Betty is an entertainment company innovating at the intersection of real money online casino and casual mobile gaming. At Betty, we are creating a new model for the online casino experience. We’re changing gambling for good. We offer a uniquely transparent way for players to relax, unwind and have fun in a safe and supportive environment.
We aren’t just another online casino. We are a community of like-minded individuals who enjoy gaming and want to experience the thrills of life but in an ethical and transparent way. No gimmicks. No gotchas. No bots. We are real people, looking out for our players and ensuring they have the safest, most exciting experience possible.
Headquartered in New York, with offices in Toronto (Canada), Sofia (Bulgaria), and London (UK), Betty has focused exclusively on the Ontario market since its founding in 2022 and launched its first franchise in February 2023.
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About us:
Betty is an innovative entertainment company pioneering at the intersection of real money online casino and casual mobile gaming. Accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.
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Role Overview
Working Hybrid 3 days in office Tues-Thurs out of our new London, Old street Office.
This role will drive product innovation through experimentation, creative thinking and deep understanding of player behaviour.
As VP of Product - Play, you’ll be responsible for shaping the experiences that directly impact engagement, retention and long-term revenue. You’ll define what we build, why we build it, and how it performs whilst working closely with LiveOps, Data and Engineering to continuously evolve the player journey.
This is a high ownership role with real influence, where strong product thinking and fast decision making will directly translate into measurable business impact.
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Nice to have
What we offer:
Please note, we are unable to offer visa sponsorship for this role. Candidates must have the right to work in the UK at the time of application.
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About Us:
Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.
Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.
Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.
Our Values:
Role Overview
We are looking for a passionate analyst who can turn data into actionable insights. Working within the broader Live Ops and Monetisation teams, the successful candidate will work across multiple areas of the business covering gamification, content, promotions and retention, helping to understand player behaviour and drive significant value throughout the business.
Key Responsibilities:
Requirements:
What we offer:
Ready to apply?
Apply to Betty
About Us:
Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.
Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.
Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.
Our Values:
Key Responsibilities
Requirements:
What we offer:
Ready to apply?
Apply to Betty
Key Responsibilities
Requirements:
What we offer:
Ready to apply?
Apply to Betty
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Key Responsibilities:
Requirements:
What we offer:
Ready to apply?
Apply to Betty
Key Responsibilities:
Requirements:
What we offer:
Ready to apply?
Apply to Betty
Key Responsibilities:
Requirements:
What we offer:
Ready to apply?
Apply to Betty
About Us:
Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.
Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.
Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.
Our Values:
Key Responsibilities:
Qualifications & Requirements:
What we offer:
Ready to apply?
Apply to Betty
Key Responsibilities:
Requirements:
What we offer:
Ready to apply?
Apply to Betty
The Role:
As a Campaign Manager, you play a central role in shaping and optimizing the player experience within Betty Canada’s Live Ops team. You will design, execute, and analyze campaigns that drive retention, engagement, and monetization - ensuring every touchpoint feels rewarding, timely, and player-focused. By combining data insights, player behavior understanding, and competitive awareness, you will help deliver a best-in-class player experience.
Key Responsibilities:
Requirements:
What we offer:
Ready to apply?
Apply to Betty
About us:
Betty is an innovative entertainment company pioneering at the intersection of real money online casino and casual mobile gaming. Accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.
Our Values:
Key Responsibilities:
Requirements:
What we offer:
Ready to apply?
Apply to Betty
About us:
Betty is an innovative entertainment company pioneering at the intersection of real money online casino and casual mobile gaming. Accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.
Our Values:
Key Responsibilities:
Requirements:
What we offer:
Ready to apply?
Apply to Betty
About us:
Betty is an innovative entertainment company pioneering at the intersection of real money online casino and casual mobile gaming. Accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.
Our Values:
Key Responsibilities:
Requirements:
What we offer:
Ready to apply?
Apply to Betty
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