultimately be a part of the larger, collaborative team that creates positive change for HCPs and patients.

Primary Responsibilities

· Monitor the pharmaceutical/biotech industry in general, as well as oncology specifically, and be able to rapidly communicate trends and business opportunities to colleagues and clients

· Understand and assess available tools and data resources; recommend tools that would expand agency capabilities

· Understand beliefs (rational and emotional) of the target audiences (HCPs and patients) as well as drivers and barriers of behavior, and identify leverage points for change

· Demonstrate primary and secondary research capabilities, knowledge of market research design methodology, and ability to interpret results

· Design customized workshops (eg, positioning, messaging, competitive analysis) and dynamically lead facilitation

· Develop strategic deliverables that include but are not limited to: competitive analysis; brand positioning; creative core idea; market research synthesis, creative brief, workshops (activities and output reports), and brand plans

· Uphold the Company Values in all decisions and interactions

Qualifications

· 5-8 years’ experience in pharmaceutical marketing and/or strategy consulting in pharmaceuticals/healthcare or pharmaceutical advertising agency experience

· Experience with oncology brands

· Strong presentation and moderation skills and exceptional slide deck storytelling capabilities

Biolumina’s Values

Open Mind

· Always ask why—of your teammates, your clients, and yourself. And don’t stop there—keep asking questions

· Be respectful of others’ ideas, opinions, and diverse backgrounds

· Be flexible and adaptive to new ways of doing things

Brave Heart

· Speak your mind…and your heart

· Courageously step forward to try something new and help others to do the same

· Be brave enough to defend your opinions—and brave enough to change them

Ready Hands

· Be proactive and push things forward

· Reach out to offer help and raise your hand to ask for help

· Go out of your way to show gratitude

The range below represents the low and high end of the base salary someone in this role may earn as an employee of an Omnicom Health Group company in the United States. Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.

· SALARY RANGE  - $138,000-$191,000

Title: Group Strategist

Location: New York, NY

Department/Discipline: Strategy

The Group Strategist is a conscientious, collaborative, creative, and—most importantly—curious core member of the Biolumina team. The Group Strategist will be responsible for identifying marketing strategy with a deep understanding of the market, customer, competition, and brand; and presenting actionable implications and recommendations to clients. The essence of this position is to find the signal in the noise of a large quantity of complex information and rapidly distill it. The successful candidate will have previous experience with uncovering novel insights and developing innovative strategic recommendations and be able to share perspectives clearly and persuasively across multiple internal and external partners. The Group Strategist will be evaluated on ability to manage multiple brands/indications and manage/grow junior members of the team.

Responsibilities:

Support/Assist (5%)

• Understand and access available tools and data resources

Create / Organize (40%)

• Develop strategic deliverables that include but are not limited to competitive analysis; brand positioning; creative core idea; market research synthesis, creative brief, workshops (activities and output reports), and brand plans
• Design customized workshops (eg, positioning, messaging, competitive analysis) and dynamically co-lead facilitation
• Demonstrate familiarity with assessing primary and secondary research, knowledge of market research design methodology, and ability to interpret and communicate results

Develop/Mentor (20%)

• Understand beliefs (rational and emotional) of the target audiences (HCPs and patients) as well as drivers and barriers of behavior, and identify leverage points for change
• Oversee and grow interns and associate strategists in market, agency, and customer knowledge

Foster/Partner (20%) -- these should be placed above as something done 100% of the time

• Increase peer and team knowledge of key insights around the market, customer, and product
• Maintain strong working relationships
• Tailor information to internal and external audiences

Seek (15%)

• Recommend new approaches to solve client challenges and address changes in the market
• Recommend tools that would expand agency capabilities
• Monitor the pharmaceutical/biotech industry in general, as well as oncology specifically, and be able to rapidly communicate trends and business opportunities to colleagues and clients

Qualifications:

• 3-5 years’ experience in pharmaceutical marketing and/or strategy consulting in pharmaceuticals/healthcare or pharmaceutical advertising agency experience
• Experience with oncology brands / extensive knowledge of oncology clinical and marketing terms
• Strong presentation and moderation skills and exceptional slide deck storytelling capabilities

The range below represents the low and high end of the base salary someone in this role may earn as an employee of an Omnicom Health Group company in the United States.  Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.

• $128,000 - $150,000

Title: Group Strategist 

Agency/Location: Biolumina - New York, NY 

Department/Discipline: Strategy 

Overview: 

You are the navigator. You believe that the intricacies of the path taken toward realizing a goal is essential to achieving success. You have an analytical mind that enables you to assess risks and benefits, coupled with a creative streak that helps you drive outside-the-box thinking. You help your team understand the competitive landscape and evaluate target audiences. You’re a savvy gatherer of insights and are adept at using the knowledge you gain to bring clients inspiring approaches to redefining their brands. 

  Responsibilities: 

• Build on the foundation: Broaden knowledge base into other strategic disciplines to form generalist skill sets in strategy (e.g., research, insights gathering, brief development, etc) as well as develop presentation and client relationship management skills 

• Have a voice: Regularly interact with clients with active participation in all relevant meetings 

• Drive with independence: Operate independently as the day-to-day strategy lead for select clients and projects 

• Show your value: Begin to cultivate client relationships with select client and market research partners 

• Find the nugget: Be integral to creating your brands’ positioning, the gutsy idea, and gutsy creative briefs with agency and client 

• Spark new: Apply insights and supportive data to facilitate the creation of fresh ideas 

• Drive growth: Be integral to organic growth efforts and new business pitches by helping to manage insight generation as well as supportive data 

• Inspire new: Continuously and proactively brings POVs, trends, etc. to help drive new thinking and ideas that we can proactively bring to our clients to drive their business 

Experience: 

• Bachelor’s degree or equivalent experience 

• 3 + years of experience preferably in an advertising or marketing environment 

• Prior brand strategy experience 
  
  

Biolumina’s Values 

  Open Mind 

• Always ask why—of your teammates, your clients, and yourself. And don’t stop there—keep asking questions 

• Be respectful of others’ ideas, opinions, and diverse backgrounds 

• Be flexible and adaptive to new ways of doing things 

Brave Heart 

• Speak your mind…and your heart 

• Courageously step forward to try something new and help others to do the same 

• Be brave enough to defend your opinions—and brave enough to change them 

Ready Hands 

• Be proactive and push things forward 

• Reach out to offer help and raise your hand to ask for help 

• Go out of your way to show gratitude 

The range below represents the low and high end of the base salary someone in this role may earn as an employee of an Omnicom Health Group company in the United States. Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire. 

• Salary Range: $128,000 - $145,000